Social Media Lab LIVE!
Social Media Lab LIVE!

Episode · 1 year ago

The Road to 300 Live Stream Episodes!! Special Guest Christian Karasiewicz

ABOUT THIS EPISODE

Being consistent is crucial when growing a live video show following. 

Christian Karasiewicz is our guest this week on Social Media Lab LIVE is about to hit 300 live shows!! 300!!!

We're going to dive into how he did it, what his process is, and what successes he's seen from approaching this milestone. 

Christian Karasiewicz is the Content Marketing Manager for StreamYard and a social media marketing professional for B2B and B2C businesses. He's also the founder of Social Chefs, your premier source for social media training on the web, host of Social Chatter, the longest running weekly live social media marketing talk show, and host of the podcast, Launch Your Live, with Jim Fuhs.

Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!!

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— Host interviews, Q&As, or podcasts  

Welcome to the social media lab live podcast. I am Scott, here's the content scientists here at the Social Media Lab, where we bust the miss two rumors in the stories of social media marketing with science. You can see all of our interviews that we have published so far and find our podcast at social media lab dot live. That's social media lab dot live. I'm blessed to be able to interview lots of experts in the social media marketing space and in this episode there's no exception to that role. Today I'm interviewing Christian kras savage from stream yard and social chifts, where we are going to talk about how he was about to hit three hundred live episodes of his show called social chatters, which I've been on about twelve, fifteen times as of recording this interview, and that's a weekly live show. He doesn't do it more than once a week. So you do the math. About to hit three hundred live shows. We're talk to him about his process, how he got there, why he does it and what are some of the things that we can take away as live streamers to be better at what we do. So make sure you pay attention to this episode of Social Media Lab Dot live. I'm gonna Bring on my guest and his name is Christian Kra sevage and, and I mean we sure it's like the right one there. And and you care a savage was something I couldn't even say like you're doing go. Like saying your last name was like saying statistically significant. You know, that was a hard word for me to say. Now it's like here, savage, I know what it is. I'm not even ask you anymore. So it's going to have you on the show, Christian. You can you tell was, because you know, I don't like to read BIOS and stuff, but kind of tell us your thirty, sixty two Elbert to pitch. What do you do, because you do a lot. What do you do currently? So let's well, first off, thanks a lot for having me, and I a congrats to to the youth. Was it the Amazon actually the Amazon Y card winner? Yeah, yeah, congrats on that. I was actually wondering. I was like, Oh, I couldn't remember by it actually entered her eye. So congratulations on that. So little bit about me. Christian Care Sevach, the content marketing manager over its stream yard. I'm also run a digital agency called social chefs where we teach the fundamentals of social media and off of that has spawned social chatter, which I started quite a number of years ago actually. Now you know, as we talked in that road to three hundred there. In addition to that, I also host a couple of Amazon live show. So the so sorry, I actually wrote a podcast. It's called launch your live right. It's all about podcasting, about live video, getting people started. That has an Amazon live components. So I'm live stream on Amazon for some of those shows. And then I also host a second Amazon show called business essentials and conversation as well. Do that, I think, once a week and we talked about, you know, just like things to help people in business, whether it's right organization tips or we could be talking about you know, like certain gear that people might need, for example, ways to like some note taking techniques and tactics, things like that as well. So yeah, so that's yeah, and I didn't know you, I didn't know yet had it. It's made on that show. I didn't know you had to Amazon live shows. That's pretty cool. I'm trying to start a second one, just of a personal one, i. not a branded one, just me and my ball cap, just doing life, but I haven't got out of the doing it yet. But I'm actually live on Amazon right now with the I've been doing a lot of these. For me anyway, this is like side know, but you know, for people going liven free, what to do? I just take my shows that I'm already doing and go live on Amazon with them and you'll see me look over here every once in a while down to my IPAD and address anybody's comments or change my carousel, and it's kind of a it's been any thing, even these little shows like this, even though I'm not maybe talking about product, I still...

