Social Media Lab LIVE!
Social Media Lab LIVE!

Episode · 1 year ago

How To Grow a YouTube Channel on a Budget with Kevin Kolbe

ABOUT THIS EPISODE

YouTube Creator on a Budget: 5 Ways to Get Started on the Cheap!

Join Scott Ayres as he interviews video marketing expert Kevin Kolbe to discuss how ANYONE can get started with creating videos for YouTube.

The Social Media Lab is powered by Agorapulse.

Welcome to the social media lab live podcast, powered by a Gora Pole Sim Scott Aers the content scientists here at the Social Media Lab, where we bust two myths, the rumors and the stories of social media marketing with science. In today's episode I interview my friend Kevin Colby from Kevin Colbycom Kolbecomen. We talked about how to grow a youtube channel on the cheap. Five different ways you can grow a youtube channel without spending a lot of Benjamin's and I appreciate Kevin's inside and what he has been able to do on Youtube over the years and growing his channel. If you want to see everything we are doing at the social media lab, you can run over to a Goraa polst labcom. That's a Gore Post labcom. That shows you all the experiments that we've done. If you want to see just a live interviews and listen to the PODCAST, go over to social media lab dot live and social media lab dot live. Now on to my interview of my great friend and Willie Nelson Look alike, Kevin Colby. Kevin is a son of a coal miner who, more you know, not really. He's just a long hair. If you didn't know this. Doubles and Willie Ness Nelson's body double on. Yes, right. So welcome to the show man, Dude. I am like beyond excited to be here and I know, I know the embarrassing story you're going to show because I was part of it, right, but now I appreciate that. And let me just say Willie has never been injured when I've been around. Well, that's all, okay, there you go. Like he's from. He grew up in a little town, like you know, twenty minutes from me. So there's like a street that's got his name on it everything. So He's around your quite a bit. So, before we go to our little fun story of how we kind of met one another, kind of tell us other than being the son of a coal miner, give us like your thirty to sixty two elevator pitch. Where have you been? Why should we listen to you when it comes to youtube videos or videos in general? And so, yeah, I you know, I I my background for years and years and years and was in TV and media and marketing. I started in radio, got in to television and thought, wow, this is the coolest thing ever. A few years ago and and when I the last Gig I was the creative director at a Fox station and we were we were more entertainment base. So we did a lot of cool, fun stuff, you know, around Fox programming, and the position went away, like happens, unfortunately, a lot in the broadcast industry. So I started my own business and I love to help people with video marketing. It's my backgrounds, my gifts, it's what I enjoys, what I love to do, and so I have my own business and I work with with clients and friends and entrepreneurs and and I like to say I like to help people share their gifts and make an impact in the world video, because it's something that you can just reach so many people with. So, but I'm a dad. I got three kids. Oldest is married, youngest, I mean the the well, the youngest doesn't, he's only twelve, but but he has special needs and that's totally just, you know, open up the world and giving US opportunities to help folks that like that. So, but that's what I do here. So we're going to hop into what we're going to talk about today, and that's being a youtube creator on a budget. Because think a lot of people, you know, they don't do anything, they don't get started because they're worried about buying an expensive microphone or the right light to the right camera or or having a set or are those sort of things. It's so we're kind of going to hop into a couple different things, but before we talked about, you know, some things to save on your budget. My first question for you, Kevin, is should everyone, in your opinion, of a Youtube Channel? Yes, why? I told you I was just going to give you YS. No, I know, I told you. Yes, you know, I saw a stat the other day that's like only sixty two percent. Now you can look at this two ways. Only sixty two percent of businesses have a youtube channel. So you can say, yeah, well, that's a lot, but that's what I thirty eight percent that don't, which also doesn't mean you you have it. I mean, you know, I'll repeat things that we, I think, assume everybody knows, but I think it's always worth noting that. You know, Youtube is the second...

