Social Media Lab LIVE!
Social Media Lab LIVE!

Episode 路 9 months ago

The Science of Being a Great Podcast Guest with Andrew Alleman

ABOUT THIS EPISODE

馃帣馃帣 Getting booked as a guest on podcasts is a great way to expand your reach and get in front of a new audience. But... if you're a bad guest it could ruin your reputation and chances of getting booked on future podcasts. 

On episode #105 of the Social Media Lab LIVE we'll talk with Andrew Alleman from PodcastsGuests.com on the right and wrong ways to be a good podcast guest. 馃帣

馃敟 Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! 

馃帴Get started with Restream for free at www.restreamlive.com

Being a guest on podcast is a way to grow your audience, grow your brand or your personal brand and your company brand. It's it's a long form media, right. So you might be in a blog post, which is great, there's a link to you, but really getting an indepth conversation with someone where you can talk about a topic deeper than just scratching the surface. That's the opportunity that podcast present you. Hello, over one, and welcome to this week's episode of the Social Media Lab live. I am SCUTT air's the social media content scientists. You're at the social media lab. There's powered by a Goa polls, where we attempt to bust the miss the rumors of stories of social media marketing with science. Today we are going to be talking about interesting subject in the subject that's near and near to me and a big part of what I do for my job is being guested on podcast and now I also have a lot of guests on this live show which turns into a podcast, so I kind of do a little bit of both. But I think there's most people don't know what to do. They're confused about how to go find it, where to go find it. What do you do? To be a good guest, you know, on a podcast. How do you help the podcast after it's aired, all those sort of things. So we're going to be talked about that the day without with our guests who's an absolute expert, even as a website related to being a podcast guest. Speaking of website sights to doing, remind you go over and check out the lab. You can go the short url social media lab dot lives on your screen or you can go to the very long one I just posted in the comments. Will see everything we do. I've actually now and we're about to change up how it looks because the live interviews of kind of overtaken the experiments on the website. But I've now taken every live interview from the last year or so, almost everyone, and made those into a podcast and you can subscribe to just a social media lab live podcast or the Social Media Lab podcast which is the experiments, and that's been a fun experiment in and of itself, having to podcasts and playing around with all that. So you that's where you can go to do that. So I would have hopped right into this subject because I do think there's there's a lot for us to to unpack today. So I'm going to bring on my guests. His name is Andrew Alliman. See, I think I got it right. He got it perfect. Yes, and Andrew runs a company called podcast guestcom. It's the easiest name to remember ever in the world and specially related to this this topic. We're going to dive into what podcast guests is here and a little bit his website specifically. But but I want to know if you, and I don't know they answer to this, for one, tell us a little bit of what what you're doing right now with with that company. But how did you get into podcasting and get into this helping people find guest spot us? Right, so I got into podcasting. I have a niche site about domain names called domain named wirecom. I'm so I appreciate you. Know you your url there with the dot live at the end, right. So I write about things like all these new domain options, domains itself or a lot of money legal stuff. And I started a podcast, what five, almost six years ago? Now I'm up to three hundred and fifty three weekly episodes about domain names. So it's a very niche topic, but I have about fifteen hundred people in the world that are really excited about it, that listen to the podcast each week. And so I've been podcasting for a long time and after getting started with that about a year in, I was probably about fifty episodes in. It's a guest format, similar to your podcast here. As I wait, I really taped my Rolodex. I need to find some new and interesting yes, and so I went out there looking for if there was a service I can help me do that, and I couldn't find it. So I created it at podcast Guestscom. That's really cool. I mean the website I'm looking at right now don't main your other one, domain named wirecom. Yeah, it looks like a serious news website. Man, I've been happening oblishing since two thousand and five over ten thousand posts and I've written most of them. So it's yeah, it's a long time. So very cool, very cool. So, yeah, I want to want to get into this, but also at the same time, when I kind tell everybody out here, I mean we are going to talk about podcast guestcom. There are other places, but we're not going to talk about those, probably because that's not fair to to Andrew. But I am a user and I'm a paid user of your site. I'm not an affiliate of PODCAST guestcom. I actually use it. So it's like the hair club for men thing where you know you're also that you don't need it with that Orange Chair. I just had, yeah, hide it really well behind all this. And I've been a guest. I've lost count over the last four years, like you know, it's got to...