...get some sales from it. Yeah, and it's kind of a cool little passive way to make a little side income. So so yeah, so social chefs, where did you where did you come up with that name? First, so I have a culinary arts background. Act, okay, and I know I started in that. I actually had been into computer science, into and doing a little bit of programming, so I have been doing that. I then transition into the culinary world and then I move directly into the marketing side literally right off of that. And and that's when I came up with that. And you know, it was about, just like in cooking, it's about learning the fundamentals of, for example, social media. You learn the fundamentals of social media, you can then apply them. It doesn't matter if you move from facebook to Pinterest, to linked into youtube to twitter. You know the fundamentals for the most part of the same and once you learn those fundamentals, like in cooking, you can apply them to pretty much anything else. You do so and you don't have to burn your hands as much. I'm just I got to put it all the long hours and what not. They're involved. But yeah, yeah, so that's how I came up with it and then off of that I came up with social chatter. That was actually back in the days of black actually, sorry, I was I've been doing live sham actually before blab with Oh really think Google, hang outside? Okay, yeah, and then Blab came about. was like, Oh, this is pretty cool. I basically transition into doing that and then off of that I've also have a smaller like series. They also kind of built sort of thematic. It's social snacks. They're like short, five minute less tutorials. I've been doing the okay, need you more than but been doing those for quite a few years as well. That's a lot to that's a lot to keep up with. I can't imagine you're what your calendar looks like to keep that. Yeah, it's so let's kind of that what I want to do here with you, Christian. It just kind of dive into who you know. Why? Social Chatters, for one, is an interesting nay when I love the name. But but what made you start it and when did you start it and kind of what was what was that process getting started up? I know you seely did it on Google hangouts for Blab and other things, but maybe if originally, but when did you actually start that show? And they can what was your your original motivation there? It was literally when Blab came out, so like about Blab was in. Was It Alpha? Better, like it was like literally the week it came out, so the fourteen something on those ones. Yeah, it was July, August something, all on those lines. Yeah, but I will say, I mean the reason I started it was because, well, I will say no, a lot of mistakes along the way as well, but you know, I started it because I was like, well, trying to figure out what would people do, and I kind of modeled a lot of that off of like when you watch you know, you watch the news, for example, at the time, like you watch thee it and you watch espn and you watch all these right different place, different stations. You know, they're all talking about, for the most part, the same content, but they're talking about it from different angles or they're presenting it different angles, and so I was like, well, that would be a good thing to talk about here and it supports the other things I already do. So you know. So that's where I said, well, you know, there's a lot of value in doing this in terms of like I do you want to jump into mistakes set or yeah, so you did it on Blab first. When did you kind of move it over to facebook and start? When did you start? you start counting the episodes back in Blab, or did you kind of that take its own? I loosely counting later? Yeah, okay, time it was like it was loosely counted, you know, and obviously I don't think you can go back to I don't think you can get active. Yeah, it's gone. Yeah, so at the time this is where like, I mean this is how things have evolved. You know, I would basically do the show and then I would go download it, for example, whether it was through facebook, or I think was facebook at the time, I would download the video and then, because you didn't have the multi streaming capabilities at the time as well, so I would do that and then, once I would download it that, I would upload Youtube. And so there are probably a few. There a few episodes that are missing on the Youtube Channel because I just didn't get I didn't download them at the time because it was, you...

...know, sometimes the down I remember sometimes the download would fail, sometimes it would work. Yeah, and so didn't didn't get all my episodes, but did go back and do the math of when I started and how I started it and yeah, it's been it's been quite the journey. It's been fun. I think the fun part is actually the process because, like when I first started doing them, I you know, I even I had guests on, but didn't have like the best guests on at the time. I'd go on and we talked about, you know, like we talked about a topic, but sometimes the guests would be like, I think the guests would ramble on, maybe they weren't knowledgeable about the topic. So, you know, over time, basically what it done is I've started to distill that down and, you know, make sure, okay, the people I have on do I have all and people that are actually passionate about this. You know that they can actually talk about it. You know, they don't have then know everything, for the most part, you know, because there's the thing you you know, the Scott like no windows, everything right, right, but people have different insights that they can share on things, and so it's always great to have different perspectives on things from from our guests. In terms of like, you know, mistakes, I'd say when I first started, I mean the episodes were three, four hours something. Oh Wow, and but there were four hours, but I will say it was it was too much content at that point. Yeah, so it was too much. And then what it ended up doing was, you know, I started looking at and saying, well, how much time I spending on this, and then I started shrinking it down. Okay, so, you know, a threehour show, let's try to get that to one hour. Okay, what do we want to cut, for example? And then I started to basically just cut, cut, cut, and then, you know, just start to like whittle it down. Now we're actually we're we're still doing it now, I mean even almost three hundred episodes in. And, by the way, that's three hundred. And I saw like some people like, Oh, they're one hundred and five and things like that. Three hundred. I do it like, Oh, it's a weekly show, so I don't do more than once, you know, a week. Of course, if I did, I obviously had more episodes, but I'm not necessarily aiming for that because, yeah, there is a lot that is involved in just producing a show. It's not just going live and every single week. It's you know, it's quite a bit of work and I would say this. I mean I think the key takeaway is continuing to improve what you're doing. Like now we're now even trying to get it down to forty five, just to fifty minutes of the show. Yeah, I think the last I was on what last week, week for his last week. Yeah, and yeah, I think I was the fastest one. I and I've meant to search off to do it over. Were talking here. I searched, I went through. I'm you knocked up put a link to your blog, but you know, I went and searched my name, you know, on the blog to see how many I was on and I think I showed up on like twelve of them, something like that. You actually I'm not even sure. I just I joke with Christian all the time that, you know, I'm I want to be his bob hope and he's, you know, Johnny Carson. That's going to end up being like like an artwork. I want to be to be your Bob Hooker something. Let me be your Bob Hope. Only old guys get that, that reference. But you know, so bob hope was the the number one. He's on. He was a guest morning, aybody else on Johnny Carson. So that was kind of been a fun things. A typically, once a month I'm on your show and I will say that, you know, it's you stuck the very similar pattern. You know, almost I don't know how long when you started that pattern, but Christian show will be, you know first, you know, he'll get on and introduce himself, his cohost, with your cohosts changed a few times. Sometimes it's, you know, just a guest cohost or just for a few weeks or whatever, and that's something maybe we could even talk about. And then he introduces guests who comes on and then it's just talking about here's some latest news in social media, here's a new hey, twitter said they're going to do this, like tip Jarre was something we talked about in my last one. And then, you know, usually what Christ will do is ask a couple of questions of the guests that there tend to be the expert on and then talk about a couple cool tools and social media boom out. That takes forty five minutes, half. Once at least I thought. I think on it, because there's just so much there. But that when did you when did you start that routine? Was that early on when you started whittling it down? As always...