...largest search engine in the world and the first one is Google, who owns youtube, and if you think about it, it's free. This the world second biggest platform. Search engine is free. So you can start a youtube channel. You could. You know, if you are into painting, you could start a channel. If you just want to lack, you could start a channel. Heck, if you want to just like do video stuff for your family, you could start a channel. So to me it's never been a better time to be on a platform as massive as YouTube, with the the the advancements they keep making. Even their their mobile APP is really good, and a lot of platforms don't necessarily have a good mobile APP if they have a good desktop experience. So yeah, I mean I I think that if you have a business, you're an entrepreneur or you you've really really missing out if you're not making youtube like your core strategy and then grow from there. Now, I love Facebook, I absolutely love facebook. I play someone instagram and I'm on twitter just a mess with people, but youtube is like a different community and, like, I recently got the community tab turned on and it's just it's so nice to be able to engage with people. They I I even just put something on there the other day about eleven and you know, a few people liked it, but it's just it's just a great platform. And so my question would be back is why wouldn't you'd be on Youtube. It's a good question because you know a couple things there. For One, I'm interesting that community tab here in a second. But I think people, you, course, we, he's, are in the social media marketing space, specially Youtube Creator space, Roger Wakefield, is like the post boy for why anyone can have a youtube channel. Yes, if you don't know who Roger is, he he's a plumber and I think in the Dallas Texas area, who thinks so youtube channel and start talking about how to do plumbing stuff and kind of change it over time of like how to versus helping plumbers be better plumbers, and it kind of couple different things. But I think I saw him post yesterday. He's got a million views and never like yeah, two thousand. Yeah, he subscribe. HOBS'S A hundred thousand. Know, he's over a hundred thousand subscribers and over a million views. And I made some comment, you know, about in a group. You know about Roger This and Roger that. You know, people think you're just a plumber and he said, Kevin, I am just a plumber. Yeah, yeah, and he's you know, he'ts and and begin if you go back and watch some marager's original videos. They're they're not great. I mean he's just he's he's a plumber. He's just one video talking and, yeah, given advice and trying to help people. And now he's he has a studio and he's gotten really smart and figured out, but he's still that good old boy plumber who will hop into a sewer and, you know, and work on your house. Yeah, that's what he is. Yeah, but you know it, Scott, you bring up a good you can bring up a good point, though, but if you go back and look at his early videos, because I think sometimes we forget. We see somebody where they are now, like Sean Candle, and we assume that he's always been that popular that good. And Sean will, I mean, you know we're both friends with Shawn is. Shawn will share his first video ever and it is just comedy gold. Now. Yeah, but even look at some of your favorite shows. I mean, like you know, my wife and I still to this day, I think everybody loves Raymond, remains one of our favorite comedies of all time. Go back and look at the very first episode compared to like even season three and four, when they really started, you know, dialing it and the characters got more fleshed. In fact, sometimes shows will jetson a character or recast them. So if you look at your youtube journey, your video content creation journey, as a journey, then I think you give yourself more grace to grow and try things and screw up, you know, and and do things like that, and Youtube no different. Yeah, I think I think the problem is too many people, like you said, they see everybody who's now successful and they I can never do that. Yeah, I can never get a million views, I can never even get ten views. And those guys must have a studio or be yeah, they do now, but everybody kind of starts out small and just figuring out their niche, figuring out who they are. Rob Ballasavas talked about that too in his videos and the beginning, like they're awful and he hated him, but he still leaves him up because he was and who he's how we started. Oh Yeah, so I think that's it. was everything. You've just got to get started, you've got to figure it out. You maybe you okay, I'm going I'm going to publish once a week or whatever it is. We'll talk about how oft you should publish but you've got to figure out what you're going to be and just man, just like Brian Fanzo talks about. All...

Times, push the damn button. Yeah, yeah, yes, and it's scary though, for a lot of people. So I think if you're watching this, I think that the reason I want to talk about this first with Kevin is anybody can have a channel and it absolutely anything. There's niches out there that are still ridiculous. My favorite channel right now, and you I'm not a big youtube user, honestly, I don't really follow a lot. I don't watch religiously anybody. There's just there's just enough talked to this one's phone the show. There's just youtube channel called Worse Shicken and it is a rubber chicken, those ones you squeeze and they make that awful noise, and it's some guy, two guys, I think, and he is singing, quote unquote, worship songs and covering these workship songs and it is the funniest thing because I know I'm a church Goer, I'm a deacon at my church, I've been in the ministry for a long time and I'm just in love with this show. My kids consider how and watch it and it's stupid. I mean yeah, stupid, but the guys getting, you know, millions of views now and lots of coverage. It's just fun. So you can't think. They probably when they started they wrought this is going to be some stupid thing we do for fun and now it's gotten picked up and everybody in the world seeing it and he's probably making money off of it now, which is so cool. There's there's two major reasons people go to youtube and I think, and sometimes they can be combined, it's education and information. You're going to be entertained, maybe going to learn something. I want to fix something or how do I use that camera, whatever. And then when you blend the two, Mark Rober is a rober or roper is a phenomenal channel. He doesn't even do that many videos. I think he's a former NASA engineer, but he did one on this squirrel obstacle course he built in his yard and it is amazing. It is fun to watch. You got the entertainment and you actually you actually learn a lot about squirrels right, and it's just I don't know if it's Mark Roper or rover, but he would be probably just you know, Google Squirrel Guy, obstacle course and he'll come up and I think that's the thing. I think people we see stuff like you know, Mr Beast, and some of these big, big accounts. you do these crazy stunts and they've got multiple camera angles and they're going and most of us are never going to be that and we shouldn't want to be. But you can be you on a camera. Yeah, we'll talk about her in second. What kind of cameras you can use? You can just be you as Mark Rosie. Yeah, I think you just you got to have forgot what you are. You're not going to be a miss niece, you're not going to be some what's the other guys? Dude, perfect, due, perfect. Yeah, they're phenomenal because but they have a massive, massive budget and sponsors and stuff behind them. You can you can just be you with a camera and you're doing your thing. So I go to youtube a lot to figure out how to change the water pump on my two thousand two suburban. There you gonna yeah, but some people use it. When my kids, my ten year old, sits on Youtube every morning when he gets up. So it's on youtube when he gets that. We have on the TV on Amazon firebox. The Way I can monitor what he's watching. Yeah, but he watches his people play Minecraft, you know. Yeah, that's like that. There's, yeah, handels that are out there for people to watch. So with that in mind, the what we kind of want to hop into now is talk about how we can be a youtube creator on a budget. So the first time we want to kind of talk about what Kevin here is. You know, how do we get our visual setup kind of on the chief? And we're talking about cameras. Yeah, he lights. What is some of your advice is someone if you're just starting out. What do we do right now? So, believe it or not, the fur the most important thing about video is audio. Right, people will forgive really bad video, I'm they just will. I mean, think of things you've watched, but if you can't hear it, you're probably going to move on. You know, and and your Nie Sure Niche or whatever you call it. Maybe. I mean chances are you haven't come up with something that is so unique it's never been thought of before, but at the same time you can present it in a way that your unique. You're more unique than anybody else. So you know, there's some things you can do. I mean one of the things, and I see this a lot in facebook groups and people asking me and stuff like that, is, you know what, what kind of camera should I buy? What's you know, what's a good, inexpensive camera? You know, the or somebody asked the other day, what's a camera that doesn't bust the budget? Well, I don't know what their budget is, right. And I've also seen the mistake of people saying, well, you know, I've only got an iphone, I don't want to use that, and I've got several different cameras, because that's just what people like me to do. We think we've got everything we need and then there's another shiny object, we go buy it and I consider my iphone eight plus, because I'm cheap, one of my cameras. Right, right. So I would say if you have an iphone or an Android, you have an android. I'll pray for you, but if you have an eye, an iphone or an Android, you have a camera and in fact you have a...

