Social Media Lab LIVE!
Social Media Lab LIVE!

Episode · 2 years ago

Instagram Analytics OVERLOAD with Christine Gritmon

ABOUT THIS EPISODE

Confused by Instagram data? Well, be confused no more after our Content Scientist, Scott Ayres, interviews data nerd and marketing expert Christine Gritmon!!

Welcome to the social media lab live. I'm Scott are's, the content scientists with the social media lab, powered by a Gora Poles, where we bust the myths, the rumors and the stories of social media marketing with science. Today on the show I have my friend Christine Gritman to talk all about instagram marketing and like really blow your mind about analytics related to the instagram. If you don't know anything about Christine, she is the gift, and I say Hargy gift expert, like really really really, really, really really really really does gifts really well. If you search for her, you search for red or redhead or see Gritman or Christine Gripman. The amount of gifts that she has on Giffee and tender and everyone else is just freaking amazing. But we're going to dive into a lot of analytics about how to market your business, how to kind of stand out. I'm here in this episode of Social Media Lab live. You can see everything that we've done here on the podcast at social media lab dot live. At Social Media Lab dot live. That should take you over to see some of the interviews we've done. You can also read all the experiments of a Social Media Lab at Aga Poles labcom now on in my interview with Christine Gritman. Every time I see her she's always in red. Christine. Look at she's even to look at her, Christine is like decked out in the Agora Pole swag today. You know, she's not our skeleton. She's much better and she actually can talk and give us some advice. But, Christine's good to have you on this show. I mean I kind of a little bit about Christine. If you don't know, you know. Christine empowered growth minded small businesses and souls and inters you kind of do their own social media. Even better, she can hurt the branding code until help Your Business and truly have a union at that. And one thing she's really, really good at is puns and tongue of yees. Yes, so, Christy, welcome to the show. Good to have you got to be here, Scott, thank you so much. Bad now, before we dive into like all the Geeky stuff, what's the deal with the gifts? Like we're how did you start that? How many gifts you have now? Like you, you go search Christine Gritman. It's funny all the stuff that comes up. See Gritman is a better search for all, is it? Curtman? I have to go back and work on my tax so here's the deal with that. I I didn't even know you could really make your own gifts until as a social media marketing world and I think two thousand and eighteen and at Chris Strub and he immediately gift us. He made a gift of us together and I thought that was so cool. My friends Tim Lewis and Chad EA Peterson also made a ton of gifts of people and I thought it was great. And so I found out how I'm giffy and I just kind of had my little handful of gifts for a little while. I saved them in a folder on my computer and a folder on my phone, but then I finally got approved as a creator account. And once I got approved as a creator account, now it's in search. Now you can go into the little gift box on twitter, on facebook, anywhere you use gifts or gifts, whatever you use. You know, a minor gifts. Yeah, I'm a hard Geeah. If you use gifts, you probably shouldn't be searching for Secretman. But if you use gifts, but see gritman into the search and you will see hundreds of me. I need to improve my tags and I also need to me just put my phone or do not stirt, and I need to do some more, but a very excited about them. It's been...

