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Episode · 2 years ago

The Power of YOU! A Case Study with Dane Golden

ABOUT THIS EPISODE

The Power of YOU!

Join Scott Ayres as he interviews Dane Golden to talk about the Power of You and how it impacts YouTube videos and their success.


Welcome to the social media lab live podcast. is a Scott airs here with the Social Media Lab power to buy a Gora polst. You can see everything we do for the social media lab live at social media lab dot live, because see all of our experiments at a Gore pulse labcom today and this interview I'm talking to Dane Golden and we dive into a really intriguing, in mindboggling study that he did on using the word you. Why, Oh, you, and so we've en titled this you know, the power of you. That's what his studies all about. He studied thousands of youtube videos and looked at using the word you and what that did to performance and it's so intriguing. And I met Dane at a conference a few years ago and I love this dad. It's so Geeky, so nerdy. So I want you to go over and listen to the rest of this episode. You can also watch it if you go to social media lab dot live and learn a little bit more from Dane and using the word you. I appreciate you. I met Dane at Video Marketing World in Dallas. Guy, you're a half first though ago, right and right. We literally met at the elevator. I think the first time I actually talked to you to day and he told me all about to study that that we're going to talk about today, and kind of been interesting, kind of watching, watching danger journey a little bit. But if you don't know who dan is, you know he's dedicated to the helping marketers and business. Is kind of up there game when it comes for Youtube, for business and Transform, you know, their viewers in the loyal customers. He had a website called heycom. Then he recently sold to base camp. Most you know what base camp is. I used to use base camp all the time when I work for a previous company. He can't really say anything about the transaction, though it's you know. I can't say anything about the numbers other than those guys are great. He got a cut. Drop you out of it at least. And now he runs something called a video up. What to ask you about her in a second. Which? But they help businesses with Youtube Channel Management and optimization strategy and vid target, which I didn't know about, which helps businesses run more target ads on Youtube. So, Dan, welcome to the show. If you're watching like bombing, say hi. All that good stuff. Thanks God for having me. If you replay that music, I'll start dancing again. You know, I got some moves here. You were busting a move big time like young. I was worried about you hurting something. First I've added a green screen, so if people want to create any memes of bad old man dance, I can do that. That would be a that would be that would be pretty interesting to do. And Stephen, you're from Dallas. Very cool. I'm in Waco, Texas, just down the road from me and video marketing world was in. He's usually in Dallas. So I think they're hoping they'll have one live in two thousand and twenty one. So maybe we'll see. There're so day tell, I mean other than Heycom, which were not yeah about talk to us about your current to ventures that you're doing. Yeah, so video up vidiup DOT TV. That is basically for helping businesses up their game on Youtube and transform their viewers into loyal customers. It's really not about your regular creator. It's really more about a business creator how to help them manage the channel optimize. So the way I distinguish the difference is a creator someone who creates a channel and tries to make money off it, whereas a business creator has a business, it could be a sass platform or something offline, and they go on to youtube to engage their customers. Interesting now, I mean, how long has it been around them? Well, it was HEYCOM.

