Social Media Lab LIVE!
Social Media Lab LIVE!

Episode · 2 years ago

Should You MultiStream Your Live Show? Geek Out with Tim & Jim

ABOUT THIS EPISODE

Should You MultiStream Your Live Show? Geek Out with Tim & Jim

On this episode of the Social Media Lab LIVE Scott Ayres interviews Tim Sohn & Jim Fuhs from the "Time & Jim Show" and has them break down whether or not multi-streaming your live show is smart or not. 

Welcome to the social media lab live podcast. As a Scott Air's here with the social media lab powered by a Gore polse. Don't forget, you can see, listen, watch, read all of our live interviews at social media lab dot live. Slowly getting those added over to that category on a Gorea polse lab dot calm. Today this episode is an interview I did with that the guys from the Tim and Jim Show. It's Tim Sown Sohn and Jim Fuse, if you hs, and we did a twohour crossover event. I was a guest on their show and then literally fifteen minutes later they popped over and they were guests on my live show. Has Some lot of fun deal with the tech and just emerging our two audiences together. But in the episode here you're listening to, we're going to talk about multi streaming and ups and downs and wise of multi streaming your live video show. Should you just do it on facebook? Should you just sit on Youtube Linkedin? What are the places you should do and what are the kind of the you know the INS and outs of that. So make sure you take some notes, pay attention, because these two guys produced and do tons of live videos and you're going to learn a lot from Tim and Jim here on social media lab dot live. Great to be here. Thank you so much, Scott. And I think it's only fair because tim is in the beginning of the Tim and Jim show name. So it's only fair that Jim gets preference on the top here, I think. Yeah, and the bad thing is it covers up your name, Tim, so that's unfortunate. They're so he does, he does have his his stuff in the back. That's true. That's true. So if you don't know who these two guys are, I mean know Tim and Jim. Have have them. You've run the show now, the Tim and Jim Show, for over two years and both of you do your social media consultants and live streamers. You host a weekly show as well as doing a lot of other stuff within social media. So kind of give us for me. I know you got we got fusion marketing and we've got social media. Got Sown that. I'm saying that right, son. You got it, social media solutions. So let's let's let let's let Jim go first, because he never gets to go first because his names. That for Jim. Tell us a little bit about you, your background, kind of what you do, maybe like your elevator pitch. Yeah, so, and I want to thank angest Nelson, who we all know. I worked with him roler this year. I do marketing the Marine Corps way, and you probably like with well, I'm a retired Marine lieutenant colonel then, retired for, it's hard to believe, eleven years, and so I take a lot of what I learned as a leader in the Marine Corps and bring those process sesses and systems into your digital marketing because especially now, or as a ten would like to say now more than ever, now to adapt and overcome, and so I've really especially these last six months, and it's funny, Tim and I have talked about this, where you could say that these two years prepared us for this, doing remote live stream production for other folks, doing virtual events, and even started a podcast called launcher live with Christian Cara savage, where we talked about how to live stream. So I really love the engagement that live streaming does and obviously we're going to talk a little bit more about that. So yeah, and then, because we're in this virtual world, I can work with people anywhere in the world. So yeah, really enjoying it. Yeah, that's yeah, I think that the I did. You can do so much with not even leaving your high like we did our our company at a marketing retreat here recently. That was virtual because we can't go anywhere right now. And we actually did a virtual escape room, as the people on our team and the guy who hosts it was in Nashville. And then in the escape room, which is a physical escape room, there's a lady in Chicago with a Gopro on and she was our hands and our ears and she touched things and we all did an escape room as if we were in there. So you had live stream. How much, so many cool things. So, yeah, good to have you on here, Jr. Now Tim it's just your turn now, so tell us a little bit about what you what you do. Yeah, absolutely everybody on, Tim so. And I am here in northeast Pennsylvania, as I like to say, with the bears and the Turkeys, and yes, they are really here among other animals and people occasionally. And what I do is I help businesses and non profit organizations that wants to make a greater impact in the world by planning and remote live producing their virtual events. As well as live shows? Who would you say is your you have? Do have a particular niche that you focus on more...