...a really fun thing. I'm always with my red backdrop here, which is just a cheap Ikea curtain. I have two videos on Youtube about how to make your own gifts. It's it's super easy, guys. Yeah, I mean they're interesting thing to especially if you can get the tags where he were actually just find you randomly. Yeah, like, I think one of yours popped up when I was searching your name. Like is redhead something or other the top ones that came up. Why are you searching for redheads? Well, wasn't when I searched for you. It will what it was. It actually shows the key word on that, on that gift, and all that's kind of interest. I have a secret for you, a confession. I'm not a natural. Oh No, I'm not naturally warrings either, as you're not. No, Whoa, not at all. It suits you so well. Oh thanks, I appreciate been. Appreciate you saying the Nice Looking Laboratory. Yeah, this is kind of the new set I've got I've going on here. I'm still playing around with it, adding stuff to it. So it's been kind of funnest to get more decorations to do on it because the gifts. Stair wig in the background on the I see you have a spare wig on. Have a lot of spare wigs actually, yeah, the skeleton's got to get that side. He does have one. He took it off, but two buddy had on the day. Oh thanks, with sitting next to him right now. Yeah, I've got four or five wigs. I think at this point to ye ether sponsor my show next there that we could do that. Yeah, the gifts are kind of cool because it kind of does get you out there more. There could be some business value to it down the road and Chad does a great job of making lots of gifts for people and doing some cool things with I like I see stuff and stories on instagram people are using a bit what the gifts? Those are always kind of fun. They pull up your nee. I keep trying to get a bunch of mine. The trend with science. Yeah, it hasn't happened. I got I've got a bunch of them. That are in. I'm still be actual. I've upload them on the tenor set of stead of Giffee, but they show up. If you searched my name, Sake, ender, tender tenner. That's wrong. My wife and not appreciate me being on that's gonna say. Yeah now. So, yeah, I put them on there and I show up on facebook and they show up on your phone or on instagram and other places too, but a little bit lower quality, you know, typically. So we got on the sidetrack on. So I mean kind of what is your what is your daytoday like? You have clients? Who Do you run an agent kind of what are you? What are you doing the trenches? So I've had my business, Christine groupment, for four years now and it has evolved over that time. I started out doing done for you, social for small local businesses. I within about a year I realized I couldn't do that well at scale. So I'd have to have only a few clients and in order to do that I have to work with bigger businesses and charge more, and I didn't want to do that. So I made the shift towards teaching people how to do it themselves better and I find it's so much more satisfying. I love empowering people, small business owners, to tell their own brand story online, and so now I'm actually moving out a little bit further. I'm trying to do a little bit more personal brand coaching, because that's where my work with my clients always starts out anyway. And now more than ever, especially in this time in our world's history, putting yourself into your brand and putting human element out there, I think is really a game changer for a lot of businesses, more than it ever has been before. So it's been focusing on now about how many clients you have? That's a good question, because I do packages, so I toally think about how many people currently have open packages right now. It's hard to say. I'm not actually sure. Maybe like maybe, like six, I don't know, I have to have to look at my good Sotto's busy, that's for sure, definitely for sure. So you and we kind of you know, it's kind of fun. I've been asking a lot of people to be on the show to that. What can we talk about? Analytics Wise, and Christine was like, Hey, let's talk about instagram analytics, and I'm like, Oh yeah, let's hop into this if like an instagram overload, if you were all been analytics. And so where we're going to do is I'm going to walk through a couple of different just questions for Christine and kind of cover...

...those and probably put we have two goals with our live show. We we want to give you a lot of value, but I'm also taking these segments and use them as podcasts and testing podcast series. If you haven't checked out our PODCAST, make sure just look up social media lab. We've had some interesting things we've been trying that. Last week show was podcast was an hour long, the longest I've ever done. It was an interview of Owen video and it was too hard to chop him up and because we didn't really do our segments very well and so but I did the full hour and the downloads are same was my shorter one. So it's kind of fun to play around it. So everything I do in the lab is a test. You're in the middle of the test right now if you're watching, so appreciate you being a part of that. So the first thing we want to talk about here, and I'm trying to pull here's the one thing. And if restream was watching on you and from restream, but she happens to watch this. The one thing I don't like about restream is I can't re order my captions and so if I get them out of order or they move around for whatever reason, I can't go back the same order. So if accidentally ask you on these out of order and I told you originally, don't throw anything at me. Else know but you and I, but keep me on my to Scott. That's right, that's right. You said it's all on experiments and what's on experiment? So the first thing we want to talk about we're regarding instagram analytics, is is what analytics has instagram actually give us? So Christie, kind of give us some thoughts on what analytics that instagram gives. So I'll be honest, part of why I wanted to talk about instagram analytics is because I'm not much of a datahead. I don't look in depth at a lot of my analytics on those platforms, but Instagram, I do look at them. Doesn't mean I action them as much as I should, but I look at them because I feel like I feel like it's I like the way that they do it and they just change. I just looked this morning and they've changed the way it's laid out. I don't know if you're changed recently to spout my last two couple days, but I they show you so they show you reach of your posts and compare it to previous periods. They show you the content that you posted. Let you know how much you posted compared to, for you speriods. But they also, and I'll really get into this later, they give you a lot of different ways to slice and dice the data on your content and the types of engagement and interaction it is get so that is my favorite thing. But they also tell you some stuff about your followers. They show you where they are geographically, they show you your gender split, they show you age range and, most importantly, they show you when they tend to be most active. So are they on on Wednesdays in the afternoon and they on Thursdays in the morning? What are they on? And the reason that's important is because instagram is a little less algorithmically run. Like facebook, you can post something now and it'll show up on someone's feet on Saturday afternoon because it's gaining momentum. instagrams less like that. It's not purely conological but it's closer. So posting things shortly before your busiest time is going to actually matter a little bit more. On instagram they also show you they break down your feed posts, your stories, your IGTV. I don't use reels a ton, so I don't know if reels has analytics. It didn't show me real analytics this morning, but I've only done one. But yeah, it's and it all defaults to showing you the last seven days of activity for all of these metrics, but in a lot of them you can dig in and get along for period and that's especially useful when you're looking at the type of attractions the content is getting. Yeah, there's a lot in there. I think that's I think what's were for me are, you know, and this is a former small business owner, and there just a you know, guy who talks about that all time. Even on my own stuff, is like there's sometimes I don't know what to look like and look at. I get overwhelmed with with like too much analytics, and so I think it's important in this conversation of yeah, there, here's all the analytics, but now it's like, you know, our next thing that we would kind of talk about. It is what instagram analytics matter. You know what? What makes sense to look at? What makes sense not to look at even maybe what are your thoughts? Maybe a couple points you can give people like, Hey, here's the things you should bare minimum look at and these are...

