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Episode · 1 year ago

How To Podcast Like a Boss with Travis Brown!

ABOUT THIS EPISODE

How To Podcast Like a Boss with Travis Brown!

There are nearly 1 million podcasts worldwide and listenership is growing daily.

But, podcasting can be scary and confusing for many of you.

Our Content Scientist , Scott Ayres, is going to find out how to podcast like a boss with podcast expert Travis Brown from Pod Decks.

In this interview they'll discuss:

*Why Have a Podcast?

*Equipment/Software to have a podcast?

*How to get guests?

*What do you talk about?

Welcome to the social media lab live podcast. I am Scott airs to content scientists from the social media lab powered by AGRAA pulse. You can see everything we do at Agraa pulse labcom. If you want to look at it or listen to the other podcast we've done from our interview show, go to social media lab dot live. Today our episode is with my friend Travis Brown from pod decks. If you haven't checked out pod decks man, you've got to go check it out. You can go to pod decks labcom. That's pod decks labcom. He got these cool little cards that is created to help you ask questions for your pod cast and for interviews. I use it all the time on my live video show. is also a mobile APP that you can use as well, but we're going to talk in this episode. You know how to podcasts like a boss, how to really just crush it with podcasting, what you need to do don't need to do. Travis has been around podcasting since the beginning of the time, it seems like, and just gives us some really, really amazing advice. So listen to this interview, check everything else. If you want to watch the full interview at Social Media Labs Abdt live. So let's get into today's topic and bring on our guests. His name is Travis Brown. I'll bring him up on screens introducing Travis. Is the the inventor of pod decks, a little deck of cards that I've been hammering people with questions every week for the last couple of months. He's a founder of podcast buddy editing agency and the host of podcasts therapy, and we're going to kind of pick his brain a little bit today. So, Travis, welcome to the show. Thanks for coming on with us today. Thanks for having me. What's so travis? Tell me a little bit before we get into Pod Deck, because I think we could geek out about pod decks for like an hour. Probably. I want to know what podcast therapy is it. What is podcast therapy? Yeah, so podcast therapy is a podcast for podcasters. So the elevator pitch is simply this. It's very easy to start a podcast, but it's difficult to keep your head in the game. So I've developed this podcast to specifically share valuable lessons, tips, tricks and things to help podcasters keep going. So my mission in life is to help as many podcasters either launch a podcast find their find their voice, grow their audience and just have more fun podcasting. So I decided that, because I'm an active participant in therapy, I thought it would be funny to have a podcast where it's sort of like a therapy session. Yeah, and so that was my intention and it's been a lot of fun. Now, how long have you been doing that podcast? So it's relatively new. So once I discovered that pod ducks sort of took off and people were starting to ask me more and more questions about how they could improve their podcast, I thought there's a greater thing that I can do here, which is educating people and helping other podcasters. So I just decided to launch that and I think. I think I've got like fifteen episodes out right now. But it's just something that I was like, how can I add more value to my community and help people on going besides just giving them unique interview questions or episode starting promps? I want to take it like past that. Yeah, very cool. And you also what is podcast buddy editing agency? What does that do? Is that an IT's your on? Is it like marketing? What? What is that? Yeah, so podcast buddy is a podcast editing agency. That I started seven years ago with one client, where my background is as an audio engineer. So I was a musician. I used to tour the country and eventually, you know, you grow up and you have to get a big boy job and I started driving to my big boy job every day and I started loving podcast that I thought I could do this. I know how...

...to record records, I could totally make a podcast. So I reached out to a friend of mine who wanted to start a podcast, started producing it for him and now he's got a he's got almost a million downloads and he's running in multi sixfigure business off of just the podcast alone. And from there he told someone, who told someone and thus far I've launched a hundred podcasts for coaches, entrepreneurs, authors and so the idea behind podcast but, buddy, is that you get to do the fun part and then you give us the audio. We do all the rest, which is okay. Editing, mixing, mastering, publishing it for you, writing, show notes, all the quote dirty work of podcasting for you know, people who just are interested in doing that. Now, is that that require like a pretty good says team to do that or what is that? I do have a small team. Yes, so we've got one of the things that I really focused on early on with podcast buddy was automating things. So if you're running any kind of business, you need to start to find ways that you can start to automate things. So I started out by just me editing every single episode and using dropbox to share files and calendars and it just got crazy. So I decided to automate it and make it a system to where I could have anybody that I want to hire come into my team and start to work and know exactly where things go in in what order. So I think I have right now for people on the team. Actually, no, I'm sorry, five people on the team and we're just loving every minute of it. Audio is is one of my passions, so podcasting is as a natural progression, and we'll get in a little bit more in a minute about why you should podcast, so that it'll kind of be a good segue, certainly, into that. Now flip over a little bit into and we'll talk about the future of it. But why did you start pod decks and how did that kind of conn plate, because, I mean, we're the digital era and I remember you. I don't know when you launched. You can tell is that I remember this came out and like what in the world? Yeah, okay, I gotta buy deck of these, and now I'm like, okay, this was a genius. So so tell us where did the idea this come from? And then kind of what's how long you've been doing sure, so pod DEX is officially about a year old. So I keep a five year journal where it's got five spots for an entry, and so I'll start with, you know, two thousand and nineteen, and I write three things that happened that day. And so I just looked in this journal the other day and it was I wrote down idea for pod deck. So where this idea came from was that I do a lot of calls with potential clients for podcast buddy, people who think they want to hire an editor and for whatever reason it's not always a fit. Maybe that's a budgetary constraint, maybe that is they don't really need a podcast editor, and so I wanted to create a product that I could actually a course, that I could give to somebody and say here, you can do everything on your own. Maybe you can't afford a podcast editor, but you should still do the podcast thing, because it's very important for your business. So I created this course that nobody asked me to make. Okay, that's a that's a big lesson for anybody thinking about making a course. Yeah, before you make the course, ask people if that's something that they want. So, anyway, I made an entire course called shortcut to podcasting. It was it was everything I knew distilled down so somebody could watch a series of videos and start a podcast in a couple days. And so with that, I wanted to give people that were buying this course a special gift. I have this one of my mentors subscribes to this lumpy envelope theory and marketing where if you send somebody something unexpected in a lumpy envelope, when they receive their mail, it's the first thing there they'll open, okay, and if they're yeah, so if they're surprised and delighted, it just reinforces that they've made a good decision to either purchase something from you or hire you, things like that. So I was like, what could I do in a lumpy envelope, and I was thinking about all the episodes that I had edited. I know what works in an interview because I've edited and listened to so many podcasts. So I started to like keep a list of questions that I thought created some type of an emotional response or a deeper conversation,...

