Social Media Lab LIVE!
Social Media Lab LIVE!

Episode · 1 year ago

How to Run a Social Media Agency, with Monique Idemudia

ABOUT THIS EPISODE

In this week's episode of Social Media Lab LIVE learn the science behind running a social media agency!

It's not all just cat memes and Tik Tok dance videos (although we love us some cat memes...)

We will be interviewing agency owner Monique Idemudia to find out all the details YOU need to run a successful social media agency!

In this episode you'll learn:

  • How do you demonstrate ROI to clients?
  • How does an agency establish trust with clients?
  • How does an agency scale its business?
  • What data is important for agency clients?
  • What tools are a must for an agency to run a successful and profitable business?

Hello and welcome to the social media lab live podcast. I am Scott Airs, the content scientists here at the Social Media Lab, powered by a Gore pulls. Our goal is to bust two myths, the rumors in the stories of social media marketing with science. You can listen to all of our former interviews from the last year or so and watch the replays at social media lab dot live and social media lab dot live. On this episode I'm talking to agency owner Monique Id Moodia, and I got that wrong so many times I feel like durness episode. Id Moodia, I believe, is how you say it. Hopefully, if I think if I got it wrong, she'll forgive me. But in this we're talking about how to run a social media agency. What is a science of running an agency that does marketing in the social media spectrum? Really great input from someone who's in the trenches, knows what she's doing, knows how to cut costs and knows how to make money. So hang on tight and listen to this episode and be sure to find more at social media lab dot live. Today we're going to talk about the science of a Social Media Agency and I'm going to bring on my guess if I can make sure I do this right. I struggle sometimes like paying attention to things and pulling up the right stuff. I'm gonna Bring her on and I'm going to I'm going to cross my fingers, my toes and my wig and everything else that I get her name right. Welcome to the show, Monique ID Moodia. You got it perfectly right, I think. So much for here we can in the live show right now. I got the name right and it's a rare it's a rarity for me to get a name right. Let's just, it's nothing to you, it's just it's me, and I'm like, I see, as you know, anything challenging. I'm like, Oh man, I'm going to butcher this so bad. So I appreciate you being on the show with me today. And and and he here's the funny thing. Monique and I connected, I believe, through match maker DOT FM, plug for match maker. Match makers is cool site, and maybe I should. I'll pull it up in a minute. Postal Link match makers is cool side if you have a podcast, that you can find people to be guests on your shows. Or you can be guests on their shows, and that's where I found a lot of my guests for the live shows. I know sometimes I everybody, Monique, they're not wanting to be on camera, but some of you are like hey, cool, I'll be on camera with you. So I appreciate you being on there. If you don't a little bit, I'll let monique explain what she does. But basically, monique, you run a social media agency or an agency in St Petersburg, Florida, which I'm probably jealous of the weather today. What's the temperature in St Petersburg today? All right, so the S, I think. Yeah, we were mids. We're mid up or venties in Texas yesterday and now today is like thunderstorms all day. So, Monique It, before we hop into our conversation about social media agencies, kind of set as up like give us your, you know, thirty and sixty second elevator, pitch them on who you are and what you do and why we should even listen to you when it comes to social media agencies. Share. So, my name is Monique Idea Moody A. I'm the founder of Dragon Digital Marketing, which is a digital marketing agency we're based out of Saint Petersburg, Florida and we are focused and helping small businesses to build an online presence so they can grow and scale and vote an audience and get everything that they need to, yeah, get started doing business online and in the new normal and set everything up from content marketing to email marketing, social media marketing, all of that blocking, podcasting, video,...