...k camera, not that you need it, you have. In fact, I think, from what I understand, the iphone eleven eleven plus has even some built in stabilization in it and stuff like that and if you don't know what that is, don't worry about it. Just really don't worry about it. Think about the simple, easy things. That's your easiest way to do it. My Gut is for most people, if you were like me, your first car that you paid for and you bought probably wasn't the Mercedes. Right maybe for some. You know, mine was a frownion. What year? Was a maverick that had three on the tree. People remember that had a bench seat, which was, you know, just smoking hot when you were in high school, and a dweed and had it was. The color was called Champagne gold on the title, but it was about as Pea Green as you could get. But you know what, my first cars is sixty seven fourd galaxy with a bench seat and it was banana yellow. So there you go. No power state. I paid four hundred dollars cash for that and I had a car that could get me places. So how do you start youtube? I mean it's very and I actually have a whole checklist that. I should have shared the link with you. It's on my website, but it just helps people get set up on Youtube. Nothing fancy. But you know, if you've got a smartphone, you've got a camera. If you don't have and I've got a couple of things I can show you, I mean if you don't have light. There's a window right here in my office and you see there's natural light coming in from this side of my face. Now I do have a light here that I've got turned on. It's an led light. It's not that expensive, but natural light is phenomenal. So use your phone. A microphone would be great, but you know, there's other little things you can do like like, for example, I wanted to show you this. So this is a little man Frodo. Yeah, Tripod. This is something called a me photo bracket. Probably this whole rig is, I'm guessing, fifty, sixty bucks maybe. But the Nice thing about this is you can go vertical, hmm, you can go horizontal and what people? You can't see it now, but I can set it down and let it go, and so it allows me then to focus on the video and not be moving it around and stuff like that. So this is an an expensive little set up. But if I took it out of this, here's a little trick. You don't have a microphone if you hold it like this, because the microphones are down here. See what I'm doing. I'm kind of cutting it right here with my hand, right it kind of allows the mics to almost a little not an echo, but it cuts out all the noise. So it gets a little better. Now obviously the closer it is to you, the better it's going to sound. So right now I've spent less than that, but I'll give you another one. Check this out. This thing is the cools. I think this is twenty nine dollars. It is a and and there's links to this, I think. And so I can pop I can pop my phone in here. So you see what you got right there, right, yeah, but it's got a head that it'll bend on it. It's got legs, so I can put this down. It's got a Bluetooth remote that will actually fire it. Right there, fiddle, yeah, you see it anyway. But you're ready for this. I'm going to back up. And so right now, I didn't try this a head. Right now it's fully extended, so you can kind of barely see it right there, right right. But my point is is, so it's a selfie stick tripod with blue tooth remote. And, by the way, it doesn't care whether you have an iphone or Android, and it's about, I think, twenty nine bucks. I think it's gone up a little since I bought it. So imagine that for twenty nine bucks you buy you get a tripod, you get a selfie stick, you get a remote. Oh and by the way, can you see this? Let men see that. On the back we get you full screen. There you go. That's a mirror, because on your phone you've got, you know, you've got your rear facing camera and your front face in the selfie camera. Well, the rear facing camera is better. So it would even allow you, if you were shooting, to see use the mirror to frame yourself. That twenty nine bucks. Twenty nine bucks. Then you can get near a window reduce the sound. Now, if you're you know, if you're out in a crazy, crazy noisy place, it's going to get noisy right, it just is. But those are the little things like you can get like road wireless go I'm a huge fan of huge, and you can use those with...