...be in the hundreds that have been guests on podcasts and some of them have done well. Some of them I get on the podcast and I'm like what did that agree to be on? And this guy's recording, you know, liking his basement with his laptop, microphone and my you know, it's I've done some weird ones are I'm like this why? One guy literally was in like some kind of glue. I mean I don't know, I'm serious, like it glue and just it was some aw the wall place and I'd actually hired a company to get me booked on podcasts and this is what they're booking me on. And I'm like I would immediately that after it was I was night and the guy barely spoke English and was very broken English and I message the people at right after that said, yeah, I'm going to need a refund. Yeah, we're done, because this is a waste of my time. So I want to make sure you don't waste time, because I've done I I've done it all wrong, many, many times and now I'm trying to do it all right moving forward. So what I would do with you is I just want to kind of go and the first question, I think this is the first one is that we should establish, is why should we want to be a guest on someone else's podcast? Right? So I look at podcasting, is part of your marketing arsenal right, you do a lot on social media. Obviously there's paid advertising or search. PODCAST should be part of that for everyone, and being a guest on podcast is a way to grow your audience, grow your brand or your personal brand and your company brand. It's it's a long form media, right. So you might be in a blog post, which is great, there's a link to you, but really getting in indepth conversation with someone where you can talk about a topic deeper than just scratching the surface, that's the opportunity that podcasts present to you. So, for example, your show too day is close to an hour long. There's a lot we can talk about, a lot of nuance, a lot of back and forth that you can't get across and say a blog post or a tweet or tick tock video, right. And so to me it's an opportunity to get in front of an audience that's interested in your message and, as long as you educate that audience, it's also it's something where they'll look more into you, more into your brand, more into your product. Yeah, well, of course, Tick Tock May, let may be allowed an hour or some point here. Who knows, they're allowing longer videos. But I get your point though, like there's so much out there, so much more on podcasting you can do, and a blog, you know, you know, requires people to be a little more involved in reading it and taking the time where you stick in the earbuds and you're on the treadmill or you're maybe a commuting course. Now the commutes left for people if they're working remotely more but there's so much value in it and as well as just get in front of a new audience that's never heard of view before. Right, the Ad Link, you know? Yeah, yeah, you get the backlink and in the post it's I'd also say it's a good stepping stone to other opportunities. So I know a lot of people are nervous about public speaking or live radio or television. Nice thing about podcasts, although this is being stream live now, most of them are not live and they're edited right. So it's it's a lot lower rents a going on live television or radio or speaking in front of an audience. It's well, it's a good stepping stone. You get your confidence up and it maybe you can do those things at a different time. Right, and there's you know, what I'm doing here is, I wouldn't say necessarily unique. There's a lot of people, specially in the social media marketing space, that are doing this. We're doing our live shows and we flip them around and making the podcast. We're killing two birds with one stone, is what we're doing. We're taking advantage of video when I can repurpose this video and multiple snippets and same thing with the audio and make a blog post out of it. So it's kind of a but yeah, most of most of the time it's just most when I've been guessed on lots of people shows, I never see their face. Yep, you know, it's on a they're using something like zincaster or something else to record at Riverside or I've been on everyone, even, you know, the good old skype, and I never see their face. I'll dress up, though, for every interview and then I go well, that was for nothing. Now they're going to be on camera. I like to go ahead and put it on just because it just lightens the mood a little bit and gets mad, you know. That's that character, if you will, and so I'm on point. Yeah, so I think that's a good point of if you're fraid to be on camera, a lot of people are. You just got on, you talk, you talked about what you're you know, maybe it's you you had, maybe you rite the five questions and they ask them that sort of thing, and so that doesn't there's so much value in being a guest and doesn't cost you anything typically to be on someone show. And you know, who knows? You can make all kinds of seals from that in contacts, from being a guest on that particular side. Have you ever been a guest on like I was and regret it? It is that ever happened?...

You know, I try it. Well, I do, as best I can to screen. So one thing you can do is like listen to an episode before you accept an invitation, right, you know, I especially if you have questions, right, if you're like, HMM, this doesn't sound like quite a quite a fit. So but I went on someone who had a music podcast and there I was like, well, I mean I'll do it, but I don't know exactly what I can contribute, and he's like no, no, I'm trying to branch out. I think it'll be fun. And I went on. Their first question you ask me was like what is your first concert? I'm like, I've gone to like ten music concerts in my life, you know, like thinking like too is like like you something years ago. So, yeah, what what was? It wasn't quite a fit, but yeah, and that's why, you know, choosing your podcast carefully for the ones that seem like a fit and maybe going and listening to an episode beforehand are smart moves. Yeah, and that's that's segued to run over to this next question. The criteria. I mean, what it what it should should we let's say I am, you know, I'm some kind of agency WHO's running business, you know, social media for for a certain nitch or whatever. You know, should I branch out and be on a health and wellness or, you know, sports podcast or what's sort of criteris you recommend people look for? Yeah, so I think relevancy is the most important thing, which is what and that's think about, like how can I educate? What can I add to this audience that I'll be speaking with? If you can't answer that question and it's probably not a fit. So, you know, if it's a sports podcast, you really need to know, okay, what can I add as to sports? So they're in saying hey, I'm a fan. Right, that's the thing. So, but you know, if a podcast covers something else, let's say it's a medical podcast and a lot of other listeners are doctors, but they say, Hey, Scott, you know doctors are horrible at social media. They need help. When you come on and educate our audience, that's you know, that makes sense right. But if they want you to opine on, you know, vaccines, it's probably not good. It's so. So, yeah, I think relevancy is important. I tell people that that's more important than the size of the podcast and our audience. Yeah, okay, yeah, so most podcast first of all have a fairly small listenership. The medium number of downloads per episode is fewer than two hundred across across the board. Right. That's the median. So most of them, you know, half of them have less than that, half have more. And even when you get up to like thousands are, you know, tenzero viewers. That's in a very top percentiles, right, you know, the top five ten percent of all podcast but I look at it this way. Picture yourself in an auditorium talking to this audience. I think a lot of people, if they could go talking from an audience of a hundred, hundred and fifty people about their topic, about what makes them tick, that be excited about that. And I'd rather speak to a hundred people that are interested in what I have to say then a hundred thousand that don't really care. Right where it's off topic. So so picking the most relevant podcast is the important thing. You know some other things that you might use this criteria. I don't like. How many episodes they have is somewhat important. So, especially once they get pasted about ten episodes, that's good enough for me and the you know, a lot of people produce a few shows and then they're gone right because they're like wow, this is a lot of work, right. So you isn't the average like if you can make it past seven something like that, and then you're doing pretty good your way out the majority, because people, you said, a threshold of ten before we feature our podcast in our in our newsletters and emails. And you know, I don't mind going on a newer show because that show could really take off and people go down, they go listen to the back catalog right. So it might be great that you were in there early, but you do want to make sure they're going to stick around. Another threshold is, are they an apple podcast if they don't have an apple podcast listing, which is free and easy to set up. About Sixty two seventy percent of listenership comes through either apple podcasts or APPs that pull from the apple podcast library. And so you know s apps like overcast, which is what I used to listen to podcast, they get their feed basically from Apple. So that's really important as well. And then you talked about quality, and you know again you can get a really quick read on how good the podcast is by listening to part of an episode before we came on. Unless into one where you interview someone who I think you found through my service,...