...things you have time go look at. Yeah, by the way, Rebecca says real so far only showing how many people have seen your real liked or commented. So you know there's some I don't know how much more would really tell you, honestly, but the stuff that I look at, basically I look at the content interactions. That's what I care about most, content interactions, and also a little bit about when my people are on. But the content interactions, I like to sliceise that it defaults to showing you comments, reach just likes. There's three different ways you can break down the data. One of them is by content type, so if you just want to see how video posts are doing or just want to see how pictures are doing, you can do that. The other is time period. I like to look at more like three months rather than a week, sometimes a year rather than a week. And then the third part is where the real meat is. So you can do it by comments or likes. You can do it by reach, but I really like looking at things that go beyond that. I like looking at which post led to more website clicks. I like seeing what post led people, when they saw it in my feed, to go look at the rest of my profile, because that's great, because then you get that whole bomb of likes for people have clearly been digging back into your old PA saves. Saves are a fairly new thing. Not a ton of people are saving posts. I feel like it's not really a habit for your serves yet, but it's very valuable. It really informs the algorithm that your stuff is worthwhile. If people have saved your post, you can see what posts led to say. It's what post led. Two shares. Do People share it? I really wish instagram would improve their native sharing so you could really regram something natively. You can't right now. It was weird. You can share it to your story, which is weird, and you can send it to someone, but anyway it tells you people have done that which post they've done it on. It's really useful to see which post lead to actions beyond likes and comments, which you can see without the analytics heath anyway can see how many likes and comments. But it's great because it organizes a top posts based on the leading metric. So your top of them will automatically reshuffle to be the best for whatever metric you've chosen. And it's fascinating because a lot of times what we want to do and what actually is popular are different. I notice my top ones always have my face in them. Always, always, and they tend to be more personal than professional. So as much as I'm like, well, I want to come out this thing or oh, I want to show something worthwhile, people just want to see my face in here about my life. Right. So it's up to me what to do with that information. Maybe I can use that as a gateway in to deliver the information I want them to get, because at that post stops their scroll. Maybe they'll actually read the comments and do what I want them to do. So I'm trying to I'm trying to action that data a little bit more. Right now I'm a little bit just doing what I feel like doing on instagram. But but I definitely think that things that move your goal for all of things that lead to sales, things that lead to call now all of those actions, I feel like, matter more than just getting likes. Yeah, and I think that's such AE and Rebecca makes a good point here that you know, people like people and that stuff. We've always been testing here to like figuring out I just ran, and I having looked at the data you, I ran some ads on instagram use on my face versus our little animated guy to for blog posts. I'm curiousity which one performed better. I think there's been pretty close actually, but but they're both people. That's the thing. They're an animated person. Either of them is boring. That's true. Now, when you talked about Save, that's that's an interesting one for me. Like why in the world with someone Save Your Post not you? Why? It's yeah, so tell is why. I guess I've never done I saved on facebook. I'll save all the time because the link or video I can go back and watch, but it's just someone's picture, I really say. But here's why someone would say. One reason is if it was an informative post or if it was something like hey, here's my new business...