...your iphone or I assume I android. I just know apple. So that's what I speak about. Little light like this. It's an aperture light. Now this one is about a hundred bucks, but they make other led lights for twenty thirty bucks. So it's easy to get started with just minimal gear. And and Scott, you said something, and I think it's so true, is people get caught up with I call it gear itis. You know, it's like I don't either I don't have enough gear or I don't have the right gear. Or you know, when I when I have the right camera, I'll start making video as well. You know, that's like when I have enough money, I'll get married, because we're both married and you're never gonna have an of money. Look, if all you've got is a Webcam, use it. If all you've got is the facetime camera in your laptop, no, it's not very good, but you know you can add a little light. It'll make it look better. Oh for use it. Yeah, I think that's key there. I think what I get from that is, you know, your phone is enough to get started. Absolutely help if you have a tripod. If you don't, you can still hold it, even though it's not great. You could. I did a lot of it was in the beginning, just leaning my phone up against something, yeah, or my case, like I've got a case on. I'm an Android user. By the way, my case holds my credit cards. There you go, see it doubles the stand. Yeah, so I could just, you know, set it boom right there, and you know, because you can't see the bloom me. But you know, you can do thing, you can set things. So, I mean if you had that tripod and Theresa come and she just got that tripod and she loves it. If you don't have a trypod, that's okay. If your phone you can get it. You could do a thing, you could get creative, lean against some books. Yeah, you know. Yeah, but I think having it steady is important. Yeah, I think the whole you know, shaking around like a madman, it is nothing great. People who aren't going to watch that, even though we were going to talk about Mikes and second but audio is the most important. But you got to have steady video well, and you tea and I think on you know, the thing we forget sometimes because when we're shooting, we're walking and looking at it, is that, you know, it's even more amplified on smoking handheld right. You know, I mean a Gimbal, which you don't need, but you could get one, but you really don't need one. I have one and it set in my suitcase. Now there I have one because I've sold two others and I felt I needed one, and it's I'd have to go find it. But you know, a Gimbal will give you a smooth movement and there's other tricks you can use and editing. But if you're walking around like this, going ahead, I want to show you this. You know, people just throw up. It's an emotion, sickness. Yeah, definitely not that. And Lighting Wise, and me like I mean for me, I use I have really inexpensive umbrella set brough time and there's actually one behind me. It's kind of light in the wall up that I've had. Gosh, I've head now for two to three years and it was only like forty bucks on Amazon and it came to the tripis and now I do shout out to vd chops. Feel free to tag the chops. I actually have a ring light that I want on a contest on freeing ran from them, but I did don't have on my face because I hate to what it does ring lights due to glasses. Yeah, glasses, you yeah, like You got light, you know, the life saver candies in your eyeballs so it's actually pointing kind of over my head, is to kind of light this area. But you can have that. If you don't, though, I mean a window, go outside, record all your videos outside. Yeah, yeah, God gave us free lighting. Use It, right. And so, m d lamp, I mean just buy it. Buy a cheap lamp at at target or Walmart or somewhere, you know, take the shade off, put you know, put something. I mean led bulbs give off no heat. So you could even add like, you know, a cloth over it, you know, or like a pillow case or something, if you need to diffuse it a little. The office I'm in was a former bedroom that is now my office studio, and I purposely painted the walls a very, very light gray. Yeah, it's just so I can get more bounce and more like. I mean I like dark gray, but I know Dart Gray. Then I need more light. Right. So there's little things you can do like that that just don't cost a ton of money. And so you take that barrier out of the way and now you're ready. Yeah, all right. So I think we've kind of covered it. You get started with a camera of some sort. You have a camera in your pocket all day long. Absolutely, that's a great way to get started. Now you did mention Mike's and I do think that's the one thing that, you know, people think I got have best camera. Really it is about the the audio quality because, like I mentioned, and we started this, you know, I've been toying with because listen to lives in a lot. LISBOM's got a great podcast called the feed. If you did, if you listen to podcast, they talked about podcasts and what's going on in the industry of podcast and they're seeing a huge trend of people doing audio only videos on youtube where it's just, you know, an image sitting there and playing and but they're here in their audio podcast because a lot...