...been that format? It's always for the most part, I started to add like segments to things like, for example, if there you know, it's about finding the ballot, the right balance as well. So if there's too many news topics, like here's the thing, we focus on social media for business. So you know, for the most part we're going to cover the things that are going to impact your bottom line or the things that are going to impact like that are going to have an impact on your business. So for example, you know, if like, let's see. So this week I know we're talking about like Linkedin has this new boost post feature. Yeah, so they're going to now let you boost post just like on facebook, which is pretty cool. So, for example, that might be something we would cover. We're also going to talk about analytics, I think, this week as well, because you know, those are important things for a business to know and to write to constantly be measuring to see how they're doing, as opposed to like here. Let me actually find a topic that we would not cover. So like, for example, this week, like, for example, we've got some like tick Tock radio station, like tick tocks working on an exclusive like audio experience, you know, with with serious x, and for Tick Tock Radio, like I don't know if I don't see that being a big mover, I think, from a business standpoint. But it could, I mean it could be, I guess, if you frame it from you know, Club House and twitter spaces, for example, if it's tick tock getting into the audio business, I don't know. But for the most part, like we would say, okay, you know what, that's something we're going to rule out because, you know what, it's worth putting out there, but it's not something we want to spend. You know, we value our viewers time. So, right, we make sure we cover the main topics as opposed to, you know, some of those little smaller topics that they're important but they're not going to move their needle. Did you? Did you always have, because now you've got, like you mentioned, like the the business focus of like how can a business use social media? was that always a focus already beginning? Was it more like just talking about you and I am I you social when you make that trains. So that actually has been an underlying deem the entire time. However, I will say a mistake I made at the beginning was I didn't put as much of an emphasis on that. Like I didn't like I knew what I wanted to be. However, I also was not driving towards that correctly, and so what I did was I start to look at and say, well, you know what I'm doing a show that's three hours. Let me actually now go in and, you know, weat out some of the things that are not like that are not related to that, because again, I know who my audiences it's going to tune in. So yeah, so it's always been underlying theme, but I've made sure to drive even harder towards that now. Yeah, I think. I think that niche is good, especially because there's a lot of social media markers who just don't the don't Tom and so if you got a good show, they can just boom, spilled. The data are spilled a tea, as a lot of people say these days, you know, and just talk about it and go and get it out. I can consume it real quick, either an audio or video. Could you do make these sense to the podcast as well? I think that's that's what people want. They want that quick because I don't have time every day to go through and dig through twitter and all the other tech crunch and all these websites to see what's going on. So it's nice to have that sort of focus. Now your let's go back and talk a little bit about your cohost how many code do you know? How many cohosts have you officially had? Even know, be curious, for I think I had about four and twenty five. Okay, yeah, and so part of it, for example, Vincent ORLEC and I started, Oh yeah, like long and long time ago, and then obviously, I guess people's time. You know, they're constraints from their time. Change things like that. You know, like, for example, I work with him and then I moved into work with another individual and that that changed because, like they were just more helping me out, I think, as opposed to do they weren't like they weren't necessarily in it. That make sense? Yeah, and so, you know, so it so it has evolved over time, you know. And then Saramon row now is cohosting with me. Yeah, so, yeah, and and why did you? Why...