...website optimization, Seo. So yeah, we do a lot of different things for small businesses out there. Very cool. I put a post on a link in the comments to Monique's website. You can go check it out. You a lot of stuff going on the website. I love it as on and layout and everything you got going on there. So make sure you go to our website after the show. You can go check it out or if you have another tab you can open if you're not on mobile. So I'm going to hop right in like Monique, just like full force, like I hope you're ready for it because of her time. Like I said, at Monique, originally we had scheduled our lives show and I think we're going to talk about something completely different. I was like, I emailed you like what Thursday last week. I like Hey, can we talk about social media agencies? I gave her some questions, like sure, and I'm like, Oh yes, this is going to be awesome. So the first thing I'm going to run, I'm going to boom hop into, I think this is a big pain point for social media agencies, is how do you, as an agency owner, or maybe as someone who works for an agency, how do you demonstrate Roi to your clients? Yes, that's a great question. So you have to measure the right things. Measure of metrics that are directly related to our eyes it. Don't measure the likes of Commons, the views, the subscribers, but really measure the convergence. Look into your website analytics or your crm system and see, you know, the traffic sources. Where did people come from? How did they sign up on what page that you capture their information, so on and so forth, and then track it. You know, down your funnel and track the different conversions depending on you know how your funnel is set up and what micro conversions your county and you're tracking. It has to be all individual and that's how you demonstrate our ride. And then you have all of the numbers right there in front of you. You can see which channels perform fast. You can, you know, see how you can allocate your budget and you put the right resources against the right things and, yeah, just make everything as efficient as it can be, and that's how you also do it for your clients. So for yourself, that's important, for your clients that's even more important, because he also wants, always want to prove to your clients that you're an investment, so they're investing money into you as a digital you can see and they're getting money back and you're not just casting the money. You never want your clients to see you as an expense. That's very important. And then you know, set the right expectations from the beginning so they're not expecting wonders to happen in month one, or month too, but especially if you're posting content and you're doing organic social media marketing, predominantly, educate them properly and make them understand that, yeah, it takes time, so they have the right expectations and you're just setting yourself up for success and you get good feedback as well. Hopefully that sound effect didn't scare you when, for I could I forget. I can actually hear. I can see it on the bar, but yeah, I'm playing around with sound effects with my stream Dick. Yes, I think you made a great point. They're like you've got to to establish what the right Roi is and then start measuring and shown it to your clients. I do think I'm curious here, like do do you see many clients who just don't understand what how they should be judging you as a Social Media Agency? Yeah, I think a lot of people expect results instantly. People are very impatient, you know. Instant gratifications a thing that a lot of people are susceptible for. So you do have to do a lot of client education as a digital agency and have a lot of content that you publish out there yourself,...

...so you can give your clients in your entire audience and opportunity to learn from you and get the right information from you. It gives you a couple of benefits. First of all, they're more educated, they can make more educated buying decisions when they come to you in the first place, and then it also is that you can also establish yourself as a trusted resource and as an expert by doing that, because there's so much fluff out there. There's so many crows promising unrealistic things and a lot of misconceptions, especially about social media. You know, people always think, oh, this is something that you can have an intern do that's like still in school and they'll work for you for free. And how hard can it be to just put a couple of times a week and just put that out there? And they don't really, yeah, realize all of the research and effort and science and copywriting and PR and communication and wording and the graphics design and all of that and scheduling it out and, you know, aligning all of your campaigns and making sure everything is in sync with the goals that you have and your funnel, and also making sure you know the stage is after that. So what happens when you post the link to black prose of views or a landing page of years or whatever? People and there what's next? So you have to like map it all out. There's a lot of different skills, social listening, a lot of analytics and reporting. You want to document and track things right and really built long lasting relationships there. So there's a lot of skills and experience that that go into social media marketing. I feel bad it's very underestimated a lot. So, yeah, that's our jobs agencies to to help with that and that's how you get happy clients as well that just appreciate and cherish the work that you do because they know what's behind it. They don't take it for granted. They they really see the value. So you also have to, you know, do less, you know, negotiating or convincing people around your pricing and justify that and and defending that or whatever, if they really get the value and everything that. Yeah, everything that encompasses social media marketing. Um, it's definitely a huge benefit for you. Who I mean? I feel like we just rant on a treadmill like it here for a second. That was like really good, like I love that. Like I think what you did there is what I what I hear there is you've got to control the arrangement. You've got to control the situation. When your clients, if you're going to be an agency, right, you can't just let them say here's what we want, here's what you want you to do, because you like who pump the brakes. That's not realistic. And so I've got to set up, you know, some parameters, some beginning to to ensure that we're getting the right Roi. That you we can actually measure and you can actually judges on. And I think most most businesses in the beginning, for especially before they hire an agency, they typically have unrealistic expectations for sure, and I think that plays in really well to the next question I want to ask you, Monique, and if you're hopping in, I'm talking to Monique Im much to get a right monique ID Moodia from I get it right twice in a row, from Dragon Digital Marketing, St Petersburg, Florida. We're just talking about the science of social media agencies and how to run them and walking through some paint points that, even as you're core a pulse, we identify that these are pain points at most of you in social media, just sy you know, worlds are a dealing with, and so the second thing I kind of want to know from you is is how do you, how do you as an agency, how do you establish that trust with clients? How do they let you just run with things and how do you kind...