...of people aren't hot podcast listeners. Are Not going to open up an apple, they're not going download stitcher or whatever other APP they might listen on Andrew because there's way too many, you know. But but they'll go to youtube and they'll play it and they'll go on the other tabs and do other stuff. Other student they're desk and they just hear it a lot. There's probably people right now who have US another tab. Yeah, just listening to us and that's that's that's okay. That happens in video. You have to just kind of know that. So what it? What should we do? If we do we were going to use our phone. Is a phone Mike Good Enough? A phone mic is good enough. You just need to be aware that if you're out and it's somewhere noisy, it's going to pick up all that noise because it's not directional, it's not pointed at you, but you know, get it closer to you, trying and reduce the sound around you if you can. I mean if you're in a room, shut the door. So but yeah, I mean again, that's it. Can it can work with that. You know, somebody posted one of the groups I'm in the other day that said, Hey, I want to I want to upgrade my camera and I've got three hundred dollars. I want to buy a camera for three hundred dollars, and I said, well, you know, if you've got a phone, what I would do is use your phone and use the three hundred to buy a mic and maybe a tripod and, if you've got anything left over, maybe a very inexpensive light. And so people don't look at the accessories. They think first I got to have a better camera. camera. So and there's a lot of mics. I mean this is the wireless, the road wireless go people have probably seen them. They're very small. They come with too if it'll focus, I've got it upside down. But they come with two. These are my favorites. So when you when you get the road, they come with two of these and they immediately just work and one's a receiver and one's a transmitter and you can use them with a phone. You can use them with like my in fifty, which I'm on right now, and and the funny thing is that iphone will pick it up. I mean you may need a little doggle or something to use that like that. So it's not Bluetooth. No, now it's not Bluetooth. And I think they're a hundred and ninety. I mean's not or two hundred. I use them for everything. They even having a new little magnet where you can put it under here and just clip it and all you see is just the magnet and you can you can even plug a lavlier mic into it. Road cells one. But there's a great inexpensive lava mic called a Boya. It's like Boya. It's like twenty bucks, if even that much. It's got the longest chord I've ever seen because you're in you're in Texas, right. I think the Chord would actually go from Scott to me. It's that long, right, but it's you can use it for a smartphone or a dslr camera. There's even a switch boy a Bo y ace, like I want to say nineteen bucks sounds great, and just plugs right into the little road receive. Yeah, Yep, and so like. If you're using your smartphone, you can plug it in. You might need a little adapter based on you like the iphones. Now got rid of that, but you just pull it into that, it'll pick it up, or you can take it out and plug it into a DSL or marlist camera. So you kind of get two kind of mics for night team bucks. Thank bad. That's not bad. Ye, I've got I've only had to use it once. I've got a pair of laveller mic that just plug into the headphone Jack. Yeah, my phone and they it actually has a splitter on it where I can have two mics so I can interview somebody with my phone. I could have the video and you would you would see a little bit of the wire. If you don't, let you could hide it, but be a little lavelr mic and it I think it was, I don't know, it was less than twenty dollars. Yeah, and the sounds actually pretty Dang good. It's better than the mic on the phone, better than the MIC on the function. If you get that, if you do have this thing sitting five feet away from you, it's not going to pick you up very well. Now it's not. It's and and a lot of the things I think we as creators get hung up on. A lot of folks just don't care it. Just don't care. Yeah, that's true. I mean there's a there's a lot of mics out there. Like for me, I use a high LPR forty and you did from the beginning, since we started our podcast. I love the MIC. You know, I'm actually now. I just moved over from I used to be connected to a little sure digital transformer that went from the XL R to U. Yeah, that thing fried out and started giving me a buzz, and so now I've got a bearinger soundboard and mixed nice that plugs in and then that goes over to, you know, my Mac Book Ah UB. There's a lot of different ones out the a are was a what is it? The ATR twenty one hundred? That's the big win. Everybody talks about a lot. Yeah, yeah, I have one of those and in fact recently just decided to switch over to my my Yetie, my Blue Yettie, though right now. Yeah, so you know. And and why? I don't know, because I got tired of sitting on...

...the shelf. But the the the you know, the ATR twenty one hundred is, is a really good Mike, really good mic and it's, yes, sixty bucks. It's it's USB and Xler, and if you don't know what that means, don't worry about it. Probably means you don't need it. It comes with the cables. But there's it's just so many options out there. What I would suggest is if people are going to spend some money, and and now, sometimes, you know, if you you know, you kind of sometimes you do get what you pay for. Right. Yeah, it's very true, but you don't have to spend a ton of money if you're just starting out. I think it's better to use what you've got and start and then grow into what you need right and you might find what you what you've got is enough. Yeah, what you're going to do? Like and I can't thought it was by me, but it's not. Years ago, I bought I found it. I forget the name. The Brown must say it wrong. Stars than H it was a cheap little podcast Mike that came to a little bit of scissor are much smaller than this one from the hile and it was a little usb mic and it it looks kind of it's very small. The sound on it. How to use it for a little bit with my sure digital thing was jacked up. Yeah, I thought it sounded almost as good as my higle and I paid twenty nine for the thing and got the scissor arm and the microphone and was set to do a podcast or live video shows. Just boom right, think like clamp it on the desk and there you go. So there's there's lots of things out there and if you know if you're going to do on your phone, you're going to have to have an adapter of some sort. Yeah, kind of figure out your phone with that means, because you can't go USB into a phone or just there just no way to do it. There are laps ooh, that'll do it. But if you're on your laptop, you have adapters already built, an absolutely, absolutely and there's no software even download. You just plug it in and go and start recorded. But make sure you know that you have some kind of mic exterior from whatever it is your your Webcam mic. Like I'm using a Logitech Brio. I use U see a logic s pointing at Tom back here, Tom from my space is hanging out with us. The mikes on these things are awful. There's not any good. I mean that it's sounds like you're in a tunnel. Yeah, no, no, no, yeah, Mike in your laptop, because usually that Mike is in a weird spot in your laptop and it hears every noise you make. Yeah, so get some sort of external Mike, because I think what we're saying here with that. So if you're just hopping and watch it, we're talking to Kevin Kolbey about how to be a youtube creator on a budget. We've talked about who should be on Youtube, which is basically anybody who has a you know, an idea and a platform, an audience, cheap camera and start your phone. At least get natural ide if you can't buy lighting, but upgrade if you can, I think, get some sort of external microphone. So once we've got that, so we've got some equipment. We've kind of got the bare bones. You know, what is some low cost video solutions to edit the video, because you typically can't just record in one shot. There's not many of us who can pull off true one shot video and then publish it. Well, what's just somebody look for what's a cheap way to kind of edit your videos. So that actually, though, is a trick. I call it like in camera editing. So you know, if, let's say you could do it in one take it let's say you're shooting on one minute video for, you know, facebook or instagram or something like that, and you just kind of mess up at the at the beginning and that the end when you're kind of, you know, trying to find the off button, you can go in again and again. I'm speaking from an iphone. You can actually go in and trim the the head and the end right there and you have the option of saving it or saving a new clip. They ain't no other than you got to do that's it. If you're on an IPHONE, I movies free. It's not the greatest. Now they did an update to the the one that you have for the laptop and desktop, and I personally prefer editing on a desktop or laptop more than my phone. But you know, if you're on a phone, I movies fine. There's other ones I use, like inshot film aura are good on the phones. I typically don't pay for those. I did pay for one once and ended up not using it. Now I edit on final cut pro ten, which personally I think is the best editing program it's Mac only, but you pay for it, latch you on it forever, you get all the updates. It's more visual. I'm an editor, which kind of fits me. But if you're just looking for free, you know, check out things like there's kind master, there's an inshot, there's what do we mentioned film aura. But then if you're looking for more desktop laptop, there's other programs like, and I haven't played with these, screenflow, I think, has an editor in it. CANTASIA has an editor in it. Again, I'm...

