Social Media Lab LIVE!
Social Media Lab LIVE!

Episode · 2 years ago

Suggested & Recommended Videos on YouTube: What, Why & How? An Interview with Scott Simson

ABOUT THIS EPISODE

Recently I interviewed Scott Simson on the Social Media Lab LIVE where he revealed information on how to get your YouTube videos in the Suggested & Recommended columns.

As a full-time content creator with almost 400,000 followers and CEO of Video Marketing World, Scott is recognized as an expert at video marketing and creating online communities. He is responsible for helping generate hundreds of millions of views on tons and tons of channels.

In our interview we covered five different topics related to YouTube:

  1. What is Suggested and Recommended Views? And Why are they important?
  2. Examples of success you’ve had with Suggested and Recommended Views.
  3. How do you get your videos Suggested and Recommended?
  4. How do you measure the data for Suggested and Recommended views?
  5. What role does SEO have in being found on YouTube?

Welcome to the social media lab live podcast. Is a Scuddiers here with the Social Media Lab power to buy a GORAA pulse. This is the podcast where I share my interviews with experts in social media marketing on my live show called Social Media Lab alive. You can see and read all of these interviews at social media lab dot live. As Social Media Lab dot live and this interview I interview my friend Scott Simpson from video marketing world to talk about suggested and recommended views on Youtube. It's a little hard to quite wrap your head around ares and we talked about here in the audio portion, but I think you get a lot from that. But remember, run over to social media lab dot live. You can kind of see everything, look at the thumbnails he talks about, plus get your access to your free trial to a Goura pulse dot so you know Scott Simpson is a full time content creator. I has a like four hundred thousand subscribers. Well, yes, spouse CEO a video marking world, which I will was forced enough to be on a panel at last year in Dallas, and he's a recognized expert when it comes to video marketing and creating online communities and he's helped people have millions and millions of views on tons of different channels. So, Scott, welcome to the social media appreciate you a hop it on the show with us today. Well, thanks, Scott, for having me. Scott Power, it's not excited to be here. It's got squared. Yes, Scott squared. Yeah, thanks for having me. I'm excited to be here, excited to share some of the wisdom that have gained over the last few years that I've been doing youtube and and learning everything that they can about, suggested and recommend it. So yes, it's excited. Of Yours. So tell a little bit about your youtube, your main youtube channel or maybe the one that got you started. What it got you started in Youtube? So I started on Youtube about five years ago, so November of two thousand and fourteen. Actually, back up a little bit before that, probably at six months before that, we started creating content. Just wasn't consistent and it was all over the place. So I started on youtube actually as a motivational channel. I used to travel around and I talked about the books that we had written, some of the powers are that the some of the personal development stuff that we had written into our books and and so I decided in two thousand and fourteen that I wanted to do it online, and so I started this youtube channel that was all about motivating and helping people achieve their true potential. And in very quickly I realized that that it was it was easier for us to just live the the principles that we were trying to teach. So we started the family channel and I guess our motivational channel kind of transition into a family channel and and I brought my kids in and then we would just we just live the way that we, you know, live, live by example, essentially, so try to teach our message to our example. And then it blossomed into this family vlog and and we built the family Vlog go up over the last five years. And so now that channel is about three hundred and I think about three hundred thirty five thousand subscribers. And then we have a number of secondary channels, all adding up to very close to four hundred thousand subscribers. So what are you what are you doing those secondary channels? It's similar thing or something different, or so we have. We have a channel for our kids. have got a channel for my wife. We did a kids channel for a while. That one gained about forty four thousand subscribers and then obviously kappa copyright copple regulations came out and kind of denied that channel. But then we've we've also built...