...and you want to save it and make sure to check out a business, or if it's here's a new product, you're not in a position to click buying out right now, but you want to go back and look at that. So it's a reminder situation or it's this is valuable content. But here's the best reason to start saving posts. You can flat you can segment them and organize your Save Post. So this is most useful, not necessarily for the post content, but you can't be like all right, saving, you know, Reference Post, saving stuff by saving stuff to go do. But you can also say we just remember the account. So let's say you get in touched with an account and it's a social media marketer who seems to be sharing great stuff. Great, but I have a lot of social media marketers on my feet. So how am I going to remember this one? Well, I can say one of their posts doesn't matter post, but I can save it, put them in a category of social media pros and then go back and be like, Oh, yeah, that person, I should check out what they posted recently, and maybe I have another category that's cute stuff for my house. I mean that's a totally different category. But it's also accounts I like to know. So it can be a way of organizing accounts that you're following that you maybe want to check. You know, it's a way of forming lists. Basically. It's not officially that way. That's not officially what the features for. Officially the features were saving the post itself, right, but it is that kind of backdoor way into creating lists on instagram in a way that doesn't present the exist otherwise. That's interesting because I never thought and say now when I go save a bunch of stuff, telling you, but I think this is so the cool thing there for me at just think it out loud, is is if I'm seeing a certain type of post, constant getting say any any interaction, but say specifically like okay, I need is to try to do that again and and repeat that process. And so I think it's while I'm looking at that one, and it's one, I think, the probably most we don't think about, but looking at all, I'm not at the habit of doing it. Yeah, way to use it, and I think Jen Herman gave me that tip. I'm not sure a lot of my good tips come from Jett. Well, I mean she doesn't know a thing or two about a thing or two. Keep that exactly literally. A couple of them. Yeah, actually, yeah, so, I mean any other analytics on instagram that we should be paying attention to? Again, as I mentioned before, because instagram is a little more likely to show things to people closer to the time than you that you post them. It's useful to see when your people tend to be on. And also the instagram algorithm heavily values early interaction. Earlier people are really getting that engagement going on your post, the closer to when you posted it, the mortal snowball and the wider it'll reach. So seeing when your people are on as good. And here's the interesting thing Scott and I need to look into. I need to compare and contrast here. Right instagram has their analytics of when your people tend to be active, so like this is when these people tend to be online. A gorea false has when they tend to engage also, but it looks a little different and it's broken down a little more detailed by our chunks and I don't think they're exactly the same. I feel like the agore pulse metric is a little more tied to their actual interaction level, whereas instagram might be a little more just when they're on, when they're yeah, when they add a Gore. Pulse metrics are more about when they're active, so I feel like that's a better analytic to use, and it's also good to most shortly before the most active period, not like in the middle of it, because things are going down from the most act right, right, and there's some who had the argument, you know, that the time doesn't matter. That's one thing, what we'll talk about here in a few minutes, and it may not. Honestly, posting, what you post and while you're posting it will always matter more than when you post it or how frequently you post. That to every reason for posting it, and that's always going to make a bigger difference than the usefulness to the post. Well, as we can better, bigger difference that exactly when you posted. Now, still still...