...a final cut pro guy. I usually don't recommend the adobe products if you've never ever edited, because you pay a lot of money, cares a lot, really hard. Yeah, Oh, yeah, and the learning curve is hard. Film Mora actually approach me not too long ago and and I just I said, you know, I'm just so into the MAC. I'm just so into I'm just so in a final cut. But I know that Daniel bittal is a huge for more person and supposedly it's it's really good too. So you know, if you're nude editing, I would always start free. Always start free. I mean final cut. Now you can download a try off for like three months. Three months, yeahn't think you want. Can do ninety days. I'm a campt as guy, always have been. Now that just moved to a macbook pro, so I may have. I played around with I movie and it's like, but you can't tell you. I think they give you like a sixty day free trial or something like that when you start just to play around with this. But you know, and then there's other programs to like. I mean, I know we're talking to editing, but I'm a huge canva fan. Can but I mean all my graphics, my logos. They have social media templates. Now you can actually do animated stories for like Instagram and facebook in there and you know, there's a lot you can do with the free the paid I think it runs like a hundred twenty a year something which, when you get everything in there is, is great. So you know, there's little things you can add on that do more than just a graphic. Yeah, and you know, waved out videos another option. They've got some cool templates and stuff you can do. So there's there's a lot of options out there. The edge of division now here's on the editing mindset. So let's say we we've trimmed out all of our you know, screw ups, and you know I like doing jump cuts. Yeah, on Youtube Videos, especially where you're kicking out all that gap space and even almost kind of going over yourself at Tad just because those yeah a little bit. Should you do some sort of intro outro on youtube videos these days? I would say no. So just ignore the ones I do. So here's what happens, and I've got caught up into this, is that you see big youtubers. They have intros and you think, well, I need an intro because they've got one. And so what happens is you create this intro and what you forget is nobody really cares about you yet. They don't really know you. They're just trying to you know, they landed on your video because you told them you could help them with something, and so what happens a lot of times is the intros just become more of an ego play. Yeah, I mean you know I I have an intro I use occasionally to reinforce what I'm about, and I think it's three seconds. Okay. So my suggestion is is, if you are just absolutely adamant, got to have a got to have an intro, always ask yourself why and then, second of all, make it as absolutely short as possible, but give yourself permission not to use it if it helps you get into the video faster. Yeah, I think that's I think everybody's kind of gone that way here. Lie. I look at other youtube channel like at even are even even live video shows on facebook, and know things like we had in today. And I'm kind of glad you said that because today I didn't play our intro video and normally do. This is the first show and almost two years I haven't played the Intro videocause I'm like, okay, maybe we need to get in the content faster. Yeah, lots of the use that intro just to kind of get time. You know, it's dead time. I'm no one's coming in, but I think on Youtube video, because you're not live, someone's going over and watching it from suggested or recommended or whatever. Then you got to get to the point. Yeah, yeah, and Hook them. And it used to be WHO's The guy? Phil? He's a huge youtube and I can't think this tea can name right now. He's got that huge he's got a huge news type show Felda Francold Franco, you know he's got he he'll start out as video are used to. I'm watching lately. Then he's got this long intro thing. Now let's just jumping into it. It's shorter and shorter now. Yeah, if you think it doesn't have an intro. Now, everybody loves Raymond earlier. I live five houses down from my inn laws, so I'm living. Everybody loves Raymond in real life, by the way. But even if you go back, if you look at sitcoms from fifteen years ago to today and there's no intro, there's no theme song, there's yeah, minute and a half. You know, goofiness, a few retro shows that have come back, like Fuller House and the conners. They're getting away too because there are shows from so it's kind of nostalgic. But new shows now it's like boom show and then boom, they made just flash something for a few seconds. Well, go to Netflix and what do they do? Skip intro. Skip Intro, skip intro. So even though most of the show's have an Intro, they're giving you the ability to get past it and get on with it. Yeah, and so that might be a good lesson to learn right there for any any upandcoming creators. Is...

