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Episode · 1 year ago

How to Master The Art of Public Speaking

ABOUT THIS EPISODE

How to Master the Art of Public Speaking

You have a message but you aren't sure how to get it out there. Do you have a desire to speak on stages locally? Nationally? Globally?

But how do you get started in public speaking? How do you get over nerves and fear?

Welcome to the social media lab live podcast. I am Scott are's, a content scientist at the social media lab, powered by a Goa pulse, where we bust the miss the rumors and the stories of social media marketing with science. Today this episode is a little bit different than what we typically will do here on the social media lab live. I was supposed to have a guest who on the show and five minutes before the show started they had an emergency and could not make it. And instead of deleting it to move on and not having a show at a side of this, let's just go ahead and have a show anyway. And so this show was supposed to be you know, how to master the art of public speaking. So I quickly came up with five points and ended up talking a lot longer than I thought I would about my journey through public speaking, what I've learned from it, who I've learned from and lots of different tips throughout. So I I think you'll enjoy this. Hopefully you enjoy this anyway, listen just to my voice the entire time, but there's some great tips I think you can take away from this. You can see the full interview and you can see other interviews that I've done if you go over to social media lab dot live. Now onto my episode, me interviewing myself about public speaking for me, you know my public speaking and kind of where it started for me. I'm SRY to think I've also I was in sales for very, very long time, starting about eighteen. I was a salesman at best buy and learned a lot about presenting and talking to people. So I was really easy going and I could always I can talk to anybody. You know. I could sell ice to an Eskimo if you gave me the opportunity. And I've sold probably everything you can imagine, from doorodoor vacuums to cars to tell amarketing to every department at a best buy. I did. I worked in appliance stores. I was I was a lonely make tag repairman for a while and we weren't very lonely, we were very busy. And so I've done I've always been used to talking to the public. So that's kind of got me started into you know, public speaking, if you will. And then I actually I like lot. Do you are going to know this? Who are watching these on the replay or watching live? I was actually a youth minister starting in in late one thousand nine hundred and ninety nine. I became a left my management job. I was a manager of a pizza restaurant and left it and became a youth minister, went back to college and did all those other side jobs in the same time. And so I got used to kind of speaking in front of groups, small groups, you know, ten fifteen kids. Then it got bigger and bigger and then I preached many times from the pulpit at our church, small church, Forty fifty people, and then I moved to a bigger church and you got to preach in front of them, you know once, think once a quarter for a few years. And then when I took other jobs, I was a sports and recreation minister. See, I'm revealing all kinds of stuff to you guys today that you didn't know. I'll just ports and recreation mists to running, running really large basketball and football programs like that for kids, by six hundred kids in our leagues, and got to preach at that those churches, which were about two or three thousand people. So always kind of just had that knack for speaking in front of people. And we're going to I will say. What I will say is is different doing church speaking versus business speaking. I feel like the Church speaking maybe as a little more for a giving, you know, became the nature of it, but you also want to same thing. That's false. But business speaking you're trying to sell something. You're trying to sell you or your product or whatever. So it is a little bit different. And so then I'll be fast forward the very first time I spoke at an evening. I've never I'm not a big event guy. Or was it until but a year and a half ago I spoke for the first time. Yeah, this is this is like the getting to know Scott Session. Hit the wrong one there. Yeah, I mean, and now Scott airs deep thoughts with Scott Are Somebo y'all get that joke from sarting o life. Yeah. So, I mean I had never spoken about everything, gone to events and in our industry because I just wasn't...

