Social Media Lab LIVE!
Social Media Lab LIVE!

Episode · 1 year ago

How to Grow a Business with a Podcast and Social Media: R. Scott Edwards Interview

ABOUT THIS EPISODE

Let's Learn How to Grow a Business with a Podcast and Social Media

Trying to grow a business is tough, especially when you first start out.

But, can you grow that business using a podcast and social media? Our guest on the Social Media Lab LIVE, R. Scott Edwards, thinks so!

Who is R. Scott Edwards?

R. Scott Edwards is the creator of successful podcasts, was the owner of a chain of comedy clubs for over 21 yrs and produced concerts & 2 TV series.

R. Scott helped launched the careers of those such as Tom Hanks, Jerry Seinfeld, Bob Saget and more.

He now teaches others how to setup and run a podcast as well as many other things you'll have to listen to find out about!

What is the Social Media Lab LIVE?

Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab.

It’s a weekly show where I talk about social media marketing with expert guests and is always testing something!!!

I use Restream to power all of my live shows on Facebook and YouTube.

Get started with Restream for free at www.restreamlive.com

With Restream Studio, you can:

— Launch & demonstrate new products

— Drive flash sales & promotional offers

— Host interviews, Q&As, or podcasts

Welcome to the social media lab live podcast. It am Scott Airs, the content scientists from the Social Media Lab, where we bust a myth, the rumors and the stories of social media marketing with science. On this episode of the Social Media Lab live I interviewed our Scott Edwards on my live show and Scott has a cool background. He's spent over twenty one years owning comedy clubs and got to know people such as Tom Hanks and Robin Williams and Tommy Chong and Yakof Smeir and off and Bob Sagga and a whole lot of others that you know and love and the comedy industry and a lot of them got their start in his comedy club, and so we dive into into that and talk about that and geek out over that. But we also talked about how to use podcasts and social media to grow your business, what that could look like for me, for you even today. And Scott's got his hand and lots of different businesses to have that knowledge from. And we also dive in towards the end about what he calls his seven secrets of success. So you're going to want to listen for that remember, you can listen and read and watch and subscribe to the podcast if you go to social media lab dot live and you can see all of our past episodes. Now on my interview with funny man our Scott Edwards. I'm going to bring on my guest. His name is our Scott Edwards, and let me bring him side by side here on the screen. Hopefully he hasn't fallen asleep yet waiting for me to Oh oh, hi, hey. Oh well, Hi Scott. How's it going? Yeah, you got a little board there with my intro there. Oh, no, no, no, what? This is early for me. I'm a nightclub guy. I go to bed it three or four and get up at noon. This is like crack a dawn for me. Yeah, really, so it's like you live in the college life. Sounds so, our Scott Edwards. First question. What's the our stand for? And why do you go by our Scott? You know, robber best name ever. I mean you know now it's I was born and raised as Robert Scott Edwards and I was named for an uncle and who had passed away. Very exciting information, but I became I've been our Scott forever and that's my I'm going to stick with it, damn it, you know, make sure that it sticks in the long run. But it's so excited to be here in the lab and and I left my purple wig at the office, but I feel right at home in your lab. Well, we will forgive you for forgetting that, but well, we'll move forward here. I'm glad your name, I'm glad Scott's the focus of your name, because there's not a lot of us and it's like there's always this like camaraderie and like we know if your name Scott, you know how you got ribbed as a child as the worst Scott when it rhymes with a porcelain object in your house that you defecating. Exactly. It's so it's we always have a like a camaraderie. You know, I've got a couple of friends there named Scott and it's a we always have funes there. So we're today. We're going to talk about, you know, how to grow a business using a podcast, using social media, and your backgrounds a very interesting one. I think you and I connected probably on matchmakercom. Yeah, I'm not a dating site, by the way. I'm sorry, it's not a dating site. Sorry, this is not a date. Not, this was a date. This is not a yeah, I'm taking me too. Yeah, twenty seven years strong for you. And so, yeah, so we're going to talk about the different things, we're going to have some fun, but before we kind of dive into those things, tell us a little bit. I'm that one. I don't like reading BIOS...