...like, if Netflix is going to give you the option to go through or to skip an intro that they pay had a lot of money for, do you need it? Yeah, because it was important to the youtuber. You know, you want to make sure you get those continual views and you get people absolutely through. So if you kind of if you do an outro especially, you really could tank yourself at the end because people just watching the cre no one's watching the credits. Yeah, that can mess things up and you just I think you got to think about that. You know. Should you have it's nice to have. I remember when that everybody was doing like five or was so hot on Intros and outros video. Yeah, everybody wanted one to like a bumper kind of thing, but now I don't know if you need them as much anymore. So I think short and sweet, maybe something flash up real quick. The kind of just kind of show some branding is okay. Yeah, yeah, you don't. Yeah, that's the key. I think if you're running branding, you know, maybe your business, you want to just reinforce it, but just reinforce it quick. Just reinforce it quick. I think you can also, if you do ever use an editing software of course, like I do a live stream here, I can do what I'm doing down below here. You know, I can do my branding after the fact. You know, I can add these things in as where as I'm going back in and editing so people can see that on screen. They're already watching anyway. They're not bored. They can't fast forward because you're down talking and engaging. So I think think about that too. I got when I make videos, I always go back in and try to have animated lower thirds. Pop it in constantly, especially in the beginning, just to get the branding of hey, go'll try out of girl poles. You know that, those kind of things. So I do think that's ultimately important. So the last thing I want to talk about here with Kevin Colby, were talking about how to be Youtube Creator on a budget. We've gone a little bit over our our typical hour because of our mess up here in the beginning of the show. The last and I think this I don't know how you're going to answer this question. I kind of know and everybody has a different answer to this, but it's always good to pick people's brains. But how often should someone upload to Youtube, specially when they start? So you know, the funny thing is youtube says consistently, but they don't. It's like it's like a good government agency, but they don't really tell you what that means. What I see is, I think too many people, like you know, I'm not get in there, I'm gonna I'm going to do a video every day and they'll hit a burnout or they'll just be throwing just you know, sometimes just crap up there and I've produced crap right and it doesn't really it hurt you more than helps you. So I would say find a consistent pattern. You know, I do believe once a week is good. But there are times though, we're if you can't hit that, you can't hit that. There's a wonderful and it may have been actually alive, that Peter mckennon did with his buddy Maddie, and they were talking about the the restrictions and that we put on ourselves, and he would and Peter McKinnon huge youtubere. I love is stuff said. You know, all of a sudden I realize that I'm one who's saying I have to put a video out every week or every other day. I'm the one that's put those restrictions on me and so all of a sudden, I think for in this what he was point was is that he had kind of hit a point where it's like it wasn't fun because he was he was letting a schedule dictate it. Now I do believe in getting ahead. I mean, like I have videos scheduled all the way through the rest of the month and then the the live show that I do with ECAM. It's already schedule for this Friday, then in a couple of weeks, because I do it every other week and I keep an idealist. But you know, I think you want to get into a groove and and you know what I don't say is that I publish every Tuesday because I don't feel like with my life I can hit that. But I do have a personal goal of trying to upload every week and then if there's something that POPs like the new rumors with the cannon and fifty, the new and fifty two, you know, I just knocked out a quick video that day, didn't worry about the effects and put it out there. So I would say find a consistent pattern that works for your schedule, that you can stick with, that allows you to keep continuing to create and grow and then change it up. I don't do the Thirty Day challenges. I don't do those at all. I think those actually can burn you out faster than anything. That's my personal opinion, of my preference. You know, I just but I, you know, just do a little here and there. Yeah, I think those, those challenges are fun. But then when it's the bad, it's like a diet, when you miss a day or like you miss going to the gym, feel so bad. Like I missed a gym couple days last week and then this morning and got up at four. I am to go to gym and could not find my jim key and I'm like, so now I feel guilty and now I'll probably won't go for a week, you know. So it's kind of the same thing. Which you start, that guilt sets in. Yeah, you just scrap it all. So,...