...a traveling guy. My jobs didn't require we started talking about it here at the lab and so the very first time I spoke was at MDMC, which is the Midwest Digital Marketing Conference that we were a sponsor of, and I spoke of my buddy Richard Beason, who was a cohost the podcast for a while. We spoke at that events first time I've ever done public speaking before and kind of got addicted to it, I will say. And now I mean I've kind of you can swell, you can't see. Actually there's over the next of that coat sinking my finger right over here. There we go. There's a bunch of badges hanging up. That are all the places that I've spoke at. I think I spoken, you know, spoke seven, eight places maybe in the last year or so, and then covid hit and now all that's kind of up in the air. But I've loved speaking on the stage. I kind of love commanding the audience and kind of be always had this idea I'd be a stand up comic. So it's kind of my way of maybe doing a little that stand up comic kind of work and having fun with an audience and talking. Plus I get the dressed up like this on stage and I mean people remember this. And so, because that's kind of my background a little bit and into to speaking. Let's talk a little bit about public speaking. Kind of where, and this will not be a really long I don't think the rest of this will be too long. Less shall dive into it with me. So if you get any questions as I go through, let's let's just go through. I did not rehearse this. I just have the questions that I was going to ask our guests and so I'm just going to be my own guests today and this is what you do on live video. You just kind of roll with it. So why should you consider public speaking? Well, to me, the reason you should do you should consider public speaking is it makes you the expert in your industry, whatever that industry is, whatever that niche is, and even within that industry, you know, whatever where the topic isn't you. For me, I mean I sa. Obviously we talked about that. Are Related to social media marketing and I want that to be our niche and what I talked about, and so you want to be known for that. It's a great way to get yourself from a lot of people. If you're an agency, for example, you know, speaking at at events locally could get you in front of a lot of clients and maybe it's a quick talk, like I didn't talked here recently. I say recently was February. Rob Yea from F where early fedward. I had three events in February and March, but it was a local event. That was a Texas public venues little conference and meeting they had and there's about fifteen twenty people there. But great event. I get to tell them about social media and I was the only one in the room who's expert and social media, and so that's why I like those small events. An you like the big events as well, but you want to be the expert, you want to be the one that people come to to ask those questions, because then, especially if you're like in that venue, out you know. And then I went to I was the only one who's a marker there. They are all people who runs civic centers. They you know about lights and toilets and carpet and you know all that kind of stuff. So they're dieing. I know about social media and so it's a great way for me to get leads. It's a great way for me to get, you know, follow ups and business cards and maybe even business if I wanted to, with those type with those people. So if you're a local marketer, for example, man I would be. I would be speak it at my chamber events. I would be speaking at, you know, any sort of networking event you can and be the guy or Gal who is the expert in social media marketing and and be known for that. Now and this Covid we're not even post covid who knows when will be postcovid era. We don't have a lot of public meetings and events right now. So from there, I mean you want to look at you know, and we'll talk about how to get book but you want look at the virtual stuff, and virtual stuffs a little bit different. But the thing I like about virtual events is you can be at a lot of places at a lot of times really really fast. So you could either speak live, like to an audience and I maybe maybe seem alive, video like this. It's a zoom meeting, it's a google...