...to live shows or just I've been doing a lot more of the virtual events. I do live shows with Brian Shulman. Is What's good Wednesday and shout out Saturday shows. So we love to put the spotlight on other people on those shows and have them come on live and and share what's good with them and what's good in the world, as well as get some social distancing on live, on linkedin and and other destinations for one of the shows. But we could talk about that more later. Right, good deal. So what we're going to do today is we're going to talk about should you live stream and multiple locations at once, because I have this argument people all the time. I should you do one should you do the others? We're going to kind of walk through a couple of things and I don't know how the two of you want to want to handle the questions. I may just put both of you on screen let you argue about it. That could be fun. Yeah, it'd be like the presidential debate last night. But see who there little. He and rust'll be the most. It won't be hard for us to do better. Can't do much worse, that's for sure. Yeah, now where than ever? Yeah, really. So here's where we're going to the first question we're going to hop into and what I want to know from you guys. And will it you know, like so you guys can just said he wants to go first or second, or you can kind of banters back and forth. Well, yeah, we'll go tim than me because it's the Tim and Jim there you go, we can do that. So so should you live stream everywhere? That's the first question that we want to about. What do you think they're so I think it really depends on your show. It depends on what's the purpose of your show. What's the purpose of not the purpose, but who is your audience? So like, for example, on the Tim and Jim Show, we're trying to reach small business owners and other marketers. We bring on marketers and other expert guests on PR and entrepreneurship and all things small business to help them grow their businesses. So it's really focused on business. So we tend to get the largest audience, I would say, on facebook as well as Linkedin. We also do multi streams to twitter and Youtube. But I also recently started another show called coffee and donuts with Christine and Gripman, and that is just a casual conversations start off the week on Mondays. So we stream to our personal profiles on facebook only for that and that's intentional because we don't intend to get too much into business. It's really meant to be more of a way for people to get us, to get to know US personal at Lee and for us to get to know other people personally. So I think it really depends on who your audience is and what is the intention of your show. And I'm actually going to agree with Tim and of course I always like to say it's the the classic answer we used to give people when I was in government contracting. Of It depends and one of the things, I think that really struck me and tim a few weeks ago when we had Diana gladney on the Tim and Jim Show, was you don't always think about it because as much as like, even right now in the chat when you're using these third party tools you can see comments from all these platforms, the people that are watching on these different platforms aren't seeing each other. So when you're really looking at that community building, you have to think does it make sense for me to multi stream? I think from a brand awareness standpoint it's a great idea. But even recently, you know right, it took US two years to figure this out. We just created the Tim and Jim Show facebook page and I think, and Tim you can correct me if I'm wrong, I think our eventual goal is that the show on facebook will only be on that page because in the past we've been putting it on both our business pages. So sometimes that even somewhat muddies the water of like, what is our businesses about, even though what we talked about on our live stream show is definitely related to what Tim and I do in our day to day business. Yeah, I think it's that's an interesting point. You was brought. I appreciate both you ain't guys answering that is a couple of things there. The common anything like when I we just got off of your show and you know, I'm seeing good linkedin comments and Youtube and facebook in the back end, you know, as a guess, but nobody else is seeing that unless you unless you bring him on the screen like and we're low on comments today. But you, Rebecca, you know ward comments. She's comment on facebook. Only people on facebook and see that unless I pull it in. So that is something definitely to to take into consideration. And the other point is like how you talk, you know, on the different sides can kind of come into play. So so you guys are kind of a mixed bag. It sounds like like you kind of like the idea, but at the same time maybe you shouldn't. Well, I think I'm here in both. Yeah, and I actually I think as we...

...evolve, like I think in you know, in a perfect world, and I think if you want to look at it from the way to monetize your show, and obviously that's not something that happens overnight, youtube subscribers, is really where you'd like to go. I do like what Rob Bala Sabist does over it to buddy, where when he does his ask me anything, he starts out everywhere, but then he starts to kind of shut those channels down to get everyone to go to one location for that, you know, that engagement, and I think that's actually a really good idea. I also like the idea that, as an example, you could in a sense create the you know, we'll call it the making fomo tea's out a portion of your show on another platform, like maybe on periscope or whatever, and say hey, you know, we're live overcome join us over on Youtube and we're going to shut this down and and you know, how effective will that be? I guess that could be a good experiment for the lab but but I think that's another interesting way to look at it. But I do think that for us it's really about, you know, it's the awareness piece because, you know, it's not like not yet. You know, we don't have millions of viewers. But I think that's how I think we look at it. Is like yeah, it makes sense, but it's also like we felt like we're splitting our facebook audience. So I think that's why we decide hey, we should, we need to go ahead make this page. It allows us to brand and and even to your point, it was kind of fun we did a flashback Friday facebook premiere where where we took the very first episode of the Tim and Jim show before it was the Tim and Jim Show, and we uploaded it to our facebook Tim and Jim show page and we actually got, you know, couple comments and some views using facebook mirror that's in raging. Some interesting comments here, like Sean left this comment. Yes, but not divide my stream just because comments in the different from platform. And then what he did is he switched over. Yeah, the Youtube, and now he's commented on Youtube because someone interests me. I can still hear you and in the background. Facebook doesn't allow that. Also, the FACEBOOK APP on ipad is horrendous either. There are people who are on both. But the cool thing is when you're in we'll talk about different ways you can live stream. Is I can pull on these comments from from all the places. Beginners that like. If I were to do right now, and I do this quite a bit in our show, yeah, tems got to look over that one for a second here. But if I do this, you know comment labs, so you never miss a show, which you can if you're on facebook. You comment lab, you're going to automatically get a chat bought message that says, Hey, come join our facebook group, you agree, Bla, Blah Blah. If they're on youtube right now and do that, I'd have to go out physically find them and and actually do it, because it doesn't work. So you had to take that in consideration when you're if you're going to multicast, what's your verbiage? What do you say? You know and how do you present stuff? And that I think a lot of people do that wrong and do that bad at times. And I grant I tend to be a facebook centric guy and so I look, I look, you know, towards facebook and talk like facebook more than anywhere else. But so that's one of those things you just got to kind of take in the consideration. Yeah, dept debt just brought up that to facebook wigged out and we've had that happened before and that sometimes too, I would say as a reason that we like to multi stream because at least, like if one platform goes, you know, bonkers, and we've had that happen more than once, at least the show can go on and you can still have that quality show and you just like, you know that the people that were on that other platform, hopefully they can come over and watch it somewhere else. Yeah, and yeah, it's I just wanted to add also Diana gliding also made a great point, another great point during our show, that each of the different platforms has different terminology in terms of right like if you want to encourage somebody to share your show right on twitter you're retweeting something on you know, on facebook you're sharing on like. Then there's comments, like there's facebook comments their youtube chat like. You know. I think it's easier if you're not going to all these places, that people will understand you better when you ask them to do things. Is that makes sense? Yeah, and I think that's what I think all of a struggle would like. I for a long Asi this was we just differ. For a long, long time we were just facebook and then Owen, when Owen was a cohost. You know he's big youtube guys, so he wanted to push the youtube and, yoube though, our gorpulse account wasn't getting a lot of viewers on it and so we did just those two. But I just went facebook for the longest time until recently. Now I'm going to multiple just to test it out and see them. But yeah, I think that the problem. I think you run into and...