...to prove yourself to them? Yes, you exactly. You just mentioned a key word. You prove yourself. So you prove yourself as trustworthy over time. You are a critical person. You want the best for them. Your you know, not shy to criticize things, but also, of course, always offer ideas and, yeah, tangible tips, tactics, whatever, things that they can do better, how they can improve what they should have. For example, for social media marketing, having a branding guide is super, super useful. If they have a brand language and agreed upon a brand boys within their company, how they want to be seen and what kind of language they want to use and how colloquial you can get, what your social media post copywriting or if they want it to be, you know, more sophisticated or professional and things like that, and what kind of graphics you can use. And then you know, the colors, like starting from the basics, knowing that actual hex codes of the colors and things like that. So you, you know, also showcase the branding and social media, make sure everything is on brand and you get this coherent feed that people recognize, eyes you and yeah, you start getting that brant recognition which takes your awareness to a whole other level and things like that. Don't always give them what they want, but also, you know, explain things, explain the background of things and bring what they need together with what they want, because they don't always want what they need. And, yeah, make sure people have realistic expectations, also about the time frame. Show some example, shows, some case studies how long it took for other people to reach what they have. So they don't, you know, expect, I don't know, a hundred thousand followers or legs or whatever over night. Nity metrics is a huge thing. People fall for that a lot because, yeah, it looks good and it makes you feel good. And the short term. So, yeah, a lot of education and then over time, as a partner, they'll give you more and more freedom and what you do really as an agency. You want to be seen as a partner that's collaborating with their internal inhouse team or with the business owner. Maybe it's just, you know, a one man business. And if you show your why, why you've decided to go with that versus this or yeah, why, that is your process, why you chose a mix of those Hashtag specifically, and you're not just, you know, posting a post with five hashtags that have like a huge volume, but the post will only stay alive and visible, so to spe for two seconds and and it'll be buried underneath. But you chose to give them like a help. They makes it like DM to low volume Hashtag and you just you know, so you know their post has a longer lifetime. It can be discovered for a longer under that Hashtat and like simple things like that example, is what really, yeah, gets you. Gets you that trust and you establish that trust over time. You can't expect it from the get go because they don't know you, you don't know them, and everybody trust the stranger and you can can't expect people to do south. So, yeah, you just have to be a good and strong and reliable partner to them over time and show them the results, right, so in practice what you preach and actually get them results and also explain what you're doing so they can learn from you. They're getting some insight, they're having some Aha moments and they really feel that they have a great partner on their side. That's like an extension of their inhouse team. They can trust them. You always available, your support...