...yeah, you know, it's good to have you maybe a consistent schedule, but don't overdo especially in the beginning. Maybe maybe your once a week, maybe you're every other week. Yeah, by the way, I've I skipped the gym for the last twenty years. I'm just throwing that out there and I have no idea where my gym clothes are. Yeah, I mean I think that. I think the biggest takeaway would be just start right. Just start, don't overthink it it even at first if you haven't started, just put things out. I mean, heck, let your first video be about just how scared you are about being on Youtube. Right. You know, here's the thing. Nobody's going to be watching your early stuff anyway. For the most part they're just not. You can't predict viral. I don't think you can plan it. I disagree with some of the guys that go you know, you can plan viral I don't think you can't, otherwise everybody would be right. And, you know, give yourself some grace and just have fun. You know, if Youtube isn't fun, even if you're a business, and you're not enjoying creating, you're not enjoying engaging with the community, you'll stop doing it and it'll show in your in your stuff. So have fun, half fun, publish when you can and just you know, just then I say have fun, I'll say have fun. So I think you said that. Yeah, yeah, I think that's key. I think you got it. You got you got have fun with it, but you do have to be active, I think, on Youtube. I yes, I agree, I agree, but that also means, got though, active with comments, active with your audience, and I think people forget that. I probably spend, if this, I probably spend sometimes too much time going back in and commenting, but I just anytime somebody comments on a video of mine, anytime, I'm just like thrilled that they took the time to write something right. So I believe if if you are starting a youtube channel for your business or personal and people are commenting you, you you do, you have a responsibility to engage with them and it's crazy. When you do that, sometimes the friendships you can form. I true story. I saw a video share today in a group. I went and watch the video. It's a creator out at London and he was talking about his stuff. Thought it was phenomenal. I loved it. I loved his message. I added, you know, I comment as a do. This really spoke to me and stuff like that. He comments back on my video saying hey, and I've been watching a lot of your stuff too. I didn't know that. Yeah, so you know, engage. It can. Consistency is also we and I'm sorry, and think about this at first, but you know, be consistent and show up. Now realize, you know, some creators, when they've gotten so many subs and so many fans, it's hard to be back in there. I'm not there yet, but you know, comment to people and let them you know, it's like if you call a place and you get a real life human being, it's like almost want to hang up and call people right, right. But you know, just engage. I mean I think it's better if you post one video a month, but you're in your comments more engaging that showing up. Would that also be like engaging in other people's channels. Is that important at all? Yeah, absolutely, absolutely. Not to promote yourself, right, right, that's that's a huge no. No, some, for some is actually even against Youtube policy. Yeah, but yeah, I mean like this guy today, I watched the video. I didn't know anything about him, I didn't sub I watched it. I loved his message, I loved what he has vibe and I loved everything about it, and so I wanted him to know that I really appreciated the message and I've also, you know, been in there before. And Yeah, it's just it's important. It's no different than a facebook comment on a post from somebody. You know. I don't see it any differently. Yeah, so I think it's ultimately important just to get engaged. That's how you going to build a community to Youtube's all about. For as far as getting subscribers, anyway, Yep, a lot of it's about because you're over a thousand. I mean you got a thousand subscribers recently. I hit oneous fourteen hundred. I went over fourteen hundred yesterday. So you you popped up quick then from that thousand and four hunt because remember, I think you were on. Weren't you on? Yeah, you were on Christian and Jim Show and hopped over a thousand. Yeah, I might have, but yeah, I might have been. I mean my look when I got this probably a whole other, whole, nother show. But when I got serious and focused about my channel, when I did the things I knew I should have done, my channel grew right and there was a lot of different steps I did about that that did that. And I'm and I'm not saying follow my pattern and you'll grow too. But but I can tell you, when you get serious and focused, you'll find out how real youtube can be. And I mean recently I went over a hundred fiftyzero views and I've got guys, I've got one video that's about to hit a hundred thousand views. Most of mine don't do that right, but you also don't need a lot to make a big impact...

...either. So yeah, it's but it's fun. I said, I get a kick out of it, I love it, and I think that's key. You got to have fun with it, you got to have a reason for doing it and it needs to be an inward reason. Not I'm going to be a millionaire on Youtube, because not very people make money off of Youtube that even those creators who are getting millions of views, you go to look at they reveal how much they make. It's so small. Yeah, now it's they make them my ole sponsorships and other stuff. Yeah, they'll make you think you can open the door to a lot of other things and it can promote your business and be a great place to share content. But yeah, if you're getting on only to be rich, do something else. Yeah, exactly, go flip burgers. You'll make more money and have free food. So there you go. Well, Kevin, I appreciate you hop it on the show the day time talking about it. You know some different ways that we can start a youtube channel on, you know, on the cheap, if you will. Also Hopefu evy goes back and watches as and going to take notes. We put a lot of links throughout the show to you your resources and those things. Is the best place for people to kind of find more about you. Your website, Kevin Cold. Yeah, they can do that. I mean, obviously I love to have folks, you know, visit my Youtube Channel, which is youtubecom Kevin Colby. If you want to subscribe, that's Great. If you've got some ideas for videos, let me know. But yeah, Kevin colbycom is is a great place. I've got links on there and working on some projects and things that I have any announced yet that that hopefully it'll somebody want to do something with. So yeah, will very cool. Appreciate you being on the shoulder that they do. Thanks for having me. Hey, do you want a free trial of a Goura? Pulse and go over to Aga polsecom forward podcast. It's a Goa polsecom forward slash podcast center for your Thirty Day free trial of a Gorea pose. To remember. You can check out everything we're doing in the lab at a Goora polse labcom. Will see in the next episode.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (48)