...on the subject of what analys matter do you dive into? Or our fret overlooking at follow and unfollows? No easy way to go crazy, I know, but it's like I look at it because, okay, I posted on a person that mainly look in my personal one day I'm like, okay, I posted something and also not got a huge drop. H wonder if I if I post that again, I'll get the same drop. You know, look just for fun, because it does show you. I wouldn't look for this, but it diffaults to showing you sort if you're as your subscriber action over the past seven days. So sometimes I will look at there's a big scut spike in either direction. I'll click and I'll say, Oh, what did I post on that day? And so many times it's not clear why that resulted in follows or unfollows. It's all chaos. It's not also. So it is interesting, though, because I id Brian Fans on. He had a story he was a while back. He was talking about when because he had posted some some stuff about social justice issues and black lives matter. Yeah, and so I don't repelt it. unfollowed dropping at a lot of unfollowed. I did the same thing and saw a very similar drop. So that Oh, that's intriguing. Like people are unfollow me because of this, and so he's rob got to decide to I want. Is that okay? And for me that's okay. You can. Yeah, I don't wander people who would? I know that. I do think it's interest you kind of you do know if you're if you can correlate it to a post specifically. It is kind of good to knows, and then facebook to like. You get a lot of high do you want to know why? So I would pay attention to that one as well, just but maybe not like stare at it, click pap to, you know, all day long, crazy trying to tease out the logic of it. Fact is, it doesn't feel you a reason. So I just feel like as long as the general overall trajectory is upward, that's good and even if it's not, weading out the wrong people is just as good as getting the right people. You want a stronger, more relevant following, not just a bigger one. All right, so we're going to move over to our third question here with Christine. Well, you kind of talked about this in a little bit already, but does the post time matter, because I know we wrote a post on the on the lab and I'll talk to Jenner in a little bit like Instagram, you know, put out something and said, you know, is what what was our question? You know, I've heard that you got got all your comments in the first thirty minutes. It gets high and they say no, not necessary, saily. So I'm kind of curious you and I love the battle when we do have different opinions on things and that's totally cool. So does that post time action mat you kind of tease that a little bit earlier. But what does it matter? Is it look like to you and what have you seen, maybe, example, wise in your businesses? It's more what I've heard. What I've heardiced that it does matter a little just because the algorithm is more likely to take into account early action, early engagement. But I'm still seeing engagement days later on something I posted a few days ago. It does still roll out of it and like facebook does. But yeah, early engagement matters a little bit more to the instagram algorithm than it maybe does to others. And it also it also gives more of an opportunity for people to make sure to see it because they're on. I mean, if they're on when you boast it, I'm more likely to see it. That's just basic logic. But, but, but, but keep in mind. Okay, if you have an international audience, that messes with things a little bit because it's not the same time everywhere, right. And second of all, that's your audience broadly. I bet not all your followers are relevant. So you know if someone who is not terribly relevant is active at a certain time of day, it doesn't really break that out for you. So I don't really know how many of my relevant followers that are active at that time versus how many of my followers and tour so I mean take it all with a grain of salt. Ultimately, the best time post is one you'll actually do it. Well, yeah, that's true, but I do think that, you...

...know, my advice is always been, like you said, no, when you're your audience tends to engage and when they tend to be on instagram or any of the social sites. But because it that's that's when they're more at the seed your content and play around with it and being the top of the feed. Because I know for me, like I'm not a real heavy instagram user on the feed. Like I'll look at it and I'm looking at my phones. I'm too dumb to do without looking at my phone. But like I'll look at my phone and go, okay, yeah, I'll get about, I don't know, for five you know, thumb scrolls in and I'm done. So if you don't happen to hit that first ten or fifteen pose I'm probably not going to see it. It's so fast moving you can't really take the chance that they won't see it. But that being said, I also take my own comfort level into account. Like I recently this week, I did schedule something on a go or false I scheduled something a post Wednesday evening because it said that that's one of people. That was like the darkest blue chunk in my week. Right. But I kind of like posting things in the morning because they know when I get up. It kind of check my socials. So on Friday and posting something for saying in the morning so it's there when people get up and you know, we'll just see. We'll have to see and if one performs better than the other, it's not necessarily a funch of time. It could be a funch of different posts. But yeah, I don't live and die by the analytics. I don't live and die by the data. I kind of just I take it as one of many factors to consider. Yeah, but yeah, I do think you live in and I you don't want to, but you do. It has the way again some yeah, I mean that's I think I think the problem most business is out. I think instagrams probably worse because they don't give as quite as much, for facebook is like so much. I thought at you twitter too, but I think instagram because we don't tend that. We don't tend to look at him on desktop as much, unless you're in an APP. It was on our phone. But if you ignore all the analyst complete, if ignore like the time that you're most your audience is engaging, then like you may be missing the boast. So you may just mean to just an hour give yourself a greater chance to succeed and give your audience a greater chance to see it. True. True, that's very true. And let's see, Stephen, as a questionnaires late engagement and sentivized the instagram algorithm to greater exposure. What are your thoughts on that? I don't know. Here's one thing I have heard, and I don't I think this might be anecdotic, but one thing that I have heard is if you have a careself reading, you posted more than one image in the same post, so people have to spite through. I have heard that a lot of times instagram will kind of run it with the first one, but then it might run it again, and I've seen this in my own feet. It'll want it again with a different image first, and in fact it's shown me the same post twice before. I've been like, I saw this post already, but I don't register it it at first because as I saw it with the first image first, right, and then I'll see it again and I'll be like, I thought she posted something about she did post something about this the other day and it was with a different one first. Hey, instagram. So instagram will sometimes double up your exposure like that. I don't know what that has to do with engagement. I also, anecdotally, and it don't really noticed that sometimes when I get a rush of new comments on something that's been up for a few days, it will be get more common. So I again it's all anecdotal. I haven't actually studied it, but I feel like sometimes its yeah, I would say just just you know, based on the studies I've done on the algorithm on Instagram, Steven is you know, your feed is so personalized to you, so whatever you're engaging with is what you're going to see. It shouldn't, at least it shouldn't the way instagram tells US anyway. If Steven, your engagement on a post doesn't impact Christine seeing that post or not. It's not supposed to. Gain will those two? Yeah, is...