...a number of client channels, helped to help build a number of client channels to you. So yeah, all over the place. You know, I have. I have walked down many lanes on Youtube and in touched many different categories. So it's been like it. I mean, I would go back to, for so we get off topic, for s the Kappa thing, I mean, because that's when all the child protective stuff. So that channel got completely like removed or you just stopped and it's you want to get sued? Yeah, no, it it didn't get removed. It got completely demonetized and then it and then they just suppressed it. So we weren't getting we're getting. We're getting probably maybe fifty to a hundred thousand views a day on it and and now it's about two hundred views a day. Wow. Could just removed it out of search, removed it out of suggested and so yeah, we don't get any, I think, guys on it anymore and that's happened probably to a tons of creators or other especially than the family like you. We were talking before we got here about fent. Your family vlog is a little harder now than it used to be because of its yeah, but that's thanks. Yeah, yeah, family vlogging has taken a little bit of a hit. It just depends on who the primary audiences are. Our primary audience really has always been about the age of our of our oldest girl, so the thirteen fourteen year olds on up to seventeen eighteen, and then we have what we'd have a lot of MOMS on there as well. So we weren't really ever targeting very little kids, like young, young kids on our family flog. So we didn't really see much of a much of a hit to that channel, although, you know, we lost comments and that was probably the biggest, biggest blow to that channel. Our Family Vlog was losing comments, right. So, I mean so now you've maybe pivot back to the motivational speaking that can yeah, now I'm I actually have a few side projects I'm working on right now. Just just launched a new channel. A few weeks to go and and so that one's very early on and in the the you know, in the growth stage, and so we're working on that. I can't shout it out yet, but but once we've got some traction then I will kind of curious. Like so you still, let's say, like you said, you pivoted that one channel for once from motivation to family Vlog why not just pivot that channel to something else? But that's is that too confusing? Two subscribers is that? You know, they bought? They bought a Chevy and now you gave him a Ford. I mean why I got three hundred some thousand subscribers, I'll start posting whatever. Yeah, so we've talked about that a lot. We can't ever decide as a family on what we would want to pivot it to. There are a few subjects on that channel that would when we hit them hard, they do very well, like when we talked about we talked about Texas, whether you know, you talk about tornadoes on that channel, I'll get hundreds of thousands or millions of views. When we play certain games on that channel, I'll get millions of views. But we can't ever decide. We can't come together as a family and say this is what we want to do with this channel. So we've had a number of discussions about it. But but running a family channel is difficult because it's like running channel with your wife, but then also are running a business with your with your spouse, but then also, you know it, including your kids into it, and so you just you've got in our family we've got six different personalities. Yeah, and if our little kids don't want to film something, then we don't film because I'm not going to do something. You know that they're going to be crying through those times. That's all whole different channel there. Yeah, that's let's channels are really getting hit hard right now. Yeah, like member, when everybody was the courses not you know, people did the videos of like they ate all their kids hallowing candy. The next morning. Those are like the best reaction videos. I always like we did that. The our kids ones were like I totally ate other Halloween can next morning my my son was like I think you like three or fourty, literally like like this is great, but yeah, Jimmy Kimmel, yeah, that's right. Yeah, well, that's what it was. Yeah, so let's let's hop over to talking about suggested and recommended videos. I think it's something we always see, but it's kind of confusing a little bit. So we want to do here is we're going to kind of walk through five different aspects. You through the Suggestaus Lot. Some people may not...

...even know what suggested and recommended videos are. So that's the that's the first thing we're going to cover here is what is suggested in recommended view. So, Scott, what is that to you? What does that mean? Well, there's a number of different categories that of traffic that Youtube provides you. So you have search. Obviously, when somebody types something into the search bar, then you have an opportunity to be found that way. Suggested is is when you are looking at you to watching a video and on the right hand column there's a list of twenty or so videos and your video shows up at you know next or on mobile, it'll show up underneath the video that you're watching, and so those are suggested. It's what Youtube is saying. Okay, you like this type of content. Other people who like this type of content also like this type of content. So here's some of that type of content. We're going to show to you and see if maybe you'll click on that as well, and so the more clicks that you get in suggested, the more often youtube will suggest your content recommended. Is like what you see on the home page? Or yeah, it's really like when you go to Youtube, be logging to Youtube, what do they show you first? If that's recommended or if you're getting a lot of recommended traffic, of chances are it's coming from the home page, and so it's so basically it's there's the two areas recommended, a suggestor of two areas that that Youtube is showing off your content outside of search. Now on the suggestion recommends. Is that all free or is that? Some people get in that place but by ADS. So what is how does that work? Yeah, so sometimes it'll be through ads, but it'll be declared. So at the top of the suggested column on the right hand side of the screen you'll see an ad a lot of the times and it will say advertisement, and then directly under that are the list of suggested videos that that you can qualify for if you have the right type of content and you're getting the right type of engagement to do good. I think that's what because that's the sometimes it's like you know, Oh yeah, it's recommended, but you know they're paid to be there. So I think the idea of it being similar video like I was watching in Jeremy Vest posted this in the video marketing World Group yesterday, the the worship chicken. If you watch those that video, I have my Gosh, you'll have to go. And it's like this. It's those rubber chicken things that you squeeze and they make this funny like noise, seeing singing worship songs and and it is. It is ridiculous, but it is so well made in that channel is going to it's going to blow they only got four videos. They didn't want a week for last month and it's already blowing up and it's it's hilarious. But when I was watching that, the suggested videos were interesting to kind of see what they would suggest with that, and it was other comedy stuff, stuff related the chickens. It was kind of interesting to the kind of see what you'll pop there in. My kids end up watching random videos the rest of the time they're so shut up, Brad Freeman. Brad, appreciate you hopp It on here. Brad's been a guest in the show love having you, Hey Brad, coming to come and watch. So so that's what suggested in recommenders that. So let's talk about some some examples of that. Like you have some success stories where you've seen your videos kind of blow up and that suggested and recommended. Yeah, so, you know, it's interesting. A lot of channels can go either way. Right. You'll look at you look at some channels and you'll go to their to their videos and you'll sort them by most popular and you can tell which ones are most popular by search because they'll have a title that's like how to do x, Y and Z and and typically when you have a how to type of a title, then that's going to be that's going to get most mostly through search, unless you have a really engaging thumbnail that peaks a lot of interest in and, you know, triggers an emotional reaction and somebody. But typically, if you have a how to type of a title, then you're going to be you're going to be getting a lot of search traffic. Now with our content, most of my highest view videos are from suggested and you can tell in our...