...who runs comedy clubs. Right, this is a our Scott Edwards. Yeah, exactly. And so as like, Hey, this is a this is a quality show, right, that you're offering here. So to me it's less. I'm not going to ask you. How many listens do you get down those nuts for thing like hey, this is a well run show. It's not going to shine poorly on me, right, you know, you know I'm not going on some extremists website, you know, on the either side of the political spectrum. That's right, those are things to check out. For now, I guess if you're you're a person who is extremist on the political stuff and and hey, go for for it. But yeah, I think you do have to draw that line somewhere. But I have found them at top. Like you mentioned our Scott Edwards, who you know, I love his stores. I just want to we him and I talked an hour after the live show about comp comedians because I love stand up comedy and and I've met some of the same people and it was kind of fun to hear his story. He showed me some of his memorabilia and stuff and it was really cool. But sometimes his he's an example of someone I brought on my show that maybe didn't a hundred percent fit. I mean he's he does marketing for his and his own brands and he talks about social media a little bit, but really is a comedy club owner and teaches comedians how to be good stand up comics. But I listened. I listened to a couple of his interviews where he was a guest. No one, okay, I gotta have this guy on because he's money. Yeah, you know, he brought a lot of value a and also knew he had a pretty interested audience who might find our content appealing later on. And so that's kind of why. And so that's what the benefits of course, having people on your show, right, which is, you know, a they're you know, I mean everyone who's listening to podcast listener, right, and so you know, and if he, you know, tells his audience, Hey, you go check out I was on social media lab. People check that out and some of the most around and listen to more episodes, right, and had so you can knows and criteria. I mean I love that you said you didn't look at the the downloads, but I think that's where lot what people ask me. I'm your downloads, you have like well, here's another thing. People could tell you anything they want about it because you can't find it anywhere. It's and it's not. You know, there's some tools out there that kind of try. Other few members like you have for websites, but they're even less accurate than website one. So you know, yeah, I've just found that. It's you know, I asked when people submit their show to our service, but I don't really use that information because, you know, there's a guy who works for lips and and before he worked at which is a hosting company for podcast before he worked there, you know, he said, you know, they're all these people bragging about their number of downloads in the first thing I did when I got a job there, he said, was look up their downloads and they were all lying that were full of it, and so you know, it's yeah, it's take it. You know, look at the relevance, you look at the quality, look at the fit and use that as your guideline. All Right, so we've Westad was why you should be, I guess, on a podcast some criteria. Now, what a what do I do? Someone's asked me to be a guest on their podcast. How do I how do I prepare to be a good guest on that podcast? Right? Well, let's start with the technical stuff. So you need to find a quiet place to record. Ask them if there's going to be videos. So you know, like my wife was laughing before I came on, I'm wearing jim shorts but I have a decent shirt on right. Yeah, this switched out my shirt. So you know, know if you're going to be on camera. And then you need a decent external microphone right now. Doesn't have to be expensive. The one I'm using here, the road procaster, is a couple on your box. It's an XLR. So you need to have an adapter. You don't necessarily need to do that. A decent USB MIC. An important thing to do is to get a dynamic mic, not a condenser. Dynamic mics pick up kind of just your voice coming in here, whereas the condenser ones pick up the air conditioning and and other things. So these are the best types of mics for for recording podcasts, and you can get decent ones for like fifty dollars or so on Amazon. So that's the technical stop. Make sure you have a quiet place. If there's no video and you don't really have a great place, you know, your room echo is maybe of tile floors. Think about doing it in a clothing closet. The sound, yeah, captures all your all your sound, kind of all the echoes. And then so that's the technical side and then the other side is to make sure you're prepared so understand what that shows about. Ideally you can listen to or skip through a couple episodes that they have. Like I mentioned, I listened to the the woe with the comedy club owner before this just to kind of get a feel for it, the the interview style and you know, you don't necessarily have to listen...