...and, yeah, your supportive. You're always available. So your customer support may be good and things like that. You don't take forever to apply to emails you. Yeah, you just you just make everything clear and it's just a smooth, pleasant relationship. That's how you do it, I would say definitely. Yeah, I think you know. For me, just from in a ground, not an agency, and I've done some side work here and there. I think it's just you've got a sessme expectations first and then from there just showing them, Hey, here's what I'm being able to do to here's what I did for other people, and then kind of build upon that. Now I'm curious. So money, if, whenever you get a new client, do you? Because I want I'm curious of multiple things, but I mean do you said I'm on a retainer? Do you make them sound a minimum contract with you? You know, hey, don't, here's my expectations for the first month. Too Much, three months? What sort of stuff there? And it's what is kind of part of the trust factor they're especially I don't know you do. You do set a lot of that stuff up in the beginning. That way you know you're good to go for a few months. Yeah, so there's an unboarding process, definitely where. Yeah, they just need to know some things up front and we need to know some things about them up front. So we go through that and obviously we introduce ourselves as an agency than they entry to introduce themselves and their business, because we really have to understand a business and you know what their goals are, what their vision is, what they've done so far, who their client. Finds that hard, their positioning themselves, you know, in contrast to their competition, and you know, so many things, and then a branding and stuff like that. So there's at least one, if not two, consultations to get all of the information that we need and just get the basics right, so to speak. And then there's a contract, but there's no minimum amount of time that they have to stay client. So I don't want to handcuff anyone or lack them into a contract. They can always walk away and cancel the retainer every month if they want to. Obviously you do your client education right, especially when it comes to, you know, long term in bound digital marketing strategies. Make it very clear that, I don't know, if you sign a client for Seo, it doesn't make sense for them to, you know, just stay two, three, four months. It's just not enough. So they also know if you want to see results and if you yeah, I want your expectations to be met. You have to yea stick a, stick around for longer and just give us that time. And it's mostly retainers. Sometimes it just doesn't make sense, depending on what a client once then it's a project based. It's project based and it's a onetime payment. So it depends. But obviously as an eight as agency owners, we offer for retainers, right, so I would take so yeah, at least if some guaranteed money there. Yeah, yeah, I think it's a safe way that maybe it's a safer a way to do it. But yeah, I think if you don't do the rechangeable you better perform super, super fast, or are they're going to dump you pretty quick, unless you've got a good relationship with them, of course. But I do think down the road, though, if you can continue the show like I had on one of my shows. You recently local agency where I live, you know, and she's established that trust with people. People know her, they see her, they see you know what their brand does and they they see the results as she gives them clear results month in, month out, and that helps him know. But I think if it's the beginning, it comes from establishing here's here's what we can do reasonably, because those, like you said, those vanity metrics are so seductive, for lack of a word, like we would go after them so hard a lot of times in social media and...

...you know, you, you as associal agency, you can't do a whole lot about that when in reality and reality doesn't matter. Those those vanity matches don't matter. So I think you've got to educate your clients, probably on the on the onboarding process. Here's what we do, here's what we'll guarantee or at least hope to get to, and it kind of move from there. And now, I would assume, to like what I didn't ask you. This isn't any one of the questions, but what's the typical for you and your agency? What kind of clients do you typically work with? So we weren't with small businesses that really want to grow in scale and they don't want to stay small anymore and they really need systems and processes to be put in place where to work smoothly. They need to leverage marketing automation a lot and, you know, get away from doing everything manually and things get forgotten and you know, certain leads that would have been great opportunities. They forget to follow up with them or whatever and they just never hear from again, things like that. So things don't fall under the table and everything is just streamline. They need a strategy that, you know, just includes all of the channels, including social media, and everything has to be taken seriously and aligned with like the overarching goals that a business has, and they just Yah need help with getting the bigger picture right, but also breaking it down into little things and then having tangible steps that they can execute stuff by step, so it doesn't just stay a dream but it actually becomes up plan. It's measurable, they know the right metrics, there's a time component to it, there is milestones to it and it just all makes sense so they have something to execute stuff by step, things that they can put on their daily to due lists and delegate to their team and stuff like that, because oftentimes it's just a wellmade people want something and they're here today. How do you get at Curent, what we are right now, to where you want to be? It can be overwhelming if you have like a huge goal and you don't know where to start, and we help them to align everything when it comes to digital marketing. Is the particular type of business that you prefer to work with? Yeah, so it's not segmented by industry. So we didn't focus on a particular industry. We just make sure that the business itself is a good fit and the business owner is a good fit as well. And Yeah, it's just all aligned with our core values and principles and we just feel like they're a great fit and they have the right resources right and they can afford it and they have that long term vision, they're really serious about it and yeah, they're just an ideal fit when it comes to the clients. Good done. I think that kind of plays into the next kind of question that I had for you here is how how do you skill your agency, because typically a lot of people start as an agency that there are one woman or a one man show. You know, they've got one or two clients and like Hey, I know what I'm doing, I make a little money here, and then they get it over their head. Like I literally I'm in office in Waco Texas and there's a guy who run it off is next to me who does SEO and like a lot of google my business stuff and then he had clients go hey, well, you do social media, and so now he's had to hire people to do social media form and he's starting to scale. You need knocks on my door a lot to ask me to help him out or hey, how do you use the girl pulse to do this? So how do you? How do use an agency? How do you maybe know when it's time to scale, and what does that look like? What should you like clientwise? How do you know when you need to keep hiring and get bigger and and charge more, all that kind of stuff? What's your mindset there? Yes, so it's key that you so, first of all, you know when to scale when you get the when you...