...titles and our thumbnails that that we really aren't targeting we're not targeting the search bar at all. We're not targeting search traffic at all. We're actually specifically engaging people emotionally in order to get them to react or have a desire to watch those videos. So our top view is, our top viewed video is is this is stupids. Get that. We did. It got thirty million views and most of that comes from suggested I don't know. Do you have the mist yeah, is this the spider one? Yeah, spider right, so we'll show see. There's the thumbnail for that one, which is hilarious. Yeah, it's and we made this about I think we made it about five years ago, two thousand and sixteen. So four years ago made this video and it's got thirty million views and it and it still has days where I'll get a hundred thousand views in a day on that video. So Youtube is just constantly doing, you know, up and down and up and down and trying to serve it to new audience. Has Show them where or show them a testing new audiences, showing the the thumbnail to people who may not have ever seen it and then judging the reaction that one has. On average about a twenty one percent clicks are right. So every five people that they show it to, one person clicks on it and it's and that's really why it's done so well. That thumbnail is the stupidest thumbnail I've ever seen it. And literally like five, four years ago, I didn't know what I was doing as I'm just take a picture of this big giant metal spider that we bring out as a Halloween president or not Halloween, as a Halloween decoration and and posted on Youtube and and it's twenty one percent. Twenty one percent of the people will see it end up clicking on it. So so yeah, and in the text, I mean it's just awful. It's awful, like if I saw that today, if I would never design that today, because you've talked about like you want to change this thumbnail, but it's doing so well. Yeah, yeah, no reason. Yeah, I know, but I would bad want to test it at least for a little bit maybe to see if it doesn'tthing. But yeah, that's a the interation. That as work, because it is. It's not in the typical you know what's good, you know in thumbnails these days, in on Youtube. So that's kind of instry. But yeah, so, like look at the views on that. This is your views over what from? It's hard to seeing that from July. So this is actually, yeah, from July, July two two. Okay, so this one we actually posted in two thousand and seventeen. So July of two thousand and seventeen to till September of two thousand and seventeen. That's not thirty million views in those months. I just wanted to there are a couple things that I wanted to show in there that were indicators. I mean, this is this was our first, our first example of something that really took off on Youtube and and so there are a couple of indicators that don't show and will as I'm showing some of the other graphs. I'll pack, I'll show some of the repeat patterns, but essentially what we look for, or what we'll try to get or what will look for in the first day after producing a piece of content that we hope will get suggested is a nice spike in views. Typically that's it's it'll be a higher spike and views on the first day then what we normally get and then it'll fall off. And so you too will say that it's in the way that I think about is like Youtube is is is giving it some traffic and then they're going back and they're they're kind of assessing everything to say, okay, is this video actually why is this video doing well? What's the purpose behind it? Is there anything that's that could be bad in this content that we need to suppress or that we need to pull out? And so then they that spike will kind of top off and then it'll fall off again and then a few days later, after everything is come through clear and it's and it's looking good, then then they'll give it another spike and they'll test it again, and then they'll give it another spike and they'll test it again, and so every few days you'll have a drop off and then a spike could drop off in a spike, and every time that you have that spike it gets a little bit bigger and a little bit bigger and a little bit bigger. And then finally you two will be like, okay, this is good for the...