...a cohost one not just do it on your own with the guests? Good. What's your thought processor? So part of the thought process is it makes it easier to focus on the live stream, like if, for example, if you're the one producing the show and you're also hosting in talking your guests, there's a lot involved there, and so it does have it helps to balance it out. So, for example, if you have a cohost, they can you know, they might be monitoring the comments, for example, or they also might be like maybe introducing the topics while someone else is sharing the links to the topics or bring up screen shares and things like that. So I think the key thing is it's about finding balance and it also helps everybody feel like they're involved as well. Yeah, I think, as you said, that I was doing a couple of things. That's why. That's why I like having guests because with it one a solo show. You did you it's hard to look away unless you just tell your people, Hey, this is what I'm doing, I'm doing you see me look down, that's because I'm doing it. I'm doing that, and it's okay in a love video, especially something like this, but it is nice of a guess where I can kind of pull you on, but a cohost, yeah, you're doing one thing. One of them doing social one. I'm pulling up the link, specially because you guys on social chatters pull up so many links to so many different products and in apps or are whatever that that's hard to do and still stay engaged, you know, with your guests. So, yeah, I liked having a code. We did this show the cohost for a year and a half, year and five months. I'm like that with Owen Deo. I've been doing it solo now since April of last year with the guests, because I'm like when I go solo my own, it's a quick show. For one, even though I can talk to myself for a good hour. But yeah, it's just better to have two people on camera. I think we've all figured that out. I've doesn't even test on it. You probably have to where the two faces. There's something about it. It catches attention. We talked about all the time the pattern interrupts and changing its scenes and there's something about having two people that draws in others. Plus, if you got a good cohost and a good guess, they tend to like want to share it, they'll share it afterwards and those sort of things. But yeah, the cohost mindset really helps out it. But I would imagine keeping a cohost very long and keeping it is probably hard, opening on how your setup is and what the goal is at the end of the end of the day. Are there is there anything like from a business perspective? Yeah, that you would recommend maybe doing or not doing with a cohost to make it a good relationship, because I'm assuming you monetize this a some way or you wouldn't be doing it. Like is there hey, we're going to split this, or hey, we're just doing this because we both love live video, or we're going to promote links. What's some good and bad there you maybe could recommend. Like the good side to working with a cohost is obviously, I mean they think it's about finding ballots, like I liked, you know, I will say this. I think the other thing is that you can also it's sort of energizes or can and dries you, right, if you have a cohost that is as passionate about it as you are. You know, and here's the thing. I mean, it does get to be, let's say, it's not a slog but like over like you know, doing they wee can week out, like they're get you build up a process, right, and like it does at some point, you know, it does get to the point where, you know, you do like like, Oh, maybe you're not feeling like you're in it this week, for example, and so that is one like big benefit of having a cohost. The other thing, though, is also like, I mean, it's great also being able to I love hearing from other people. So, for example, I'm happy to take back seat to you know, most of the for example, to my cohost or even the guest, because I want I want to hear from them actually, and that's really my goal, is picture. We bring on the right kinds of people that you know, that are passionate about it, that can talk about it first. Just bring it on like the same people that everybody else are always sees right, even though I just said I'm your Bob, hope and so. But I mean I don't think it's.

I think, you know, especially if you've got a cohost where maybe your you, your gifts are a little bit different from one another, let's say like, let's say like you and Sarah, and I don't even know, we're all in on this, but you know those say someone you're one of use apple, one of use android. You know, there's there's some good conversations that can happen from that. or You love clubhouse, she doesn't. You know, something like that. So I think it's good to have that differences. That way, it's just not the same. Oh Yeah, you're right, Bob. You know, and Bantern with each other and you know is really, really helpful, especially if somebody's more organized than the other one. That can play into it. So yeah, so I would recommend if you're doing a live show and thinking of especially with the core of a a talk show sort of format, news kind of show that guess at you know that the cohost aspect makes it makes it nice, even if it's like like, let's say, for your show, for example, you could have a cohost that just came on for tool time. You know, we talked about tools. They just pop on, they're like your your reporter talking about the latest tools. I've seen who was a social media examiner used to do that. They would have I think Eric Fisher, would pop on and and he would get on talk about the latest, you know, social media tool that they found or the social tool of the week, and then that was it. He was out. There was only the he did in the show. But again, you broke up that pattern, different face on screen, and I think that's a pretty important thing to do. Now you mentioned process, and in some of the process can be done it what is you know? I know it's detailed, I'm sure, but kind of can you give us an idea of what your process is? Sure that your weekly fun, staying up to date with all the stuff you're talking about, but like making sure you get guests, making sure you've got it scheduled, like what does that look like for you each week? So, for the most part, in terms of scheduling. You know, I try to. I think the key thing is planning head so, for example, if you've got four to five guests you're going to have on a month, try to actually like I could tell you it's very challenging when you know you don't have your guests lined up and then you're you have to kind of scramble. So maybe in the beginning it would have been a scramble and then, you know, we got to the point where now, like, we're booked, you know, two to three months out and you know, it does relieve a lot of that pressure. So I think the first piece of advice would be you're going to run any sort of show where you got to interviece your style show, start scheduling out in advance. Don't be afraid also to say, well, you know what, like we had, for example, we had Juliet Stapleton on last week and she wanted to art, she want to come back again, and so I said, okay, Great. So I gave her, you know, the booking link and she went and booked out for September. So so now I have her booked in September, which is great. I try not to obviously book people like, Oh, let's have them on every single you know, every month or every couple of weeks. I'm just so there is some variety there and you know it's not the same guest always coming on. But you know, I think the first thing is going to be scheduling your guests as far in advance as possible. You can use some really good tools for something like that, like you can use calendily or quity scheduling or Harmonizelee, all tools to basically make it easy to collect. For starters, like let's say Scott was gonna be a guest, I don't have to like send him an email. That might have been the original way I did it, and then I moved into now having a calendar tool where Scott goes and he can book and there's Certain Times that he can book and there are questions that we also then include in that at scheduling process. So it makes it easier for us. For example, like we might have Scott on and we might say, well, you know what, Scott, what tools do you recommend? Scott might recommend, you know, three tools and maybe we've covered two of them. Okay, well then that helps you take out some of the guests work to figure out, well, what's the tool that we're going to cover that week? The Scott's on. So we get that, we get, you know, like we get their head shot, for example, for the thumbnails that we make. We get, you know, questions that he might want to talk about. For example, let's say Scott was maybe Scott, you know, just got into Amazon live. Maybe he wants to actually have an Amazon live question versus, you know, what he may have previously talked about on, you know, another episode. So I think that's...