...to several of them, but just kind of get an idea of it. And if it's a massive show, like a really big show with the huge audience, you definitely want to listen to a few. You know, I think about Guy Ras and how I built this, which is a great showy interviews entrepreneurs and he always ends the show with a question. You know, how much, if you're success to you a tribute to luck, and you know someone's on that show and they haven't thought about it's not going to look great, right, because he asked literally every show. But on smaller shows that's that's not as important, I would say. So yeah, you know, think about your message, think about you know, ask them like. So, in our case you have kind of a set interviews that you do kind of with people that are, I guess, social media, you know, people that work in social media. So I reached out to you and say, Hey, you know, for this show, what should I spect? And you don't have to necessarily, as a podcast, to provide all those questions to me, but you know, hey, you think about these things and those things like is there any data or something I need to be prepared with. So those are the things I would do ahead of time to prepare to be a good podcast guest. And then, if it's a live show like this and you can promote it ahead of time, go ahead and do that. This to twitter ahead of time. Yeah, I think that's getting the text id to I'd also say headphones of some sort. Oh, yeah, absolutely, I'm wearing over the year hidden your your Bud's right, just just so I don't accidentally, because if I had and I can you miss, I use a highlpr forty love it to bring my goes through my my barons are mixer it. But it's, like you said, it's a dynamic mic. So if he if I get away from it, you really don't hear me right now because it only puts up right here right. Well, that's great that. You probably didn't even hear the hopefully didn't hear the SCISSOR arms squeak. Need some oil and nothing bed forty there, but it does. You this kind of mic and like the MIC that you have. If there's a noisy kid and the other room, we're probably not going to hear it. Yeah, it's just doesn't pick up the sound. Now it will at times if it's too loud or it's a burdy. If my dog, if some of the livers of package are going to hear my dog right like I had somebody the day. They're like, I am so sorry, they're someone's Mo and I'm like, I don't hear it. Your Mike's a good mic. I don't yeah, if they're if the list, they're mowing in your bedroom, I don't hear it. And that's where it's enough. The downfall of a USB Mike comes in is it picks up all that noise. Yeah, you can get dynamic USB mics. Yeah, and wrote makes them too, but gotto's got one as pretty nice as well. I would just say if you're going to be a guest on multiple podcast go ahead and invest in to get set up and I'll tell you that podcasters appreciate it and more podcasters won't bite you on your show if you have a good set up. I even talked to One podcaster who syndicates a showed a radio and he had one guess where it just to sound quality was horrible. He you know, me told him what to have in the radio show. Said sorry, we're not going to syndicate that that episode. The qualities not good enough. So if you if you sound good on podcast, more people don't listen to this poet straight I want every great right find best a lot. Yeah, I've had people on before where it's like they had no microphone and they're using just their laptops mic and I'm like that's that's a and then that I can't even repurpose it and use it for a podcast. Laid off. Ye'a. I'll go into the interview, but it's so teeny sounding or weird, sounding so well and as a host. So that's on Youtube. Yeah, no, I'm right. But even when you do it, you know he shows, you assume, especially when it's someone like is known real and you like, surely they know this. So I don't want to there's that. Also, there's that because I remember talking to Chris Brogan. Wants and Chris Brogan, you know he's written books and it's been a lots of podcast, has podcast, and he was like this guy's making me meet with him fifteen minutes, you know, a week before the show, and wants to run down through the audio and the video. He's like, I don't want to sound like a you know, Jack Whole, but you booked me, you knew who I was. Surely you know I've got a microphone and you've heard me. And so sometimes that you know, you had to be careful with that with some people, right. But I did bring up a great, great point with the headset. I actually just ordered one similar to what you have there, so it doesn't don't see these wires. But otherwise you can get an echo. Yeah, you can, you know. And there's there's Times where I've done these live shows without the headphones and never showed up. But then sometimes, for whatever reason, their voice is just too loud and I'm going to turn it loud there next to the MIC. Yeah, and then I've got to turn the volume way way down on my laptop to hear him and I'm like, and I don't know what they just say, turn it back up. And of course, because I'm wearing this wig, I can't put on, you know, big headphones. So he's over the year ones...