...masses. Shoot it out there and we'll have a day we'll get two hundred tho views. That's so, and then they'll just keep climbing. You know, to do you do you know if I mean how much of that is ai versus human pushing that to the suggested and recommended. I I think that a lot of it is is ai no out there's so many videos that are out there that if there aren't any red flags, like blaringly red flag, blaring red flags like it, Youtube will be able to tell in the in the thumbnail, right through Google cloud vision. They'll be able to tell in your content just by listening to it and then doing their transcriptions. They'll be able to tell in your title and your description if there's anything that that could be bad or a red flag, then they're going to flag it and they'll make it yellow, not advertiser friendly or, you know, while they're while they're doing a review on it, they'll make sure that it's suppressed. But if you've got it just a good piece of quality content that doesn't have any red flags in it, then then it's just the AI, I believe. I mean, obviously I don't know the entire Youtube System, but I've seen it happen enough that I believe that and I've seen the patterns happen enough that I just believe that it's mostly the computer doing the assessing. So let's start with the next example, this one here. This rescue drills. So what's going on here? What's going on in this video? So okay, so there's a couple of things that I want to talk about with this thumbnail. Now, when you're going for suggest or recommend it, it's all about an emotional appeal. If you can appeal to your audience and trigger some type of an emotional response or some type of a question, get them to ask ask themselves some type of question, then they have to watch the video to get that question answered. So when you look at this thumbnail, what's the question that you ask yourself? Scott, yeah, what's a your just girl going to live or something wrong with her? That's going on? Yeah, yeah, exactly, exactly. So, so, obviously like this, just seeing the firefighters around. This is my daughter. They did a mock drill. This is a drowning rescue training and and they did a mock dro with my daughter. We snap this thumbnail when they're in the middle of it and we use that because it looks real. I mean obviously like this is this is what firefighters would do. So it looks real. And and then I put, you know, rescue drills on the back of his shirt, just so people who are watching could could be clear, but it also looks like it's part of his shirt, you know, looks like it's written on the back of his shirt, and I did that strategically so that way it look like, you know, firefighters sometimes will have rescue on the back of their shirt or firefighter, you know, it's like they have those types of things written on their uniforms. And and so I was very strategic with the way that I did this. But the entire thumbnail was was created to build, to create an emotional reaction in our audience. And and so if you do these things right and as you're creating your content, you you think about what what is the emotional reaction that I want my audience to have, or what is the question that I want them to ask themselves? Do you look at somebody like Mr Beast, you know it does such a great job, or or Mark Rober, he does an amazing job, but one of my favorite thumbnails ever is Mark Rober. He's underwater, there's a shark behind him, he's holding up his thumb and their blood coming out of his thumb into the water. That the question that you ask yourself is, is that shark going to eat mark Rober Right, and you have to watch the video to see because it's it peaks so much curiosity. And so the idea was suggested and recommended is to get your people to ask a question. If you get that, then then your solid and I believe this is the views that associate with that one. Is that correct? Yeah, yeah, okay. So, yeah, look at the spikes on this one. Very clear. See the wave. Like first day we do well, first few days we do well and then it bottoms out and then next week it does well again, bottoms out, but it gets a little bit higher. The week after that does well again, bottoms out and then boom, Youtube's like, all right, let's...

...give this three hundred thousand views in a day, you know, and that's just that's just them testing, testing, testing, and then all right, you're good to go. Let's do this and that. Videos got, I think, a fifteen or sixteen percent clicks the rate as well. So you like rescue drills because there's another one's rescue driels. Yeah, so that's another strategy that we teach on Youtube. When I'm working with clients, when I want it's it's you double down out on the things that are working for you. Right. And so this was actually this rescue drills was our first video that we did and it only got, I think, ten million views. And then I'm like, okay, that did really well. Let's do another one and this time let's bring in the fire department and make it really legit look. Oh Wow. And so we brought the fire department in for round two and that's the one that ended up getting nineteen million views. So but you know, we realized also when we are making this first video that we really didn't teach anything. We're just like playing with the kids and like okay, let's have these fake rescue drills, and from that I think we had that at a worry others in use on that one. Yeah, Yep, YEP, exactly. Yeah, so you can see even this one, this one, is contradictory to what I said a little bit. But I mean you have the first spike and then you got a second spike a few days later and then it kind of bottoms out for a couple weeks and then boom takes off again. So yeah, I mean it's yeah, it's pretty interesting how it all works out, but you can you can see it once you get the feeling for it. It's really easy to create content that suggested. It's all about thinking outside of the box, though. You can't a lot of creators. They'll come on and they will think in terms of how to content, like I'm going to create a whole lot of educational content. How to do this, how to do this, how did do this, and then, when you're done, how to do this right with suggested it's more like how can I bend the rules? How can I create something that's that's insanely creative, that nobody's ever done for and and then how do I put all the pieces in place in order to get as much attention as possible, in order to get as much of an emotional response as possible? And so that's what I that's what I do from my clients. has helped them to design these campaigns that are all around getting suggestive views and recommended views. And so we've got a number of, you know, working with operation underground railroad right now. Oh Yeah, and you are you familiar with that nonprofit? I've seen you post about us. So, yeah, it's so everybody what it is, though, so they know. Yeah, so Operation Underground Railroad is a nonprofit that is. That is their mission is to end human trafficking, whether that's for the sex trafficking or child trafficking, it's their mission is to end it. And so they have all these amazing videos of them busting people who are trying to traffick kids and women and and it's amazing, like their mission is incredible in their CEO is an amazing gentleman. But so what we did with them, you know, they were there were at Ninezero subscribers when we first started with them a few months ago and a sucuise. Have all this great content, but what you're missing is that emotional reaction and your thumbnails. And so we designed a few campaigns for them. That was that. You know, we build engaging thumbnails and then use titles that were also engaging and and we took them from nine thousand subscribers to forty five thou subscribers in in just a couple of months. And really is like the last month is when they got most of that. So it's is, it's incredible, but it's really again, it's all about creating that emotional reaction. And shout out to deb Mitchell. She's our community manager. Yeah, awesome, a girl pulls. She's posting all the links to the videos at Scott's mention in and a link there to the organization. So appreciate that. I didn't even ask her to do that. She just hopped in here and she's grabbing it and go on, get to love that. Love it. Appreciate you have it on the and we got one more example, to speaking to be emotional type stuff. You have this one. Here's what's going on with this. There's no text on this. When the other ones had rescue drill, this one's like is somebody breaking in as somebody getting rescued, like, what was the thought process on this one? Yeah, so, okay. So this one, the title of it is fire rescue drills, and so we had...