...at all. I think it's like the most boring thing ever. Well, being able to read a good start, but hey, I'm from Texas, so we don't know how to read much. If it has pictures, we can do it. If not, we're in trouble. So tell me a little bit about your background, like what have you done in the past, kind of you know, what are you doing now? I'd love to kind of know your elevator pitch of who you are. Well, Scott, thanks for asking. I'M A serial entrepreneur. I started my first company when I was seventeen, another company when I was nineteen, but when I was twenty four I started a chain of comedy clubs called laughs unlimited in northern California. I had three of them and it was in one thousand nine hundred and eighty. Yes, a long time ago, when I opened up my first club. It was the twelve plus two. In the entire country comedy was just getting some recognition. I caught the wave just at the right time and worked with like the very first comic on my stage and opening act out of Phoenix is first out of town road Gig. paid him like two hundred dollars per week, Gary Shandling. Yeah, and right after that I had bobby say. I used to remember that he the themes on the Gary. This is the Gary shandling show, something like that. He had the Larry Sanders show and the Harry shandling show. He did a lot of movies. He was a great guy. Sadly he is passed, but a very funny comic. But my point was that I had a chance to build on the relationships that I made early on Bob Saget, Dave Cullier, Dana Carvey, Jerry Seinfeld, on those guys, and they helped me build a very successful empire in comedy here in Northern California. That would be so I was I was telling you know our Scott. I can just tell you Scott. Would that be had? No, Scott's good. Yeah, just okay, I got what do you want? Hey are. So I was talking to Scott beforehand. Like I used to be back in Gosh, it's been I know how to date it based when I moved back to my hometown, so probably twelve, thirteen years ago or more. I used to go to comedy clubs and comedy shows all the time in Houston and saw lots of cool names like you know, polly shore, Tom Green, Bob Saget, Charlie Sheen in the middle of his hashtag winning stage was going on and I see that show that was a riot and like it was right in the middle of all that madness that was going on and had very close seats the stage and that was I was a train wreck, but it was the funniest train wreck I probably been around. It was fascinating. My I'm a good name dropper, but I think one of the most interesting that people wouldn't realize I had a chance to actually mentor and help Tom Hanks. Oh yeah, on my stage. He had had an early TV show called bosom, buddies and buddies. I remember that he had to do a comedy set on the show. So Bob Saget invited him up and he worked my club for a week and we stagg it. Helped him with the writing, I helped him with the performing and he was he was actually and I didn't have to pay him. It was kind of Nice. He was at my club for a week. He's originally from the Sacramento area. Yeah, and it was interesting to be able to work with Tom Hanks really early on in his career. You may have heard of him. Yeah, I think we all know him a little bit. I think he's you know, especially if you have kids, he's woody, you know. So we definitely that. Yeah, you know, I was born to seventy, so I remember boozing buddies. That was a really funny show and probably one that was risky back in that air when it came out. Two guys dressed up as women television. It was it had that very kind of British comedy where whenever you put guys and dresses and and make them new stuff, it makes it somehow funny or the the Brits love that stuff. Yeah, slapstick, you've been in hand sort of, you know. Yeah, yeah, and then that was early out of my career. Later in the...