...hang out, whatever it is that they might use, or it's a video like I'm going to make a video here shortly for our upcoming summit on twitter and I'll record it, I'll do fancy stuff to it, whatever, and then they'll get to play it and watch in that live events. There's a lot of several ways you can speak publicly. That may not be as scary as you think. It is because I will, I will admit the first time you get on stage is, you know, there's butterflies and you're like home, my Gosh, you know, and you're sweating and you don't know what to do with your hands. I still don't. You say um a lot. It's just you got to get past it. You got to get over that, that fear of what it's going to happen in the first time you because once you do it once, you're like, okay, that wasn't so bad. So that's kind of why I would say you should look into public speaking. So the next thing we want to talk about is what qualities does a public speaker need to have? You just need to be able to talk and have some confidence. That's what I would say. You got to be able to talk, you got to have some confidence and you've got to know your subject. That's going to be the crucial thing. You got to know your subject well enough that if, let's say the you know this, you usually you've got a screen behind you, a lot of places are off the side or something that showing your slides. If those things go out and you don't have them, that you can still deliver your speech. So you got to know your material. I think that's that's so important to know your material, and I'll get into how the plan your material here in a second, or at least what I do. So you got to have those calle that's really the only qualities. You've got to be a little outgoing. You know, it's funny is is most public speakers Ian. Interesting. Gray is someone that talks about this all a lot. He has his and I'm must say it wrong, so I'm sorry you. And I think it's confident live. He talks about how to be confident on live video shows. He's an introvert. I'm you know, I'm an extrovert, but I'm introverted when I'm done. I'll stage as kind of be left alone, but you know, very outgoing. I'm coming outgoing introvert, if you will, bad rather be in front of people rather than having one one small conversations. That that's just kind of how I am. I'm kind of a loner when it comes to but you do have to some confidence. You've got to have a voice that people can understand and here you've got to learn how to own a stage. That's going to kind of be with the characteristics you need as a public speaker. So really it's anybody. I don't care what color you are, I don't care what ethnicity are, I don't care what language you speak, I don't care if you're in a wheelchair, if you're standing or you have disabilities. Anybody can be a public speaker. It's really all about putting your mind to it and deciding that you want to do and it's something you want to kind of risk and put yourself out there for, because there's a lot of events that are always looking for polic speakers and you've got a unique, you know, spin on whatever it is that you are an expert in and they need you. They need people to speak at different events are whether wherever you're at, there's always some sort of event. So how do you plan out your speech? Well, for me, I do it. I'm an old school outline kind of guy. I'll actually sometimes just write it down or if you just want to write it on, you know, use your computer or your phone right on outline. Kind of know what your opening hooks going to be. You want to know kind of where what are your points? Maybe just write out your points. Okay, I've got forty five minutes. I'm going to talk about these five points and I know each one's going to take up certain amount time. So we'll start out with that. Start out with what your points are going to be, and then you got to work in stories. I think stories are so crucial in planning out your speech and you got to figure out where those stories are at. Or they personal stories or they stories that you've heard from other people and you kind of make them your own a little bit, not stealing them, but you kind of tell a story about some guy you heard about, you know, that kind of thing. So you want to kind of plan it out that way, plan out your points, plan out how long it's going to be, and then from there, I mean you you've got to practice it. I think the first time we spoke for an MDMC Lee a year and a half ago, I mean Richard and I probably, I mean I must have read through our slides,...

...you know, a hundred times. I did it with myself, you know, we're saying it, and then we got together and literally we weren't even he's in California, I'm in Texas. We did mean see each other on camera. We just talked on screen, you know, looking at our slides with audio and went through our our our presentation, you know, two thousand and thirty times. That way we knew each other's cues, because two people on stage is really hard. You got to know each other's cues and got a kind of know what's what to do there. So you got to practice. It's practice, practice, practice. A lot of people will tell you, you know, to to you know, practice in front of a mirror. If you've got a mirror or you've got a Webcam, record yourself. I did that a lot. I will. I'll record myself off and to kind of see where I'm looking, because I'm doing virtual events. Ll Make sure I'm looking to camera in the right spot. You know, do I need to make a different gesture at a certain time and my point at the wrong thing? It's the hardest thing on cameras is uni point the wrong thing. I'm so practice those saying trying to kind of figured out. Maybe maybe do it in front of somebody else, doing from your your your partner, are your kids or your best friend or your dog, whatever, but really humans are probably better because they're going to give you some sort of input. That's kind of what you want to do. Plan it out and then you go to the slides. You probably want to make slides because most places that you're you're going to do a public speaking presentation at, either in person, whenever those happen again, and definitely the virtual ones, you're going to have to do some source of slide show. So use I use Google slides because I'm just a Google guy. I know, I do have a macbook now. I don't use Keno. I probably should learn it. I just use Google slides because, and I know I can just send it to anybody and they can open it and we can make sure it shows up really quickly and really easily. And even in Google slides, I mean there are tons of templates to make everything look all nice and fancy and look good. You don't really, you know, need to be a graphic designer, but it's nice to have, you know, a consistence, you know, logo, consistent look to your presentations and you know as it flows, it makes sense for people who are looking up at it. I say don't go really crazy with fonts on a slide show. Keep it simple, because you've get too much stuff on a slide, especially on a public event, and that's the hardest thing that kind of keep up with and there's too much stuff on it and I'm guilty of that. So it's simpler. I think is better when you're when you're making your slides. And granted, I haven't, this is my own public, you know, personal opinion here. So some of you may disagree on that, but I like to keep him very consistent. That way that may we get like slide ten, slide fifteen. They've seen my branding, you know, over and over, my my logos on it, maybe even my you know, my twitter handle or whatever social site you're on. You've got that on there. You've got to url perhaps on every single slide. The way, if they are if you're had a person public event, they're taking pictures of it and they're posting it, then other people see that too. So you want to make sure your slides have your brand new and have some sort of url or are a social channel, you know, handle on it, because that way they can use if they tweet it out or they post it the instagram stories or something, that people can see it. So that's kind of my tips on on how to plan out your speech to yeah, so, okay, I love Camba. So yeah, if you use Cana. That's I think it's totally fine. I think what are your comfortable with and whatever you can make slides with that you can put into a power point or a google slides. That way you know you can send it to people because, especially if you're if you're presenting even on virtually you want to be able to have that link in case something happens on your end you can't get it to work, they can play the slideshow for you. And in person the same thing most time. If you do a public event, a lot of times you don't use your own laptop, you have to use theirs. So they'll ask for that. That Le You know your presentation beforehand, so you're gonna to be able to send it and you know, something like Google slides let you do that really easy. But it can be powered out, it can be Keeno. Just kind of keep in mind then not every you do keno and everybody can open it. Perhaps. So that's why I like sending it, you know, the Google slide link and they can go from there if they want to download it and power point or whatever you are even pdf. At one place that downloaded in a pdf that way...