Now they bought the name and Vidi up is the new name for the same business. So in roughly this format, about four years. Okay. And then vid target. How does that play into it as well? Yeah, so we decided that there was a real need for for people who are coming over from either facebook ads or are google cost per click ads, who want to do youtube because they know there's an opportunity there. But it's not is just sort of easy, as like facebook and instagram adds. There's a little bit more to do with the targeting. It's just so easy to overspend. So we created a way to make these placement lists, which is so you can target just specific videos that are talking about a topic that may solve a problem that you, your customer wants is solved. How many custody you know, how many users you have or customers? We're still we're still pretty new. We're still pretty new, so embarrassingly small. Yet Hey, manageable though. That's that's the yes, he there's manageable, sometimes better than huge, because we wanted to make sure the product was right, and so we've been gradually rolling it out to friends and really haven't started to do too much promotion on it yet and and getting into that over the next couple of months. Now. Do you have your like own Youtube Channel for both of these? One personal kind of what you're experience right now? Are you know, creator experience? It's yeah, so I also manage, you know, business channel. So my own channel is embarrassingly small. So you can go do the vide up channel, which has a lot of haycom videos still on it, but vide up is is it the idiup now and pivot over to the something we're calling the power of you. I was a study that that Dane did it and we've kind of already answers this. First question that we were going to get into is what is your background with Youtube? I think we kind of know that, but how Weny, how long have you been what you quote unquote, say a Youtube Creator, or how long you been fighting around the field with business? Yeah, I would call it, you know, a in the YouTube marketing business. Is really what I would say, and I would say almost ten years I came from tech podcasting. I helped get a company going called Twitt TV, which is, Oh yeah, yeah, tech podcasting. So I was the first employee and later president, and then left the company to work at an agency where they wanted to get an automotive channel going, and that's still wouldn't sort of marketing was new on Youtube and I had some ideas, some of which worked, but most of them didn't work and I can't I can't say what the name of the client was, other than it rhymes with me, Bay, yeah, and I really was not satisfied with how that went, and so I dedicated myself professionally to figure out how to help businesses do youtube right, because they almost always do it wrong, and so we help them. Think like creators, but there is a difference between how a just a normal creator would work in a business. Creator true does things. So that's sort of the history. I did some influencer marketing on Youtube helps a company that was based in Paris and and being a serial start up person in the media space that I've got a lot of war scars to prove it. But keep trying and and there's a lot of ups and downs in this world and you just got our roll with the punches and and know that both success and failure are just part of the same bag. That's true. That's very true. Well, you suppoket Ubout, a company based in Pairs. I know the company base in Paris. H Our company? Yeah, you guys are based in Paris. Yeah, we're not pairs Texas either. We're based in Paris, France. Yeah, wow,...

I didn't know that. Free Covid. You know, we get to go there once a year. We didn't get to go over this year, so hopefully we'll get to do that again. Yeah, we're based right in and middle downtown pairs right now. That the main office. Are Really close to the loover just owner there, so it's kind of a cool place to be in. So we're going to pivot over and move into the study in the first question. I'm going to try to share my screen a little bit as we go showing some of the study and I'll post a link to the study here in a little bit so you can kind of go air bales, can go read it and download it and all that sort of stuff. But kind of pivot over and talk to. Why did you study the usage of the word you? Because we're talking about the word you here, not just you know you as in people, but the word you. Tell us how this kind of came around. Well, and you might show the the screen share as you're doing and I'm hopefully can hear you as you're doing it. But it really came down to how business videos are done on youtube and how they're done wrong. And it's not so much as much anymore, but we all remember the business video where someone is looking off camera, right, yeah, oh well, here this must be a good business video because I'm looking off camera. But I believe and have believed that Youtube is a one to one media. It's not. That's not an audience, it's a viewer, and so I always try to use the word viewer and viewership instead of the word viewer. So what I found out is that this anecdotally after, you know, optimizing many, many business videos, anytime there was somebody over here looking to a you know, producer or interviewer, that video did poorer than if they address the camera. So that's that. Doesn't say I didn't say the word you yet, but I realized that one thing in common that everything everyone had when they were looking at the camera is generally they said the word you, because you can''t address the viewer looking off camera and say the word you. It's impossible. You have to address them this way. So I started thinking how could we figure out how people were addressing the camera, and the word you was a part of that. So, because we don't know the name, I mean here in a lime stream, we can look in the chat and say hello deb, Hello Ed, you know, and so forth, but we don't know on Youtube who's watching. You is a proxy for that. There is no other word that does that. The other thing that you does when you say it and you frame that at the beginning of a video is that if you've decided in the first few sentences that the video is not about the presenter or the business, it's about the customer or the viewer, it's about what they want, what they need, what they are interested in, and that helps you reframe the structure of how you're actually making the video and what it's about. Because if you're not thinking about yourself, you're thinking about the viewer, the word you as part of that. So so is that too long an explanation or is that helpful? No, I think I think that's totally fun. I'm trying to show that. Will try to show this screen a little bit as we want to go. But I think it's interesting you say like if I'm over here talking, I'm not addressing yes, you, that is watching the the video itself. That's kind of a powerful thing. So I do think it's important if you can figure out. I think the one thing to stood as memory when you tell me about this study. Yeah, like, for one, I was like man, the data on this is pretty insane, and we and we actually talked about how can I retest this or testism, like man, this is this would be. This a big undertaking that you did here. So I'm not sure how or when I might hop in and do it, but it is still something that kind of I'm curious about so bit, so much, but that the way. No one the if you can if you can figure out just to...