...and I started curating these and I made a deck of cards to send to people who bought the course. So fast forward, launched the course. Nobody asked for it and nobody wanted it. But as I was promoting it, people kept asking me, what are those cards? What tell me I don't want the course. What are those cards? And so I started to say, like okay, let's test and learn. Right. So I print. I printed ten decks and put an ad on instagram and I sold out in five minutes. It's like, that's weird. So maybe that was a fluke. Right. So that I pressed a hundred and I ran the same add to the same audience and I sold out in a day. So I was like, okay, there's something here. People don't necessarily need a course on out a podcast, but it looks like people are are trying to figure out how they can have better conversations or expedite the process of becoming a great interviewer. And so here I am today, running a fullblown ECOMMERCE company. This is my first this was my first product I ever created in the ECOMMIS commerce world and I've been featured everywhere. I've got huge podcasters that have purchased pod decks from me. And then, of course, on international podcast day, we went from Deck Company to Tech Company by releasing the mobile APP version of pod necks so I could help people get help instantaneously and, you know, maybe go global. There's the shipping costs are always going up and socibody in London who might want pod decks has to pay a fortune to get them. So I wanted to make sure that everybody could access them. It's very cool. Like I I think I've had this a day. I think it's set in my on my desk for like I don't know, six, seven months, about a rout. When I cust and you got all they add from you, I think, okay, okay, this is kind of cool, and so I got the deck and I didn't know what the heck do I do with this? And then finally, when my show shifted during covid you know, back in May, it's where I was only, you know, I was the host and doing interviews I want to play around with these. So I've been doing, you know, like I think called five questions during the show using pod decks, and it's always been interesting to get the responses from people. There's some of them a little uncomfortable. Yeah. Yeah, Hey, I'm going to pass on this one. Yeah. Yeah, and so it's kind of been a but that tand there's something, and I know the digital version, you know, you just launched with IOS. Yeah, there's something about this tangible thing. Yeah. So what I learn and of fun because I can kind of, you know, do this sort of thing now on a podcast, it might be a little bit different. Yeah, so what I learned was that creating something that doesn't exist can be difficult because it's a new concept to people. But when you start a podcast, you get to buy a microphone and then you buy headphones and you buy something to plug it into and then you're sort of done buying stuff and it's fun to have physical things. And so I think that's why it works, is because it's fun and I get when I launched this thing, I thought podcasters would use it to maybe plan their episodes and do things, and I've seen so many different uses where you could just post a picture of one of these cards on social media and watch all of the comments come in, because you're giving people a chance to engage or just kind. That's a great idea. Yeah, like you're doing right now. You're get you're going to game Afi your podcast, which is super cool because you add a new element and a lot of people, you know, there's a lot of rolls out there that'll say, well, if everybody has the same questions and everyone's the same, but what they're not thinking about is that every person has a different answer or different perspective, and you can use these even if the question is something specific. You can change the Noun to be in your industry or you could change the phrasing a little bit to match what you're doing. So they've proven to be an amazing tool and I you know, this is one of those happy accidents where you intend to do one thing and then you completely shift to do another, and it's been so much fun because I get to connect with people like you and all these other podcasters and have a bunch of fun with it. And speaking of, you know, happy accidents, I'm not a troll doll. I'm a little more like beaker you know, so be if you...

...had lots of happy accidents back on the the UPA days. I'm want to look over and see even base comment or asking any questions. Even Anderson great comment about the power reports. And Brad Freeman, you have the power reports and go repulse or pretty awesome if you haven't checked it out. Brad Freeman has a podcast. Call if and get to pop up. Let's get it to go. There we go the digital slice podcast. Actually was a guest on that show and love all things Brad Freedman, so appreciate you. Brad. Hop It over in. Deev says she wants to do a podcast. He has two ideas, so maybe dad will push you to create a podcast when this thing is over. Janet says innovative idea regarding pod decks. Get a little hello here. Yeah, you know, and debb actually uses pod decks for her twitter chest. So there's another Le to use it. Probably you didn't intend, just like taking the social media pictures. That's the way. You didn't. Yeah, intend on for sure. So if you're just hopping over and watching, I'm joined by a trap with Travis Brown from pod decks and we're going to talk about how to podcast like a boss. Today we're going to kind of go through some different things on how to do a podcast or why you should a podcast, and that's actually the very first question I want you to answer, Brad is, is why have a podcast? So last thing I looked at there's close to nine hundred thousand podcast globally and maybe even higher than that. It's actually we crossed a million earlier this here. Yes, and a lot of them survive past a couple of episod those, because people give up too quick. That's right. Well, I think you're going to have some tips later on, but tell us kind of in your opinion, why should any business as listening or watching have a podcast? Sure so. First of all, podcasting is becoming a very adapted or adopted medium to consume, so in its frictionless so people can do things like walk their dog, do the dishes, bench press, you know, do other things while they're consuming this content. Everyone is so busy these days and the target audience for podcasters are typically people who have a high income. They want to be educated or entertained, and you have the ability to do that very easily because you can drive and listen to it. It's different than blogging right, where you have to sit and intently read and you read it in your own voice, and so podcasting is this amazing way where you can create an entire catalog of Evergreen content that works for you forever and you get to share your personality and you get to share your voice in your stories with people. And a lot of people think that the first thing they need to do when they start a podcast is like get a sponsor or things like that, but the podcast really is is a catalyst for other things. So hopefully you've got a product or service or something that you're working on that you can use. The podcast is this touch point. So it's a touch point to let people get to know you and fall in love with you and then a for that you're starting to share the other things you do and you become more magnetic to people. So I mean storytelling, interviews were all. I mean, podcasting is really still in the birth of the explosion. Here we hit a million, but you're going to see up to five million podcasts in the next three years and it's predicted by Google that every brand will have a podcast and most people will have their very own podcast. And so podcast work because they're free, they're on demand, their frictionless and there are a lot of fun yeah, and I would say, you know, it's like you said, it's so easy to do in regards. I think it's something to do. It's on while you're doing other things. I'm just like on a live show. We've talked about a lot of times on here about elements. The number one element you have to do first of a live show is audio. It's not the video, it's audio, because people tend to and I do this especially because I work on I was telling Travis, for now I'm on three different monitors right now. I'll open a live show up and it'll be it'll be in the background and I'm doing other things and I'll here's something to go on...