...career, mentioning Britain, one of my heroes or one of my I'm a huge monty python. Fanny, you a Monty Python Fan? Yeah, I am, kind of, sort of not as much. That could be a well, I am a huge fan and right near the end of his time I had a chance to book Graham Chapman, one of the original Monty Python, and he came in and he had great stories of hanging out with the Beatles and the stones and talked about making movies in search of the Holy Grail, that kind of stuff. And so, from one end of the spectrum to the other, I was really a blessed to get a chance to work to work with some of the best. Yeah, I I remember Bob Saggett. I was telling Scott before and Bob saget twelve so I guess a good twelve years ago. He was doing his own social media back to which he still does a lot of his own social me. He's funny on Tick Tock, by the way. His tick tocks are hilarious. SAGOTS are but he ran his contest of post a picture of your funniest your funniest pitch of your grandma, and I'll choose a picture and you get two tickets and backstage passes and stuff. And so my grandma was the coolest grandma ever. She was not the grandma who baked you cookies and pies and you know that sort of thing. She's smoking cigarettes and drinking beer and cussing all the time. And we have a great picture of her when she was, I think she was in her s at the time, wearing this like what I like Brown fur pimp coat. Is Cool at smoking a cigarette and flipping off my uncle and it's so I submitted that picture and I've actually used that picture as a blog post image many, many times because like lessons learned from my grandma, and Bob picked it and Bob and I actually exchange phone number right Bob's phone number for a while. They're because social media, you know what you know. He's like Hey, here's my number, and so I had a text Bob to get the tickets and all this kind of stuff, and we've kind of became a little Internet frints for a while. was kind of fun to talk to me, but getting to hang out backstage and see how that life is and it learned that Danny Tanner is not as clean as everybody. Everybody. Well, that's that's the big secret. We used to bring Bob into the club for me many, many times, and parents would want to bring their kids in the star Full House. We go. No, dumb. The other thing a lot of people don't realize he does a lot of music on stage. He's very musical, plays guitar and does Pretty Nasty riffs. Yeah, I can see. I mean there's into the movie or video out there the dirtiest joke ever told, and sagging Fagus the one who definitely wins that contest. He does. They made a movie out of it. Yeah, he was. They had a like fifty comics tell the same joke and he was definitely the dirtiest and the Raunchist. But you know, he's a great guy who was very important at the start of my company. We did a couple TV commercials early on where he starred and helped me direct. I was, you know, twenty four, I didn't know what the Hell I was doing and he guided me and we had a lot of fun. So, out of all these comics you seen a lot of people, like who made you laugh the hardest, like who's the one who like, your ribs are hurting and he had to go pee? Like who's the one that really got you the most? Well, you know, having worked with some of the best, famous and not so famous, it's difficult to pick one person. However, I have mentioned several times on my podcast that the guy that I one of the guys I respected most was Larry Miller. And if you don't know the name, Google Larry Miller and you go, oh, that guy. He's been in like a hundred movies and what was great about Larry was it not only could he tell a joke, joke, but he would tell a twenty minute story about being drunk or going skiing and you'd be laughing all the way through and in just absolute tears when he got to the end. One of the funniest guys in the planet. In fact, he mark shift,...

Jerry Seinfeld and Paul reiser formed the funniest men in the universe back in New York and the s when they were just getting started, and he, to me, is one of my favorites. But I really have to say I can't pinpoint one because I've worked with all the best. I was very blessed. Yeah, I googled him on another screen and went, okay, that guy. Yeah, this very subtle, very like even all his characters. You could tell us probably his personality and I think I've seen him stand at bag before, but where you just got a very suddenly too slips wiz Zinger and like Oh yeah, now he was hilarious. But you know, I've worked with Bob Kat Golthwaite, Ray Romano, some really funny people. Want a guy that a lot of people recognize from the movie, Wayne's world, and Saturday night live, Dana Carvey was and I spent a lot of time together. In fact I was, excuse me, sir, in a sitting in a Jacuzi with him. The evening he got the call from Michael Lauren Michael's about getting Saturday night live and it was so exciting sharing that moment with him because he was both really excited because it would change his whole life, but he was also a fearful because he'd been this kind of rogue stand up comic and musician just working clubs, and going straight from that to TV was going to be an adjustment. He did well with it and but he's a very funny guy. Some of his musical comedies amazing and he does impressions and the Church Lady was always one of my favorite. Oh the church, I mean here. You may have seen on Saturday night live. One of his favorite songs and famous songs was chopping Broccoli and he did that live on stage, but with his whole band. Now this is a good two years before Saturday night live, but he brought up his brother's band, had backup singers. It was hilarious and he did a number of songs, but chopping Broccoli was definitely the audience's favorite. I'd go I'm at the Google that one. Oh, I'll send you a video. It's amazing. He'll I'm arouse. I haven't seen I probably have seen it, just maybe not remember it be remember he did George Bush for a while, George the first Bush, not George W and. That his his I think people quote him more than they do Bush. You know, that goes impression. You know the turtle, Turtle, I remember that from that movie. was a very cool I mean we could talk about comedy stuff forever and in the claim a big Seinfield guy. I've probably watched every signfield episode a hundred times or more and my wife and I were like, okay, we will do it, will just Binge Watch Seinfeld. I got a great story about Jerry. He was working for me a lot and he had to cancel because he got this Sitcom called the seinfeld chronicles. And for those who don't know, the very first season of Seinfeld was called the Seinfeld chronicles and it didn't do very well. It didn't really pick up steve until I s six episodes. Maybe really wouldn't a lot of episodes. Yeah, and what was great was he had to cancel because he was going to go do some taping and he called me up and goes, Hey, I owe you a week and he came in and worked for the now he's a Sitcom Star and he came back and work the same money that he was originally looked at and the audience went nuts that he was at my club and of course we haven't seen him or been able to afford him since, but he was great to very much a gentleman to do that, come back and honor as contract. Yeah, I can't imagine the pay then versus now would be so oh yeah, I mean I was paying them one hundred bucks and now he makes probably fifty grand to just show up somewhere. Probably. Yeah. Well, let's let's get transition a little bit from the commune and nightclub. Could you learn a lot from that? And that was presocial media. Imagine if you had social media to promote this stuff and...