...get the clients, when you get the deals and you realize, oh, we can't fulfill that anymore light our current set up, we need to hire a new person or I didn't know, get this in that to be able to do it, and I think it's key to stay lean and to stay agile. Don't always think you know in terms of hiring your own staff and, you know, adding wtube people to your to your overheads, to your payroll, but really leverage virtual assistance contractors, freelancers that you can work with. That's a lot more, you know, flexible, and you can hire and fire accordingly and yeah, you're just very agile and lean. Leverage that remote work culture and you know, modern workplaces, people working from home, so you don't need to necessarily even pay for an office location or physical location at all and leverage that. And so you can do it quickly and grow in scale like that quickly if you have SOP standard operating procedures in place for every little thing that you do and you really have to break it down and baby steps so everybody can understand it, because very often a lot of people who do not even have a marketing background or the skill set that you have will be able to do certain tasks if you can explain it to them properly and really break it down. And for us as marketers, so many things are like no brainers. Who Don't even think about it, like we just do it. But we have to break you down and explain it for people who are not ask from Willi with it and it's new to them. So, for example, when I publish a new podcast episode, I have an s sop that is like ninety steps, which sounds crazy if you figure out it. Wow, publishing a podcast episode, and you you know, broken it down into eighty ninety steps, but you have to, you know, explain the littlest things, every click, every feel that they have to fill out and what they have to put in there in the name and conventions. So all of your files and everything that's involved with it, the MP three file, the video file, that thumbnail, the audio tracks or whatever it may be, some images and sound vice that you design, you find that and all of that is structured and then you know, distribute, getting it on different channels and, yeah, doing this and that, scheduling it out, what format you want everything in, and literally every little click that they have to do is defined, so you leave no questions open for a person to execute a certain task. That is very, very important. So basically, treat your agency like a franchise. I have had while I was still in college, I've had a lot of side jobs at like different, you know, fast food restaurants or whatever it may be, and they're all franchises and every little thing matters. If you work there like we're, a certain thing stands and that the littlest thing, like the teeny tiniest things that you would think why would that matter? You know, it's so counterintuitive, but it's really the little things that matter so much because they add up and all of the little things together become more important and you know the big things that are there. So it's super important to pay attention to every little detail how you want it to be, so you can teach people easily, you can get new people up to speed a lat quicker, and all of that helps you to grow and scale a lot more. So you know exactly what you have to do when new people know exactly what they have to do a lot quicker. Make sure you have content also around. You know your brand and your guidelines and what you want that person to do and how you expect them...