...get a hair higher percentage of views or get shown up and suggested and recommended, more and more people subscribing with just a little bit. It's a word, why not do it? And so I think that's why I've study like this is pretty cool and very unique. To. I don't think I've never seen a study like this before. Well, you guys have done such great job testing theories about what works and what doesn't. It was my hope that you guys would test this and either prove me wrong or prove me right. It's still on my list of I want to I think my problem is for me anyway. It's hard. It's hard, like you know, you and we'll talk about here in a second how you did it. You know, the detail you had to do in a study is like, Whoa, it's a lot. So you can't just go post your own videos and kind of pull up a you know, I guess you could get you could do some of your own videos with and without the word and kind of compare a little bit. You've got to have a good youtube channel, I think, to get some good results from it. So it is quite interestance. Let's jump over into since we just kind of talked about a little bit and how hard to study was. How did you actually study the word? You right, you know where with the parameters? How often? How quick, all those sort of Geeky things. Yeah, so if people want to look at the methodology at six pages long, but but I will give you like the the short the short cut. So, and this is just arbitrarily, I decided on my own this is what we would test. We would test zero to five seconds, six to eleven seconds and eleven to thirty seconds. So was you said in that part, the first five seconds, second, five seconds, and then the next twenty seconds, and after that I didn't didn't look. And and what I defined as the word you was any version of it. So if you say the word you will or you did, it's you'd or you would or you will. It's you'll or you you'd, I guess. And then yourself, yourselves, even y'all. So we looked at, you know, ten different versions of the word you, Yours, your yours, different spellings, you know, at any of those counted as the word you. And then we had some difficulty sort of trying to figure out, because sometimes we had to use manual captions to make sure it was even. So if you didn't do manual captions, that wasn't it. And then we cut it off after a certain like a too short a video or too long a video. We didn't count. I think it was anything shorter than two minutes and longer than six minutes because we were trying to cut out paid media. There's a whole bunch of workarounds we did because we the API really doesn't give you a lot of this data. And, by the way, it was in partnership with two buddy fill over it to buddy was the real tech brains. My was just the question ask her and and data analyzer. So it had to be within the first five seconds. That's what you're looking for, right. Just kind of go over overview either the well know, we measured the first five, the second five in the next twenty. So but the, but the. But the main point was that we believed the thing we really wanted to know was if you set it in the first five seconds, what would happen right, compared to the other periods in the video? And you said anywhere from two to six minutes long. or I just to kind of clarify that video. Yes, six minutes, nothing shorter than two minutes. Yeah, we we also used the median and if you know, if you forget your high school or college math, the median is just simply the number in the middle. So, for instance, if there was in your in your city, if there was all, if there was every house cost a hundred thousand dollars, except one cost a hundred million dollars. The average might be ten million, but the median is actually a hundred thousand. So the median is actually more accurate of what the price of houses in your city are, and that's what we looked for. So that was helped us get rid of some of the extraneous data. And before I get into the...