...bby most of you. Maybe you guys have ran into this or your bringing people you work with have. They don't have time to go individually live to all the different networks, and so I think that's where people just want to say I let's just go live everywhere and hopefully it's like going, you know, Spaghetti at the wall and hoping some of its sticks. And I made myself very am myself when I said that. You're you're hoping it sticks. Looks like Don a Grenadi well, maybe to work. Make you talk about military or there. Yeah, the grenades gonna do something, but it may not get arguet and so I think that's what people, most people do, and then they do multicast. So I think, I think our points here. Maybe you shouldn't, maybe you should, and so I think I think it's a good point to probably move over. But we're getting into this is maybe what is the best place to live stream. So what are your thoughts on that? So if okay, multicasting's okay, but if you didn't want to multicast, what are what are the best places that you guys think people should focus on? Jim, your first is time. Okay, well, I will tell you that we used to think for a while that Linkedin was the best place, because we have linkedin live and it's a very small number of Linkedin folks that have actually been approved. But I can tell you, having conversations with a lot of our fellow Linkedin live folks that for whatever reason this gets into the algorithm. People are not seeing that. They that you're going live, it's hard to find. So I really have felt like for us, engagement wise, and maybe it's just a matter of US building audiences elsewhere, that facebook has been the best place for that engagement and of course that's where we started. You know, really wasn't until last year that we switched over to Youtube. But I do like what you can do with your youtube shows after the fact, whether it's using a program like to buddy to improve your seo and get and get found more, because we got to remember that Youtube is a second biggest search engine, right after Google itself, and you start to hit those keywords, like you know the show we did with you earlier. You know how to run social media experiments for Your Business, people are going to look for that and so hopefully we're going to see a lot of replay viewership on the Youtube Channel Side. So for us I think facebook has been the best. For a while Linkedin was really doing great, but they've made some changes that not necessarily a fan of, and I also don't like the user experience in the sense that if I see a comment on Linkedin and I want to reply to you natively, they make it it's very, I'll say, wonky to make it work right. That's interesting. And this either time by face really being the main place, like in someone just Rebecca. This point it is out like all of a sudden. Are we had anybody live when we started, for no viewers, which is odd for us, and nor will have twenty or so rout and we start. We were just hanging at about and I'll suddenly we've popped up to over a hundred twenty, so we're famous. He did mention something a minute of a facebook being wonky, so maybe there was something. Sometimes platforms stunt things happen. People don't see the notification that you want live or they can't find your can get to so that is interesting. That just boom occurred as you were minxing in facebook a sudden popped up. So yeah, that's interesting. About you said the change of linked to them the comments. That's I didn't know that that was an issue on there even using so you can't you can't reply at all, obviously within a third party, but it's odd that you can't go back and do it natively like them. Well, it's just like I found sometimes it's almost like I have to go into the browser and then like pull it up in a certain way in my post and then I'm able to reply directly, but like it'll all of a sudden pull you back into the video while it's playing and it's like I'm just trying to find that one comment and it's just it's it's not fun. Would you agree them? Yeah, I would definitely agree. I think this kind of goes to the point too, that you can never be promoting your live stream too much. Right. We could definitely do a better job of promoting our so, especially the last few months myself and Jim have been super busy with client work remote live producing. But you know some of the ways that we promote the show or sometimes we create a facebook event. For me, the best way to to get people coming back to your show as well, as you know, loyalty of viewers fear show, is direct messages, of sending people personalized direct messages ahead of time, but then also after the show is sending all the people who commented, and there might be a lot of people. Send them thank you messages and they will come back time and time again because they'll remember that. But I would agree with Jim that facebook is definitely been the place where people have engaged the most. We still do have a decent amount of engagement on Linkedin and I still do love Linkedin and spend a lot of time there. I...