...to comment. So audio is so important. That's why I think podcasting has been so good and I've been a big fan of the listener podcast for years now. I go up and down and when I listen and when I you know, I'm a I tend to be a gym, you know, podcast listener while I'm in the gym, although in the earbuds or headphones and go listen. My headphones broke yesterday and I was so bummed this morning and know I had to go listen to the gym music this all. That's the word. First that is there's were in need you. Everybody's grunts and MOANS and all that, like, Oh, man, see Im. I was like I got about new headphones down. Anyway, I think that's while podcasts it. You know, I think with the coronavirus hit we saw a she I'm going to listen to the feed from Libson and I'm big fans of lips and we use them. There was a big drop and there Bas saw about twenty five percent or so drop and now it's starting to climb back up because we were going back to working. A lot of areas people are maybe they're not going to bus, but they're in their cars, and so I think they're still there's so many somebody different things you can talk about with a podcast. Who doesn't have to be about business necessary. The biggest ones are like storytelling. Yeah, storytelling is huge. The true crime and all that crime stuff is massive, like I hear, I'm I listened to a lot of radio stations that are there. Iheartradio and they're always talking about their iheartradio. Exclusive things. And now with spotify taking on Joe Rogan, Yep, Joe Rogan. If you guys don't know who who lists, pay attention to the PODCAST. Joe Rogans had his show for years. Let me know how long now and Tad it's the biggest podcast out there. There's no podcast bigger. And let the he hosted Viallibson. But they can ever tell every many of the numbers. They're not allowed to. As far as downloads. But he just got it bought exclusively to be on spotify. He does not go on apple, he's not going on Google, Amazon, he's just spotify, which is interesting because spotify is not a place most people think about podcast but it is starting to climb up now and with Joe Rogan getting on there, there's more and more ears going to go get on spotify and go OK, well, I'm done listen today's Joe Rogan show. What the name of the podcast I want to listen to, and then they'll start searching. And so I know for me, I don't know about for you, but I'm seeing our numbers and I go hop in the lips and look at my numbers. Spotify is creeping up. Yeah, really, really quickly and so that's kind of fun that there's you know, I've done multiple podcasts over the years, most of them in social media. Obviously I had to really had at a religious base one for a long, long time. That keep Sam going to start back up and maybe I will in two thousand and twenty one, but either there's a lot of people out there want to listen to different things and there's so much on market for every little thing that you want to do and talk about. What how many party I know you got to podcast therapy. Have you done? What other podcasts did you do in the past? Maybe I've done so many podcasts. I've done an audio journalistic podcast called liner notes, where I would I would go meet with a band and I would have them tell me I would interview them all individually about a record and that I would put it together in a way that they were talking about the process of making the record through each song. So I wasn't actually in the podcast, it was just all of them talking about how they made that record. I had a podcast called amazing humans where I just interviewed entrepreneurs and people that were doing cool stuff in the world. At a podcast called unlimited data it was a comedy podcast. I've done, you know, I've done so many different things. Actually got a job. Check this out. I was looking for a new job and I found this job that I really wanted and I still have today, and it was like my dream job and I was tired of sending my resume to all these companies and never hearing anything back. So I decided, as a podcaster and I was going for an audio company, I recorded an audio resume, okay, in sort of the style of a podcast, and totally got the job. So there's a lot of things you can do with audio. And going back to spotify, like they're investing a ton of money, like lost Joe Rogan hundred ten million dollar payout. Brune a brown just got bought by spotify. The New York Times just bought cereal four hundred and twenty five million dollars. So you know why this is happening? Is because...

...these corporations and companies know right that that's where people are right so they know that podcasting is where people are. They're not looking through magazines, they're not looking in the newspaper, they're listening to podcast. So there's a really big opportunity for everybody to get in on this. I think we're still at the beginning. You keep thinking it's been around for a while, but I think it's still there's still a lot of people have an adopted to haven't done yet. I mean, and I think it's I think it's going to take stuff like this. spotify thing is going to be big. Amazon is now destination you can do in Lipson and I've already seen and listen to that. I keep plug and LIBS and I should get paid by lips and enough so to me paying them every month. They should have given free. But the feet. They'll talk about their Dada and it's already Amazons as a destination popped up really quick for a lot of people and percentage is and so you know, there's a lot of people listen. There's some people who've never heard of a podcast but they see it in spotify or Amazon or whatever else and they go oh yeah, they check this out. So I think there's there's so many different places you can be. There's so many different APPS and I know dad ask a question. Where is the best place to get podcast data? Like the every brand step podcast data is difficult there. You know, if, for my opinion anyway, it's hard to get, you know, everybody's data because you have always different hosts and no one wants to give up their data. Loops is the biggest one, in my opinion. On all your thoughts are but I'm a big fan of a sounder FM right now. Okay, so are their host as well. There are podcast host and it was created by a couple guys that worked at Google and it's it's like the future of podcast hosting in my opinion, because they have a proprietary search function where they can search audio. So you could type in a specific phrase into their player and it will take you to the exact spot where the podcast talks about that, which is going to be a game changer for podcasters. Let's go. Will dive into a little bit about different software and stuff here, sure, but for dead answer your question. It's really hard. I'm you can go to apple and kind of look at the rankings. Apple tends to be where most people listen to podcast even when you look at my data, it's overwhelmingly apple. Yeah, a little bit on all the little smile I'm I'm I use breaker, is an APP. I listen to mine. I don't know why. I just fell in love with the APP and all this too. But you know, Google is so small. You know, stitcher, all the other ones are small. With it. Spotify is going to take over and get bigger and bigger as we go. But as far as data, I as an APP called Chart Mogul or that I use a lot to kind of see where I rank yet with other other podcast so if you are podcast or chart mogul's kind of fun when to play around with and it's free to kind of play around with. So if you're looking for data, debb that that's an interesting place to to play around with. I don't see any question or so let's hop over. We know now why and we all should be doing a podcast, a debt. When you get done with the show, you got to launch one of your podcasts now, help you do it. You know you've got the equipment already, because she works for us, so I know she's got the yeah, no excuse. Is deb right. We're going to talk about what equipment is needed for a podcast. So what is if I'm brand new, what is like the bear bear minimum, like pot, you know, equipment you would recommend. And then we'll talk about software. A little bit sure. So I mean in reality, you could literally start a podcast from your phone. I mean the microphone that's in an iphone has been developed for so many years that you could, if you get in the right place and talk into it the right way, you can get a really broadcast, cool sounding voice out of it. I don't recommend that because, you know, because podcasting stands on one platform, which is audio, you really need to have good audio to keep people coming back. So at a minimum you need a microphone and some way to record that microphone. So my my number one recommendation is to get a USB dynamic microphone or a dynamic microphone that plugs into some type of interface that plugs into your computer or your phone. And a lot of people run out and by the wrong microphone and...