...was on their local system and they could just, you know, scroll through from there. So yeah, so whatever you use, I think it's completely up to you to create your slideshow. But, you know, make it don't. Don't go to like I was at. I don't put too much on them. Put enough on her to kind of get across what you want to say. But because what I noticed when I go to events and it's just kind of a, you know, a pet peeve. You know, I've been to a lot of events and you know sits, which a social media marketing world in March even, and watched a lot of the presentations and what's it? The guys sitting here talking, of the Gal is sitting here, you know, standing there talking, and everybody's looking at the slides and they're not looking at the person talking. They're just waiting for the slides take their picture so they can post it on social media, which is good to an extent, but people aren't paying attention. So if you put too much on there and you depend on them too much, they lose you in the speech. And I noticed that even with some some people who are very well known, that everybody just staring at there, their slides. I'm thinking he's probably going to email the slides later. I can go back later and look at the slides. Look at him and talk. It's Jay Bar, it's Mark Shaffer, whoever. Watch them and learn from them. Learn from their body movements. Don't worry about the slide. So that was just something. I I noticed quite a bit that when I when I was at that event. So let's let's move forward talking about public speaking and given some the tips that I have and going to I am not an expert at public speaking. I do I know I was set to have seven or eight events this year that are now all canceled. I got two or three in before covid and now they're moving all virtual and I've been a lot of virtual events, but I think they things. Do A plot to virtual events as well. Tips to keep your audience engage. Now this one I will say. I'm going to put a link to it here, so excuse me why I grabbed this link. Jay Bear has a new podcasting new I think he's started something episodes into it. I'm going to say Jay. How else spell his name? Rung? There we go. He's got a new podcast called standing ovation. If you're if you're wanting to be a public speaker. You got to go listen to all the episodes of staying ovation. He interviews, you know, some of the top World Class Keo speakers, people who are getting paid, you know, the tens of thousands, if not a hundred thousands of dollars to speak at a big events and they talked about the art of the story and how to have a story and why you should have some sort of unique story, especially when you when you start your presentation and maybe in the middle then you kind of come back to it at the end. Everybody does a little bit differently. But his from that, from that podcast and listening to it. I'd already spoke it probably I don't know seven eight events and then went okay, I listen to it. I went Oh, I'm going to pick up on that. I'm going to use a few things from that. And one of the things I picked up from it to kind of get because the when you start out of speech, even alive video, if it's it was the virtual it's that weird moment when you go live are you walk up on stage like it's awkward. It's awkward for the audience, it's awkward for you and you kind of got a break the ice right. And so a lot of people say addressed, addressed the white elephant in the room, and for me this is my white elephant, Orangel elephant, if you will. All of people don't know who I am. I'm on stage and they're like or on a presentation, like okay, why is this guy got orange hair? Why is he in a lab coat? What's the deal in front? So listening for the same innovation podcast. What I learned from that was I need to dress that immediately. It kind of have fun with it, and so all my presentations, whether they're virtual or they're in person, what I'm doing now is you can talk always stop about busting this. Most of my talks are, you know, ten social media miss busted with science, or seven instagram miss busted with science or something like that. I'm, you know, twitter one here coming up soon. It's you for our event and maybe dead you can grab the link for the summit if you don't mind, and put it in the in the facebook comments. That'd be great. I don't...