...like really key and super important in terms of making the process work. Now, in terms of like diving up responsibilities all that sort of stuff. The other great thing about having a cohost is that, you know, you can be in constant communication with one another. For example, if you know, if you know, well, okay, I've got two to three months already booked out. I want to actually book a few more months instead of the same person always going back to the well, let's actually see if my cohost has any additional recommendations for people that we could, you know, have on, and then that way we can see if there's some overlap, if there's somebody knew that we don't have not had on. Maybe there's somebody that they actually know that we don't know, but hey, they're on our list of guests have on. So then that way we can go about making sure that we're bringing on good quality guests as well. And it also lend self to a lot of trust as well, because I on, for example, if our our cohost, you know, let's say we don't know the person that we want to have on, but they're friends with them. If you know, if you're giving them some ability to make recremations for guests, like, they also know that it falls within the show. So they want to make sure that they were recommending the right kinds of guests. So that's where I think I'd start with that. I'm curious. Could you I yeah, I use calendarly your color and even know how to say it. But Uh Huh, you lose a harmonize Lee. I've had some problems with counting here lately. What if you've used them all? Like, why are you using harmonized Lee right now, because that's when you typically use I like it. I'm almost like wanting to move over to it or considering it. Like what are what are the goods and Bads? Maybe what we should look for. So I will say the goods in the bad. So, like, I think the first thing is the real whole. Only reason I'm using it actually is because I got on. I got on a they're doing. What was that? I could have slumo kind of thing. or Yes, it was a lifetime deal that I got on. Yes, Oh, Nice. And so here's thing. It was great. And then the only downside, so if you downsides were, for example, like every time I go to book a guest, I'd have to like, they didn't have the ability to limit how many people could book on a certain week. And so, for example, like Scott, you know this, I'd send you a link. Could be like hey, Scott, pick from these, you know, six dates. And then the thing was, what would happen is then somebody would book a date. It's already booked, even though you sent them a different date, and that, you know, then you had to go back through that process. Good thing is they've actually fixed that now. So it does it's kind of it's very on part with CALNDII. I think from a constample, I think they're about the same. Yeah, but I think count is like what, ten eleven bucks a month. I think is what I pay somewhere around there on even yeah, something like that. Yeah, but that's the reason why use it. And I will say, I mean that's much better than the like calendly harmonized like Cutie. Doesn't matter which one you use. I will say it's much better than. You know, hey, Scott, like let me shoot you an email or elis a mess and then like ordinate that way. There's so many back and forth messages that have to happen sometimes if you're, for example, let's say I'm the one trying to do the scheduling and Scott's you know, I get Scott initially and then Scott might come back and say, will you know? Like Oh, yeah, you know, I'm going to book on the date and I send you the link and then all of a sudden, like crickets right. That does get to be a challenge because it I'm over here then like okay, awesome, we got that cut out by we kindly plan that out right. Yeah, I had crickets ready there. Yeah, like the benefit there would be, you know, the fact that it takes all the guests work out of scheduling, scheduling your guest, and then you know, you don't have to like start the conversation and then wait for Scott to, for example, come back and right and then actually like book his time, because at that point maybe someone else book the time. You know. So, yeah, yeah, I think those, if you're going to have guess, those calendar Apps, whichever one you use, is important because they'll they'll automatically add the event to your calendar. It should send them an invite to set to their calendar. Sometimes that gets broken. I think I broke mind doing something with to doist is what I think I figured out. I was I was thinking to do. It's with...