...the fire department come out again. We're like, okay, the drowning rescue drills did really well. Let now let's have them come and teach us how to do it appropriate fire rescue and and the Fire Department. And here's the deal. I'm going to back up or sidebar for just a second. If you're a content creator and you think of a cool idea and it requires the help of somebody else, just ask you know that. That's all we did, like I call the Fire Department and I'm like Hey, you guys want to you cause want to help us with some of these videos. The last video we did got a million views. And and and we really wanted to make videos that help kids learn how to rescue somebody who's drowning, so that way, you know, they don't end up drowning themselves trying to try and to rescue somebody. And so the fire remmbers like yeah, let's do this, and and and then I called him again and after that the drowning rescue did so well and they were all they were all on this high because, you know, some of their guys were like, I'm famous, you know this video got we're famous now, and so it's like well, great, come on over and do a fire rescue. And and so this thumbnail, I mean there is an emotional reaction, right. You see the guy up in the window, he's got fire department, he's got a firecoat on. There's the firefighter on the ladder, he's helping my kids down the window, and then you got the guy on the ground and you got the flashing lights in the background. We staged this thumbnail specifically to have all those elements in it again to trigger an emotional reaction like, oh, these kids were saved, thank goodness. And I don't do text. I didn't do text on that thumb nails just simply because I thought that the story itself would would draw enough attention or enough of an emotional reaction. This one end up getting about two million pews. Now, this one you didn't see like a lot of the the waves like you saw on the other ones. This one was really like first day and second day did really well, drop off and then a week later or a couple weeks later, how let's see here. I think it was December, ten through, I can't see there. We okay, yeah, so a couple weeks later just tick takes off and and sometimes it happens that way. But generally speaking, when when we release a piece of content and it does on average, it does better than most of other videos, a few weeks later I can count on that one taken off, especially if we got all of the elements of place, the emotional trigger, the title and yeah, and there you go. Yes, you kind of answered this third question. How do you get your video suggested? So you say the number one. It's probably that emotional thumb now, right. That's the first thing. Yeah, you got to have it. You have to have a high click through rate, for sure, and that's all through the thumbnail. And if you can get that click through the rate, and you can, you can trigger that emotion and get that click through the rate, then the odds of your video getting picked up and suggested grow exponentially out of it. You know, let's say I have a new, new is channel, like a hundred subscribers. You're sitting here with three hundred thousand subscribers. I make a fire, resfuge rill video and I likely to even get shown and that suggested at all because I'm so new and so small. So that's that's a really good question and the answer is possibly. I mean you see, you see some channels that that, I mean, just like you're the the singing chicken thing right, that there are some outlier channels that are out there that are so unique that if they get picked up, there's a lot of things that go into that, and let me let me give you a few examples. So, for example, if you were too if you were to create an emotionally engaging piece of content and you wanted to get and suggested. You had a hundred subscribers and you posted that video over on a sharing platform like read it, then you'll have an initial you'll have an initial wave of viewership. You know, if it takes off on ready you have initial wave of viewership that will trigger the algorithm to look at your content and then possibly...