...well, and you don't need a high quality he phones, you just need headphones. Yeah, long as you can hear it. Yeah, I mean I use often times and as as on the backup, just the headphones that came with one of my phones years ago, and it works perfectly fine. But I do think that you having some equipment basic and then preparing knowing what you're going to get asked, knowing what the topic is, it's okay, if you're going to be a guest in the show, to kind of control it a little bit and say hey, this is what I you can ask me me. I see that everybody's one sheets a lot here, the topics here, the questions, and that makes it easier for the host as well. Yeah, and that's the point of that, right, you know, putting sample questions as to help the host. I mean, the host won't necessarily ask you those questions and frankly, I mean, and most cases you're not going to have off limits things, right, unless you're something very controversial person. But but it helps that, like it as a podcast, or if I have someone on my show and they give me some, you know, some talking points that they'd be able to answer and there's something I want to ask that's not on there. That shows me I need to think about are they are they a good fit? You know, if I'm asking them for data, I want to let them know in advance so that they're prepared with that, with that data. Yeah, and make sure you show up on time whenever they tell you. Show Up, you know, and, like I said, have everything ready. The worst thing is when you know you're a podcast host or a lot of video host and you know the guest shows up five minutes late or are just when you're trying to record in times important and so as well. Yes, it's show up perfect. Example, you know, you had me show up fifteen minutes early and we we had a technical snap food and we got to figured out after ten minutes. Yeah, that's and that's why I that's why I might when I countered guests for the special gets the live show and I know I've only got about seven right minutes after the hour and facebook will pull the scheduled link because they're new fee that way youtube, no one else does that, just facebook does it. But I scheduled fifteen minutes earlier. That way, I know mostly aren'ting to get their right at fifteen minutes early, but if I can get them on right before so I can at least hear their audio make sure that they get the Ruck, cause I've had someone I want to go hey, you're you're coming through the wrong mic and they don't realize it right they've you got to go change their settings or their cameras not exactly where it needed to be. Like you adjusted your camera before we got started and I have inside a R use restream. You know, for our live video I can adjust our volume independently of one another, and so I adjusted your volume in my volume based on, you know, the equalizer bar that comes across. So I know we're fairly. Should be coming out fairly, even we're not real hot or anything like that. So that's stuff that you do beforehand. Write, you know as well. Now, during a podcast, I mean so self explainatory, but I mean, but during a podcast, what makes for a good guess while we're recording the PODCAST, right. So if you've done your preparation, your technical and your kind of research, if you will, you should be. You should be prepared for a good episode. Right. So I think one of the things that's here's what not to do. Don't make it just bitch for your for your product or service. That's a good you know, you people will catch on that. They won't promote the show afterward. They'll you won't get invited on the new shows and that sort of thing. I mean, your goal here is to educate the audience. And Yeah, you're going to talk about, you know, your company, right, and we'll spend some time talking about podcast guestcom because it's really relevant. But, you know, put yourself out there and think about how you can serve this audience and if you keep that in your mind the whole time, how am I serving this podcast, this audience, I think you'll do really well. You want to. You know, obviously, as you get interviewed and as you interview people, if you're a podcast, so's over time you get better at it, and so you know, you certainly don't want to just say yes, no. You know, it's question, right, and and U Scott, of course, is the interviewer. You want to ask open ended questions, not yes, ploy yeah, right, exactly. And and if you don't get the answer you're looking for, you know, clarify right or ask for more information. So I think if you prepared well, that that part of it should go fairly well. Yeah, because what the worst thing you would do is, like you said, I had somebody wants. When I was asking them questions, it was just yeah, you're going to give me more than okay, but what about you know? So that's that's on the host a little bit too. But if you're going to be a guest on a show, have something to say, but don't the sales pitch thing. That's that's something that's hard for a lot of people. A lot of guys and gals want to get on a podcast and just pitch their thing right. They won't deviate and they don't know how to deviate a little bit. Like I didn't. You know, I gave you a couple of questions, like yesterday afternoon, you know, and I didn't tell you what my opening...

...questions were be going to be. We just started talking. But you've got to be able to add a couple of you got a couple of questions, be able to talk for a minute or two you know, about whatever that question is, and have a good conversation, because this is a conversation. Yeah, you're you're in the end, the end of the day, you're you're marketing yourself on someone else's podcast typically, but you've got to be relational and you've got to want people to not just tap to the next podcast in their APP, you know, and go on, because that hasn't that hurts that that podcast got exactly I was I would say other things is, you know, you know, don't be eating food, spitch your gum out right. I've had that. You've probably your phone on silent. Phones are own silent. Mine are all on silent. I've I've mute. That's why we're headphones too, but if I might wearing headphones, I make sure I'm mute my slack notifications and all that stuff on my laptop. Yeah, I you know that. It's actually a good good reminder. You know, like I someone started picking me on skyper right before we got on, so I should like. But you know, and and and things can still happen. Alerts can still come in. But you know, closure email, if you use one of those old fashioned email things that goes thing every time you need look close in. And what I do to even what you live show was specially because it pulls so much off your computer. I call is. Ever, I'm a TAB hoarder. I use a little tool called one tab, I think it's what it's called, and I close every the ones I need open for that interview. That way it just I don't have to worry about sell my system lagging down, because you know, what you don't want is, especially on the video, you don't want the video to freeze up, but even on audio recording. If some reason your Internet lagged for a second, it makes a weird sound and then you maybe you can't use you're in a great point and you know it will rue what you know and you won't even know it why you're recording it sometimes and then later you're like, Jeez, yeah, so this get get all those distractions a way, don't you know, don't get lost either. You know, sometimes you got to pay attention special is no video, it's just someone talking to you can be sitting here reading emails and there's somebody talking in your ear. Give that podcasts all your focus right for that forty five minutes to an hour, because there's you can tell when someone's not paying attention during any kind of show. So just respect that person's time, even if they are, you know, someone really small and they don't have a hardly any listeners. It's you still need to give them a the time and the energy that you give say, you know, Jay bears podcast or something like that. And again, you know, as a small show, is a great opportunity to work on your work, on your messaging, work on your responses. Right, it's practice, you know. You don't go you don't go straight to being on, you know, and a national television show. You don't go straight to spot talking, you know, as a public speaker, to tenzero people, right. You you work your way up. Yeah, and I think to I mean that's that's a good point there. Do you you might have, you know, a speech or an idea and you get on some podcasts and just use that to refine it. I mean that's that's what Comedians do, that's what you know, even keynote speakers, dude, they'll speak at my first couple of public speaking things was, you know, Little Chamber of Commerce meetings and smaller team meetings for like an event convention place, like ten people in there and you know, I show up like this and they look at me like I'm insane, but you know, to recline. It's a difference. We've talked about comedy shows and you're in a comedy it's a difference between watching a special on Netflix for that person has tried those jokes for a year on audiences to figure out what works, versus going to a comedy festival where they're trying new jokes right there. They're seeing what what works and what doesn't. You don't want to do that on your netflix special. You want to do that when you're at a comedy first of all, where people appreciate comedy. That's that's that's a good one too. Now shows over, we've record the PODCAST. You said your goodbyes. No, thank you. What do you do as a guest? What should you do after that podcast has officially finally aired, because sometimes right delay of course right. So, yeah, your job's not over at that point. It's time to promote it. And promoting that show helps you and it helps the podcast host, which in turn helps you. And so by promoting the show, even it's if it's to your audience, it's more people that can go listen to your message, get that message again or that education right, learn what you have to teach and talk about on the podcast, and it helps the podcaster. Right, part of the reason they have guests on their show is to help grow their show by finding new listeners, new viewers, and so by you promoting it to your audience, that then helps the podcaster and other podcasters see that. They see the people that...