...have it handy. I'm doing twitter one, and so what I do is I just get up and say I don't say anything else. I just you know, was real. They introduced me and I walk on. It's all right, I'm you know, I'm here to bust some myths about social media or whatever it is, but before we do that I want to bust a couple of other myths. And then boom, my first slot is a troll doll with orange hair and I say I'm not a troll doll and everybody kind of laughs. And they laughed. A little goofy, little naked controll doll. That's on the on the screen. That should have pulled it up again. I didn't plan this this live because my guest hasn't made it. And then the next slid, boom, it's syndrome from the incredibles, and so I'll say and no, I'm not syndrome from the incredibles. I'm a little bit closer, but I'm not quite that crazy. And that mean the third slide, boom is beaker from the muppets with his red hair a lab coat, and I make some joke that no, I am not beaker from the muppets. I don't run around me, me, me, me, me, you know, making noises on stage. But I'm really close to beager because he's also in the lab and you where as a lab coat and then the next slide, boom, I'm this guy. I put I put an image up of this guy and that's that's one that I then I explain what this guy is and where where he started from and why we do the orange hair guy and all that kind of stuff. So it kind of it sets the mood for my presentations. I've noticed the response has been great. It sets that movie people kind of get used to. They get a laugh there. They don't feel as awkward. I don't feel as awkward. I haven't there and really on that. That part of the presentation only takes me a minute, you know, to do minute half somewhere around there. But it's not even I have to memorize. I don't, you know, have to fumble over my words, I just boom, click it, start talking, make fun and have some fun with it. So that's what I learned from staying ovations. I would recommend you go listen to stay in ovation, because that's going to keep your audience engage. I think if you can find also in another tip, if you can find somebody in your udience, specially when you're talking in a public audience, that's really reacting really well to it. Focus in on them and mention them, point at them, look at him, get them to laugh a little bit more, you know, and kind of just go back to them multiple times. It's going to help your confidence but also shows that you're willing to interact with the audience and more people will start to interact. Like I did last Friday I was in a a zoom meeting with a private facebook grow I actually private group with Andrew and Pete Out of the UK. There Atomic Group, and I don't know how many people are on there, you know, thirty, forty, and I could see some of their faces in the Zoomi when I was, you know, and my separate monitor on pointing at that you can't see and I can see some of their faces, and so I kept making sure while I was given my presentation, when I saw those people react, even those other corner of my eye, I would say their name, like I hate Karen, I saw you put your hands in the air or whatever, and so I'd make sure to call them out. Like One lady put on a green wig just to be funny. While I was given the presentation, I kept calling on her and having fun with her. So find those people, engage them somehow and even deb I was talking about the summit that we're starting here in a couple weeks, about twitter. One of the things that I do in my slides, and you probably saw that the end of the if you watch the countdown timer, you saw an image with me me throwing my arms up in the air. I use that image on all my slides shows my presentation is when I'm done with a myth that that I've busted or I've talked about or whatever, I'll pop that up and a live event, you know, I also would have there's a clipboard right there. You can kind of see. That's one of my props I use on stage and it has papers on it, which the papers actually do have notes and they have the data. Is In case I get stuck or I've forgotten the data. But I'll take those sheets and I'll tear them off and I'll throw it up in the year and when I tear it off I tell everybody I from doing the first one. When I tear this off, everybody else science as loud as you can and boom...