...really nuts and bolds, how many videos have joined up? Looking at how many were included in this, just under thirtyzero videos. So this in the months, while I knew it was a big one, I was trying to find off that scrolling too much. Man. They were randomized in a number of ways as well. So thirtyzero isn't hue shoots that. That's whatever I want. By the knows, this isn't just, you know, Dan to just didn't just go look at ten videos and say, yeah, let's let's call it science, like this is like the most scientific thing you can do. Thirtyzero videos within you know, two to six minutes, and then looking at those different thing and your y'all, you'll, I mean all those different ways of saying it. Now that the word Youtube was that use it all we did. We excluded the word Youtube and any other versions of the word you. Okay, so it had to be there. So from there, so we got you, got your parameters. How in the heck it's how to eggs. You pulled the words out and measure this and actually get some sort of spreadsheet for this. Well, pulling the words out, that was Phil's job. Fil for it to buddy, who was my co author, and so once he was able to fill it, we also wanted to know how many times the word you was used in a certain area. So if it was in it in the first five seconds, you might say today I'm going to show you how to fix your car, that's twice. So we really wanted to know that emphasis. And then we also tested things like engagement, so likes and and so forth. He did it. He was really good at catching bad data. So, like there was a whole bunch of data problem Hims. First of all, just trying to find how to get the transcripts. We used a service that was a little bit buggy and may have had some malware on it. Then we then we and I'm sorry if you had a question to Jeff Question. No, I was just trying to say, because you what you did? Basically, you just took the url of the Youtube video and put it into a transcribe service. Is that what he did? Know, there's some there's some services that capture the transcriptions. I don't want to mention it because I think it has malware on it, but it's in the study. That's fun. But but we had to sort of work around in it. And then, you know, if you think about how captions are done, what if the sentence went longer than five seconds? It is that the zero seconds or so? There's a bunch of technical little things we had to sort of make arbitrary decisions on. But the point is to keep it apples to apples, right. I think that that's key. But had I'm still are the Thirtyzero? It is the trick. So he actually looked at all thirtyzero of them and found there. Are they the key? In honestly, he scraped him. Yeah, he's scraped. It's so crazy and I want to do that. That's so cool. I want you to do it too and know the answer. Yeah, really, so, so a big, big Chunka and even else about how you did to study that we should know about before we kind of talk about the results. I think I'll remember other things as they come up, but those are the key things you remember. It's kind of like you know when you're somebody's asking you question that court. Oh yeah, I remember this later of yeah, very cool. So I'm trying to find here my restream. We did it a few years ago. So I don't think the data still holds up that, because they it's a principle, not really about the data. It was a moment in time that we tested it right. So so tell us what did what did you find in this study? What were the kind of the start with a maybe you know the different results, and there's a lot. I'm not try to put this on screen with you to show because it's kind of hard to see, but tell us about some of the different results that you know from the study. Well, as far as engagements, likes, comments dislikes, those went up the more times you said you. They didn't go out up a ton, but up to like two thirds more when you said the word you, and it didn't really matter any other factors relating to...

...the video. They just went up in general the more times you said you. And there's a whole bunch of different we tested a lot of different intervals, like if you said you some period between thirty seconds, how many times you said it, and then at different points in the video, like we said. But but the what people, I think, really care about most is views, right and and so how did it? How did it create views? And let's talk it just theoretically. How it creates views? First, so this is just the theory. But if you said the word you, we believe from the study that people would end up watching longer. We could not determine that they were watching longer. That was not data we got. But if you said you and People Watch longer youtube, the Youtube Algorithm would show your video more because you're getting more watch time. So that actually resulted in more views. So the the progression was say you, People Watch longer, your video gets ranked higher, you get more views. Does that make sense? Yeah, I mean it's cause an effect, right. The correlation is what you're making there. Now you don't know that the motivation, but it's an obvious like we're doing test on, you know, black and white photos versus color. Well, you know one does better the other. Then you got to think people prefer that and they click on that more so. Yeah, man, I get it. Well. The the thing was is that the data was actually quite consistent, not just within a certain area, but but it was relative to the previous area. It went up. So if there's a there's a chart, and I'm not looking at your screen right now. I don't know if you're showing it, but there's you know, keep going, keep going. I just want to just keep, just keep going. I'm sorry to keep the audience waiting here this one. Keep going, keep going that, keep going, keep going. One more. Okay, stop. So what this chart shows, I know it looks a little Wonky, but the first thing on the left was with people saying you, not at all right. So that was our baseline. So every time they said you, clearly it goes up in some fashion. And then we granularly looked at different segments. Zero to five seconds, six to ten seconds, eleven to thirty seconds. So if you said the word you or you'll, or yourself or yourselves, etc. Just once in the first five seconds of a video, and I don't mean after the music, after the logo, I mean in the actual first five seconds of the video, your the videos on the median we could say average, but we mean median right. The videos would go up sixty six percent in more views just saying the word you once. Okay, you said it twice in the first five seconds. Again, how do you say it twice in this video? I'm going to show you how to fix your car it. The views would go up ninety seven percent. So that means if you had a hundred views, you would have a hundred and ninety seven views on average. And we saw this pretty reliably. And again this is a median meaning. We took the top numbers and the bottom numbers and look for the center number, and that's a very accurate right number, and we found at different intervals that it would continue going up the more times you said use not to we didn't count an ultimate number, but for instance, if you set it in the first, once in the first, once or more in the first five seconds, and then once or more in the seconds set set second five seconds, I believe the number was a hundred and seventy four. Yeah, it was a hundred and seventy...