...think some of the you wership also are. You know that they spend time on both. Our audience. They spend some time on facebook but as well on Linkedin. So I think really figuring out where do you spend the most time in engaging with people and then, as we're on a social media experiment, so here it tests out and see what's working. Maybe one week, you know, just go on Facebook, one week go on Linkedin next week, try going on both like test out different things and see what works best for your for attracting viewers and the viewers that you want to reach. Now would you say with them if you're going to go to multiple let's say you said, okay, my live day is Wednesdays, would you do the same live show content all of them? Just specific or how would you manage that? Do you think if you were testing or if you were to do that? That's a good question. That's a good question. Just thanking all add like a because you I'm not maybe pull off the same content, I don't know, but at least be focused, laser focus on the your youtube community or your Paris great. Could. I've been surprised. will say this. I've been surprised that periscope is done pretty well for the Gore pulse. Like Jennifer, you know Watson, our social media manager. Her social pulset weekly show is on Fridays and they started live streaming to to periscope the same time and I'll went overlooked on holy crab. Are a lot of views on periscope. We're missing out, you know. And so there are people in places that you may not expect. But again, I think it goes back to what's where's your audience and where can you make sure you get that specific engagement? I think is key because even like right now, people can't comment back and forth to wait here, which is it one of the first things we talked about. So yeah, I don't know if I think the best place. Maybe, maybe y'all could agree on this. Like the best place is probably where you're out of your most of your audience is at and then you kind of from there. I do think facebook in general tends to be more the place people think of live video. But, like you said, rob you know, and they're crushing on Youtube live and I see Laria and David Foster with live streaming prosy. They do a lot on youtube live. That's where most of their comments are coming through, is through youtube. When you watch them and they're doing the thing you mentioned earlier, Jim, I think they're getting to like Corse. They to a private show for their paid they're paid members from Youtube and then at some point the youtube lie, the facebook live, shuts off and you've got to be over there on Youtube and the paid audience, and that's kind of a an interesting thing to well, they they're also adding all these features for the creators on Youtube. You've got the what is the the super chat and some of these other things and and I know facebook is starting to work with some of that. But even when you look at what it takes to monetize on Facebook, I mean the number of views and the length the views that it takes, it's like it's it's a heck of a lot of work to get there. In that perspective, and yeah, it's great to see Jennifer out there. Had Her on the Amazon live show. That, yeah, that I do. That was a lot of fun and now that's a whole different place to live stream. By the way, this is when I'm glad you brought that Ou because that's all you did this so you're actually I didn't know Amazon had live streaming. I think most people probably don't know this. So is it like hows on Amazon itself? It is. It's actually it's pretty fascinating. So first of all, and so tim you know you'd have to switch. You have to use an APP on the iphone or the IPAD. It's no, man, I just fought an I'Mac. Now I have to buy an IPHONE. I'm not a little on Google. But but you are able to our TMP. So we actually use stream yard with that link to be able to produce the show. So I have to start it on the APP, but then we're doing everything on the desktop, and so that allows us to bring in guests and so it's kind of like having your own QVC. And Yeah, so we had a lot of fun with Jennifer talking about weathering the storm and by it was an Amazon is fine with you. repurposing it and even to that point, what we did is we also put it on twitter at the same time. But you still ultimately want the folks to come into the Amazon ecosystem to watch this show, and so that. Yeah, so that's another, you know, whole different world in itself. And they have their own like chat feature and you have a Carousel, but there's an audience there. That's where it is. There's an audience and that's the thing, like even Rebecca Ward brings and we always freak question. You won't show the whole whole comment. But you know there's instagram live and she said in Instagram is really good at letting people know what lives are going on and then had the lives as the first stories you can see at the top. But you can't live stream to there from I guess you means multiple platforms. Right. You can't. Is anybody letting you go to instagram live yet? I don't think so. Now. I there was a there was a tool out there. It was another duck...

...type of tool, might have been called duck soup actually that I experimented with it once and it let me use stream yard to go live, but then it was like the next time I tried it. It it, as my friend Chris Stone like to say, it worked out. I'm like, I'm not going to try this anymore because I'm afraid that I'll get kicked off of instagram. Right, because their their rules, but they will be interesting at some point. If someone one of these courses probably an API issue with instagram. It's probably why you can. But if instagram opens that up, I mean that changes a lot for people, because then you could do it an actual show like this, because right now you're stuck, I guess, is doing on your phone or with you know, you care and you can do a lot of cool stuff on your phone, but it's limited, and so I think I'd be interesting if they actually do that at some point. Well, yeah, you wonder, especially as facebook and instagram merge more. Right then gene today I heard. Yeah, yeah, in fact I think Jennifer shared its post about that. Disappearing messages. I'd be interesting. But but yeah, you wonder why they don't. You know, especially if they were trying to really promote Instagram TV, you would think some point that would become their their live channel. Well, anything else about best places suits a live stream that maybe we should be thinking about. You guys can think of I think that's it on my end. Stott, yeah, I sope let's so, you know, sounds like you are our guests. Of Our conclusion on that one would be Fullan to forget what your audience is. At facebook tends to be the best, but Youtube's got a lot of features at others don't, especially if you're going to have people like, you know, live streaming pros does, where they're paying you to get, you know, exclusive content. You can work out of your live streaming in there. And even facebook, you know, fakes. What's got the events. Now you can go live inside events. So there's even things in there you can so it all depends on your audience, I think, and like I think Rebecca awarded said like she never watched anything on periscope, but people do, and so you might just want to see try them out, like using it. We're going to talk about tools next, but try out where people are at. I'm actually right now. I'm live streaming on facebook, obviously, and then youtube periscope. Some reason linkedin didn't work today. Maybe I forgot to push the butt loops and twitch I started. I started just for the heck of it, as I started a little twitch channel. I don't play games or anything, but I started twitch channel and I'm live streaming and I've actually gotten gotten some viewers here recently. Wow and has them commenting during the live stream. I'm like, Huh, maybe there's, maybe there's. I mean there's always, like you said the Amazon thing, there's there's always a market sumwhere there's people that you've never touched before and you never know until you try. But you may want to focus on one for a while until you kind of grasp the whole thing. So yeah, got one other thing, though. I think that is, I don't know, fascinating, interesting, and I, you know, talk to my wife about this. Sometimes it's the I almost called the platform psychology. Like if I'm scrolling through my facebook feed, right, I'll watch a short video, but I may not want to watch a long video, but if I'm on Youtube I'll watch a long video. And so I don't know if maybe with the live shows, because you get that community built, they're willing to watch on facebook right, but you may not necessarily catch other people that maybe all the things you popped up live spending the time it have. You guys looked at that at all. Well, I think you have as a mix of both. I mean, for me, I'm not one to go to Youtube and watch a lot of videos, so facebook's where I probably wouldn't go. But you know, we always talk about you've, I think, Jim, you've mentioned this on your show with Christian is. You know, the audio is the most important part of a live video show and so I often will, especially that work on multiple monitors all have a live show going on over here and another tab. While I'm doing other stuff and I'm listening and I hear something mentioned I want to comment on, then I'll go back and comment on or, for I hear my name especially, I'll go back over to it. So I think there's a mix of peet all depend now it's on. If you're watching a mobile can't really do that, and so that with facebook I don't think you can. You can do other things while you have alive open because it I think as soon as you close the APP it it goes off and you have to keep coming back to it. I think they recently changed that, Scott, because I've been watching live videos recently and and there will be that video in the corner so if you go to do something else, I think there's the possibility that it could still be there in the corner while you're doing something else. That would you have to stay on facebook Tim I will have to experiment with that. I think. Maybe, yeah, maybe, I've stay on facebook. I was thinking I'd go off and I'll come back and it starts it over, you know, every time. Right. I'm a paint. So so let's talk about we kind of talked a little bit as we were leading into this with some different tools to live stream. Now I'll go ahead and say right out front there's a lot of a lot of platforms out there, le a lot of software that you can live stream from. All of them are...