...if you are friends and you're connected and follow each other. If we if we engage with a lot of similar things, though, I've noticed instagram has really up to its game recently on making suggestions based on common out inst so suggestion you're interesting. Yeah, that's a game changer to me in that and so if he and I were engaging with a lot of the same stuff, it would be been putting stuff in my instagram feed lately from accounts that I don't follow based on the fact that other people it's interesting. It's kind of like on Linkedin I see a lot of posts where it's like hey, this person you're connected to light this post from someone you're not connected to making those suggestions. I've seen more of that on instagram the past year especially. I'd say, yeah, that's true, I don't thought about you. That suggested. I'm getting the interesting for me. I'm getting these seat the suggested Hashtats. No, get in my stories, like for account to follow. I'm saying that and I can do a little shut. I'll show three and I can shuffle and see three more and shuffle and see three warn that's it. That is not it. You just posted the gentleman video, genleman Ross. Yeah, I've noticed lately, and this I think is tied to so, whenever instagram started giving you the ability to follow Hashtags, which I think was last year, I've noticed instagram will frequently. It used to be every week. I think it's more frequent now. They will put in my notification so say hey, we notice you like several posts using this Hashtag and it's probably not a Hashtag I follow yet. So it's suggesting that I follow the Hashtag. But sometimes it says, you know, people who follow this Hashtag tend to like these other hashtags. Right, it's really interesting. They're really spinning that out and saying making a very end I know this is getting ahead of another question, but they're making it loud and clear that the hashtags and formed the other. That's what that is. They're saying, Hey, we notice that you're doing this, we notice this Hashtag that correlates to these things you're engaging with. Here's another way to find more that stuff. But like and you guys on Facebook, y'all can't see this. Patricia on periscope is like dropping all kinds of like great knowledge here on her comments, but I want to show it off here. But it all depends on what your kp eyes are and what you're trying to achieve, which is totally true. Assess your posse and see what acts your audience take, website clicks and audience growth, and then and correlate with what you want to achieve from your content. Some a Tricia like are five. That's like some austome and no one else watched on facebook can see that. So I want to make sure see if you comment on our lives, will put your stuff up here. So yeah, and Steven, reels a thing or not? Where're we going to talk about real because we don't have dad like we mentionar. There's not much. But I can't really use reels because I'm okay. So I have three accounts, but my make my account that I really use. My real account is a business account, so I don't have music on reels. It's technically gives me the ability to use reels, but why? One real up and it's me making fun of the fact that I don't have these. I think that's all that one like. There's no audio or something? No, no, I put on my actual vinyl record player. That's not yeah, it's I don't know why that you like. I look, if you're a creator or a personal account, you get it, but if you are a business and you right now, yeah, for whatever reason. Maybe it's just because they're worried too many business will be. I have a personal account that's kind of locked up and that one mostly shows like my kids. So if you'll start using reels on that just to get familiar with the format. Yeah, I mean all I'm seen so far in reals or people like regurgitating their tick tocks. It's literally the download of the tick tock video because cut the tick Tock logo on it and that's unreal is. I'm like, this is not the point of this. Yes, so, yeah, well, we'll have to definitely test reels down the road because it should be an interesting one to look at. So the next time I want to talk about here, and you know you've already kind of hit on this one a little bit as well, is is what role does this third the third party APPs play when it comes to your analyx? Obviously we're a gore, a pulse and we're a little biased.