...they wonder why their podcast doesn't sound good. It's because they're using what's called the condenser mic, and condenser mics are great in the right environment, but condenser mics are really meant to be like in a recording studio environment and to capture very detailed voice and sound waves and it's not the best thing for a podcaster who's sitting in their bedroom or their kitchen, where a dynamic mic is going to be less sensitive to those things like the HVAC kicking on or the dog down the street barking. Right. So you so just a dynamic microphone. The plugs into your computer can be as little as sixty dollars on Amazon, so you can really get in and use any type of headphones. You could use your buds from your iphone or you we all have headphones now. Well, who am I kidding? So, and that's really the only thing you need from an equipment standpoint to, I think, start a successful podcast. Now you going back real quick on the MIC. We talked about dynamic versus canden through the dynamics. That's more like the and I've had one like a blue Yettie, blue snowball. That's actually so the the Blue Yetti and the yettis are condensers. Okay, yeah, so essentially it has a capsule in it that is, you know, it's highly sensitive to spl right, and that's what's going to get all of the background noise or like, you know, you could hear someone zipping their zipper on that thing. But when you get a dynamic microphone, it's way less sensitive. So it's really I mean all the broadcasters in the world are using a dynamic microphone for the most part. So it just saves people a step because there's so much information out there, like and people often buy what they see someone else using. And so you've got all these people using a condenser microphone in the wrong environment. And it's all about your environment. If you have a quiet room, you could get away with using a condenser mic, but if you are going to be recording in a place that wasn't intended for audio, dynamic is the way to go. Yeah, I've had mics before, like you know, you touched the desk. Yep, I could picks it up are but click my mouth over here. Yep, it picks it up and acts it up. I think my yetti would do that and my blue snowball made done that too. I'm like, AH, so frustrating. It's like. So I use a highlpr forty. It's what we've been using for years to great mic doesn't pick up a lot. It's not a USB. I do have to convert it over. I actually use a bearinger soundboard that in sends it over to, you know, my Mac book. You don't have to go that fancy. You can do get ones are just us be straight in, but this is one. I was Mike's, like I was telling Travis for we get on. I used to always wear, you know, my little wide earbuds on every show and then I realized recently that it's my laptops, you know, not loud enough in the my higles not picking that up. It's I don't have to stick ear phones on anymore, which is hard to do with the WIG anyway. So there are some mics like this that won't pick up those noises, and that's something kind of you might have to graduate to that. But what are you use is that? It was that a road? This is a sure Asm, Sven B. So this does the I'd say the flagship broadcasting microphone. Now it's four hundred dollars, so it's out of the range and you need to plug it into a pretty good preamp. And so this is sort of like if you've established yourself and you're like, I love podcasting, this would be a route to go. But you know, I think that for the most part that people get overwhelmed. Like the reason most people don't start a podcast is step one is, like I've got to get this gear and then I have to do all this research and figure out what I need, what goes into what you know. So if you get something that's simple and plugs right into your computer, it takes step one out. Now candenser mics and dynamic mics will also behave different with differently in a way that's going to help you in the editing process. If you don't have to edit out a bunch of like breaths or weird noises in the background, it's going to save you time in the long run, and editing a podcast is going to be the thing that's going to probably make or break you. So you're going just going to go I hate this, I hate editing this podcast, or you'll just adopt the I'm just going to put it out as is, which is totally cool. So I think that particular step can can...

...really keep people from like, okay, I'm overwhelmed. I going to spend all this money because they see all these different people with all these different rigs. You can get a great podcast mic for under a hundred bucks on your doorstep from Amazon in two days. Yeah, there's even some I keep saying when put it back up and we talked about podcast. I've got a sitting around on my floor thing. I bought a little a little podcast. I forgot the brand is. Starts as an H and I can't think of it. I about a years ago for like forty bucks. It's a USB's get came to a little tiny scissor. I'm much smaller than the high one here, and it sounds great. I've used on the live show when I was wedding. My sure converter had messed up. There we use and we decided to move over to the barringer and it worked fine. So you can find those APPs. And now we'll say when covid hit and everybody's at home was zoom meetings and all the stuff, all that equipment went through the roofs. You can call back ordered. Yeah, you can't hardly get any of it, which kind of stinks. Yeah, so just a basic microphone to get going. Your phone is good. Like I know a lot of people use anchor, YEP FM for for their podcast and it's straight off your phone. I use for a long time and I still like them in general. Speaker is a cool company and a cool APP and you can do speaker right through your phone. Yet and there's actually editing and all other kind of stuff they do inside their APP. So you don't have to buy a lot of equipment like Travis and I have. You know, you can start pretty basic and just get your ideas out there, which we'll talk about what to talk about, and that's the thing I think people stumble over the most, is what to talk about. So, other than before we move on to that, let me just give you no good I was going to say before. Yeah, before we go onto that, a great way to figure out if you want to start a podcast or if it illuminates you is to simply take out your phone and open up any voice recording APP and just do a podcast cast, tell your best story into the microphone, send it to three or four of your friends and say hey, I'm thinking about starting a podcast, and send it to him and get their feedback. Now, everybody hates their voice, so don't hate on your voice, but that's a good way to see, like, does it like get me excited or not, because, and before you buy any gear, it's the best way like kind of qualifies this something that I think would be exciting for me. So just want to share that with you. Yeah, that's a great idea because, I mean, and I think too, you've got to kind of plan it out a little bit. You know, know what you're going to talk about, yes, ahead of time, because I think the I would always run into when I was starting to put different podcast is like I get excited for three episodes and then I'm like, Oh crap, I don't know what's talking about now. Yep, it's yeah, I do think I having no people listen to it. A good idea and don't worry about in the beginning, like stumbling and umming and you know all that. So you'll get you get over it eventually and you kind of get comfortable doing it and sometimes it mutters. Be who you are, and that's okay. There's some podcasts that sometimes I'm like, okay, these people, I can't take it, but the content is so good I want to ignore it. I'm going to go with out anyway, especially is not a business related one, it's just an entertainment, fun one. Those are always a little bit different. Now, software wise, which we mentioned anchor, I mentioned spreaker, we've mentioned Libson, you mentioned sounder and I'm Dev's put all the links and in the comments I mean what software do I need to do a podcast or from the editing side and maybe to the how do I get it out to the world? Sure, so the first step would be you record the podcast. So typically you need something to record that into, to capture the actual audio, and that's going to start with software and your computer. That could be it's called the digital audio workstation or a Daw. Now Max come preinstalled with garage band, which is a digital audio workstation that just allows you to create multiple tracks of audio and mix them together. So you could use that. There's also a program called audacity that's free for both Mac and PC, so it's an open source platform, and all this is as a way that you can get your audio into the computer and record it and then you can move things around. So that would be step one. So those is like the two entry level editing suites. Now there's adobe has one, there's a logic proax, there's prochols, there's...