...four percent, which means you remove the hundred percent because that is the amount that the baseline had, right. So that means you had seventy four percent more views. And then if you set it at five seconds, no, no, I'm sorry, that was a hundred seventy four percent improvement. That means it's almost triple right. So how does this how does this affect the Creator or the business? Right, you're like, well, that's very nice, but if you think about it, more views either means more ad revenue if that's how you're supporting your business or if you are trying to drive leads or conversions in some way. That's three times as many customers just for saying one word and trying to frame the video around what the customer wants, what the viewer wants, instead of what you want to say. It's it's such an interesting that. I mean, look at that. I mean that the chart they're just kind of blows me right away, if you can just hoptin and watch them. We're talking the dangolden about the power the word you. Thirtyzero videos looked at anywhere from two minutes to six minutes long, you know, and you can say in the word you. I mean two hundred seventy four percent increase. It was a it was a hundred seventy four percent increase, right. So it's triple. Yeah, so a hundred percent is the baseline, and then you add it went up to two hundred and seventy four percent, which means it's triple right, almost what you started with. Yeah, and I think what this does to is, you know, it makes talk about next to this. Is anything else with the DAT I want I get ahead of his bit. Either knows kind of cool with the data that you found that maybe we should know about. I think that the important part is that it was relatively consistent. Whether you said it a few times within a thirty second block, whether you said it once at five seconds, ten seconds and then thirty seconds, the the data being relative to each other really supports the other parts of the data. Is what I'm saying. It's really hard to know. It's really hard to know how accurate this is. It's really only our supposition and the reasoning is truly our own supposition, but the fact that it's consistent from one category to the next leads us to believe there's a lot there. Now, just just for references, what what category or you know, niche, where these youtube videos in? It was it a pretty good mixed with a huge channel, small channels. Yeah, I have I have in here at a city. I have it in here and again, I did this a few years ago. So I'm trying to remember all the pieces. It's a very long studies, you can see. But we did a few different categories. I can't remember what they all were, but there were several. It's abroad array though, right, yes, and we also have was clear. Yeah, there was like three, like four or five, just sort of the general categories. But, as we know, people don't always like put the category in the thing that defines what they are. True. True. The other part to it was that, you know, it's the size of the channel. That's a good question. Does it? Does it change based on the size of the Channel? Well, the thing what we did was we were able to since by doing the medians, we were able to throw away, you know, the top the top channel in the bottom channel. We did we did filter out some very, very small channels, I think if they had fewer than three or five videos and fewer than, you know, ten subscribers and fewer than a certain number of views, because that that video might have done very well, but it might have been like an old Seinfeld clip that it just gotten millions of yous that they didn't know. Right, it was trying to filter out the non Creator...

