Social Media Lab LIVE!
Social Media Lab LIVE!

Episode · 1 year ago

Brian Fanzo Talks about #Clubhouse , Live Video & Being a Misfit!

ABOUT THIS EPISODE

You can't contain Brian Fanzo (yes that's his real last name!) to 1 topic on a live video!!!

On this week's Social Media Lab LIVE we are gonna pick the brain of the man, the myth, the legend Brian Fanzo!!! 

Get ready for a TON of info and lots of data!!!!

Brian Fanzo is a "digital futurist" who tweets faster than you breathe!!! You can find him at www.brianfanzo.com

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Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! 

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Welcome to the social media lab live podcasts, powered by a Gora pulsing. Today's episode I'm interviewing my friend Brian Fans. Oh, you know him as I social fans on social media. Brian is a keynote speaker, future, a digital futurists. He does all kinds of stuff and, among other things, he has a lot of opinions about different things going on in social media. So I'm going asking about that in today's interview. If you don't know who I am, I am Scott Air's known as the content scientist at the Social Media Lab, where we bust the myths, the rumors and the stories of social media marketing with science. If you want to see and listen to the rest of our podcast, go over to social media lab dot live and you can see all the interviews that we have over there. If you need a resource to do your live video shows, which is where I record all of my interviews and then pulled the audio from, you got to check out restream. Go to restream livecom. That's re stream livecom. It's free to sign up and get started and I think you're going, I know you're going to love it. So go over there right now now on to my interview with my friend Brian Fans, where I'm just I've got a couple of questions and we've got Brian for, you know, about forty five, five minutes or so and we're just going to chat raw and real and unrehearse. And my first one out of the gate to anybody who's followed me, kind of those. I've ribbed on this one a lot and gotten some hate messages from a few people about one of them keeps calling me a debut Downer. I won't. I won't name them, but let's talk about clubhouse right out of the gate, like what's I know you. You're a way in the clubhouse and you're on it a lot. So I think you're bait this point. Knows what clubhouse is. But do you think clubhouse can has long Jevy? Now at this point in the game was sir, everybody else starting to copy it. So when I got on in November, I actually got on August. I was on for less than a week and I hated it. I thought it was a bunch of rich white people trying to tell me why they were awesome and had all their money and I didn't. And I was like that's the last thing I need that year, and so I deleted my accounts and I kissed a goodbye and thankfully my good friend Lindsay, who I do a lot of influence or work with, she's like fans, Oh, some of these brands that you want to get in front of their executives are active on the platform. So I created a new account November and then I had my Aha moment in December. I actually was scrolling the hallways, was what they called there, and there was a room titled Jack of All Trades, masters of none welcome, and anyone that knows me, I probably have called myself a generalist for many, many years, and that was like just my people and I walked in the room and the crazy thing was I stayed there for almost three hours and I didn't know a single person in that in that room. No one on that room was connected with me on social and other channels. I was also the only white male in that room for the three hours and I woke up the next morning for the first time in the entire year and I felt like I found my people and I remember I posted about it the kind of very it was the first time I really like went and so like hey, clubhouse is is game changer. And I was asked then in December if, like, what my prediction was, and I said clubhouse feels like it's too good to be true. It just felt like, like, like I can't see the sticking around for forever. All of these months later and all these hours, and I'm talking a lot of hours, more hours. I probably spent more hours on clubhouse. Yeah, more hours in clubhouse in five months than I did in live streaming for four years. Just perspective. And my prediction is probably still the same. It feels too good to be true. But I'm riding that wave and I don't actually think it's the competitors because, let's face it, is anyone here use facebook rooms right,...