...a bunch of other ones out there. Whatever you get into, I would just say like, figure out your workflow and stick with it. You can always look for the next shiny thing or the next shiny object, but I mean we're not making like multimillion dollar records. Here we're recording a couple tracks of voice, which is really easy to handle. So start with audacity, your garage band. After that, the software you would need is a hosting company, so you can build your own server and have your podcast on your own server. But hosting companies make it super easy. You have a dashboard you log into, you can add your episode with the title and the show notes and any other information. You can number the episode, you can see stats and it's going to automatically attach your audio to your rss feed, and an RSS feed is just an address for your podcast. If somebody subscribes to that podcast, every time you release an episode is going to automatically go onto their phone or their computer, wherever they're subscribed to you. So it makes it really easy. And you know I mentioned sound FM earlier. It's zero dollars a month, so you can do you can do all kinds of stuff with soundfm for zero dollars month. I'm a big fan of Libson as well, and you know you can get that for depending on how long your audio is, you know, between five and twenty bucks a month, which is, in my opinion, absolutely nothing for the value you get with the stats and all the other things that are included in the reliability that your audio is going to be there when someone needs it right. So instead of trying to cheap out on it, you know you want to pick a good company, a reputable company, and that's can who can host your audio and make sure that it goes everywhere. We just mentioned spotify, Amazon, I heart radio, apple, Google. You know it's going to automatically let you connect all those to it and distribute your audio to everywhere that people might be listening. So those are really the two, I'd say, main pieces of software that you need on the back end to have a podcast, and most of them are free. So yeah, audacity is probably when I started out with and all that. It's pretty once you get in Audacy, it's not that hard, and I mean you hit recorded and you can go in and play around. The one thing I learned early on I forget who I learned this from. I don't even remember. I wish I could give them credit, whoever it was. It might have been a might have been cliff ravenscraft. I'm not sure. He's legend answer man for it for the longest time now. He didn't do that anymore, but he would tell you, like in your recording, I think it was him. That's I'm giving him credit, so we'll say it's him. All right. But like if you're recording and you get to spot you know you're going to have to edit because you just messed up, just clap up and it gives us big spike on any software you're recording on, whether it's garage band or audacity or our Camptaji. Even if you use Camptaj, a lot of the things you can use. It gives you that spike and you know, okay, something's going on here. I probably take this little snip it out, so it's like a little thing that I've used. But I'm recording stuff, even video. What I've messed up and I'm recording a video for youtube or something, I'll go clap, clap, and I know, but okay, I got to pull everything out before this other spot that we I know where my segments are the awkward if we did it on live video all the time. Yeah, it's a cool little way to all those programs are pretty easy. I'm just now becoming a Matt Guy. My boss has forced me to buy get a Mac and I've been pc my entire life and I've been learning garage band and I will say at first it was very difficult to figure it out, but the last I'm going to edit a podcast in a minute when we get off of this, because I was supposed to publish an episode this morning. I didn't, and so I'll edit that. I was in the middle of it. I'll edit that probably here in five minutes and have it done. Yep, my intro, I record it into my intro and garage band I'm taking snip it out of a live interview, pop it out. I've already got my intro, my outro music, boom, done, upload to Libson and I'm on my way. So once you figure out your flow, like you said, that's so important because it's it'll change like I went from Camptasia to do in it with with garage bands, a little bit of a I gotta figure this out now. Yeah, well, YOU'RE gonna go in in the beginning and you're going to look at this software. It's just like when someone looks at a giant...

...mixing console, they see all these knobs. Well, the knobs all really do the same thing on each channel. It just looks overwhelming. So you're going to see all these buttons and knobs and stuff. There's only really five things you need to do in a digital audio workstation is import your audio, be able to move it around, cut things out, potentially fade if you need to fade, and then mix it down to an mpthree. So it's like if you can figure out those five things and any digital audio workstation you're able to edit your podcast. Yes, for that. That's our own podcast on its own right there. The MPTHREE. That's important to to mention that. It needs to be MP three or apple won't take it. Think you'd be three or it was another one they might take. But I made the mistake of uploaded as a wave inside lips and I'm like hi, where my last three episodes when I took over the podcast recently? Yeah, like, and I emailed lips and like Yeah, you upload the wrong thing, but hey, we'll go ahead and converted for you. And do you know? Do you know the history of the MP three? where the MP three came from? I don't the the so a wave files are the most accepted sort of audio file from for a long time. It's the most high fidelity or it's not the most high fidelity, but there's a lot of fidelity in a wave file. So it was a college project where they tried to figure out how much data they could remove from a wave file and still have it still sound pretty good, and they figured that out. They call it mpthree. And then when Napster and all the file sharing sites hit, for some reason people just said accepted MP three is because they were smaller files, they would download quicker. They accepted that as the quality of audio that they would, you know, put up with listening and then that stuff. But yes, the difference between waves and MP three is are file size and we're paying a host for storing those you. So MP three is plenty for podcasting. When you're doing things like music and stuff, you want to think about wave files. But Yeah, and MP three files all you need for a podcast. All right. So hopefully that covered the word. We've kind of gone up in a lot of time in those first two we will. So hopefully you don't mind going over. There are hour we normally will do. But as we talked about equipment, we talked about why I should the podcast and most podcasts are going to be. Every podcast is a little different. Yea, some are just individuals talking and that's fine, but a lot of podcasts that I see, especially in the business world, that do best have guests on because the guests will tend to share it with other people and their name will not show up in search or or something like that. So let's say I want to do a podcast with guests like yourself. How in the world do I get podcast guests? Sure, so, the best way to get podcast guests is to first of all have a really good, honed in pitch of what your show is. So if you can't tell somebody in one, two three sentences what your shows about without having them ask a bunch more questions, you really need to work on that. So I have a lot of people tell me what my podcast is. It's everything for everyone. Well, that isn't very a very compelling pitch. Like yes, you can have a podcast like that, but if you're focusing on trying to get guests, you want to be able to tell them. Hey, my podcast is called podcast therapy. It's for podcasters to keep their head in the game and I give them valuable tips and tricks. So if I was to pitch somebody on a podcast and I actually have a bunch of email scripts in a course that I made called the interview podcast blueprint at podcast Buildercom, just to drop a little plug there for myself. Anyway, you want to basically make it a no brainer for the guests to say yes, and I put together some email scripts that actually let you pitch the guest almost an entire show. So you would say, Hey, listen, Scott, I want to I want to come on your podcast or have you on my podcast to talk about social media, and I think the three things that we could cover that would bring the most value to my audience or your audience would be x, Y and Z, and you almost like preplan the episode and share with them what you'd want to talk about, and they're way more likely to say yes to that then hey, do you want to be on my podcast, because then you have to talk about the scheduling and you know. So if you come in firing and saying...