...similar do different things. There's their software that's cloud based, their software that's on your on your desktop. I'm using restream that that's who I use right now, but I've tested all the ones that will probably mention. But I am using restream right now and I kind of like some of their systems. Stuff they're playing around with. And if you're watching you want to get ten dollars off restream livecom. You can get ten dollars off if you sign up and give them a tribe. I'm using restream to multicast everything and, like I said, I forgot that guess to push the button for Linkedin. I don't know what I did wrong there when I set it up, but that's, you know, part of them. So I know what you guys use. We just talked about it in your last show, the duck. So what are some tools and maybe maybe talk about platforms, tools to go live and then tools in general, like he lights, any cameras, that sort of stuff. Yeah, absolutely, absolutely got yeah, so we obviously love stream yard. We they sponsor our Tim and Jim show. We've been using them for I don't know how long now, but we love stream yard especially for its ease of use. It's so easy to bring guests on. You just send them a link. They can join from their phone, they could join from a computer or whatever mobile device and it's just so easy to use. And they also have a lot of other there really upping their professionalism game as well. They recently added a TP resolution to their streams, among other features. One of the other great features I love about stream yard is that you can now host your stream from your phone, and anybody that knows me is at least before covid and even now during covid. Sometimes I've added about it for some reason I can't get home in time to start a show, whether it's a sim and Jip show, the coffee and donut show, whatever show it is. So it's so convenient to be able to just be able to host the show. The only feature on stream yard you can't use on your phone is screen sharing. You can still bring on your logos, your banners, your overlays, you can show prerecorded videos and all that great stuff. But I especially love stream yard. I have been experimenting recently with Ecam, e Cam has. I love there they have a feature called one hundred and eighty degrees, so you can be upside down. If you follow me on Facebook, you probably notice the other day that I was doing a live stream upside down and people were like what's going on, and I was eating jelly beans while I was upside down while I was playing with ECAM. But they have a lot of coal features in terms of if you want to customize your live streams, like if she yard, they have two different options for how you show like banners and things like that, but in Ecam you can actually change what fun you're using. You can change what color, you can change the size and you can drag dragon drop, I guess you would say this, the the banners, your name, even the comments. You can move them around the screen. So I love Ecam for all the different customization features, but for ease of use. The other great feature about stream yard is that they have a private chat feature, which is especially important for shows like the ones that I've produced with Brian Shulman. What's good Wednesday? Shoutout Saturday, where we have guests waiting in the green room and we just want to say hang tight, you know will be with you shortly, and also virtual events, when you have multiple guests coming on your show and you want to be able to communicate with them or even commute with the work communicate with the organizers back and forth during a virtual event. That's really, I think, one of the strongest features of Stream Yard. I've also played with restream as well and and I think that's interesting as well. I think it's interesting to see the evolution of the different platforms and as one platform does something, then somebody else does something similar or they try to up the game to another level, and you can is actually announcing there. They have a new guest feature that's going to be coming out that I believe they're officially announcing tomorrow, but I will leave it there. Yeah, and you know, that's, I think, one of the important things. And you know, I think we've all seen the rise and fall of live streaming platforms. I mean I remember watching people on Blab and then lab ye disappeared, and you know, you've had verizon just purchased blue jeans, and then you've got things like I didn't know that. Yeah, and and so now like even linkedin's going to...