...send it out to suggest it. In my experience, when we whenever we test emotional, engaging content on smaller channels, if we can get a wave of people from an outside, outside source, externally from Youtube, then then our likelihood of that video taking off is a lot higher. So, for example, with with Oh you are, with operation underground railroad, we when we are first starting on their channel, they created the piece of content that was a a daughter who found her mother after twenty five years. So she was sold as an infant and came to America. They didn't even know as an adoption thing and she came from Europe and the adoption agency didn't know, the parents didn't know, so they ended up buying a traffic child. She found out twenty five years later that she was trafficked and she went and found her parents and oh you are, oh you are, helped her find her parents and and they built this amazingly captivating story. We did a really good thumbnail and the videos just kind of, you know, floating along. So I went, I took the video over to Reddit, posted it in the dad's cry subreddit and ended up getting ended up getting like one thousandree hundred up votes, and so it was. It was. Yeah, it was viewed a few thousand times just from being shared and read it and that triggered the Youtube Algorithm to then say, okay, this is getting some views. Let's take a look at this, meets all the requirements. Boom, takes off. Two hundred fiftyzero views has to two hundred fifty Tho views on youtube. Now still so redd it's like you're hidden. You're hidden track. I never thought I never heard anybody saying this, but I'm I use, I tested read a lot for ads lately, but I haven't heard about this little idea put in youtube videos and it's so intriguing. It's and and read. It is a very you have to really know what you're doing on Reddit or you can just get ripped apart and your videos will not only not get viewed, but now you'll have trolls coming over and saying nasty's things about you, dislikes, dislikes. It's like yeah, so you have to use a very specific strategy on read it if you want to get used on Reddit. Excuse me, allergies, allergies, allergies. Ever. Ending here, it's about how almost a hundred degrees here in Texas, like course, last night was like super cool and nice outside. So, oh, it's beautiful. Yeah, as beautiful for the pool. Yeah, yeah, I know. It's like a dry heat. I was like a desert. Yeah, Great. So, so with a smaller channel, the ideas if you want to get a lot of suggested then, and you need to you need to kind of bring I guess you need to have some skin in the game. You need to bring some some viewership from another platform to youtube and really get some outside some external views, and then youtube the opportunity or the likelihood of Youtube picking up are you know, though, they're a lot higher. You read it's kind of been the one, you're kind of hidden tool. Yeah, yeah, read it. Yeah, read it's a great tool because it's one of the only platforms that you can share something on and and if you share in the right area, the opportunity for virality is the highest. So it's kind of like playing the odds that you share something on twitter, you're going to need somebody to reshare who's got a big following. If you share something on Instagram, you need somebody with the big following. But with Reddit you just need to go to a subreddit that has a good following and then posted an engage a piece of content. So I've always had a lot of good luck with thread. It now is so that you've been very active on reddit and so you're kind of have a history there and you've been up voted quite a bit, so you're not like a Newbie or you just hop in and a red subread and go. I mean a little bit. So there are rules, depending on the subreddit, where you need to have some some Karma, and if you've got enough reddit Karma, then then you can post new content. So for the last few years I have been engaging on Reddit. You know, I'll say I'll drop, you know, funny memes in there or whatever, who get some up boats and then I'll build up my reddit Karma and then and then I'll use that Karma to, you know, to post in...

...gaging things on different, different subreddits. I see another test in my future on read it because, Yah, yeah, I have some like put a video on there that hasn't been posted anywhere else and see what it does. That would be so intriguing to play around it. Well, but you want there's there's a few secrets to read it too, and one of the secrets is if you if you misspell something in your title, you get some engagement. And I mean there's because people you understand like read it is the place where trolls, like they may exist, like all the Internet trolls exist on Reddit and they live for read it. And so if you can get some troll to comment or you can get some troll to laugh, then you're going then you're going to be gold. And so there's a few different ways. You know, there's some psychology behind it when you're creating contempt for reddit. But but yeah, I mean read it's a great places here content. Yeah, because read it, I mean in the studies that I've done, it's going to equates about twelve percent of all internet usage in the next year. That's what they're predicting it. So there's a lot of people on read and I think we all forget about, because it is that that place, I say, the Tinfoil hat wearing, you know, conspiracy theory type people are all on read it. But yeah, I mean there's a lot of people. That's all. That's where they're at, that's their social site and Yep, you know, because they can remain faceless and anonymous and but have a lot of fun in it. So, besides read it, have you said success getting people over and then pushing into suggests on any other sides that? You know, twitter is kind of man maybe a facebook group? Is that helped at all? If you tried that? So, all in all of our experience Arments, we found that reddit was the easiest and the fastest way to get views. Facebook, oh my gosh, the problem with facebook is that you have to first of all, you're engaging if you're posting on your personal your personal page, you're engaging your friends and family and and let's just be honest, your friends and family don't want to help you out anyway less than the time, unless, unless you can engage them. So I've done a lot of test with man, we're going down the rabbit hole here, but I've done a lot of tests on facebook with the style of post that I use in order to engage people, and I found that the heroes journey style of post, you know, where you go from rags to riches and right, and you can do this to those types of post get a lot of engagement. And so if you can weave your video into a post that's like that, you can get a lot of views from that. Triggering it a an emotional response on on facebook is actually really simple. You talk about politics, religion, you know, the things that you're really not supposed to talk about, and so you can trigger trigger emotional reactions. Are Patriotism, you know, anything like that. You can get a going there now. No, no, I've done test, though, you know, on my own personal fee, to see, you know, what people will respond to, and in really like that's what they respond to you. But it's so facebook, I would say, is probably my second most successful way of getting views off platform form. But other than that I haven't really tested. I haven't tested instagram. No, I take that back. I have tested instagram and I I've had some success there. But it instagram's interesting because you know on each of the social media platforms what you don't want to do is say hey, come chump, check out this video, or I just dropped a new video. Come look at it. Here's the link. Watch it. What you want to do is create an inherently valuable piece of content that is made that's tailored for that specific platform and how people engage with content on that platform. So giving yourself a shout out and saying common view, come check out my channel is not going to get any engagement. But if you say something like you guys, I just started this new youtube channel. I'm really excited about it. I'm so nervous on camera. I've been. I was sweating like a pig, you know, and I was doing as I was super emotional and it was I'm so proud of myself for for step it out in my comfort zone and doing this. Then then it's something that they can get emotionally involved and they can empathize with those feelings and then they're more your...