And you know Christine is wearing the gory pulse shirt that she literally went off camera real quick and put it on like two minutes for we went live. I did cool that way. I had the Mug already. I spoke at Social Day UK this morning, of which a Gore pulse is a sponsor. Yeah, so, I mean. So for you as a business owner and someone running accounts for the people, what role and as far as analytics, you know, are concerned, the third party apps such as Gore polster other ones that you might use as well play? My short answer is I don't know. My real answer is I feel like the anecdotal evidence that instagram limits the reach of things that are posted by third party APPs is outweighed by the more evidence based stuff that I've heard, which is that it doesn't actually make a difference. And my human answer is the stuff you'll post is always going to do better than the stuff you don't post. So I think that's scheduling, using third party scheduling tools is more likely to make it easier to post, to make it easier for you to post more things. So I think that even if there is a slight reach Ding, which again evidence shows there probably isn't. I think that it's still absolutely worth it. I will never forget, by the way, before I could schedule Instagram Post I was at my husband's grandmother's funeral, but I was in the middle of a series that I was posting for a client. I don't run client accounts anymore, but this time I did and I was posting something at ten am every single day that full week. Was a pre Christmas promotion, so I had to post at ten am. So I went to the ladies room during my husband's grandmother's funeral because I had to post ten not yet open the API to allow third party tools to schedule. They did have it so that you could kind of compose the post and then it would give you a little reminder on the phone, but I still physically hit the button. So I did that in the ladies room. But a very happy that now I can just goill, load up a ton of stuff in the core palls right go out. It's fun. So you post will always do better than the stuff you don't post, regardless of whether a third party APP is involved or not. Yeah, and in from you know, from from our standpoint, you know we've acted I've tested this. I would think that you had. Yeah, it was last October. I'm looking up the the link and I'll post it in the comments, and you're one of the few APPS were it actually does go streets. Instagram, a lot of them are still stuck in that limbo of it'll just give you a minder on ride that and that's that's stuff there. If you get that, specially like if you have as a push notificat or stories, stories, you still have to do the push notification of mobile. Every APP has to. It's our our Gore polst does it. It's just a sci yeah, it's Instagram, not we can do about that. But yeah, now it was. The bad thing wasn't get those push notifications is when you have a lot of accounts and you're logging in the wrong one and really published that. That was always kind of here's the thing that was interested me. I did a test posting with a Gorea Poles to instagram. That in at the time. I use and I still scheduled it through facebook Creator Studio and I end up with the post through a Gore pulse. Had about a Thir thirty two percent higher reach. Wow, and again it every time we've tested that. It's kind of interesting. Like all the APPs in not just a Gore pulse. I've tested other things with buffer, with with WHO, sweets, route social, all those guys are out there. I just mentioned and hopefully my Colton's not watching, but I test with all of them in the altend to get a little bit better reach at times in the native platforms. Now we can't guarantee. Obviously you know that, Hey, your time you post was an APP. You're going to, you know, get higher reach. But there is no punishment. There shouldn't be. That would be silly of Instagram to wow you have a punishment because you know your scheduling become more content, which gets more people engage. Well, here's the logical behind it. So I kind of get it, which is, if you were...