...to be and things like that. So it's all written down. Yeah, black on white, so to speak, because go through it. Have a little presentation or slight that prepared when you're on boarding new team members to your agency, with the you know, most important questions and things like that. Yet to definitely define a clear process, so it's not like random. But you know, yeah, everything everybody is just on the same yeah, everybody has the same understanding and you also, you know, thinking about your culture. The more people you add, the bigger that that topic gets right. So it has a lot of benefits if you treat it like a franchise really and handle it like that and you have some kind of rule, process, system and place for like the littlest things that you have to do. Yeah, I would thank you the more granual you get, even though there's a pain as an owner, I'm sure, but at least you've covered all your bases, like I used to say frank you say franchise is that really triggers some things for me. Like I used to be a general manager of some Franchise Pizza Buffet restaurants that I won't name, just you know, for I don't give him free advertising. But we had checklists and we had every every restaurant throughout the company did the same checklist for mourning, the new and the night, the clothes, and we had these expectations and we created everything equally. We knew this, we knew how many ounces of cheese was on a pepperoni pizza, all that kind of stuff. But it seems a little redundant and like sometimes you're like I want the freedom to do whatever, but then you go awry. I could have a cook, just like make whatever you want. I'm like, Dude, what is this? This isn't. This isn't what's on the list, I think for social media. She's a very similar that franchise. Mind that. Here's what we do for this client, here's the onboarding, here's our processes, here's what we do we don't do, and you know, kind of work through that. That way you, as an owner, you know, aren't going Susie, what did you just do? Why did you do that? You didn't cut, you didn't follow our guidelines. So I think that's super smart. I don't. I don't think on that level a lot. So I think that's super, super smart to do. Now I'm curious. I didn't ask you this either. I keep throwing the's like curveballs at you, like how many? How many employees you have right now? We have no employees to yeah, that's why I'm saying it's more employees of my own, but I work with freelancers and contrast n BEA's and I treat my business like a franchise. So it can unwork likely and we're staying lean and agile and I have people that have worked with a long time. So yeah, they're really long term team members and they're super loreal and they know the business in and out, almost as if they were my own employ yeas, but that's I've been following from the get go. We're also completely remote to there's no office location. That's what US works that everybody can work from home and yeah, saves you a lot of overheads and it's extremely convenient. I do make sure that people are in my time zone or not far from it. So I didn't know somebody's in central time. That's just an our difference. To you. Hey, even given the central time, people are okay to exactly, but if you work with people from their countries, that or huge time to friends. Yeah, you just have to factor that in. Also, like the communication. If English is not their first language, there can be a lot of misunderstanding sometimes. So yeah, so preferably you work with local people or at least you know, nationwide. But yeah, you have to just, you know, make your make your experience, make your own experiences and learn from that. So what works for me might not necessarily work for you. Everybody has to find their own way. But yeah, that's how we handle it. I think it's so cool that you totally get the the franchise think, because for franchise as...

...well. So yeah, everything matters. Also, the order is is a lot. It's super important. I bet there were some really strict guidelines and what order put what Ingredients, Oh yeah, pizza, and how much you use of everything right, and that's also super important. So you just always know at what stage certain project is and what's next, because you know what they've already done and people are not executing things in a random order thinking it wouldn't matter, and it's super cool. And for another person, if they look at the project and the project management system, which I also highly recommend. Every agency uses, use or works for you. You can use Trello, SNA, you know, whatever it may be. There's there's so many out there. Definitely use one. And if you open a project and you look at the board at the first glance, it should be really clear where everything is right now and you know where where the project will be a week from now, two weeks from now, whatever it may be, and what steps are still there to do and to execute. That super important. It just helped you a lie say you so much time. It's insane how much time it saves you if you run your business like that and you can invest that time in your own business, create content for yourself, to on more clients. Time is just the most valuable resource. So I can highly recommend everybody to run their business like that. Yeah, you're funny. You're talking about, you know, checklist and stuff like that. But the first this has been over. Gosh, Momma, I'm gonna age myself really quicker. It was nineteen ninety seven, hundred and ninety eight when I was first want to work for one of these pizza franchises, so like twenty four years ago. I still remember the daily process, though, and I work for them twice over a span of like ten years. But yeah, we had we had it. We had an opening checklist, we had a closing checklate had all those saything in the cooks, the prep workers, even the dishwashers, the busters, you know, the bus boys. They had processes that they went through and checkpoints and that kept was on tasks and help us not to deviate. And how I apply you know, you can apply that on a digital world to like you said, and you know you've had your one of my one of my last questions for you in a minute was going to be tools. So we've already kind of answered those. It is, you know, the Trell has, Trelos, the Saunas you know, there's a lot of different tasks, things you can do. We use a lot of a sauna and Trello at Aguirrel Pole. So I think having some tools instructure especially. The great thing about a sauna that comes into play, and you probably do this, is I can just duplicate a task and just do it again for another you know, either blog poster for you another client. All right, we did all this from board and boom, duplicate, done, here, go do it and that's it, we say. Used laminated sheets of paper and we dry race marker and we'd wipe them off in the days over and as long as everybody their checklist, we were good to go. It's the same thing. It's just a nondigital, you know, era of it. So I think those tools make your life so much easier. So we hoped to. We skipped the one question. We'll get back to it probably if you have time, but you do. You mention a sauna. You mentioned Trello. What what's something else? What are the tools manage say slack and based as well for content creation. CANAVA is amazing. I use it like als every day. Can Really I use your right before this show because my little overlay wasn't working the way I wanted and we just change our logo for Gorea pull, so I'd kind of change it out. And so, yeah, Canava definitely love and it makes an idiot like me look really makes me look like I know what I'm doing for sure. Right then, I think zoom is great. descript is a great tool that I love. Video...