...audience is more likely to engage with that content because they've built empathy in with your post. And so if you can build empathy with your post, then boom, you got it. Very cool. Well, quick shout out to Owen. He did say you. Wow, looks a grati comment in any watch party, and Angus Nelson commented that the autocaption is cool. I don't know if you've seen that lately on facebook allows the autocaption just happens now. You don't think, okay, cool, do anything to it. So yeah, that's kind of a cool thing and that's been popping up on there. So any other tips on how to get your videos in that suggested, other than your great thumbnail, good title get external views? Is there any other kind of little secret or trick? It's really all about thinking outside of the box. One of the things that I learned very early on on Youtube is that if you are willing to do the things that other people aren't willing to do because they're too messy, too big, take too much time, require too much effort, you got to make phone calls that are going to be uncomfortable, you know, those types of things you're willing to do, those things that other people aren't willing to do, then you can explode videos by doing those things. And and so with suggestion recommended, it really takes you stepping out of your comfort zone and doing the things, again, that others aren't willing to do in order to see some of that that suggested and recommended, and if you can do that then then you're going to be gold. All right. So if you just hopped in and watching them. Talking to Scott Simpson from video marketing world about suggested and recommended videos views and how you get them. We're got two more things we want to talk about pretty quicker. The time we got was Scott, and we've talked about this a little bit. We showed some graphs earlier. What's the easiest way to measure this suggested and recommend as Youtube show you x amount of views were suggested? That you kind of know? Or is it just you see the spike? So you showed his earlier. No. Yeah, so when you do a breakdown of where your traffic is coming from, it it'll show you that you know sixty or eighty percent or ninety per cent of your your views are coming from suggested or recommended and yeah, so you just need to look in your analytics. But for the most part, when you're first starting and if you're doing how to, you're going to see almost all of that is coming from search or from notifications, right from people have subscribe to you. They're watching your content. You know, they get that notification, they ring, they ring the Bell, they get the the notification when it comes up and they watch your video. But as you're as you're moving forward and you're creating content that is more discoverable and suggested, and then you'll start to see those numbers shift. But yeah, it's all available in your analytics. Now. Is there like a like certain percentage? That should be a goal to know what your videos kind of succeeding and doing? Well, like you go when you look at one and go, yes, I hit this x number. What is that number to you? You know what, when Youtube starts giving you suggested, it's in a bigger way. It's really like all or nothing, right, so once you once you start to see Youtube giving you suggested, it could go from from five percent to eighty percent. You can fast, yeah, because what will happen is like you'll see a spike and you'll get two hundred thousand views in a day and you're like, well, I know that. You know two hundredzero people aren't searching for that content of a day. And so almost all of that is going to be firm suggested. And then the next time you read your analytics and you look at suggested, it's going to be like ninety five percent come from suggested. So it's really like almost like an all or not thing, unless it's unless, you know, the video just has like a five or six percent click through rates, not doing super hot, then Youtube will still recommend that or suggest it, but they're not going to they're not going to blow it up like they would, you know, on a piece of content that's got a fifteen or twenty percent cut through it. All right, last and I want to talk about this has been controversial kind of in the Youtube space lately. I see it in groups a lot. Is is SEO. What what is in your opinion? You know in a minute or two here. What is your role that? You know? What do you think seo? What roles it play on Youtube right now? Because I know others that argument that and SEO doesn't matter. It's all about the quality. But if you're getting suggested videos, there's something with...