...like, wasn't facebook rooms rolled out to like the zoom killer and like the blab killer and the live video like other you know, platform killer and like. I mean I would tempt to use facebook rooms and like it's confused me just as much as confuse other people. And so when I look at these competitors, I mean anyone who's a podcaster knows social audio as a whole is the most intim mint plat form, their almost intimate content medium there is in the world, I believe, and making it social is what podcasting is always missed, and so like facebook or facebook audio linkedin. I mean spotify could be an interesting one, but I still lean on clubhouse. Is differentiator at this moment is the fact that when you open up clubhouse you're going there only for social audio. Let's face it, if I open up facebook and I'm looking for your live video and I know what I'm looking for, I still can't find it in facebook search right, like, let's be really like. It's it's the worst search engine in the history of the world. Like I love I love that. You know, Zuk is innovating all these different ways. Like fixed search will be kind of cool. Like, yeah, it's gotten a little bit better here recently. Like I'm able to if I know that email, if I know the title of a video, I can find you gotta know the title, or most of it. Like if I'm looking for one of my videos I've done to put on the blog, I'm like, you know, Brian Fans, Oh Agora Poles, you know, and maybe I'll find it. Like yeah, maybe it'll be like page one or two or is you my yes, like that's my my thoughts on clubhouse from that standpoint is I don't look at them as the committers. Actually look at the the programming right the mean social audio is so unique and it requires a skill set that I've never seen before as far as like what you have to be able to do to make these rooms. And I mean right now we're kind of they're riding the wave of, you know, early adoption. I phone only Fomo people are still not back to work. I actually don't think going back to offices is actually like the thing that makes this you know. I just think it really comes down to the fact is there going to be content? They're on a regular basis for people to keep the APP on their phone and shutting their regular checking. I don't know the answer to that right now. But I will say this, and like this will be my like if the APP went away tomorrow, I would not regret one minute that I've spent on the platform. And that's the piece that is probably the most impactful for me is it's been great for my mental health. It's allowed me to make some connections that I've never would have have before, and I would tell you the thing that I would know, Scott, that kind of challenge you on like this is what I tell people, like yes, you can go in rooms and some of them are annoying. It's the same old stuff that we see everywhere. But the thing that really is important for me is I work hard at going in rooms and creating rooms on topics that I ask this simple question, where else can I get this information or collaborate with these people online? Like I was on a in a room yesterday with two neuroscientists, want at Harvard, one from USC I was on stage with him talking about Adhd diagnosis and how I'm looking at it for my nine year old daughter, and the entire time I was like there is no platform in the world that would bring us together. And we stayed on it for ninety, ninety minutes with to neuroscience tists and the funny part where they were interviewing me on how they could get their research out to more people and so like. That to me is the magical club house at the moment. I don't know how long that lasts. I don't know. I don't know where that all goes. You know, a sixteen Z is that. You know, the big funder of their platform. So they they're doing some cool things for the crater economy. But yeah, time will tell, but for right now that's been that's been my kind of answer. Too Go to be true, but there are right. There are some experiences that I know that I'm a part of at the moment that I couldn't find anywhere else online. Yeah, I think it's one of those. For Me Anyway, my view point on it's been it's a perfect storm. It's the great's the best timing. That clubhouse getting. Clubs have been around for a little bit before. He's just anniversary, like we just started. You know, got some people's attention, some celebrities got on it, there were some arguments with celebrities on there at the end and then all of a sudden, boom, it became a big deal.