...allow you to do video meeting request on Zoom, Microsoft teams and blue jeans, but I'm kind of like, well, are you going to do the meeting on your phone? You know, goes back to your screen sharing comment. But I think the biggest thing is, especially, you know, and as like Tim says likes to say, now more than ever, you have to be flexible, because it's one thing, especially if you're going to run virtual events, that if you try to pigeon hole your potential client to like well, this is the only way we can do it, it's not true. You got to work with what's going to work best for them. So definitely got to keep an open mind. I mean I've had ECAM since before it was a subscription model, but I think the issue before was like, as an example, when Tim and I started the show, we would have had to use skype and that was a big resource hog and so I just never got into it. So I'm definitely interested to see how e Cam's guest features going to work. It's kind of like we've seen here today with restream. You know, there's some things that we like, but then it's like hey, I'll come, I can't, you know, you can't shift him up when you put the comment and maybe I could just move up. I'll just stand up. And I think, as I think as people you know come up with these features, and I think the other issue sometimes, and that's one of the things I will say, that gage and Dan at stream yard do a great job of taking in that audience or customer input to make their products better, and I've also seen that with restream. There they're really have come a long way. I mean it used to basically be nothing more than a platform that put your content out to other places. It's like obs yeah, and you know, but both some of the tools that I like that people may not be aware of and some have been around for a while is, as an example, as presy. So I can use presy as a virtual cam, probably even in here. I use it in I can use it in stream yard, so I can literally share on my screen. As an example, I could bring in a like I could have a photo of Scott's logo there and it would pop in to one side of me. I could then have a take the whole screen and then I could go back to just my view. So it's great on even platforms like zoom because now I don't have to do the screen share and loose side of my audience. So you can use it on some of these platforms as long as you don't go to as you know, Scott, kind of that taking the whole screen up for you. But if we stay in our boxes like we've been on this show, you can use presy two kind of brand yourself up for that individual. So that's another way. You know, the virtual cam stuffs really bringing in a lot of features that will allow you to sometimes overcome the limitations of, say, the overlays and some things of that nature. I think also like the narrator thing is a we actually my friend Chris Stone and I did this virtual event. We used loop back to bring music in through his camera, even though he wasn't showing through the narrator portion, because that's always been a challenge as well as like how do I share music right? So that actually was a trick we kind of learned, you know, Mac based using loop back. So you know, we're always kind of you know, that's where we experiment a lot. I mean, even if you're having problems with your Webcam, a lot of these there's some new apps out that you can plug your iphone, or probably your android phone as well, into your computer and have a an amazing looking camera that'll let you do a lot of things as well. So yeah, I like I like presy. been looking at some other stuff to lay around with and then, you know, we use canva to create our overlays. We've also started to do some stuff with easel. So there's a lot of great overlays and you know really, you know, doesn't matter how pretty your show looks if the contents not good. And I think sometimes people get caught up like with countdown timers, you know, and you know, the reality is, like I like the countdown timer you had. You know, we've basically gone to this intro video to kind of you know one it gets people coming on to the show, hopefully when the when everything starts. But I think the issue is, you know, if you just have a you know, I got to have a countdown timer, but what is it really doing to move the needle with your show? So we talked about a couple of tools, and these are the first ones. Where are to get your live show streaming. So you're going to multicas. You can use something like stream yard, you know, restream. Be Live is another one that's out there. I think the streams box is a new one that's out there as well. There's a lot of different ones that do similar things. They all feel a little different, but they're all all...

...the Clapton. These are cloud based, and so all of them are cloud based. Tend to go to all the social networks and some of them go to more than the others. They'll at least get you the basic you know facebook and you know facebook linkedin youtube kind of thing. But then something like Ecam is some of you get to download a software on your macbook. You got to have a macbook to do it. That's like I just bought a back just so I couid US camp. I. My boss, my Coulton, shout out to my Colt and made me get a macbook here about a month ago so I could get Ekamp, because that's what you know. All of our team is starting to kind of use different things. We're trying to get. We'd all using the same tools. I'm still trying to learn ekam. It's a little bit beyond my brain power right now because I'm trying to learn macbook and so, like I've been, I've been a PC guy for my entire life. Be Too. It's a whole new world, right, it's so strange. So we're like just trying to figure out. I movies, like garage band, all that kind of stuff for the podcast everything. But so, I mean ECAM's a great software. You get a lot of stuff, I do think. And it's Sean corrected you, by the way. It's interview, not Guess Mos aoris on, I guess because it's already sorry. It is called guests in Streamie, right. I. But yeah, so, yeah, yeah, I think the launchet tomorrow and Beta. I've been I'm in the group. They've been talking about it. It's okay. That's why I've never want to use Kim either, because kind of Geta use skype and skype always does weird stuff to your system later on and you all had be MAC now. The other one would be v MIX, v Mixes. I think. I think it can be pc or MAC. I believe. I think it can be either. This is when I definitely know it's I think that's actually windows only, because I think that was only. I would be interested. Yeah, and then another one I just learned about yesterday when I was talking to somebody, is called x split and that's also a pc one. So yeah, there's there's many floating around. The thing is each one of those will do different stuff. I Mean v mix to me anyway. That's what we used to use when Owen was hosting the show. He used V mix and there's a lot of cool graphics and features and stuff we could do that we couldn't do on the cloud based programs or some things you just can't do on the restream or stream yard or be live you just because the limitations. But we get all these like any cam or vmx, you can do a little bit more stuff. You can player like I've got. I haven't used it yet on my floor dream deck one of this dine use, but you can't use it yet with any of the cloud based programs. That I'm not aware of anything. That's why I got that. Sim some point I'll probably do some shows with eat candle way. I can do sound effects, I can pull in videos, I can do all kinds. Off was just a push the button so that there are some but you got to have a good program to use, a good system to use the software. And if you don't have a good system, you want to go to the cloud based program the way you don't have to work your laptop crashing on you. The show is still there. Like I forget who it was. It may have been Jim, I think, when you and I were I want the shows with Christian, like I think he crashed and then he was gone, but Jim and I were still on. The show must go on, show cap running and in Christian came back on, and so the cloudbase off allowed you to do that. Where the software is not going to it's just going to shut down and the shows over. So that's something to kind of kind of kind of play around with and know, but their stuff out there. So everybody has their preferences. Some are better than others. Some, like you said, I think, Tim you said, they're they're playing all these platforms. Realize that everybody's trying to live stream and their yeah, social media networks, they're stealing. I exactly. It's so funny to watch. And so, yeah, every day and something. Yeah, I picked the one you like the most and you're most comfortable with, and go for them. Now I don't. We don't have to talk about specific so what's like the bare minimum that I need equipment? Wise, other than a phone. I don't like going live from a phone, even though I tim you said you can do that. Was Stream Yard? Yes, harder unless you've got the tripod and all the other stuff. But let's say I have a laptop. What else do I need? Bare minimum to do a live show? Did you go? I would say, believe it or not, really the biggest thing is you need good audio. So I would probably get a USB Mike. I mean I've got the Sampson Q to You here. It runs about seventy bucks plug into your USB port. It's also an Xcel are Mike because, to your point earlier, Scott sometimes people are going to listen to your show right and if your audio is bad, they're going somewhere else. And so you gotta you know, and you could even use your you know, like you're just like little earbuds for your for your audio, because the one thing you got to be careful about is if you're listening to the show through your computer speakers, you could get feedback in your microphone and you know, it's almost like back in the days when kids were in classrooms, that the screeching of the chalk on the chalkboard type of a of a sound. So I would say really the biggest thing is is your audio.