...are out there promoting shows that they're on and they're more likely to invite you on their show if they see the hey, this person is going to help me right, they're going to help me grow my audience. So certainly your job is not over when you went, when the record is off right, you know there's that, there's that element and promotion there and especially if you promised something, if you say, Oh yeah, I'll promote them on social media. On podcast Guestscom we have a section in our or one sheets where people say this is how I will help promote the show. And that came about I was talking to a friend South by southwest many years ago at the conference who is a podcaster and he said, you know, all these people contact me that want to be a guest on my show and they never tell me what they can do for me. Right, how about help me out by being a guest on their show? I want to know what they'll do to help promote the show. So, as like, you know, that's a really good point and I immediately added it to the one sheets after that so that you know people think about it and it in advance. Now some people, especially kind of the stars, if you will, they won't promote your show as much, and so that's why, you know, you need to have guests of all calibers, right, because the stars aren't going to be out there like, Hey, listen, I was on this show right when they get a million downards their podcast, at least say they get a million dollars. YEA, all right, exactly. So you know. So that's something to think about as a host. Sometimes the smaller guests, the less famous, guess, if you will, or more likely to help promote the show and grow your audience. Yeah, I think that's that's crucial, because that's you know, it's a scratch. You scratch my back, I'll scratch yours kind of thing. Right. You know, if I'm a guestrom someone's podcast, I want to know when it airs and as the host, you need to send that to them when it airs, because they're probably need to be easier for them to promote to and we're when we're all probably guilty of that. I know I'm guilty that. I'm like, Oh, yeah, I probably should. All these people are posted a blog or whatever. But if you do that, you know if you sharing it that were when they if they come and be on your show, they're more likely to share it. And so that. I have a couple people where we've been on each other shows multiple times where, you know, they're my biggest advocate now, and they share everything and they're constantly resharing the last time they were a guest on my show and I was a guest on theirs, and just it looks again. It keeps expookause social media as so quickly. You know, it's you got to remind people that stuff is out there. So, yesh, share it, email about it, even if you have that opportunity and you have a list and eat and he give follow up to the host. I would say like Hey, I could have done better on this, or hey, next time I'm on. Wink wink. Let's talk about this in some poass will. If you do a great job, they will invite you back. Right. Yeah, I think that's I think that's crucial as a guest and in course we're not talking about being host here, but the host part of it, as I said, is, you know, you've got to follow up with your guests. Tell them thank you. Some people do gifts and stuff like that, a lot of them. You know, if you're going to, if if you expect guests to share your your own podcast link and own bloggling right, all that out for him, you know, run write the tweet forum, write the copy forum and just send it over on tweet, right, so they can read that. Yeah, yeah, tag them's easiest one because they can just retweet it. But make it easy for guests. If you're going to be a host, make it easy for your guests to do it, because they got over things going on to and like for me, for example, you know, I have. You know, we're going to talk about how to find guests here in a second, but you know I've booked six or seven podcast to be guests on the next two weeks. You know, I'm going to have to remember to go back and and hopefully they ping me back when they publish so I can go share because I'm probably going to forget. You know that I was on what show up was on and oh it had aired three weeks later, you know, something like that. So you as a host, as a guest. I hope those hosts do that. That way I don't have to go try to find it, because promoting it for me as a guess helps me as well because at that link, you know on that podcast as well, I could be another podcast or the blog you arel does well. That's more backlinks and opportunity back over my website. So it's it's a win win situation. So so now let's talk about how to find guess. Now there's there's easy ways and there's hard ways. I've done done them all and done a lot of them wrong. What are what are some ways to find podcast to be a guest on, as well as, you know, find guests to be on your podcast right. Well, I mean the easiest thing to do is if you're a podcast listener and you're relevant for the shows, you know some of the shows you listen to, is reach out to them. And you know podcasters love it when someone reaches out who's also listens to their show, right. And so if you say, Hey, I was listening to your show with Susan and you know great, great job, I really liked how you talked about this and that, right, it kind of gives you that warm...