And there's a lot of people like you who spend majority, I don't know how many places you typically speak out per year. If I were to get it's more than fifty and person events, and there was nowhere to speak at, and so it's a perfect storm, a perfect opportunity for for speakers to get on there and have somewhere to talk, and that's what you live and breathe and what you thrive off of. Right, it's but and that's so it'll be interesting to see. You know it can it get can it stay on when, you know, twitter spaces is out now. I think, yeah, what did you have spaces? FACEBOOK will do it's thing. I think facebook will focus more on business less on people. Yeah, I think that's what I'm seeing so far is is they're going to try to figure it away for businesses, celebrit not this one on one individual conversations. But yeah, I just wonder. I wonder if when events come back around, you know in person, will that need and desire to be on their eighteen hours a day or whatever for yes, there, that's the I don't think that will be there. I think the I really believe the random drop by kind of like you know, like hey, open the APP and see what's going on, like that's going to dip. But I would actually argue the going there for like a actual piece of programming would probably increase. Like John Mayer was on there for four hours this morning and now it was before most of us were up. He was he was overseas and it come up four hours and at one point I was told for like an hour he was discussing why he prefers baths over showers and he was bringing up people to ask him questions about like yeah, what was his playlist when he says in the bath right. And I'm not like a celebrity driven person from much of anything I do, but like that kind of access to a to a artist that I really respect and I spent thousands of dollars to see on stage, is kind of cool. And I will tell you, the multitasking aspect is pretty awesome. I mean the fact that I fire up the APP, I can be on anything else, I can walk anywhere, I don't need a great signal. It can be I can be driving and all of a sudden to be like, oh, they just said something cool, raise my hand, ask a question, go back in the audience, continue listening, like when we start, you know, traveling more for holidays. We even like going to the beach, right, like for me, going to the beach, I used to be like, I mean I would put my headphones on, maybe listen to some passing music. Being able to listen to like a piece of social audio content, like I could see that still being your driving force for some great it was some great experience, but you're right, the sixteen hours a day times of that platform are quickly coming to an end. Yeah, I think so too me, because it's a little bit the newness is where. I mean we're when Blab came out and Google hangouts came out. Man, we were on there so many our google hang like I lived on Google plus and well, yeah, I'd be up till zero in the morning that we first connect. That's where you and I. Yes, you know, what's funny is like Google, Google plus is where I connect with almost everybody that I know now that I didn't know where any like Chris Brogan. I didn't know who Chris Broken was ten years ago. Yeah, and we met on it. Some Google hangouts are talking and I oh, this dude written a book and he's written a lot of books. And you know, Robert Scobel was another one I got a met. I met through Google plus. So, Mike Alton, a lot of us met on there. But it was new, it was fun and it was kind of that you know wild west. Now now you got you know, your uncle, facebook is creating its own version. It's going to get a little less cool. Yeah, it's true, instagram reels and not as cool as tick tock. So it would be interesting to see if you can hang around and if they ever do android, because I'm an android guy. You should have there was. There was people in my room last night that were testing android on clubous. So they we know for know. They I think it's Alpha. I think it's I think it's really like third team and I can investors, but like, I know for a fact that two people in my room were in on android yesterday. They went to screen shots, which is what I was which is what I wanted. But I would my prediction is by mid may you'll see the Beta version of Android clubhouse out by midmay. HMM. Yeah, and I understand. After it took me a look at the first I was like, why are we not getting this? But I get it now because I phone. It's one it's one IOS, it's one operating system. Boom done android.

You know, even in your own household you might have five different operating systems. Yep, and and the platform they the agore. The Agora, which is funny, the agorea platform that the original product was built on, that they then poured it over to clubhouse. was built natively only for an IOS because it was a podcast add on and they were just adding it to Apple Itunes, because we know that's like ninety percent of the podcast consumption market. So like the restructure of the entire text stack for clubhouse has been I know what has been like, the the hold up, but an you know, I also think, I mean I remember on periscope. You know, I think it was five months before android rolled out, four months maybe before android rolled out there. So and I'm excited for I will honestly say I I remember a periscope. We're all worried about ANDROID. They got to take over the APP, but really they forced innovation because they saw all of the crappy things that people with highones were. We're creating in live video and we're like Oh, like, this was annoying. We're going to stop doing that. And like I feel like that's going to happen in Clubous as well. And I'm also just Kindya, I'm a fan of twitter spaces. I think twitter spaces they the difference from me is I go the clubhouse and it's a bunch of events going on all the same time. Yeah, I open a twitter space. I'm inviting you to my dinner table to hang out. Two different like style of the conversation, even the way I run a room, like twitter space. That run the room. It's like literally open your Mica and let's just have a chat club house. You come in my room and I run like a tight ship of calling people, resetting the room. I read your bio, you bring in the information, I send you back to the audience. So for me like that, like those format things and all things are a little bit different. So I I think you know, on let's face, like, I've loved podcasting. I love me as a podcaster as well as a podcast listener. But there is nothing more frustrating like listen to a great podcast and then use like tweet out. And let's face it, almost every great podcast that we listen to sucks at twitter engagement. So, like, yeah, I could ask like, I mean arm chair expert, my personal favorite podcast, I mean Dec Shepherd, replies to me almost every time I like reply your post about that podcast. It would it like blew my mind, not because of DEC shepherd, Bos Podcaster, who is was replying and it just happened to be like Kristen Bell's husband back separate from punked, and so I think like that element of like audio intimacy. And this is the thing I Scott, this is my thing. is also interesting. You mentioned Google hangouts and Blab. The reason those were magical is because the audience could join and can convey with us on the same medium. Right. It was video, the video on Blab, video, the video on Google hangouts, on facebook live, like I love live video, but it's, let's face it, it's written content to us that are broadcasting on video, and that's the thing on Clubhouse, I think is really cool. They were all equalized on the medium itself. Yeah, and I think what you know, what you said. It's really important there at the end is you like this live video here. Yeah, people are in the count are chatting, you know, here and there, and I'll like whow? That's why I always like to build a pull their chats on your comments on because then they're part of it. Right. But typically, though, it's just a one too many sort of thing. And I'm not talking. You're not really giving me anything else that maybe a question here and there. I just wonder and I don't know, we probably don't know the answers. If clubhouse on desktop to me would would rope me in immediately because I've got all my equipment here. I'm in my office. You know, I'm not a guy who does a whole lot on his phone, you know, just because that's just who I am. You know, I get six o'clock at night, I get home, I don't usually look at my phone against the turn my alarm off for a little bit. So I would love to see it on desktop. Last night I test that out. A third party hack. I've heard of one. Yeah, because discord, for anyone's mean a discord now is blowing up their audio. Desktop experience is pretty epic, right. I mean it's really I mean they've done a really great job humors, right, that happened? Yeah, yeah, for sure. But I would tell you know, I use my roadcaster with clubhouse and you know, it's literally this plugged...