...the first one happens and it's okay. It's awkward. I make fun on it and I go on the next one and I do it every time and they'll now I put the slide in there, even on the virtual events, and so I'll even tell them. Hey, wherever you're at, if you're watching this right now and you see the slide, I want you to throw your hands in air and Yell Science, and you'd be surprised, even virtually how many people actually do it, even though I can't hear them because I can tell they're muted like an a zoom if we have the cameras on. I saw people doing it and it gets them engage. It makes them a part of your presentation. And you can do that whether it's a live event in person or it's an event on online, in a virtual summit. You can definitely and dad, thank you for posting a link on facebook to the summit. I'll make sure to grab that as well and we'll put on screen there. There you go. Yeah, so I'm do stuff like that fin find some find of Hook. And what was funny with the tearing off the sheets and making people yell science? I did that by accident, really. It was we were rehearsing our very first speech. First Time I spoke in MDMC richer that I mentioned, I was like what if I do this thing, that thow thing in the air and I yield science and like that's kind of cool, let's go with it. And the reaction to it was so good it got the audience engage. The next time I was like I want them to yell science with me, and people started to do it and it became a thing. And so find those little things that you don't have to yell science, but fine, find some hook, find some way to get people to stay engage. Because what the worst thing is, and I see this all the time, whether it's in person and now virtuals even worse, because I think virtual people sometimes will put this in another tab and they're they're not paying attention or whatever. If you tell them, even virtual, Hey, when you see this slide, I want you to yell this and then you know you have a silent spot. Something's going to Oh man, what's going on over there and they'll come back to their tab. So find out what to keep people engage, because I had a public events. I hate when people are just on their phones tweeting and they're taking picture and they're not engage. There's they're board, they're not, they've zoned out. So if you can figure out a way to keep people engage, whether that's walking down to the audience and talking to people and interviewing people, bringing people up on stage, doing like I do with the science saying or, you know, have some sort of slide maybe that keeps people in, the wake them up, you know, or even like I've seen. I saw somebody do at present station once in the middle of their their their presentation, they had a slide that said, if you're reading this, yell something and I'll pay you a dollar or whatever, and the first person to yell at can get it. And some people weren't paying attention all. Some people yelled something and they got paid a dollar. And there be else like what. They weren't paying attention. Now you better pay attention because now you might get some sort of reward. I was at a Social Media Week Austin. Spoke it there and it spoke there in February and one of the guys he was speaking was talking about he was talking about the I think it was like a the the art of influence and how to influence people in you're on stage and just in general and he had a slide up that said, you know, I think, something like free for the taking or something something that regard, and I'm gonna get that wrong. And he started setting up. He set up a Lego set on the edge of the stage, little cheap lego steady bought for a couple bucks, and then he's just talking. He's talking about this thing I think. I think it was like seas, the opportunities or whatever, and I'm like, okay, I realized about thirty seconds it's sitting there. What he was saying is there's an opportunity here and just for the taking and this is free. It's so no one else was getting up and I'm in this full get up. I got up, walked up and I took that Lego set and sat down. He's like yes, everybody's like laughing. That's what he wanted. And then what that is is he put something else out and boom, people, random people fought over some stuff, almost because he kept setting up a little different toys and things around there for people to get. But it was a great way to get people to pay attention. Now you don't have to give away stuff to people to do that, but it was a great hook to make sure I was pay antition. If I saw it on the screen, I saw what he was saying, I saw him set out there. I'm like, Oh, this game on. It only took one thing. I wanted something lace later on, but I didn't take it.