...like this is what my podcast is, this is for who it's for, and I think that your audience and my audience would get a bunch of value out of what you are currently promoting. Or you're an expert in and we could talk about X Y Z you're going to get a lot more people to book on your show because you look more professional and you're more dialed in. So that's my recommendation. You could still ask people, Hey, would you like to be on my podcast? Here's a link to my calendar, and that can work. But if you're you know, I've been telling people since covid hit, everyone is trapped. So I've been reaching out to people that I thought would never, ever ever be on my podcast and I'll be honest with you, like ninety percent say yes because they're out here and they've got nowhere to go. They've got no other prior engagements, there's no more in person conferences to talk out. They need to be on your podcast. So swing for the fences and just make sure that that pitch email is really well written and you will get a lot of guests on your podcast. Yeah, I think that's key. Is that what you just said? There's so like right now with, you know, this show, because I'm taking the show and turn into a podcast that we're working on now. But Yep, even the last two days I've gotten a flood of emails from people wanting to be on the show and if they have it. Like I had one of that. The pitch was awful, like, what are you even know my show is? So there's the opposite out of that TV. Try to be on someone show. Know what their show is. Yes, before you get on, you know, try to ask them to be a guest, because sometimes your's not a good fit. So I mean, so you're talking about email and people maybe you know, are people you look up to. Yep, there's other things out there. I don't know if you use them or not. You have you have you seen? Was it match match maker Dot f them as a new one. I've heard of that. I actually use Pott it dotnet, which is another version of that where you can connect with other podcasters or people to either be a guest or have them on your show. So I like that one a lot. In matchmakers very similar as well, where you can actually put yourself on there to be guests on people's show, and then I put my show on here the like. Course we're a live show, but I'm putting on these podcast directories anyway because why not? And I think I've got a couple of people have book I don't, I've never heard of them before. My audience parabise. Never heard of them, but I'm like hey, they look pretty good on camera, they've done video. Let's try it and see. Yeah, you you can find guests out there and there's one called I use a lot, called radio guests listcom is another one. I get an email from them every day, people looking for guests or people trying to be guests. And you can pay for some of these listings if you want, but a lot of more free. And then from there it's like, I think for me, where I like to find my guests, and you probably are the same to I know you're active and in these is facebook groups. Find facebook groups that are in your niche, whatever your niche is. You're going to find experts there. There are going to be want to be on you. You're going to want them on the show. I know for me I'm in content. I think it's content creator. I get the name of the content cafe. Would Rob Allasavis is a group. to be on my show. Yeah, I never heard of you, but I want you on my show now, because he's talking to him. So you want to see whether people were talking to like Travis use said, there's so many bout there looking for something to do. It's an hour, our and a half maybe out of their lives and it's free publicity and it's a backlink typically, Yep, and if you know any about Steo, it's all about that backlink sometimes. Yeah, so if someone's linking back to their website, that's a win win for them and in cost them any money but their time. So there's a lot of ways to go go ahead. I'm glad you brought up facebook group. So here's like a super duper pro hack for getting more people into your ecosphere as a podcast, or finding more people. So let's just say, for example, you're a health coach and you deal with like Ketogenic Diet. This is an example I use a lot. You could find facebook groups, okay, that have some type of link to health,...

...heedogenic Diet, whatever your niches or niche, I don't know how you say it anymore. I've been trying to develop a new phrase for that and right now I'm on sphere of influence, but it's not as quick as a niche. But essentially what you're going to do is of Canagor you can contact the admins of that group and say, listen, you have this great group, I would love to interview you on my podcast. And what happens is if you do there, if you do it in the right order and you create a compelling podcast, it's very likely that they're going to share that in their own group, with all of the people that are in that community. So it's a really quick way to expedite finding your audience. Now I'm a huge fan of the human to human marketing method. I get way too many messages that are like, check out my latest podcast, here's my light, subscribe, rate and review, and so I always make this joke that if I was walking with you down the street and I introduced you to my friend with the first thing out of your mouth be subscribe, rate and review. No, you'd make small talk, you'd make some kind of connection and figure out if this person like podcasts and then you talk about your podcast. So go to these groups and be a human being, interact, post funny things, ask questions, answer questions and it will organically come up that you have a podcast and it's a much easier way to not just go in, you know, the spray and pray method of just if I post my podcast in as many places as possible, I'll get more listeners. It's the exact opposite that you become white noise, spam and nobody wants to hear it. So just make friends like like. We have the ability to connect in network with so many people, and facebook groups are really a great way to to make really lasting connections. Yeah, I think, I think that's correct. The groups have been so good for me. It's one. It's I think, for facebook is focusing on more right now as groups. But Ye, you'll find those people. So find your niche, like I am, and I've, I've always, I have. I have a fascination with big foot. You can even see a big foot, well, it's covered up right now. I've got big foot stuff all over my office and actually have a facebook group as a dedicated to big foot. Nice and so I've got groups, I've got a facebook page. I can go in that little weird, little niche, niche whatever. Yep, and I could probably find guests to be on my show to talk about big foot easily, because they're going to want to talk about their experience, what they've done. So if you're you know you're an eyeglass maker, you probably have a group in a network of people. You could probably find twenty guests really quickly in these facebook groups. And I'm going to show this on the screen because you're just talking about this. I just saw this and a podcast group this morning. Okay, this cool little image here. It's going to cover both. That is up and a few. Somebody said that to me this morning. Yeah, as like talking about covid like here's your risk of transmission, with the mass, without a mass, both of them mass. Check out. My podcast is zero percent. Yeah, I thought it was so perfect. Like if you just tell people, if you walk at the people, like there's a commercial right now, people walk on. Hey, I googled how to get a divorce eight times today. You know, real life you don't tell people all this stuff. So right, you got a form that relationship and like for me, I mean like for a live show. I mean I I message people on facebook that I know and that they know me, which is more important, and just say hey, I'd love to be on the show. Can you talk about this? Okay, cool. Yeah, I think I emailed you from one of your from one of your emails, that I'd signed up on a bought pod decks, I think. Yeah, and I said, Hey, I love you having on the show. We're doing this in this here's a link and I love to have you on, and we kind of went from there. You and I never talked, you know before this. That maybe like an instagram story or something like that. I think I think I might have seen you at podfast earlier this year. Were you there? I wouldn't that that one now, but okay, marking world or something like that, something yet maybe that's where I saw. Yeah. So, yeah, and that that's the power. And what you did was you email be and you said, Hey, I'd like to have you on the show and I think that you could talk about this, this and this, and you gave me a really clear vision of what you wanted to do. You didn't like I've been on a lot of podcasts where they just like they have no idea what they're going to talk about. It's a I mean, I don't want...