...do that. But well, we're talking about our business and talking about business in general like that. This comedy still today, in two thousand and twenty one, all the crap have gone through the last year too, in our world. I mean just comedy still have a place in regular businesses. Well, it how we do them with recommend it's like being the class cloud in school. It makes you popular but end up spending a lot of time in the principal's office. But one of the things that I think is important for any business owner, and I've owned several, is to have a kind of a light and fun atmosphere, because if you make your the job and your employees working and drudgery, they're not going to stay with you, they're not going to be productive. Having a light atmosphere in some comedy presence, you know, not Lauren hardy or anything, but you have some looseness and comedy in the air. It helps productivity and it helps keep employees. And every business owner that's listening knows that one of the highest cost of running a business is keeping employees, keeping staff, because they're hard to find and once you get in their hard to keep unless you make the place a good, fun work environment. Yeah, I think that's crucial because if it's if it's boring and still, you know and kind of people, people don't want to stay around. They want to have some fun, but there is a v Teeter too far and you're never serious, that's probably when you run into some issues right and and and one of the interesting things about being a club owner is I had a hundred twenty three employees. We had fun every night because we were doing comedy shows. But what's paying for that fun? We had to run a bar, I had to serve food, my employees had to get the job done, and so I had to walk that line about being funny in a good MC on stage and taking care of my celebrity entertainers and at the same time make sure the staff was doing their job. You know, some people might say I was a bit of a whole, but you know, it's it is. You know, the boss is the boss. So as much fun as you're having, you got to make sure that the productivity stays there. And in my business, restaurants and nightclubs even more recently than other industries. It's all about customer service and I think that's something that's kind of gone away in the last year and a half or two. I think people have forgotten how to interact with somebody in person, you know, because of social media and because of your phones. I mean, I'm sure you've seen this guy. You go to a restaurant in this for people at a table and they're all in their phone instead of talking to each other. It's crazy. Yeah, I took a picture. We were on vacation at the beach here recently. I have three kids and all three of them too, of them on their phone. One of them was on his gaming device and I took a picture like this. Is what dinners like with a family in two thousand and twenty one. You know, they're all in my wife and our honor diess to you, though, so and as a parrot, that that helps in a way of kind of babysitting and keeping the kids. Yeah, busy, but they're losing the social skills and, quite honestly, the fun of being on the beach or being in a restaurant, going to a restaurant's not a daily thing. It should be a treat. You don't want to lose it by, you know, being in your phone. You want to be sharing the moment with your family. If you're doing it right, and of course, you know, I'm sure many parents would argue with me, but it's important to interact with people. And when I brought this up, Scott, because customer service is falling and it's lacking and it's we got to bring it back, because people can sit on their butts at home and order everything from Amazon. So if you want them to come to your store...