...my calendar and I think it messed up some of my stuff. But it's nice because people can you can set it up to give them reminders at x amount of time beforehand, like you, hopefully maybe got one today. I don't know. I think cal like I said, I think I'm broke calendar after you skid, but it should send you an update. You some people that day how you're going live tomorrow. Here's the details. And if you're both in the same calendar and your Google Colend or apple cound whatever, and I add in like the guest link in the promotional links. They should a notice about that and that's yeah, that's really helpful on that side of it. That way you don't have to go back and forth, hopefully, and also someone's to reschedule, like I had. Somebody had to cancel last week. My guess last week had to cancel a head an emergency, and so I just say, Hey, go, just go, click the reschedule link in the bottom of the email from calendarly and then boom, booms, ree schedule. I'm hands off on it. Pick a date that's open on my calendar. That's you know, I've set up for that and I'm done. So those are those are super important tools to have. No run off show. Do you use a run a show? I assume I do. I pretty much know exactly what it's going to be. Yeah, so it's one of those things where I do have it, but I also kind of you've done it so much that the muscle memories there. Yeah, so you don't write it out anymore. I used to make a I used to make a Google doc for every single one of them. Now actually, so, so I run it so like in terms of like bringing up overlays and intro videos and altro videos and things like that. That's just more like second nature. But in terms of the content for the show, you know, we do like we plan it out, for example, like even at even the day of the show, like, okay, so I do like a show tomorrow at what thirty am eastern standard time actually, so I've got to show tomorrow episode two hundred and ninety three, and so then maybe later in the day I'm already planning other things for the following week, you know, because there could be some additional content that comes out that like hey, that's actually useful, right. Yeah, so, but no, I've definitely say like having a run a show does help. For example, I like to keep, like to keep spreadsheets, so spreadsheets with, you know, like what's the show about? What's the time? What's The you know, is there a linked as a deserve blog post, for example, that goes with it? Who is the guests who order the tool that? What's the tool that we cover, for example? And then I also keep like list running list of like well, you know, Oh, this would be a good guess to have on, this might be a good tool to talk about. And then we also have a separate document where basically we've got, you know, pretty much okay. So once we've got all the topics, what are the main ones we're going to talk about? And then what, you know, what are the questions we have for our guests? So we literally could just run right down those. Yeah, so do you do you share your run a show with your guest? Ever, I do not. I basically I give them the process. Yeah, and then, you know, I tell them what the processes and then what I do is, like I'll send them the topics so they can just make sure that they can review them ahead of time. But you know, I don't necessarily like say like hey, this is my exact process, unless it's like a brand new person. So yeah, kind of an interesting thing to see the way you know, as a guest, exactly what's going to happen. So, you know, if you know you're going to be off camera for a couple minutes, you can take a drinker, you can do whatever. But yeah, some be I think. I think having some sort of process that you do. We know it's okay to switch it up and change it up like this. Today I did to you know, give away at the very beginning and didn't play a video like a normally my would promotion, you know, a girl Poles, but have some sort of thing you do, and I Christian, you just said. Sometimes it's muscle memory and you just know what you're going to do. You don't even you get to a point, specially at three hundred almost, and that's that's just for this show. I can you know the rest of your shows probably never two hundred or so on top of that. You just kind of get used to it. But if you're starting out, would live video run of shows or so important just to get in that pattern and routine for me. Now you know when I used it the back end of life studio...

...here with the restream that I use. Yeah, I kept my captions or my lower thirds or basically my run off show. A lot of times I'll put him in the order, I'll rearrange my order and I know I'm just going to go down each one of those. Not Today I didn't do as much, but Lotsi I used to number them even like number one, number two, like lad knew. I just got to I don't go over to open on the document up right, to look back and forth is that's that's a pain because I'll be sitting here. So let's say I'm on this live right now and I'm looking at my run of show. I'm doing this, try to, you know, look up and down the whole time, or having another screen make sure I'm on, you know, on tasks. That's why I think those you have away, whatever tool you're using, usually have some sort of captions or lower third you can change out constantly and just use those. Yeah, that that really helps you move through your show, for sure, and they go ahead because in those become part of the process. That's the other thing. I mean they do. If you're doing a live stream, for example, you know, you find creative ways, I think, to break up the show right. I'm so, for example, whether that's having an overlay for each like almost like every act, like that would be, I think the first thing. You know. Yeah, you know, and I I mean I will say, as I always told people, like the one way I started was I took note cards and I write out because I was actually using wire cast. Okay, like so I went from like Google hangouts and then I said, oh well, I'm gonna make this work, and then I move into wire cast and then I had to build scenes, and so that's when I actually started, like literally wrote out all my shows on they were in no cards at them, just a little piece of paper. So like I wrote down all my scenes and then I said, okay, this is the show, is the flow of my show. And then, okay, like that's a lot of stuff. Okay, let me condense this. How do we condense it? What can we remove without actually changing the structure of the show, you know, or making a show like, you know, like changing something crucial to it. So, yeah, so what we did was we, we've say, whittled down the topics, made sure, you know, we have enough time for focus on certain things, you know, and then pretty much like just continue to refine, refine or fine, I mean it does, you know, it still takes work. It doesn't matter if it's three hundred or episode one. I mean, it takes work. Yeah, so, and do you know, as soon as you soon as it gets easy, you probably have it. You know you're not giving it your best. I know, and I when I've phoned it in, everybody else can tell that I phoned it in. But I even still do. I use notepads sometimes, still even today, just to go oh, I got a last minute thought. Let's make I'll put it up in front of me where no one can see it, just to remember, Hey, you got to mention this, like especially like for a girl pulse. Let's say we've got a new product feature, which isn't something I typically will do a lot. I'm trying to remind myself I got to talk about this product feature. I'll put it in front of me. That way I remember to go over to it. So posted notes can still have value. You could put them on your monitor, your tripod. Those reminders are are still important. Now a couple more minutes with you, but I'm curious. You're about to hit three hundred. It's eight episodes. Like you got any big plans right for three hundred? Like I really have no three hundred guests on or you know. I know that would be cool. I actually have all be honest, I haven't really started thinking about it. Yeah, so I just consider. I'm like, okay, got, I hit three hundred. Chi mean it's it's cool. It's just it's not that. You know, it's a number. Yeah, yeah, that's that's there's just some good point is it is a number, but it's also something, especially because you do it your podcast and you launch your live it's a good milestone for people to kind of celebrate with you. I think I know for our hundred I haven't planned anything yet. I know who my probably will be, unless I take a week off in June, which I probably will have already. That's that's a good thing too. In the bad like you schedule guests in advance and you go, Oh, I'm four months ahead and now deside, I went to a week off. Sorry, Guy, I gotta move you up a week. That happens sometimes, but you know, be it'd be fun to have. You know, I'm thinking I might bring on like do my normal interview show like this, especially with the guess I think it'll...