...scheduling using a third party APP, it means you don't have to log into platform to do it, whereas if you're doing it natively, you're lodged into the platform. You're probably going to hang out for a bit, right, because it means you, you as a scheduler, on their left, as the business or whatever, but your audience. So it needs content and they need content in front of them. That keeps users engage, so people what they want. STOT right and it's so I've I haven't seen so far like that. We've tested the you know, the third party APPs on facebook, instagram and twitter. We're working on right now with linked in, which has been a little harder to do because it their data is so weird. But there hasn't been any punishment yet. You know, sometimes just a man that's kind of an even or just a slight difference, a cut one or two percentage points, I think was scheduling does Ooh for you? Is it makes you get consistent, like you don't want to post why you're in a funeral. Consistent, and that consistency pays off in the long run because you know when you specially if you look at your analytics that Christine's already said, see you when your people are online, seeing when they're engage, and you know that you use an APP, you know the schedule, that exact time and you don't forget that. That will help you, you know, in the long run completely and I like what at least you know. It's totally being a repost channel for existing tick tocks. Yeah, real is it has. I've seen until used to just post them to their stories, but now they were pose. Now they're reposting them to reels. Rebecca offers a hack. Find it really has music. Click to see music and you may have a use and real function. It's an interesting that check that at this happen it? Yeah, really all right. So the last thing we want to talk about regarding instagram analytics is is do hashtags really matter? I know the answer to this one. I'm cure's your insights on hashtags and experience with hashtags. So first of all, I read a really good study by Social Media Club, but showed that definitively post with at least one Hashtag do better than post with none, and you also showed that about eight hashtags was a sweet spot for engagement. Here's what I find valuable about hashtags. They inform the Algorithm. Again, as I said before, instagram has straight up told us this basically with all their little suggestions based on Hashtag usage. The fact you can follow hashtags is an obvious one, showing that using hashtags that people are following is going to help you out. But in general, I feel like the fact that you're informing the algorithm, the fact that the algorithm is clearly making those connections between people who tend to interact with posts that uses Hashtag might like these other posts. I just feel like it's such an opportunity to inform the algorithm in that way. How many times can I say before the other but it's true. And then, in addition to that, yeah, people are following Hashtag. So if it's a Hashtag, someone might be following. That's an obvious one. You can also create your own Hashtag, which is great because if someone flips on it, they see a whole ton of you. But one interesting tip that I did not think of until recently. Image should have, but this I got this again from Jen. The last time GM was on my show, cheet cheat pointed out use hashtags that are more something someone would actually type in and less just, you know, something random and silly, right and and that's not always because of fact. His hashtag humor is a thing. So you can use kind of a nonsense Hashtag just just for the for the lulls. You're allowed thirty of them, so you might, you know, you got plenty of Parlot, thirty of the Scott and and so I feel like the algorithmic advantage is huge, and also the fact that you might be what someone's looking for. You might be able to tap into what someone's looking for. It can also help you find out. It can also possibly help you get in explore because it points out things that maybe...

...are trending involved. That's very true and I think with hashtags and Jim's tips are are always so so on. I mean where we were. Spoke last year at ages a change in Maine and you know she talks about with hashtags. Yes, you should be using and I posted a link to the very for one of the very first studies I did for the lab, almost like three years ago, was testing Hasht and I've been a lot of Hashtag testing on instagram. But you use Hashtag to get a lot of you know, result a lot of youtube. You'd like a couple, and then you can very load to your one that not a not a lot or going in between free for and then do your branded ones like so you could be you know, you know, Hashtag, red gifts, I don't know, whatever you wanted to be, you know, and that's you. Everybody can see everything that you do on there and that's kind of a way I had to tell Rebecca that she was totally right. I don't know who this person is. I just looked at reels, but it does give me when I went to this person's reel and I clicked on the audio, just the actual audio as it scrolls by, have the option of use audio and I could make a real with it. Yeah, now I have an audio button, although it looks great out the Audio Browser, this audio browser is not enabled for original audio, so I'm not sure if it'll let me straight up use that audio or if it just wouldn't let me touch the audio button to create my own. But I'm going to play with that later. With that's like on the go, live tweaking and playing around. I think I may just make a thing of reels with my record player like that could be a point of difference. Yeah, but would you get in? I want to in this, you know I want for getting a copyright issues there, because you know they're right. Fair trade US music. I records that were made by dead people. I when I got my record player I promised my husband I would only buy records from when vinyl was the dominant. So my newest record is from one thousand nine hundred and eighty four. So we'll see what's what was the record? The pretty in pink soundtrack. That's pretty good. People. Nine hundred and eighty four. That might be a little later, but I also have the in Halens fine, ten four, good deal. Well, well, Christine, let me tell everybody you know maybe a couple places you'd like for him to go find you. Appreciate you be on the show today. I know we've got some links we can we can post, but words like the number one place to go find you and hang out with you. To my great shock and surprise, lately it is twitter. Would you see me? My least favorite, but twitter's pretty good lately and I have a chat on Tuesdays now chat about brand, which is cool and just launched yesterday. I'm Gritmancom as it was just put up. Thank you very much. I'm the only Christine Gritman out there, so you can search me every I'm see Gritman on instagram and twitter and Christine Gritman ink on facebook and I'm seeing Gritman on Linkedin. Good deal. I appreciate you being on the show and kind of help a little bit more about instagram analytics and like the contrast of the red. It works really well to hey, thanks for listening to the social media lab live podcast. If you want to check out the rest of the story, if you will, go to Social Media Lab Dot Lat.

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