...or come to your restaurant, you better treat them right. Yeah, it's true, because now, I mean, yeah, you get one bad experience in a restaurant or a store, forget it, you're not coming back. And I think, I think that that plays into social media too. If you're just too black all the time or you have a you know somebody's running your social media who's harsh or too quick to be negative, than that leaves a bad experience and they can screenshot everything. These days. It's end it out and tweeted out and go and say, I'm curious, though, like you're not in the comedy business now per se. Right, you don't have no. I did sell my clubs. There are still operating my club laughs. Unlimited celebrated forty years last year and that's quite a feat because, as I mentioned, when I first opened there was only twelve clubs. By one thousand nine hundred and eighty eight, it was like starbucks, there are on every corner. But now it never it'll never get back down to twelve. But I bet there's a lot of clubs that have. Why know, there's a lot of clubs that haven't made it. Laughs. A limited is still operating. You know, going to what you said, Scott, and using a sense of humor and business. When you go to a store, retail store or a restaurant and your server or you're the person that's helping you has a sense of humor and as having some fun with the job, aren't you enjoying the experience more? Oh yeah, it's so important. Yeah, I think too. I mean especially as a consumer and as a parent. If you entertain my kids, keep my kids engage and laughing, then it makes a whole in my wife too. It makes it a whole lot better experience. Like, I can't think there was one restaurant, I can't think in the name of it right now, that they put these like paper dunce caps kind of things on people's heads and they write funny things on it that you can't see. That's a derogatory and they're they're they're very dark humor and kind of little. Can Be Raunchy at times, even though kids are in there too, but they'll do a lot of dark, human were funny, goofy stuff and throw food around it. But it's entertaining. It keeps people coming back and they they want to see what the next joke is going to be, right and it makes the experience not only unique but, as you mentioned, Scott, fun, and that's so important in building that audience. So I could have had the funniest people on stage at my clubs, but if I didn't treat people right, make sure they had distancer, decent service and show real value for the money they were paying me, they wouldn't come back. Oh true, I know the comedy club I used to go to in Houston. I can the name it right now, but you know, I went through a lot and I knew the servers and I knew they were. They they were entertaining themselves. They were funny, they super friendly and they'd even interact with the guy on stage at times and just kind of keep things rolling. It made you do you look that you like I just been seventy, five eighty dollars tonight, you know, on myself, just individually, with the drinks in the food, but you didn't care because you had a great time and that's that's a big part. I think that does parlay into to social media. How here's an interesting question, and I don't know if you even know the answer this one, and maybe you do from the comedy clubs today. Like how would social media have change if you had social media the inner how has social media change the comedy industry now? Well, it's interesting you mentioned that, Scott, because one of the challenges back in the S and s is your only ways to reach the audience was the newspaper or TV, your radio. Right, I did a lot of radio promotions, I did some television. I produce three TV series to promote my businesses. But in today's world you really can get away from those expensive ways of reaching the public if you utilize social media correctly. If I was still on my clubs, I would be doing one and two minutes snippet videos of the acts each week, posting it on Facebook, instagram, Youtube and say hey,...

...you like this two minutes of comedy, come on down. We got two hours of comedy, you know, and it does allow for more marketing and deeper advertising without the cost that I had back in the day. Yeah, I mean that that I would think that would be such a big difference that I because I worry about though, is, you know, because now we can do virtual reality stuff, we can go watch videos and stuff. Getting that in person experiences got to be harder now. Well, if it does, and you've nailed it, Scott, it's so much different. One of the things that we ran into in the late s comedy got so hot. You may remember, there was evening at the Improv and Comic Strip live. There was these different shows that even my own show live at laughs. I had a couple series where we're competing with television to get an audience in. So people would say, well, why should I spend twenty bucks and go down and see a show when I can set on my couch and my underwear and watch standup comedy on evening at the Improv and the answer is it is so much better when you'd see it live because you're part of the show, the audience in interacting. The comic when they're good, interact with the audience and and bounce the energy back and forth. And who knows, you might even end up being a part of the show just in conversation. So it is much, much more valued in a deep experience if you do it live. So yeah, comedy can be great on TV. I have a podcast and up comedy your host an MC, where you're listening to live comedy and yeah, those are great. I mean I think my podcast is entertaining, but I still, even at the end of my own podcast, say you got to go out and see it live. Being there and feeling that energy in the room is so important to the experience. And and hey, when you're on a comedy show, guess what, you're not thinking about your bills, you're not thinking about taxes, you're not worried about paying your rent, you're just totally you're not on your phone, good one, and and you're having a live experience. You're interacting. I just don't think there's anything like it. I'm still a big proponent of standup comedy live. I think it's an amazing art form. Yeah, I mean I've listened and watched, you know, tons of comic shows and they're good, but you don't remember them pretty much once it's over. Like I can think of a few have watched recently. I'm like, yeah, it's funny, but I'm not quoting it later. But I can still remember Tommy Chong at the Houston club fourteen years ago or so and I remember a lot of his lines. I came when his say one is opening lines was is I don't care what race, color, creed, religion, orientation you are, I'm going to offend every one of you, so let's go. And he did. He offended every single person out and at the time the funny thing was, this is a funny side note. The time I when I used to go to these comedy club especially Tommy Chung, I was on staff at a church. It's so not the guy you would expect it to probably be in the and and that show, but I laugh my butt off because he did. He was Raunchy. I mean it's just it's Tommy Chong. But it was good, it was quality and it was so funny. But if I had watched that on TV, I probably would turn it off, you know, because you know part of it. You're not in the middle of it and getting the energy and yeah, but you had a unique experience that you still remembered later. Tommy worked for me twice and I will tell you that in my twenty one years of and you know I had a show a week, I was on stage every night almost all those twenty one years, Tommy Chong worked for me twice and when he turned on his electric guitar and started playing earache my eye right...