...be. It's a pretty big name. So, yeah, they've never had on before. I'm excited about but then I might's Eric Sue is who I should be on as my guest a hundred episode, which I'm excited one. But I might do like a after show, like all right, you're done, Eric, see you later, and then you start bringing on past guests or something just to have a you know, have a cocktail party or, you know, chill out and talk. Could become a fun thing. Yeah, dude, and play well. And you know, that's one other thing I think that's really important to mention. Like you mentioned how like you'd have like a cock a part or something like that afterwards. Like you could get into doing other things as well, like with through live streams. Hey. So, for example, you know, you could do your live stream and then after the show, if you want to have, you know, more conversation with people, you could build in, you know, let's say fifteen minutes, you go over to twitter spaces, for example, or clubhouse right, you know, and you could have a little more one on one with with your listeners or viewers as well. So great ways to repurpose the content. That's the great thing about this. So that's that's when. My last question for you is that. I'm glad you reminded me. I should have put the reminder note. You repurpose your live shows in your podcast, make them in the podcast and blog. Pose like super quick, quicker than anybody I really see. Like Christian show will be tomorrow morning and probably by what? Friday afternoon, Saturday morning. You've already got the thing published in thousands of tweets, scheduled out and going out. Like how do you do it so quick? What's the process there for you? And, you know, how are you doing that so fac because I'm months behind usually on mine. I don't even write as much in mine. I think part of it is just sitting on and focusing on it, you know, like I think part of it it still comes back to having a process, having a formula like so, for example, there's certain parts where there's not a whole lot that I have to actually add into the article, but then there's, you know, the the main portions, for example, of the show that the do get a lot more attention to them. Part of it. Like I said, planning is key. So, you know, for example, ball, I know what the main topics going to be going into the show. I'm already starting, you know, maybe on Monday, for example, if I've got some topics, I'm already starting writing some things up, you know, and we're not talking like you know how that like that whole thing Scott, about like making the chain of like hey, start writing, you know, a hundred words a day or three hundred words or something like that. It's actually not a lot if you really think about it. And so, like my three hundred words could be a section of my article that gets written every single week. So that's typically the way I work, and I mean it's it is something you also, I will say, you have to mentally prepare yourself for right knowing, okay, I'm gonna do the show. I now have this window to work on something, and then you know and it's finding. Like I'm going to go back to like system systems are really important. So, for example, you mentioned if there's certain things you want to talk about during a show, you might keep a notepad, assumed amount of physical notepad and jot something down or post it notes. However, like I've always looked at that and said, okay, for example, I will actually do a digital like. I actually use like a rocket book. It's this like book that it's an erasable notebook. Oh cool. So basically the way it works, as you could actually you can write down your notes, so you can commited a memory, and then you could also digitize them and they convert them to basically the OCR the text. So that way it's searchable, right, and so then that way, like I might have like the information right there and then. The great thing about that, as it works, I have the physical notebook and then I can actually go on the laptop or on the mobile phone or the tablet and, you know, add notes depending on where I'm at. So, yeah, that's a I wish I could get faster at that process. And I do want to address you can't see this and no one else can be. That's I told you I was live on Amazon, someone named Jeffrey, and I just want to tell Jeffrey I am live right now. He thinks this is prerecorded. It's not pretty relarded. We're live right now and he''s wondering what the three hundred about. We're talking about Christian's live show that he's done on his channels around social media is about...

...to hit three hundred, not specifically Amazon. He thinks we're cheating about something. I'm not really sure, but I just wanted to kind of say, Hey, we're not. We're not. We're not prerecorded here on Amazon or anywhere else. We're talking about the achievement of getting the three hundred lives on his weekly live show. To do the math on that, it's it's a lot of it's a big thing there. So yeah, yeah, so kind of an interesting conversation and he's added over here. I mean the key thing with all of that is it's about setting up a system. You know, the first few are going to be hard, and I said the first few meeting, like maybe the first couple of months, like it's going to seem hard, right, and then, like, once you get a process and really start to work the process, it's becomes a whole lot easier, like something that initially took you. Like I said, I started out with the show and it was three, four or five hours long. I then said, you know what I need. How do I get more? How do we extract more juice from that? Right, so, you know, three four, five hours show. Let's let's try to like reduce it by half an hour and then let's see where we did. Okay, were we able to quickly easily reduce by half an hour? If not, let's try reducing again and again and again, further refining the process. You know, I think that's key. Well, very cool, Christian. I appreciate you hop it on and talking and you got to find that out a little bit. Like it's funny a book. Christian. I don't know, it's like three months ago. I think at least three or four months. You'll pick the day. I was like, you know, Chris, and I knows you are well enough, like yeah, we want talk about I figured it out later and I went, Oh, you're about to three hundred. Let's talk when I was on like a week or so, agoes like Oh, tow dred, ninety two, nine one. Yeah, we're getting the let's talk about three hundred. Yeah, because I do think it's an interesting topic for people and it's interesting. You know, it's a golden maybe get to like how can you? And for anybody's like start now, like, all right, get your one, Jason Webster, if you're watching this, I want to see your one, as I've seen. But get your want and then get your five and then get your ten, and this kind of build off that. I'd never kept up with mine for this show. And then I saw Ian Anderson Gray had heads head his one other show here recently, on his, I think, confident live show, and I went what are the labs at? I have no idea. I was thinking we mout, man, we may have already passed the hundred. I don't know. It's I went through the painstaking process of going our facebook page and counting every single one of them and I was like, Oh, we're in the S hey, we're still in good shake. So now I don't put it in the some people like to put it in the episode. I didn't want them just to play around it, but you know, I made this at the mentally keep up with it, but that is but people do see that though, like I do see now with Ian Show, like he's on episode like one hundred and fourteen or something. Now I see that episode number for yours. You know, you mentioned this episode hundred and Ninety One. You also use that for a shortcut, like a pretty link, I assume, or something like that. Yes, on your website, so you can say it on the audio podcast, people can go right Oh, socialcom for slaze two hundred and ninety one. Boom, I go over to it. So there's there's some value and knowing that number just for that podcast repurposing side of it, which is kind of motivating me now even saying it more like I need to go to start getting the numbers and just say this is episode, you know, Ninety five, and go from there, because you can use that later on for sure. So if you have, if you haven't checked out and I've I got it pulled up. I should have should have counted. I think it is twelve. So one through three or at some point. Yeah, six. Yeah, I'm on two pages of your website this. But yeah, go to social chefscom. You can see everything that that Christians doing over there, and you also have your launcher live podcast, which is great podcast. Are you still you and Jim doing that podcast right now? We're in transition period. Jim Going to take it at break actually from that. Okay, so I got out of I guest listening because I haven't gone to gym.