...welcome. They know that you're actually a listener and then you can kind of get give your pitch to them. So that's one. One place to find podcast is one that you're listening to. You can also if it's a subject, so in your case you could Google social media podcast right, something along those lines. And in some cases, if you're generic enough, there's two categories in the APPS that you can look for there and then find their website and reach out to them. The other thing to do is to use a directory. You can use an agency, as you mentioned, use one to get pooked on shows, which sounds like maybe it wasn't a perfect experience, but and in and then their services like mine and so you know, I started it for this exact purpose, right. I was trying to find guests from my show. I needed to find people that I didn't know yet, right, and so that's where the idea came from for for podcast guestcom. And you know, the goal is, hey, how can I make it easy to connect podcasters with relevant guests for their shows? Yeah, and I know what I love and I'm going to try to pull it up. I put a link to it. Course, if you're listen to this podcast later at to come and watch the video. Yeah, I want to see what we're talking about here or find those links, but I want to fund they pull someone right screen. What I like about the side is that directory side of it, which, you know, sometimes I'm lazy. We could you guys send out an email once a week? Twice a week, I'm sure. Yeah, so the way it works we send out emails twice a week that have a list of podcasts that are looking for guests, so you can pitch yourself to them, as well as some of the guests from our directory, which you just pulled up on the screen. So we highlight fifteen of the act of the premium experts, nerd directory in in each email that goes out to thirty threezero people. So, but the nice thing here is, instead of pitching yourself to the PODCAST, if you're in a directory like you are, is people hit you right, podcasters come to you, like you've experienced, to say, Hey, Scott, we like you to be on our show, here's what it's about, and then you get to be the one who's speaking selective right, and you don't have to spend time. Oh, there you are, your orange your orange hair. That's like you in the cool thing, I but I like about your site, just you know, I like competition, but also social media. That's the others. Only thirteen. I was in there, right. So if someone's look at something about social media, I got a really high chance of being a guest on their show. Right. You're looking at your directory because you know I'm going to stand out. So somebody goes over here, they can look at the directory, they can see the summary of what I do, my background. There will be links of different profiles and stuff like that, and then, you know, invite this expert to be a guest on your podcast. You know, and it's a little form that people have to fill out. So the cool thing is it's if you're someone who wants to be a guest on podcast, this, this becomes your one sheet and once she basically just your summary of what you do, what you talk about, your topics, and you can share this like crazy, like I could share this to twitter, you know, right now. Actually, I didn't take me twitter. I can go copy it and go share it to twitter. Right, right, right, and that's just an easy way for people to find you in these directories. Yeah, and the idea there is, you know, these one sheets. Historically, people would make a onesheet and it make it as a PDF, right, yeah, and so you know, you're on your phone, you're looking at someone's PDF, right, you're sitting here hint, union, zooming and as sort of thing, whereas this is a mobile and SEO friendly one sheet. Still Get those pdf once. Yeah, yeah, and it's they look Nice. Yeah, the preat when you're on your laptop or you got a full screen resolution, you know, and you can't even copy and paste from a lot of those PDS. That's right. Thing. So it's kind of an old fashion way, if you will. Nothing hyperlinked, you know, which is right. Right. So, yeah, I mean in the idea here is yes, got if someone's looking at your profile and they're like, Hey, I want to see what this guy's, you know, twitter is like. You know, they can just click on the link and see your twitter feed, right and and learn more about you and that sort of thing, and then you can post links to podcast you've been on, so they can get a flavor for that. Right. If I'm a host, I want to see, does this person's sound coherent on podcast? You know, I can go check out those shows and you can. You can link them if you want, like I've done here, so people can listen to those and say, Oh, okay, yeah, this person make a good guest, or they wouldn't. And then you'll notice here I also have how I'll promote the podcast I'm on. And that gets back to what will you do for the podcaster to help them grow their audience? Right, and you know, and now I can also look for shows on here. Correct. The shows are only in the emails, okay, and so the idea there is that we want to make it easy for podcast host to find guess right, and so what we do is we will feature the podcast in an email that goes out to thirty threezero people and then they'll get a lot of pitches right, depending on your topic. They they might just get a...