...live. I mean we have, you know, a hundred fifty people in the audience and he's doing earache my eye, that done it on it. I'm done, don't you know, doing that song. I mean chill still go down my spine. It was so and you know I'm from that Cheach and Chong Generation. I he autographed my big bamboo album I have. I mean it was you really got a great experience if you got a chance to see Tommy. Yeah, it was a great show. I mean I like I still remember that. Still are all those. I mean that's but I've watched those same people on a comedy show, on showtime or HBO or Comedy Central. I don't remember those very much, but I remember the experience. I think concerts are probably the same way. People who love live music love and experience and get in the middle of it where, you know, you watch it on TV or you listen to it. Yeah, yeah, well, and I did, but not great. You know. Going back to your original question about social media, I think there's a place for social media. It's a great way to share an idea, share an expression, share a moment with your family and friends or whomever the world. But whether it's youtube or instagram or whatever, there might be some funny stuff. But if you go see a professional key is professional entertainer and you're right there in the room with them, there's no experience like that. It's it's really incredible, but it's I think you could say that about any live performance. If you go see a play, it's better than the movie. If you go see a concert, it's better than playing the album right if you go see opera, it's better in person than listening to it on the radio. That live interaction, that experience of being there, and I keep using the term energy, but there is there's a shared energy between whether it's the actors in a play or stand up comic and the audience, right, and that's something that you're never going to get on social media. Social media is a great tool, but it shouldn't replace live, real experiences. I think that's like that's like the money. I think that that that's only true. Yeah, I've got one too, but yeah, I think that's crucial. I mean I think social media, you know social lot of those those of us who are in the the SASS industry, you know, the service as a sales kind of thing. So we're software as a company. You know, we don't have that in person experience. That unless we have events, which we haven't had live events in a year and a half now. But covid build even even events do so. In person events do so much better than virtual events. And there's something about that belly to belly interaction. You know that. You haven't hear said Elly to belly. I use it for my old MLM days. You talk about belly to belly marketing. You know, no, that's funny, but it's that in person or something about the in person sort of deal when you're in the atmosphere. But I think you leverage social media today to drive people to those like you mentioned earlier. Do you know, if you're at night club, short little teaser snippets, backstage interviews, you know, maybe a little bit from the audience perspective or from the Comedians perspective, right, drive people to come in. Even give me the farm right, I've them in. Well, even today I use facebook and twitter. I'll do little snippets for my podcast each week in hopes of building my podcast audience. But also those minute to minute pieces are offering free entertainment to people by professionals, and it's all great stand up comedy. I know this is going to sound a little strange, but I really enjoy sharing all this content that I have from, you know, forty plush years and the fringe of...