Likely like that. But listen to podcast now. But I will say this. I think the key thing. So like, for example, one thing that I do. You just mentioned it. You know, for example, if you go to social seftscom SC two hundred and ninety two, for example, that will take you to social chat at two nine two. That's my two hundred nine second episode. I set that up every single week. So, as you're you mentioned, if you're doing any sort of audio, I then don't have to tell somebody will go to Social Septscom blog and then, you know, look through the content. Instead, you can get right to the episode without having to actually think. You know, sure, okay, well, now that I'm here, how do I get over here? So, you know, make it easy, I think. The other the other key thing, I think, is, you know, it may feel like at some point, like don't give up. That's a key thing. But I would also add don't be like don't like, for example, you know, if you're doing this show and you're like, you know what, things aren't working, or you know what, I'm putting like three hours into this and I'm getting no viewers, for example, like it does take time to build up views, but it oh yeah, so it takes time also to like put in the gift, put the right kind of work in. So if you're doing a lot of things and you're like, oh well, I'm doing the show and I'm like, you know, put all this time in and you're not seeing the value in it or the Roi at least you know what you can do is that's where you can you should consider changing a few elements here and there, and also just remember as well your show also could just be a way to get them into your bigger product, for example, as well. So maybe you're not getting people to watch the lives you're getting the replay or you're getting people that watch the video and then they're like way, you don't let me go check out your website and check out some of your content. So yeah, because sometimes live videos, I mean you and I both noticed, and you know in our numbers go up and down. Even right now, you get you get a handful of visitors, people watching and they go away for a little bit. They don't watch the whole thing. That's normal, but they'll the replay. A lot of people watch the replay us, for most reviewers come from. And then that audio repurposing. I mean it could be a year from now and someone's searching and finds, you know, the content you were talking about and that's your kind of their gateway to get into you. I'm even finding well, taking my audio from this show in the podcast. I haven't really promoted hardly anywhere, I'm already seeing those download numbers to start to increase every week people start to subscribe and are find it based on a search term something like that. So, yeah, repurposing this. Don't think it's just every price get in here and now. I hit in there in the minute. That's it, which is what a lot of people do, and I'm guilty of it. There's so much more to that. Make snippets of the video, of the live video, make ig TV's story, you know, do stories, do a lot of stuff to promote it and people will keep coming around to it. So yet, and I like the point, by the way. Will last point I want to make is if you're doing a live show and let's say it's a thirty minute show or a one hour show, don't be a free to repurpose it into other pieces of content. So, for example, it's not somebody's not going to always watch that one hour show. What you can do is you can run through some tools like tri latelycom, for example, uses Ai. It'll basically spit up, spit out your video clip and then you have something for social for example. Right, you can also use like if you want to also make some other it's just smaller clips. You could use like Streamabolcom as well. I think we talked about that sky right, think, was it with you? My yeah, that's not a tool for like, you know, taking a long piece of content and let's, you know, let's pull out a little volume of that, you know, piece of content and let's put that into social let's pull out another piece and another piece the highlights. So yeah, it's always good to you know, make you a quick thirty second video then takes people to go watch the rest of it or read the blog posts, uses to drive traffic and so there's there's so much you can do. I think the repurposing side of where most people fall off. So yeah, definitely cool. Well, appreciate you. been on the show with me today, Christian, and I look forward to, you know, three hundred and probably being on another you know, you know, five six episodes this year and hang out and talk and I always have a...

...good time when awesome, thanks a lots. Got All right, appreciate you.

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