Seo going on there, I would assume, to some degree. So what do you what's your opinion on all the yeah, so youtube defines your channel by categories and so your you so essentially, like if you do automotive repair, that's your category. If you're a family vlog that's your category. But even more specifically, are you a mom me Vlog? Do you talk about are are you about to have a baby, because then you're going to be a maternity family vlogger. Are you a kids channel? What type of what type of games do you play? You're that type of a channel, that category, and so they judge your category based off of based off of your your title, your description, you know, any tags that you might use. Tags aren't super relevant anymore, but any any of those tags you might use, and even even by listening to the t and scripts of your videos, like what are you saying in your videos, those are going to determine what category that you fit into. That's that's all determined by SEO. It's very important, if you're launching a channel, that that your titles and tags and descriptions are all keyword rich and they're all focused on the category that you want to be, that you want to be in on Youtube. So so SEO, like when you're launching a channel, super important. So, for for for Operation Underground Railroad, for example, all of our titles have human trafficking in them and that's it. And so that's that's SEO. We know that that's a keyword, that's hot, that people are searching for. We want to make sure that we're categorize under human trafficking so that way we can we can capitalize on the people who are actually searching for those phrases and and so we still seo all of that, all of the those videos, and then we also do is suggested push. So I would say in the in the very beginning, you want to make sure that everything is search engine optimized for search so that we can build that following up right and once you have that following, we haven't even talked about like view velocity, initial view velocity, which is important. I can go into that in just a second. But once you have that audience built up, then SEO is still important. It's just not as important. Then it's more about the emotional than the emotion behind it, and it's not always even about quality. It's more so about can I trigger a response? I've seen videos that are the lowest quality videos that have millions and millions and millions of views because there they triggered emotional reaction and whether that's happiness, sadness, you know, the love, you know any of those types of things. Yeah, and and it's it's more important. It's less important to have things like perfectly seoed as you as you grow, because you've got a fan base of people that are launching, you know, that are helping launch your content. So I said view velocity, initial view velocity. When we are talking about you know, you ask me the question about if you're a smaller channel, you got a hundred subscribers, how do you get unsuggested? So the reason that I say go to Reddit and and get a lot of views from reddit is because when you get a lot of views all in one chunk, that's that's view velocity and the Algorithm looks at a view velocity. In my opinion, right, I don't I don't know Youtube, but in my opinion from all my testing, when Youtube sees view velocity, it triggers a response in the algorithm to take a second look at this, to test this piece of content and to really start pushing this content out to more people so that way they can judge to see if it's a piece of content that will bring in more views and more advertising revenue and keep people on the platform for longer periods of time, so that way the platform can make the most amount of money is possible. As you grow and you have thousands of subscribers or thousands of people who are ready and willing to engage in your content, that the moment that it comes out, that first hour that you launch a video, that's called your initial view velocity. And so if you have tenzero people that watch your video in the first hour,...

...then youtube, then it's going to trigger a response. Now, say you've got a thousand people that watch your video on average every time you post it. Or sorry, in that first hour, every time you post a video you get a thousand people. Well, the day that you post a piece of content that gets tenzero views in that first day, that's going to trigger response. The thousand views might not trigger response, but the TENZERO will because it's out of the out of the ordinary. So it's about really maximizing that initial view velocity and getting as many eyeballs to that that video as possible in a short period of time. Yea. And then makes sense too, because, like if you've got, like we've started a little channel for the lab and put a few videos on, but they're not moving at all because we haven't really put an effort in this suggestion and recommended. Course, now I'm going to but so I can see this, because Youtube says, okay, you know, you're a couple of subscribers didn't even watch this. Why is anybody else going to watch it? And it probably just pushed back to the back as and it's kind of loss so somebody's happens to find it later on. But there's probably hope, though. I mean even if your videos set there for a while, you know, so you could still give views on it later on, like some of your videos took off late. You like, Whoa what? Yeah, so I think people got to not give up too early. I think people give up too soon. I love seeing people, as I posted a video week, you know, for a year or something like that, because they've got that consistency going on. I think that really helps out. And Brad Friedman's asking I'm on when I'm broadcast. I'm using be live right now, Brad, and I'm stumbling through it. But discuss some cool things that I'm I'm learning as we go to be I like the eye can change these camera things around pretty easily. That's kind of a cool deal there. With one little click. So I'm still playing around with that. So, Scott, anything else you want to add about suggested and recommended videos while we before we end wrap up the show? Yeah, so, if you watch your charts in Youtube Studio, studio Beta, I guess it's Youtube Studio now, or they done with Beta, I don't know. But if you watch, if you watch your analytics, there's a little gray bar that is your average. It's your average watch time or your average viewership. Sorry. So once when you launch a video and you're looking at your chart, there's this little bar that goes across the graph. That's like if you fall in this window and this great bar, that means that you're an average. So if you get above that Bar, the odds of your video getting suggested and blowing up are a lot, a lot greater. So you want to create content that goes, that does better than average. Obviously that's the goal every time. But and if you can do that, then then yeah, then the likelihood if you getting suggest you recommended who go up, very cool. I'm definitely going to hop out, like I want to go apply all this stuff really quick. I'm like gonna read it junking now plays I know you're all over in different places, Youtube and what not. What's the easiest way and where should we go find you out? So the video marketing world facebook group is where we're really engaged. You guys can come and learn. I do a weekly show there when I'm interviewing top influencers, you know, people who are doing crazy things online, good stuff. And and then also, you know, that's where video marketing worlds are, conference that we that we put on every year and hopefully we can go back to live in two thousand and twenty one rather than forward today. And then obviously just you know, just connect with me on facebook, twitter, instagram, you know wherever I'm at. Connect with be have you. If you have any questions, then then I'm happy to help them. Help you, happy to help you. Yeah, exactly. What was good having you on the show the day. You know, we've known each other now for about a year so and you're just a couple of hours up north for me. I'm in Waco, so you're right up the road from me here, so we get to have you on the show. Appreciate you being on. Thanks, Scott, appreciate it. Hey, thanks for listening to the social media lab live podcast. If you want to check out the rest of the story, if you will, go to social media lab dot live.

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