...show business, I call it, with audiences because it really can make a difference in someone's Day. They could be having such a bad day or stuck in traffic and you listen to a little live comedy in a podcast, it really makes life easier. I think it's totally true, like I think all the stuff. Like I would think for you it'd be interest if you started a I don't know if you've done this maybe, but I was looking at your website while you were talking there, but no post a link to your website so far. We'll talk about Oh, thank you, but like, if you were you could probably do it. I see a sign I'm a big like said, MC Sinfield nut. I follow probably twenty or thirty accounts on instagram their signfield related and one of them is to I'm actually one of them is the lady who handled the costumes and she's always posting old pictures of the costumes and sharing stories and people love it because stuff we've never gotten a scene before and without social media I'd never see it. And there's another guy who's the one who wrote the theme song for Sinfiel and did all the sign field music, and he's always sharing stuff from way back, and it was not the air for twenty years now, right, but he's sharing all this stuff from way back when and people love it on social media, and so that would be kind of fun to take some those old clips. And Yeah, I'm yeah, behind the scenes pictures and things like that. Well, I think you said it right. It's behind the scenes. People love see getting a peek behind the curtain and one of the things I try to do with my podcast is not only in my sharing stories and and sharing standup comedy from the famous and the not so famous, everything from Bob say get to Steve Brunner, both terrific comics, ones famous, ones not, but I also interview professional entertainers and one of the things we talked about is what it's like being in the industry and how they got where they got. And to my listening audience it's a peek behind the curtain. What's it take to produce a show? What's it take to be a professional entertainer? What's it like? And people love that little bit of inside. So if you go to my website that you posted stand up comedy hosting mccom there's some photos of, you know, Bob Saget back in the green room, or me and Dave cooyer and sang it on stage, or I did a concert with Jerry Seinfeld and Yakof spirnoff, and there's pictures of all this on the website. Tell you one picture you won't see because it's I keep it private and you made you don't know the Scotch. I'm dropping this bomb on you. I have a terrific picture of Bob Saget in address. Oh Wow. Yeah, so my club was in a historic tourist area in Sacramento and right up the street was one of those places where you pay forty bucks and you can dress up like a cowboy or a gunslinger. When he dressed up as a schoolmarm with the fan and the frilly everything and had his picture taken, autographed it and gave it to me a as a gift. It's it's funny stuff. And and and you know black now it later, of course, not thinking of black for everything. He doesn't. I know he'd probably pretty proud of it. Yeah, pretty proud of it and I do love on your website you've got this seven secrets of success. Yeah, as an entrepreneur. So I we talked about the comedy because that's where there was a lot of fun and celebrity. But I owned a small construction company, I had a portable music production company, I owned a travel agency, I was had an insurance agency. I've started. Oh, let me tell you the most fun Scott, when I was making money and doing the comedy clubs, I opened a couple restaurants, a couple art galleries. But my most exciting thing is I owned a submarine. Yeah, I bought the Sandwich I knew built submarines and they put him in Hawaii tour submarines called the Nautilus. Yeah, and I thought,...

Oh man, this is so cool. I bought one and put it in Monterey, California, and we ran it as a tourist business for about a year and a half. And I got to tell you this was one of my big failures because I was one of the owners of the submarine in the business sank because the water and Monterey was too cold and we had to deal with add algae bloom and so we had to pay divers to clean the windows all the time and it just got too expensive. We ended up selling the submarine to the Wrigley Gum family and it's still operating in Catalina. But you know, being an entrepreneur and knowing how to, you know, make your dreams come true, like owning a submarine. One of the other fun things I owned a beach shack on a private beach in Hawaii for over five years. So I could sit on that beach shack and watch the pretty girls on the beach and and I was the owner, I was the boss at the King Kamyan Mayo Hotel on the Big Island of Hawaii and Kona. Yeah, so you've you've done business in a lot of different ways and a lot of different you get a lot to learn from you. And I love this, like the seven secrets of success, and I won't I'll make people to go to the website see all of them, but I like like number two. Stop talking about it, start doing it. Yeah. That's a quote actually from Walt Disney, and it's one of my favorites because so many people, even in podcasting, or you'll see it a lot on social media, they'll talk about doing something. Yeah, and they'll talk about it and talk about it and talk about it and and Walt Disney used to tell us people, Hey, stop talking about it, start doing it. You may fail, right, that's okay. If you're not true, if you're not failing, you're not trying. Yeah, and that's what you know. FACEBOOK's had that model for years. You know, just just ship it. You know, get to a certain point and just ship it. If it's breaks, will figure it out afterwards. But I think a lot of people get that. You know that fear, there's that fear of something new. Try and not have that problem and many times and lots of things, but but what looks like you've gotten over your fear, Scotty. It took a little bit, but that plays into like one of your other your other secrets is is branding is key and I think that's that's so true and I've embraced that more than probably anybody in our industry. It just having a brand and sticking to it and working with it and people remember it. And comedians are the same way. Like we talked about Bob Zaggett. He was Danny Tanner and host of America's funny someone videos, but no one realized he was such a great stand up comic because we didn't see him as that. But he ran with the branding for as long as he could. Right, right, right, and in your case you've really hit branding at its highest point because by creating the atmosphere of the lab by using the orange hair and the lab coat, which are props, you're making yourself set aside from all the other podcasters. Trust me, Scott, people are going to remember you over Bob Soandso, who might even have a better topic. Right, but he's not engaging, he's not entertaining and he doesn't have a brand that he is marketing day in and day out like you do. For example, I own an insurance agency. If I was Scott the farmers agent, I don't think I would have succeeded. But early on I made myself Scott The insurance pro and and I have that on everything I did commercials. I was on my swag, on my business card and trust me, in my little pond I'm a big fish because Scott the insurance pro everybody knows. I got the answers. So how many business do you have now? I'm cunting like three or four my head at least I've opened over a dozen. It's I'm definitely an entrepreneur and working towards some more, but it it. Those seven secrets to a successful entrepreneur is a basis to give people a little bit of an outline of what they...