...to say it's a complete waste of time, but like, you can tell that no thought has been put into it, and that's what's really going to separate you from all the other interview people is by expressing that beforehand, to show that you've actually thought this through. It converts every single time. Yeah, I think having a plan and having some idea of what those people can talk about, what their expertise is, you know, and then, you know, an idea of topic of some sort. Maybe given too tall. I had got this more and I said, Hey, here's two topics. I'd love for you talk about. Which one you want to pick? Yeah, link, he booked. This guy's got me like half million followers. I never have a chance otherwise, but boom, here you is, will come on the show and December something like. I mean there's stuff like that. You can do easy, but it is about, you know, knowing a little bit about them and be a little organized. The worst, like you just said, and when you're you're having someone on your show, and it happens to me on live shows. People say hey, come be on my live show and it's like a day before the show, like what you going to talk about? I don't know. What do you want to talk about? Yeah, no, good, no, no, no, I need to know way ahead so I can prepare, and you should know to because hopefully you've done all your work beforehand. So kind of just make sure your plan ahead and got yourself on a counter and in Fabi. Appreciate it. Absolutely true. Be a real person is definitely different. Only true. So, yeah, there's lots of ways to find guests. Is If, hopefully, you get from that. You can go to websites like match maker or all the other ones we mentioned. Yep, you can go to facebook groups, you can go to Linkedin, wherever your connections are. Fine, your niche, niche, whatever it is. And what do you say? Circle of influence or, yeah, sphere of influence, your influence, but let me find those people, because they're going to be there and you'll be a surprised, if you plan ahead, how quick you can get guess. How do you think guests are? Probably the best way to grow a podcast is because you get that other person who's willing to share and share it out there the other people. where? If it's just you talking all the time, people really got to find you or you got to have a huge following to start with. The most of us don't have a huge follow yeah, to start with. So let's say we we've got guessed and we got them lined up. What do we talk about? Maybe we don't even have guess. We can be both ways on this. What do you talk about on your podcast? Yeah, so the the number one thing that I could recommend is to either educate or entertain. So there's really kind of like two kinds of podcast. There's podcasts that are like this one, where we're trying to share information to help people, or there be a podcast and maybe it's like about comedy or it's a true crime or something telling US story. It's entertaining. So you really need to think like, do I want to educate or entertain in this episode? Now, if you're educating the best way to do that is to find a question that your audience needs the answer to, and this could be very easy. You could look for questions and facebook groups. You can just simply use youtube's predictive search and start to type in a question and it will fill out the rest of the question that people are actually searching for. So whether it maybe you know how the best podcast, I could type in the best podcast and a say microphone host, and I can use those as a topic to answer for something that people are looking to the answer for. So always think about trying to express some type of value bomb or or things that they can actually apply. Right after the podcast from a value standpoint, and then entertainment. You know, there's a lot of different ways that you can do that. You could talk about trending topics, you can recap TV shows and award shows. It really depends on who you're trying to reach. Or if you want to do something more audio journalistic, you can create somewhat of a storytelling podcast where you, you know, develop the skill of telling stories, the heroes journey and things like that, and put that together in a way that would be very entertaining for your listeners. So the number one thing to do is to think about how are you affecting the listener, because it's really all about the listener. If you want to have a podcast to hear yourself talk, then that's totally cool, but don't expect an audience to build. You have to and that's why we talk about the riches...

...being in the niches, is because if you can find a niche that has questions that they need answers to, you can answer those questions, you become an authority in that space and then hopefully people convert to buying your products or hiring your services and then, if you're entertaining, you just need to continually be on top of mine. So you can't be podcasting about something that happens six months ago. You can't be podcasting now about the beginning of coronavirus. You have to be looking for trending topics and hashtags and things that people are talking about right now and putting out content that serves that audience. So that would be my two ways to develop what you want to talk about. Now for planning an episode, I simply use the rule of threes for everything I do. If I'm going to teach somebody how to do something in podcasting, I think about what are the three main things that they need to know about this topic. I'll write those out as bullet points and I'm more of an Improv Guy, so I'll just freeform it, but I know with those three bullets, those are the three things I really need to elaborate on and I'll use that as my episode planner. Now you could go deeper, you could put sub bullets on the bullets or you could write a script or you could do whatever works for you from a planning standpoint. But people tend to like threes. You know, things happen in sets of threes everywhere. And it's a great way to keep it on on. You keep your podcasts focused and long enough to bring the value and then close the episode so they can either get to your next episode or another podcast or another piece of content. So that's typically how I plan my episodes. I know people do it all kinds of different ways, but if you think about the audience in mind and you think about how you can bring them value or entertainment or education, that's how you win at podcasting and that's why I think interview podcasts are so popular, is because you can have somebody else on your podcast that serves your audience and it does help you grow because you're exposing yourself to more audiences. So I think that rule of three is great. Maybe named. I used to do five questions here, on the on, the on here, so then you go to the three. Well, here's here's the beauty. There's no rules and podcasting so you can do anything that you want. There's actually a guy who started a podcast. I can't remember what it's called, but he just records his morning hike. It's literally the sound of him stepping on leaves and stuff and that's like. That's a really high ranking podcast. So don't think. Yeah, don't think that you have to conform to anything. If you can figure out a way to make compelling audio, maybe you'll start the next big thing, the next big format for podcasting. Yeah, you never know that I think that's key. Is like, you know, planet ahead, have those ideas ahead and and follow through with it. That's that's the key. And record. I like the batch, record a lot of times ahead. The way, you're notting, you know, like a lot of stuff I'm doing now audio wise, I don't, I won't. I record it now. It May I get on the PODCAST for a couple weeks. Yeah, typically, and that's why you got to think ahead a little bit, you know, with that. So also with what you talked about in your podcast. That's kind of where pod decks comes in. Yeah, you guys have, and I should have pulled up a screen of you have a lot of different kind of decks now, and you also you have an IOS APP that just launched. Yep, what are the different how would I use pod decks in a real world situation to do a podcast? Sure, so, the first due for the first deck that we have is called the episode deck. So this is fifty unique podcast starting promps. So I actually offer this to people for free because I want them to start podcasting. So if you go to free top POD dexcom, you can get your very own episode deck. Now this is fifty podcast starting promp so let's say you don't know what to podcast about it, you're just getting started, your guest cancels. You can simply shuffle up this deck of cards and pull a card and it's got a prompt on it for you to start podcasting spontaneously, or you could use it to plan out episodes for the future however you want. You don't just have to shuffle up a pull a card. Now the other decks are all the all the physical decks are actually themed with like questions for a guest or yourself. So what I recommend with pod decks is you can either answer the...