...and audio editing for your podcast basically transcribes audio and video files into text and then you can edit the text and if you cancel out a sentence that you didn't like, it will cancel out that part in the video or the soundtrack of the audio and you don't have to look at like sound waves or, yeah, listen to things over and over again and wait for that exact point to happen. So it makes it so much easier and faster to edit things or really like that. You can also use zoom to just record your screen and then make a video. I like that, and just present. So there's is really handy, not just you know, for from meetings or Webinars or going live or whatever. For Social Media, post prescheduling. I like to use hoot sweet a lot, so I really I can really recommend that. For going life, you can use free stream what you're using. You can use stream yard, which is really popular as well. So there's a bunch of tools that you can use for so many different things. Photo Shop, I think, or like a yeah, I don't want to see copies. That mean to say. So the substitudes of like Photoshop and the other software's and the adobe creative suite. I actually like affinity a lot, which is, yeah, basically a perfect substitute for like phoe shop and in design and illustrator and all of that, they have a creative suite off their own which is a lot more affordable and it's a onetime payment, so it's not a subscription. You'll save a lot of money and it's almost like an exact Supli cant like the interface. You almost wouldn't notice that it's not adobe. So yeah, I'm definitely not an adobe God. Tried to do I've I've tried to learn adobe so many times. I get to a point where I'm like, Nope, I'm giving up and I'm just going to be one of stuff I can figure I can figure out Pigma, which is a little confusiable times. FIGMA was weird, and the kind of Adobe Issh but then Canada, I'm like, I can't go wrong with Canada and I use a few other the one. So yeah, I think you've got to have any as an agency, you've got to do a few things. You got to have tools that help your life be easier and you've got to have tools that you can train other people to use if you bring them on, either as freelancers or our employees or whatever, and things that are just you can set up those processes. Like canvas great, because you can. You can collaborate so easy to create graphics and you know, I can go in and reuse and reuse and just kind of Redo things for a different client and different person and I'm dealing with so I think that's definitely way to go any community. You know, communication tools, those sort of invoicing tools, I'm sure as another one. Yeah, that you would have to deal with. There's lots of them out there. I'm sure that kind of come into play. I've been playing on a few different ones. You're lately like Oh, that's kind of a cool. One of them is a weird name, like to to Potia, to lot pedia, almost like Telapia, but it's not. But it's want to. You can invoice, you know, brands if you're doing stuff with and it helps you get paid quicker and easier and they can direct a positive and that sort of thing. So the last thing, even though I always feel like this one should have been first, maybe because this is a lab after all, like what is in you know, you can just choose to answer just, you know, one social side or whatever. What data is important for your clients and what data do you report to them on a monthly basis? Yes, everything that's related to return and investment, so the conversion raids the money they've invested versus the money that they've got out of it at the end of the day. A lot of web analytics. So a lot. We get a lot of data for our reports from Google analytics.