You can get away with, you know, the built in cameras on these computers or even, like we said earlier, whereas case Hook your your phone into your computer, you know, because I know a lot of times people are on a low budget. Natural Lighting. If you set yourself up right, you don't necessarily need to go to know all these all these lights like we have now. And that's what's funny, right you go back and watch episode one of the Tim and Jim Show. I you know, I don't even think I had my I used to have a blue Yettie, but as basically, you know, sit in front of a yellow wall. I mean so just you know. But I would definitely say audio, to me is the first thing you really want to make sure that you get right and the rest you can get better at. Yeah, I think that's true. And your different mics, like you said, there's a USB ones like you're talking about now. I use. I used to always wear my ear buds and I even ask you for that. You are last show we were on with you guys, like I use a highpr forteen's going through a bearinger mixer and then going over to us be into my hub, but it doesn't pick up the audio from my laptop, which I'm excited about because I can quit wearing the earbuds all the time. But you got to because some, some microphones will pick up everything. So you've got to know that as if you're using like I did, have a real cheap I had a blue yetdie before had a blue snowball. Those things picked up everything. So if you're going to, if you have guests on your show, you got to make sure you plug some yourr phones in so people don't hear you. But yeah, Tim and you would you agree on the US, you know, audio being the most important? Yeah, I definitely agree. I agree, definitely audio. You know what you want your lighting to be like the biggest things. You want people to be able to see your face. Right. So, as long as you have decent lighting, especially in front of you, like I just have a ring light set up right now, right you don't you lighting? Yeah, and people go some people go nuts with the lighting and they worry too much about that and just don't get on with your show. But you know, I use two umbrella lights. It had for a long time and I do have a ring light now that I want from vid chops here recently. Shout out to vid chops. Ay that on Instagram and I won their contest. But I actually don't have it pointed at me because glasses you get the little looks like the White Light Saber Candy in your eyeballs. Yea. So it's actually kind of pointing this direction to kind of light this area up and kind of fill in the shadows a little bit. But a ring led or now they have the led lights that are kind of bars that are they aren't really expensive, but natural lighting does so well. So set yourself up with a window facing you, not behind you, facing you, like you said. You want to see the face and take out this whole point of the lighting. Take all the shadows as much as you cannon. Now, some shadows are intentional, like I've got a lot on behind me that's intentionally making shadows just to make an effect. But bare minimum. Microphone, some sort of a camera. I use a Logitech Brio, which is not a really expensive camera, of course, right you, during all the crazy zoom meeting things with covid you couldn't find a Webcam. I've got another one over here. That's an old logic Tex d and twenty. That works well. So I mean it's a lot of cheap ones out there. Your laptop one typically isn't great. Thank y'all. Would agree with that because, yeah, like if I were to sweat, I can, I'm gonna do it live. I shouldn't do this. This is going to be back the word. That's why it's going to be off in the side too. So there's my laptop camera. That's over here next to me. It's always going to be below you, unless you're on a stand of some sort. The lighting's not as good and the qualities that is good, you know, and I've got to get it at a right kind of angle, you know, all that kind of stuff, and so the laptop will work. The problem with laptop is you're also typically typing and it's banging it around and it's bouncing the entire time, and that's why I camera on a tripod. If you can do it, is what I always you know, we're recommend I'm looking forward to day to restreams. Actually talked about doing letting you have multi cameras and their live studio so I don't have to do anything, which which will be fun, because I've got my see, I have I have three cameras here in my office and I've thought about making him come in just as a guest. I've got this one just pointed at Tom over here. It's just Tom from my space. He's the dead Social Media Network. Hello Tom, that's going Tom. Yeah, I'm only mom I'm waiting for the time where I get into the camera. This to come in separately and I have a voiceover for him or something like them. Yeah, and and Tim used to do a lot more with green screens and he's, yeah, gone back to the natural wall and I think that sometimes, you know, people get all caught up like Oh, I need to get a green screen and like you've just got your nice natural you set your office up there, Scott, and I've got a vinyl brick wall and sometimes feel like think that that's a green scree. I thought you were green screen for longest time I didn't all as you are. Yeah, and the thing too with green screens is that you really...