Creator. Yeah, I think that's that's the important thing there. Any time you don't studies, you got to make sure you toss out those anomaly. So the medium definitely does it. So so we know now from the study. You know, if thirty thousand videos that the word, you in the first five seconds, get your whole out, more of your views, any kind of increases. As you continue to say, what the heck do we do with this? How do we apply, you know, this power of you to our videos? What should we do? What are some ways we can use this that are practical for anybody with a youtube channel that's out there? Well, I'm not sure if it applies to you know. First of all, I'm not sure it applies to every single channel. Okay, because there are some entertainment based channels that are really about something other than the viewer. Right, we really thought of this as something that is about the business creator, but it can apply to any normal creator that's doing how to videos, you know, that type of thing, tutorials. If, by saying the word, you we are internally and externally demonstrating that this video is not about the person on screen, it's not about the presenter, it's not about the creator, it's about helping the viewer, the customer. So just by saying that word we're indicating that and then by also by saying that at the beginning, it helps us frame the intent and the structure of the video. That sound good? Yeah, I mean so. So we know it does. So for creators. It's been in most career. When I think of creators, I think of people who got, you know, rabid fans, you know, people who you know there's a connection to him. Even if my key, I think my kids, my kids are getting to youtube quite a bit now. My son every day vedges out watching a couple of these creators who are playing minecraft, you know, and recording themselves, and he just watched then he goes and plays minecraft all these different devices and but they have a connection. You know, there they're you, sometimes on cameras, sometimes they're not. But even even those that kind of channels, there's ways and they say things at the very beginning. You know, one of them will come on every time. Hey, everybody, how are you doing? He says it every time. Yeah, every time. He asked you, hey, how are y'all doing? You know, and he gets in there. So I do think even for those kind of huge gaming channels, there's some power. And so, like I'm ANA put up on screen. You got you can kind of maybe talk about this a bit. What are some practical ways and usages, you know, of the actual word that you might recommend? Oh yeah, so I'll just read some of these. I'm going to call it up on my own screen because it's easier to read. So you might think that it's almost impossible to say the word you. And and by the way, some channels can do all this without saying the word you, for instance, if you have a follower group. Hey, marketers, it's great to see well, I said you didn't see you today, but I'm just going to read off some phrases. Okay, are you a question mark and you know add your dot dot dot at the end of the end of these. Are you trying to dot dot dot question mark before you? Did you ever wonder? Why? Did you know? Do you have a problem with do you want to learn how to for your next project? Have you ever wondered? I'll skip around a bit. Hi, I'M X Y Z, and you're watching. How can you how to make yourself? I'm going to show you a little trick. What you do is and so forth. So you get the point right? I think the I think the key there is a lot of variations of of the word you. So it's doesn't have to be hey, how are you? Do you know you have to be so annoyingly like a you know, I think the guys he's sold oxy, you know, the the oxy clean stuff. You know, you don't have to be that kind of he's in my study, he's in my study.