Then the website tools themselves, the landing page tools. If it's an ECOMMERCE client, we will also get data from like their yeah, shopping card sales pages provider may be thrive cards, Sam Card, yeah, Woo Commerce and were pressed shopify things like that. So we get that data as well, and then the CRM also gives us a lot of data. We request access to those from our clients. Sometimes new clients that are not as familiar with you yet will hesitate to give you the lag and Information School that I can recommend you for. That is last pass. You can share passwords without giving people the actual password. A last past will be like the middleman and allow you to lack in without you having to enter the password, because they have entered the password and last pass before and giving you access. So that's a great tool as well. And Yeah, right, I think that's important. In your clients are you because they want to make money, right, they want to go their business, they want to get new clients, so they hire your business to grow their business. So only really report on data that prove or demonstrate Uri in some way, shape or form. Make the reports as short and sweet as possible, because clients do not care about anything else, or else they won't even Rad your reports. They won't even look at them because they do not care. A lot of people are not, as you know, check savvy and day data savvy, as its agency owners maybe, and they may not love numbers as much. So even if you visualized it and you show graphs and stuff, it's overwhelming for a lot of people and they just don't have the time or whatever, or they just don't want to, you know, take the time to look at all of that and think themselves into what all of that means. So make it as easy as possible. Yeah, one page reports is really what I recommend, and everything has to be directly related to our I. So you prove your worthiness as an agency. City stick with you and yeah, you You keep that client as your yeah, I would think. I would think for you know what I've noticed to and some of the cool things with that, and I posted a link to last pass and and to girl pulsios. Now the comments is, you know, reports and keep the reports simple. I remember. This is stuff that I remember from one thousand hundred ninety three. Again, I keep aging myself today. My first job was with best buy as an eighteen year old kid, and guy used to he wrote on the top of a screen of post a notice that kiss keep it simple, stupid, and I think the simpler that you can give reports over to clients probably the better. Don't drown them with so much stuff that they're going to nitpick, for one, but they also get confused. So I think you have a couple of key metrics that you you send them, you know, on a monthly basis, and then that way you can kind of look at it and measure it say we did this better, we did that better, we didn't do this as well. We'll work on this and here's why. So I think that's that's a good point that you've got to keep it easy. A one pager is the best that I've seen everybody do and I would definitely recommend that. So anything else that you would say, you know, before we hop into a real fun section, was it we in the interview? Even else that you would recommend or get maybe like a I wish I had done this when I got started as an agency, that you might recommend to people. I did a lot of research and I connected with a lot of people and God, just learn from them. You can also learn from other people's mistakes who do not have to make every mistake on your own. Just be smart.

Work Smarter, not harder. Always look for opportunities to automnadnt leverage marketing automation right. So yeah, leverage that. If you can have software do a job and you don't have to have a person do a certain job. It's faster, they don't get sick. It's right. They might crash, they don't get sick for exact yeah. So leverage that. Be Open to new technologies that come out. Always say on top of you game with new things that's happening, which would be clubhouse, for example, right now, social media landscape. Yeah, always stand on top of your game. We work in a very fast changing industry, so you'll never get bored. There's understatement. Yeah, ever. So, yeah, stay on track and you'll be good, I think. I think that's what's what's key, and then get started. Never, you know, procrastinate or yeah, be be scared or afraid of change, but embrace it. And Yeah, I think those would be some great tips and success recipes that I still like to share. Very cool. I think it was great for my shouler. Every buddy. You go back and Rewind, you really listen wherever you're consuming this later on and kind of take notes of what Monique Idmodia, I think I got a ride again. Yes, three times in a row, I've had to say for us, and I will post the link you're in a minute to a back again to to your website now. So, Monique, appreciate you being on the show. Didn't have a little fun with me? Will Post a link to your website, Dragon Digital Marketingcom. But if someone's listening to podcast later, like, where can they find you? On Social Media? What's your handles there? So my twitter handle is at dragon digital M one. That's the theme as my clubhouse handle. Add facebook it's just dragon digital marketing and then we're also on Youtube, which, yeah, just type and drag a Dragon Digal marketing and you'll find us. And on Linkedin you'll find me just under my name, Monique ided media. Very cool. I appreciate you being on the show with me today. Thank you so much for having me's my pleasure. Hey, you who still listening to the podcast way after you knew it was over. I appreciate you. Wherever you're listening at right now, make sure you follow Apple. It's really important to follow right now. Make sure you leave a review and go to social media lab dot live if you want to listen to and read a little bit about the rest of the stories, if you will from the social media lab live. Thank you for all that you do and have done for us here in the lab for the last four years,.

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