...have to have even lighting on your green screen or else you're going to get that fuzzy look around your head or right if you have shadows, that kind of thing. And Sean was just saying that. I was just watching one of his lives the other day and one of the e Cam groups and he was talking all about that. So that's one of the reasons that I haven't been there using the green screen as much as if I'm going to use it, I need to invest in more lighting so it could I don't know why. It used to work fine, but recently for some reason I'm getting more maybe it's because I got an Imac and somebody setups different. It makes some too insperiment of work. Yeah, yeah, I had something on last week in the show and he had headphones on and a half and his green screen just would not pick it up and so like it just looked weird the whole time. I said I'm just got to go live with just the actual bringing screen behind me. I'm like, yeah, let's just go do what you have to do. But yeah, so that's the bare minimum if you're starting a live show eat, if you're multicasting or not, is some sort of microphone, usb mic at least, and then some sort of Webcam liede. If you got it. If not, do it, you know, do it natural lighting, do it outside, you know, something like that to get some good lighting. That's really all tool wise that you need from there. And if you want to use a software program like a stream yard to be live or, you know, a restream, you know use it. But you can go live on the platforms themselves, especially if your platform specific and you're not doing graphics and all this school stuff. You don't need that. And so there are ways to go platform specific without all the all the additional software on there. We were going, I was going to ask you We've actually kind of answered these questions. We're probably going to skip over and but you know, I think we've covered a lot here about what to do and what not to do when you multicast. In the beginning of the show we talked about that. So make sure if you are going to multicat cast at you know, you talked to you know, audience in general. I think would be a big key. Any other tips about if you decide to live stream everywhere that you guys would recommend? Yes, Scott, I think I've been working with a lot of virtual events and one of the things that we've been doing is commenting during the virtual events. This for engagement in in the different platform arms. So if you decide that you're going to put the same comments across all the platforms, like in Stream Yard, you can send the comments, say to your facebook business page as well as Youtube. You can't see your personal profile. You can see periscope, but they each have different limitations in terms of how many words you can have in those comments. So when you're posting comments, you know, like maybe during the beginning of your show, you say thanks for joining us, let us know where you're watching from. Right. So either make sure that those comments are brief enough for all the different platforms or, if you're lucky enough to have a team, you know, I might be a virtual event project that you can have somebody, maybe somebody from the organization you're working with, in each of those different platforms and putting those comments in and engaging with those audiences. Because that's something I recently learned when I was producing a virtual event for a client and I was like that's too long that and in Youtube it actually split it into like three different comments and I was like, Oh, where the leading that? That's not good. So that's what I would say, Scott. Yeah, and I think the other thing, especially if you're going to multi stream, a lot of people don't think about it, but your Internet is extremely important, and so I'm actually you know, you know you were talking, I think, to we've talked earlier, I think I was on the first show, about your Internet issues, and so I actually am hardwired to fiber into my computer, you know, through my router, as opposed to using my Wifi. So even if you have to go buy a longer chord and maybe drill some holes to have that hardwire, because if if your computer is the one that's kind of kicking everything off, that's that could become an issue for you, you know, and if you're in a neighborhood where everybody's on the Wi fi at that time of day or the or the Internet, especially if it's cable, you could see some degradation in in your performance. Yeah, I think that's that's really important. Like, I remember one of the times when I was on the student the show with Owen and and he was using Wi fi by accident to run V mix. So it was getting really he didn't realize it was. It wasn't on the hard wire, I believe, and then their Internet crashed, you know, and so show over can do anything at that point. So you got to you got to be careful on the Internet. Like the I'm hard wired in as well, even though restream actually shows you my network connection. I'm a six to tend you guys are a ten of ten. Some reason I'm a six today. I don't know why, but maybe something locally. Our power went off and on here right before that I went live with both you guys. Something may have messed up with our local Internet. But yeah, I think those are great tips...

...and hopefully everybody's learn a little bit from this today and can decide of where you want to live stream and multi multicast or not, or pick US social network. Well, very cool, guys. Thank you for being on this show. What is the what would you say is the best place for people to go find you and to connect to you and watch your show and make sure they don't miss the show? Yea, absolutely. So people could subscribe to you our Youtube Channel. Just search for the Tim and Jim Show and people could find out more information about me my website, which is sown Sohn Social Media Solutionscom, longest website in business name ever. Or I hang out on Linkedin a lot to search for its him, so own Sohn, which is a lot shorter. Yeah, and I would say you know, also you get follow us on our facebook page, the Tim and Jim show. And then for me, I would say best way to connect with me is a linkedin. My website's been walking. Thanks, Go Daddy. But so linked in and twitter are the best places to find me and I'm at fusion mktg on twitter and then Jim fuse on Linkedin. So that's where I spend my most of my time. Very cool. I appreciate you, guys, being on the show with those in this two hour in here. Crossover event. We pulled it off, it wouldn't so bad, and I love that. Mean you came up with crossover event and even how you say it. Would like with that deep voice. Crossover event. Yeah, you do your announcer voice. Do ours all right, very cool, guys, for Chechia and you being on here today. I appreciate you. Thank you, guys. Yes, this is.

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