You Go. But but there's power in that, though. You don't have to be annoyed, you don't have to be selsy in it is, I think, what you were trying to point out there in that now what a what are some? So if it we're seeing here that we're getting a lot more views if we use the word you almost to me anyway, and I hope, I think, less than less weep. We are doing it now. But you don't need that Intro, the you know, video, before you start your actual video. You need to get talking and get on camera and address your audience. It. Are you kind of seeing that. Is that really play in that? Because I think more more people don't want to see the intro video thing this. Want you get to the point and start talking. So I think you got to be careful there. Maybe, if you're going to use this, you know, don't. Don't. Maybe do this first and maybe you got like a little three second intro kinde. Yeah, yeah, and that's that's sort of the hooks, you know, the people call that the hook and that sort of the mini intro. It's not even a full intro, maybe just a short intro and a lot. You might hear a lot of people say in this video, I'm going to show you, and and and also, by the way, when I say I'm going to show you, that actually creates a connection. We're working together. Here's me. I'm going to show you how to do it. I'm your Helper, I'm your servant that's going to show you how to do this. And then, by the way, when it comes time to do business, you've created this relationship. Wow, that guy's really helping me right. Are you going to go with this guy who's been showing you how to do things for free, or you going to go with some other person who you don't even know. It's like he's like become your neighbor or she's become your neighbor, right and I think that's I think it's where even usually on him on our live it. I've been changing it up here later's play around. Normally I would do a hook. You said a hook. I'd normally do like a quick thirty second hook and then play a little video and then boom, getting the show. But I've been doing the time or just to play around with the timer here because I'm testing it. Yeah, and so it's a little bit different, but I do think, I think I've streams a little different. Yeah, your video that I think you need to be on there and get right into what you're going to talk about right now and then, if you got a you know, a jingle or some sort of thing, play it. Now they got to be shorter and shorter. You know, you remember Rember, I was talking somebody of the day we were talking about you remember the old days, like TV shows like sis, say full House. Yeah, what a minute and a half long intro of the songs, all cheesy. Now it's like you watch new shows like modern family just went off there. I think it just went off there this year. You know, their intros like boom, real quick, they're right into the show. They do their opening hook and then a quick thing and then they're back to the show because people, people have less attention span and you've got to kind of address this. So I think there's this you, you, I would want to apply it. Boom, say it, do it whatever and if you got a little hook, do something else after. Well, our study shows that if you say they in the first five seconds of the video versus the second five seconds, your videos will do better. I don't have the number exactly on what happens if you say more views. I believe what the medium views were like. Sixty six percent higher, I think. Well, well, if you said it was sixty six percent higher than setting, not you at all all, and I don't remember. I think if it was, if you just said the word you in the second five seconds, but not the first five seconds and not the next twenty seconds, I think it was forty two percent. So you're you're actually missing a whole bunch. I think that's like I used to do sales and you know you've got to put your hand out there and give a handshake. And address the person immediately and kind of gang gain that, you know, sort of what's the word? I'm looking for? Permission to keep talking to them. I think that's a big key on there. But May I add about sales, by the way, because so much of Youtube and facebook and everything is video and it's...

...growing during the pandemic because so few people are able to make in person sales calls. Right, so they need to move the funnel further down. You have to set a, you know, a very strong connection with that customer. The center shows some of sales is moving into marketing, essentially, right, and you have to make that stronger connection and that's what video does. But if we come back to the reason I started this study to begin with, about business, is thinking it looked more professional to look off camera at this point on this youtube video. Whoever's watching that and who's ever on that on that screen, is your number one salesperson at this moment. Right, right, it's the only person they they're interacting with. It your company and and as a salesperson, did you ever walk into a client's office and look over their shoulder and say it's nice to meet you, Oh yeah, you never right, you've never did that. It's a number one thing about it. Interpersonal connections. You always look at the person. Yeah, you look them straight in the eye, and that's you even have a segment here and in the study where it talks about you know how to look to viewer the eye and say you yes, and that's that's hard for a lot of people, even on like you know, for me, if you know must who haven't done a live show before, sometimes that you don't know where to look. And Grant I'm doing a lot of producer stuff, so I'm looking down a lot, which I don't like to do, but I have to. But my camera is I'll put myself back up on screen heart like my camera is, you know, over here. My monitors are down here. So I have to train myself. When I'm doing videos, recording or doing a live I look at I caught the knuckle of the other tripod. You know. I just look straight at that. I know if I look straight at that, my eyes should be looking at the viewer right now. But if I look down here to look at Dane, I'm not looking at the audience right now. I'm looking down here, and so you've got to learn that and I think this power. Use It. It goes hand in hand, like you said, that you've got to address people straight on it, unless you're doing something kind of quirky. But in the beginning I think you've got to address people and talk to them in your videos, and people have a hard time with that. I thing. Yeah, and and even I as we're looking, I'm looking at the restream, you know, feed that you're looking at. So I'm and I'm seeing. I'm looking down and you can see that my eyes are not pointed, even if you know some people try to trick it by, and I'm holding my finger next to the camera and looking there. We can see that I'm actually not looking at the camera. But our eyes are drawn to other eyes. That's why you put faces in Youtube thumbnails. Our eyes are drawn too faces. Yeah, that's true in a and that's and I think that's key and I think that plays into to this. You know definitely as well. I think forgotten restream there. So anything else about the study you want us to know about before we post a link to it for everybody go grab it? I would say. I yeah, I would say, well, there's no, there's no, it's not gated. You can just download the PDF and but you know, heycom was my own company. It says it on there. So our new company is vide up and vid target dot ioh but I would say, you know what, if your Creator, try it a couple of times and then make your own study, compare whether those videos tend to get more views and compare them. And you can also compare videos based on the same time period. You can say, well, the first month of this video did well versus the first month of that video. You and I would say, you know, come back to this stream, book mark this stream, come back and put a comment on it and say I tried it and it either it worked or...