...few pitches or they might get a hundred, depending on their topic. So it helps them really it turns the tables, makes people pitch to them. You know, what will they do for them? And it helps him find a lot of podcasts, sorry, find a lot of guests right away. Yeah, because that's what's interesting, because I love the email that you guys send out. If you haven't subscribed, go you can. You subscribe to email for free? Yeah, it's absolutely free. PODCAST GUESTCOM IT's free to sign up for that email and you know, you get an email, you'll have a featured person or two or three at the top, whatever. But then it starts going down to podcast that are looking for guests and I've found a lot of places to be a guest on just on those. Yeah, I'll go click on, go listen to one and go ahead. Yeah, it's cool. They'll have their info where I can immediately. Hey, I'd love to be on your show. Here's why. Here's my onesheet saying. So it's it's a win win situation for listing yourself, but also you might be able to find podcast at the same time. Right, right. And how many? How many people are on there now? Well, so we have over thirty three Tho people in the free service. So over thirty threezero people are getting those emails twice a week. And then we have about nine hundred people in the directory. So some of the categories, as you mentioned, social media and Seo, there were about a dozen right, but other categories might have eighty two hundred, depending on what it is, you know, coaching, business, general business, those are those are kind of there are a lot of podcasts in those spaces, but they're also a lot of people, right. And so, you know, I would say I would encourage people that are interested in being a guess on podcast to really think about what makes you stand out right. If you're just a business coach, you're not going to stand out right. There has to be something specific about you, whether it's a type of client you work with, something about your experience, something that people be like, Oh now, that's interesting. I like to have that person on my show. So and some some people call it, you know, niching down right, which is picking a you know, don't don't be a small fish in a big sea, be a big fish in a small run, right kind of thing, or Orange Chard, orange fish. There you go. I mean really, you know, you know, we can laugh about it, but I think what you do here with your image is brilliant. Right, like when you signed up for the directory, as like Oh, this person stands out right, when you're scrolling down, there's only one person with orange hair. Yeah, you can, you can help, but notice it. Yeah, like I stopped wearing the WIG. No one's gonna going so let me click on this, you know. But it's funny. You mentioned the troll. Think. When? When? Even when do virtuals talks? I usually you come talk a lot of the ARC morth talks have been around busting myths. It's like the first myth, I've got a bust is and I boom, I changed to those little naked orange are trolled all. I'm not a trolled all, and then I'm not, not, you know, Syndrome from the incredibles, and then right, I'm not beaker, but I'm really close to beaker. He's got a orange chair to so yeah, that's that's funny that you mentioned that. The control belt. And Yeah, I think standing out either in your look, your picture. You put on there or the copy you use. You know, be creative with that, don't be really dull. And Yeah, I think the two most important things. You know, picture, you know, there's only so much you can do is stand out. But there is a someone who talks to people about space travel and he's got a picture of him, you know, in zero gravity. Right, so that could stands out. Or if you're a travel you know, a travel person, you know, showing yourself in an exotic oh cow. But and I see your intro, your very first sentence, which would I call a summary statement, is so important because it's that in a picture that people are going to see that's going to make them want to click and learn more about you. And so if that's generic, like I have some people to say I'm a best selling author and keynote speaker, well, I'm exaggerating a little bit. Ninety nine percent of the people in the directory are somehow a best selling author and a keynote speaker. Right, because that can mean so many different things. So it's like, okay, about what? Right, what do you speak about? What do you write about? Right, you know, that's what's going to get people interested there to click. Yeah, you could be. It's funny the best selling that you know, because you can find a category on Amazon that your book was the best seller, but there was only two books sold. Yeah, so there's are award winning, right. You know, it's like, okay, well, you know now I have some people in there who fond emmy's right. Now, that's something you want to put in your summary Statement, right, but that you know, if your former rapper or something like that, I've got. I've got. I don't know how old you are, but I grew up listening to tag team womb. There it is. I see, I think, him on the emails a lot. He's in the directory. Yeah, DC Glen, and so you know, that's interesting. He's a platinum selling artist, right. That's that's interesting to people and that's that's a something that interesting to bring up. And I forget the new commercial was. He was on I co. Yeah, that was a Guy Co commercial which kind of put him back in the forefront. Ye,...

...think of this. I mean so I wouldn't on that email, but other people were listed below him on that email with this platinum selling recording artist. What chances you have to do that? Probably on life. So I mean that's a fun email to beyond you. I'll be like, everybody who was on that email is probably really excited because they yeah, on that one. Yeah, exactly. So that's kind of another win win situation. That happens with with your service, which right, like I said, I you guys listened me and then tweeted about me and then it was like, oh no, I lot of emails to keep up with here. It's a good problem, of that, right, good problem to have. So like putting on their show, you know. So I've got at least six or seven bookings off that one email that was sent now. And what's the value of six or seven bookings? I mean it pays for the service immediately, but there's so much more for it than that. It's just it's the backlinks, it's everything else. It's getting other podcasts I want to book me after there they have me on their show. Yeah, and that's something. You know, I don't play up the CEO thing because it's not like an Seo directory, but you know, you know, for you know, the basic package starts at, you know, ten bucks a month. If you pay for a year, getting that back, thinking that exposure. Yeah, I mean yead and you know its own. You know exactly because I you know, like I said, you can link the multiple things on the website, which, yeah, which is super cool, way and dry. Appreciate you beat on the show. Appreciate what you do for podcasters and for people being guests on podcast. You've got a link, will put it in the comments. It's PODCAST GUESTCOM for guide. Yeah, what's were we going to get when we go over there? Yeah, it's if a lot of what we just covered today. It's going to talk about what to do to be a good guest on shows, how to find them, how to prepare, what to do afterward. It's it's it's a free guide. You don't even have to any email address to get it. So check that out and then, of course you can go to podcast Guestscom and sign up for the the free service as well to check that out. We'll very cool. Well, thank you for being on the show with me today Andrew. My pleasure. Thanks for having me.

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