But I think, I think one of the things it was like a Nintendo switch or something later on. So do something, do something to get your audience engage, whether that's in person or on virtual that there's a way for you to do it. Find something that you need, go listens, like I said, to stay in ovation, see what other people are doing with their stories and getting people to be involved. I think that's that's really, really crucial to get your audience engaged on that. So we're talking about public speaking and I'm down to my last point. I Gu said I didn't rehearse these answers at all. That's part of a live video. So we're just going to rolling with it today and I appreciate Jessica saw you hopped in for Dab made a comment. Appreciate you hopping over. So how did get book for a public speaking you just got to go look. There are a lot of sites out there and I would say be careful of some of your starting out. Be careful pain people to go get you public speaking events, even if it's just virtual ones. They may not find ones that are good fit for you. But if you're really, really busy, that may be the best way to go. There may be places that you need. Maybe you need to get somebody, you know, hire somebody to help you schedule out and get to him. But locally, look at your local chamber of Commerce, look at being eyes, look at me, eat up groups and again, I know we're in a COVID era and there may not be public events, but they will be at some point. So be thinking ahead. In some areas, like where I'm out here in Texas, you know we're pretty much open, you know a hundred percent at this point. So there are those meetings and stuff happening now. So go out there and find those places in reach out to them and say hey, you know, if you have an upcoming event, I'd love to speak at it. You know, are just going to ten once or twice and then say hey, by the way, you know I have a presentation I could give. We would you appreciate that. Go find those out now online. If you're looking at big events. There's a lot of resources out there, depend on what niche you're in. I mean where most of us are probably watching her in the social media niche, and there's some really good resources that are out there that that a lit'll help you find places. I think even we may have a resource somewhere on our Gore pulse has blog that talks about events that are out there. Social Media Examiner has a couple of good blog posts to show all the events that are in our industry and you typical on them. You're going to have to apply online, like I'm in the process right now applying to a bunch of events that were in person but now they're just virtual. They might be in person two thousand and twenty one, they might not, but you'll have to apply on those. You have to have a headshot of some sort. You'll typically want to have some kind of video that shows what you do, especially they don't know you the if you're coming in cold calling, they're going to want to see. They're not going to you know, let you come across any most of them are going to pay you either. That's first anyway. They're not going to put you in front of their big audience. Let's say they got two thou people the event. They're not going to let you speak of the event until they can see something, unless they just happen to know you. So look for those places. You got to fill out that the application. You got to give a really clear title that's catchy. Mine is always, you know, like seven or ten, I could number of social media misbusted with science. I do all caps on science. It just catches people's attention. And then run a cool, quick, quirky, you know summary. Don't get real long winded and boring in your description of what your talks going to be, but give enough information that people want to watch it and want to go and see your presentation and they want to book you. That that's going to be really, really important to make sure you put enough in there, but don't give away the farm, basically. And Jessica and the facebook chatting way, says of a list of many of them in her digits. Yes, so she's put a list to a Google Doc. You guys can go check out. Appreciate that, Jessica. Like I said, I did plan for this because I thought I'd have a guest. So I'm just winging it and and we're talking about different things here, but there's a lot of places out there. So look at the events that you go to and say, okay, did they allow speakers? Most of what you'll find it in their footer. You'll found it in there about section of...

...the event. You can find places to go speak and there's like so there's tons of them out there and don't feel, you know, don't feel like you can't shoot for the Star cars and pitch yourself to the huge events that are out there. They may say no, but they'll go hey, you know, those people, event coordinates tend to know one another and so they're like, okay, well, Scott's not ready to speak in my event. They're talking to let's say Jessica, and she runs an event. Hey, you know, Jessica, I got a speaker over here. The not can feel your spot. I know you said you need somebody to speak about Xyz. You know. Or they may know someone else who canceled at another event. They Hey, I know this person who's available. You might want to check them out. So don't don't feel like you can't apply at the huge, huge ones that are out there. Just know that you might get turned down. The first time. So you may have to start small and kind of work your way up, but make sure you schedule yourself out right you know you can make it and make that event. You can even get to the event because, like I said, most of the events aren't going to pay you find, I know specifically in the social media marketing not all of them going to pay you to go to the vents, in public or virtual. Now there are some that are paining key notes. You know, speakers tend to get paid, and maybe even people who are running longer sessions and like seminars and workshops. They most times and a lot of times will get paid. But usually you're doing it because, like it was talked about the beginning of why you would do public speaking, you're wanting to get in front of an audience that you couldn't get in front front of otherwise and be that expert and that's how you get a lot of your business. So a lot of guys, especially in social media marketing, they'll speak of events for free and they'll pay their own way to travel and all that stuff because they know that, let's say there's, you know, two or three hundred people in their session, three or four people are going to follow up with him and maybe get business from them. So it kind of pays for itself if you do it right, if you're at the right event, if you do the speech in it in a right way. So there's lots of different ways that you can you can go out there and in finds places to speak. It's just a matter of what makes sense for you. Like for me, you know, I've mainly spoke at other marking events, but that may not be the best place for me to speak. All these people know me, they know social media marking, so maybe I should be speaking at a realtor convention when I'm the only one talking about social media market and I'm definitely a bait. All One looks like this. Maybe I got had somebody told me that I need to go in grand right now. They had to shut down because of covid but you know, Halloween Hunted House owners have these massive you know what was exposed, and have people talking like you would be for one, you would fit in because you're in a costume, but to you'd be the only one talking about social media marketing. So that's you might want to look for those. Those are low hanging fruits. I think a lot of US forget about because we want to stick to our niche. But maybe, Neith, you need to be the expert in water and someone else's space and be the only one talking about marketing or whatever it is that you do. Let's say you're an accountant or or something like that. So I mean find out, find those places. It is good to talk to people you who already kind of know you because it makes it comfortable. But you also want to look outside of your industry at times, and I like what Jessica says here. If I can get to pull up there. Some of my biggest paid GIGS ARE SUPER NITE, smaller events most people haven't heard of. Yeah, and that's that's what I'm finding too, is like these events that you know, they don't know me and I've never heard of them. They're like, yes, we're dying to have somebody who knows how to speak and can talk about something else other than what everybody else is doing. So find that, but make sure, though, what out. What I would kind of advise on that is make sure that there's an opportunity and a potential opportunity for clients and business. You don't want to do it just made. It's a great place to practice, but if there's no chance for you to get business from that group, and you probably it's probably not worth your time speaking at it, other than the fact that you get under you know, some of that experience on your belt, but you want to make sure there's an opportunity down there. So hopefully that that is that is helping and what you say after the free ones get you niche paid events. Yeah, I think speaking a free events is you're going to have to in the beginning especially, and it...