...it didn't work for me. Yeah, I think it's that the words like I'm in the process now, like you know, Youtube is that thing for me. It's like I want to, I want to, I know, you know, we only know and so much about something, but you actually never go do it. Youtube has become that for me, like yeah, no, I need to, but I don't. I just thow stuff on her. But now I'm all right, we've got to create a youtube channel just for the lad that's, you know, five to six minute long videos or quick boom boom, boom, and so there's stuff like this. I would love the test I'm talking on saying you or not in the end and going back in later. So I think that's that's fun to play around with and maybe even get you. Maybe, maybe you've got your own way of saying you. It's hey, y'all, I'm in Texas you know, we say y'all all. Yes, I think you can. You got to make it for you and make you fit. I even need to do that, and it just worked. And I just want to add that we some words we did not accept. Were the Boston, New Jersey use, use guys. Yeah, and we didn't do the southern all Y'alls. So that was not that one was just too grammatically hard to come up with and it was a little, a little niche. But the port, most important port, is not actually saying the word, it's including the cust shimmer in the experience and making the viewer the star of every video. Yeah, I think that's key, because your videos need to be you have some sort of benefit and connection, and if there's no connection, there's no benefit and one or else someone watching, unless they're just you know, I'm the guy who mainly uses youtube like fix my car. So I mean I may not necessarily I'm not going to subscribe to that channel. I'm just using it then and now. But for channel that you you know the studies that they did. We're on creators, people who have followers, who want people to follow them and maybe at some point they make money off of them, you know, through ads or whatever, and so that's that's the big difference there and that sort of sort of mindsets. So so, Dan, tell you, I think you've told us, everywhere we could go find you. But you have a social are you? Are you on Social D Dane Golden? Everywhere, DA andegolden. which what's your favorite social site other than you? You know, I'm on facebook a lot, but it's more I mean, I do groups, but it's it's actually really just a personal approach to me. You know, I love Linkedin professionally and frankly I'm not on twitter or Instagram as much as the other two, but if you, you know, want to follow me on Linkedin, that's a great option and I would frankly love people to message me on twitter or wherever and tell me if you think that our home page on bid target Dot Ioh is good or it may have too much information. We're still tweaking it, but we're just really excited about the service for people who want to take advantage of ads on Youtube. Cool deal. Well, I appreciate you be on the show with us and hopefully we can bump into each other again at a at a conference some day whenever. We want you on my podcast. Yeah, by the way, by the way, video marketing value podcast I do with another video marketer called Rene Te Lee. Okay, yeah, idea mark we put a link to this. So what's how long have you had the podcast? A couple years, but renee's just joined me. It's fun to have a cohost and she's very talented. So we've been doing that. I guess eight months together. Talk about on there other than, I guess, the video marketing value. We talked to various youtube and other video marketers and get, you know, tips from a business perspective. Right, pretty cool. How many episodes you know? Sixty, Hey, you've gotten past the what was it about? Twenty one. Most people fall off. So you've done you've done better than and you and I want you on and I'll talk to you right after this sounds good. I appreciate you. Thank thank you very much. We're going to have any more music...

...to play out here? I want to do more dancing. We will hear this.

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