...should be thinking about. But it really you said it really well. You have to be engaged, you have to brand yourself, you have to, I think, enjoy it. You were talking about bringing the laughter into it. You have to do something you love and when you've figure out what your goal is, go for it. Whether you're twenty or forty or sixty, whatever you want to do, go for it, because the worst you could do is fail. And what's that? Failures are the stepping stones to success. That was said by Emmett stone. It is so important to go after your dreams and be motivated and persistent and if it doesn't work, they'll be another one, you know, next time. I mean you just got to keep going. Yeah, I think that's that. They plays into last we got talked to Eric See is menation earlier about leveling up and sometimes you just got to give it a try and you're going to realize when you hit the ceiling you can't only further try something else. But Yeah, you've got to keep trying because if you don't try, you know, you never know it. You could you could have a huge success in that industry and you just didn't take the step. Like there's a guy I wish you I don't know if he's watching. Get Him, Jason Webster. I call him out all day, Jason. He's been talking about doing a live video show for a long, long time. We keep telling to do it and I'll be as big as fan once he does it. But you just kind of get past it. You know, whatever you got, you got equipment, whise, you just go for and you just start going live and start cast whatever it is. I know we're running on a time, Scott, and let me tell you a quick story. When people wanted to do cold calling and sales, or they they want to get on Line into a live air show, any thing that's in front of him where there's a wall. Compare yourself to Yakov smirnow famous Russian comic. He was already a professional comic and Russia, he got released, finally got permission to leave the country, came to the US didn't speak a word of English. So here's a guy that gave up his career, gave up his income to come to America, where he didn't even know the language. He came to work for me as an opening act. Barely spoke English. He learned how to speak English by watching TV. Of course that was interesting because it kept hearing Yep, Yep, Yep, and of course in Russian that means sex. So he was pretty excited to be here. But he faced really huge challenges and was able to be persistent, consistent and go after those challenges, knocked down those barriers and not only was he a famous stand up comic, but for those that don't aren't old enough, he was actually a speech writer for Ronald Reagan. He was at the correspondence dinner as the headliner. I mean he's got his own theater and Branson Missouri, very very successful guys. Now got his PhD. He's an incredible man, but it's because every time he came up against something that stopped him or slow him down, he powered through. I loved I love him back in there cours the S, when the when he was really really popular. Oh, he did several movies and brewster's bones and Robin Williams movie. He was Moscow in the Hudson. He's really terrific guy and we just chatted the other day. Of course he was hanging out in Bali. It's got a little bit better life than me, but well, yours had sound too bad. I'm having fun, right, that would be interest yeah, cur see what you do next, because so far it's been this forty five minutes an hour we've been talking. I'm excited about what you've done. Oh well, thanks, got it and it's hope. Go ahead. I'm sorry, I was just going to say goes back to what you brought up a very early on. If you're going to be in business, you want to do something that you love, that you can have fun at, and I've had all these great experiences with all these great companies and they all taught me something different. But right now I'm looking at you know, I could be a...

...public speaker, I could produce some fundraising shows, I could, you know, I just wrote a second book that's going to be out next month. So I'm trying to formulate my next adventure and it's all based on the past. You know, what have you done and what can you do, and how do you give back to the public that's took it and leaving a legacy people can remember and, you know, having people tell stories about you thirty years from now. You know, that's that's the kind of stuff that you want. You want people to do. So make sure I'll go over to it to just gots website. Stand up comedy, your host in mccom you can see all the stuff he's doing it with his podcast. You can read the seven secrets of success and probably getting a heads up on the new book that he'll have coming out. Sings. I appreciate you being on with me today, Scott Oh man. It's been so much fun. Scott, I love being in the lab and you off. You ask great questions and your audience gets great information every time. I've listened to several of your podcasts. Good job. Well, I appreciate that. Come from a guy who speaks for a living, so I appreciate that.

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