...questions yourself, ask your cohost the questions or your audience the questions and oh or you can use them to actually plan out and interview where you're going to ask them certain things about member we use the rule of threes. I'll always keep ten questions on my desk just in case the conversation may have a lull or I need or I need just something to spark something deeper, I'll use one of the questions and you never know where the conversation is going to go from there, and they can really actually create a happy accident or an even more compelling episode, because a lot of times when guests come on the podcast they're sort of doing a circuit and they're used to answering the same questions, for example, and authors going to get asked the same questions. But if you're asking different questions, philosophical questions, questions that invoke an emotional response, you're going to get a different answer, which means you have different content than everybody else. So it really sets you apart from that. So you can use pod decks to plan your episode, you can use them to make it a game, like we're going to do right now. You can just keep them around in case you need something to go to, in case there's a lull. So there's there's tons of different ways to use them. I really love going live on my instagram and just asking anybody who wants to be interviewed join the live and I'll interview you, and I've gotten to know people in the weirdest ways and made all kinds of new friends and people love it because you're giving somebody, you're giving your audience the chance to engage with you, and we like we all want to beat the algorithm, right, so we all want likes, comments and engagement. The fastest way to do that is to give your audience a chance to engage with you, and questions are the way to do that. All right, so let's get to our last question here with Travis. We kept you a little bit longer than we said we were going to. So we just kind of showed you, guys, who are watching and listening whatever you might be doing, what Pott what pod decks does and what it is. So what's next for pod decks? What what's your next thing that you're working on? What are you guys going to do to kind of help us be better podcasters? Sure, so the first thing obviously just launched this APP. So the mobile APP is out. It's got over twozero questions across I think, fifteen decks. You can also make your own custom deck from the questions from our cards. You can curate your own deck and then there's a bunch of mini courses from world renowned podcasting experts all over the world, social media for podcasters, legal tips for podcasters, editing tips for Podcasters, so we've got all that in there. Additionally, a toolbox that's full of all my favorite resources. So if you're looking from Mike, you can go to the mic drawer in the toolbox and see what my recommendations are. If you're looking for a host, you can see what my recommendations are. There's also a bunch of member exclusive discounts. If your member of the APP, you're going to get entered to win this month. It's a roadcaster pro which is one of the most popular podcasting products. You get access to my secret royalty free music library. So if you need music for your intro or music for transitions, you got that covered. And then we've got exclusive discounts on a bunch of partnered stuff. So all of my favorite companies I reached out to personally and said, hey, I want to bring your product to more podcasters because I believe in it. Let's give them a discount. So that's in the area as well. So it's I tried to put we could have released this APP much earlier, but I wanted to put as much value into it as as I could for podcasters and then, additionally, we're putting a new deck in every month. So it's the library will continue to grow. I'm going to make more physical decks. I do also have a hats and tshirts and things like that, and right now I've really been focused on building out this podcast builder club site to have courses for everything, so relaunching your pod cast if you feel stale, and editing, masterclass, how to interview, Challenges and just poor everything that I'm learning, because I'm studying the industry every day and pouring everything I know to help people to become better podcasters by being able to consume these like many courses or master classes and take their podcast up to the next level. So right now I'm all...

...focused on the APP because it is was nine months of work and I don't know if you've ever built an APP, but it was not easy. It was not easy and I'm super proud of it because it's it's beautiful, it's easy to navigate and who knows, I mean there's so many different APPS that I've thought of for podcasters. Maybe the next thing will be another APP, but right now we're just focused on creating awareness, because most people don't know what a pod deck is. So just getting getting people to know that there's a tool for them to have deeper conversations, have more fun podcasting and, you know, have better, better questions to ask guests. Right. So it's on IOS now. Just launched like a week ago. Correct, it is. When is a when? You know, as android people, when the we yes, it's right now. It's on the road map for hopefully to be completed in the next ninety days. So we really thoroughly tested this thing, like we could have released a way earlier, but we really wanted to make sure there'd be absolutely zero issues, and so we'll have to do the same thing for android because we want it to be, just to suit, the smoothest thing that you've ever downloaded to your phone. So it is coming, I could promise you that. And again we'll have like a special founder offer for all the android people that missed out on this. I can't tell you that it does work on an IPAD, so if you have an ipad in your android, you can still use it. But yeah, now is it? There's a cost to use it monthly? It's. No, what's the cost? Yeah, so it's a subscription APP. So you can either go monthly or yearly, but I can't tell you that the APP has a free seven day trial no matter what, which unlocks the entire APP. So you can go download all my royalty for music for free and you can look at all the members discounts for free and you can go through every single APP o, excuse me, every single deck in the APP and you could use all the cards to give you an idea of the value there. So it was the only way. So the subscription model was the only way I could figure out a way to to monetize the APP because, you know, we did spend some money to put this together. Without overcomplicating it, I don't want to charge people for every single deck. I wanted to just put like this whole thing, this whole buffet of podcasting tools, in your lap for just one cost. And so that was the thought process behind the subscription model and I think as podcasters that's what we do. We ask people to subscribe, we subscribe to apps and things like that. So I think it made the most sense. And if you already like to say I already have just one Dick, Yep. So I think if I remember reading it right, if I already have bought a deck. There's a way for me to get it on there? Absolutely. Yeah, so all you have to do is go into the APP and there's a physical section and you would just type in your order number and the date that you ordered and you'll unlock your physical decks in the APP. And I can tell you that the physical decks are not in the APP specifically because I wanted to reward the people who had purchased the physical ones with being able to do that for free in the APP. So you can have a bigger library than everybody else does in the APP. Additional kind of deal. That's really cool. That's really cool. Yeah, I'm excited about that. I think it's just it's just a fun little it's fun. It's just, I don't know, the idea of having it. I think people get so stuck and you, I think whatever. I forget the number is. It's like after about ten episodes, most podcast die if they even making that. So I think what you're doing here is is you're giving people easy ideas and no excuses other than kind of you know, as our friend Brian fans it will say about live it, it is push to damn button. Yeah, it's getting out there and get us starting and get go. I think what you get started with it. That's the thing. It's easy once you get going, but you're providing resources people that make this so, so simple. Yeah, I mean my goal is because I because I love podcasting so much and I think it's such a powerful medium. I think that everybody has a unique voice and style and story to tell and that they should be able to do that. PODCASTING is easy to start and, yes, it can be difficult to continue on. So put together these tools and you know what, we do this because it's fun. So I want people to also have fun when they're podcasting. Don't get too precious about it,...

...don't make it, don't overanalyze it. Tell a good story. That's a podcast, right. I have so many phone conversations or like you know what, that would have been an awesome podcast, but don't you know, people say, Oh, I just said it. People Breathe. Don't overanalyze having to make something that's sterile for people. Just tell good stories, give value or entertain and you will be colden. So, Travis, I appreciate you. You being on the show today and they makes you get honor Pod dexcom. Now one little extra thing, and this may be we'll do this for a day or two. I'll let its sit. How's that? The beginning of the show. Are somewhere like ten minutes in this show. So somebody math to go rewind. I mentioned a particular muppet character. We'll just leave it at that. Yeah, put that in the comments and I'll select one of you and Travis is going to send you a free deck of cards. Will send you a couple decks, couple at least one. So yeah, so name in the comments the character that I mentioned earlier on in the live show and you can win a free deck podas be kind of interest to see who goes back and has to rewind. Now. Yeah, someone's going to get it. And then again, remember you can also get your free episode deck, Get Free Free Top pod dexcom. So I was looking in the days. I think I'm go ahead and do that again, because so definitely makes you this appreciate it. You you be on the show with this rep thanks for having it's Gott appreciate it.

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