...was weird too. And now I will say this. Like for us, for Social Media Lab and you, we're part of a girl poles and by the way, if you haven't tried out of girl Poles, you really should try it out. We had a great team meeting this morning and we have a lot of fun on our team. I'm trying to get to there. We go my link over here. Make sure you go try out a girl pulse. If you haven't, you get a free trial if you go to that link that I've just posted in the comments. But it's a little harder for brands like us to get it a lot of events because we're a brand in the space so in the marketing events it's a little bit harder for us because they're like, oh, well, you're in a social media marketing space, you got to pay to be here and that you have to look for that. Some places, when you're a business and brand like we are, they want you to sponsor to come to it. Now an individual like Jessica was saying, like her and her business. You know she can ghost talk, probably a little bit easy. I'm sure she know. She may have, may not, I don't know, but she probably doesn't get asked to sponsor or pay for it to be a speaking at the event. The places I've reached out to one of us to pay, you know, some big money to speak at their events because they know why I'm speaking there. They know I want exposure and I want people over our website and I want people sign up for a girl pose. Ultimately that's what I want and so they know that. So if I want that opportunity to get in front of their audience, even though I'm not pitching them, I don't pitch at all and my talks I mentioned the URL maybe once and I'm spying on part of a girl pose. But if I want to get for the audience and have an opportunity. I got to pay a little bit different if you're individual. If it was just me, Scott airs, that probably a little bit different. So you're going to be different in your industry, for sure. SEEFN, in the comments, for we end up here in this I can't get your whole comment on our JICA bit. Do a discovery with the event orchanslators so you can help over deliver it, for sure, help them look good, but showing up with examples relevant to them and engaging with intent attendees before and after get you notice and remembered to be book again the future. Spot on. Yeah, I mean find out what the event wants. I mean what are they or they struggling with? What are other people talking about before and after you even because, for one, and it's as awkward, it's just happen to me where I've had somebody speak before me that was a sponsor of the event as well, that I said stuff that was conflicting and that was a little odd. So you may want to notice before and after you so you make sure you can deliver and over to right. I like what Jessica said. You got it. If you're going to an event, don't just feel like you know. You're not just going to roll on in there like you're, you know, some sort of Kanye West star or something and walk on stage and then walk out and get back in your Limo. Now. You need to be there when the event starts. You need to be in the audience, you need to be talking to people and in the fourier. You need to be there afterwards to take questions, take selfies, go to the dinners, go to the get togethers, public events like that. You're going to have to do a lot of that stuff, because that's where really the connections are made, most of connections that they'll get the note, they'll see you on the stage or on the screen, if we're talking virtual, but afterwards they really get to know you and that's when they wanted to hey, let's collaborate on this or that. That's when it comes into into play. So that's all the tips that I have that I just came up on the top of my head. Hopefully this was some sort of value to those of you who are watching the stuck around Shit.

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