...into my roadcaster and I use my high illpr so I'm using this microphone for my clubhouse rooms and I my iphone plugged into it on my ipad. So like for me, like, I mean I understand the desktop. Like like that connection to it, because there is a lot of tech side. But you know, I there's some great musicians that are on the platform. They are using an I rig that. I mean that's what John Mayer's use and he's just using his Irag and it's working really well. But I'm going to with you. I didn't think about desktop until I got you. My very first discord panel. I was brought up on stage and I was like, this is kind of cool, like my phone is, this is I'm actually using like my actual desktop. So I feel I'm a little bit yeah, I've seen like Jeff C and Laria PERTRUCI. I have seen them do it via their desktop as well, some sort of hack they've played around through the yeah, I think that'll be an one last question. What we'll move on to something else. Ever, that's I thought this wasn't a good question ask. And Jordan has attempt to get the class but didn't click. Is there a method you'd recommend on finding valuable rooms and connect yes, so clubhouse is attempting to live on the algorithm that, like ticktock, kind of is now reinventing right, which is that you are actually getting the things you're seeing in your hallway or the news feeds. What they call it the hallway, is actually directly connected to who you're following. So, like my number one advice on clubhouse is follow way more people than you normally would on the social channel and follow people that you're not following on other social media channels. If that's not the case, like, if that's not the piece that is like exciting you. I always say, like for me when I when I I open up here, when I open up clubhouse, like for me, one of the things I always tell people to do so you get like your traditional hallway is, I tell everybody, a scroll to the very bottom and you're going to see a explore button right there. If you start from there down, all of a sudden opens up all of the rooms that are going on with people that you're not connected with. That's where you could discover some great things going on. I think a lot of people only look at the hallway from the people they're connected and a lot of times there are just really some crappy rooms. And and I would tell you, like I jump into rooms, like I jump in the room the other day and it was which is better for your mental health, music or pets? And I was like, and it was interesting. There was like this powerful musician playing music and then someone else has like a pet expert talking about like their side, and I remember I like left that room and I jumped down into another room and there was an entire debate and conversation going on around where they actually looked at the future of restaurant drive throughs in a world where you have like electronic cars and the idea that you can connect like these databases, and I mean it was it was a conversation that I a I never thought of and I'm a future it's like. So I was like, Oh, that's interesting, and then be the people that were having a discussion were like one of them was a PhD at Google, another one of them works for Tesla, and like they were having this discussion that I dropped in on. And so I would the only thing I would say Jordan is also like be curious to get into rooms that you never thought you would because there's some really interesting conversations happening there. But yeah, they're the onboarding and unfortunately, like the first impression, if you just go on and follow the people you already follow on social it kind of feels like a bunch of marketers talking to marketers about marketing or people in clubouse talking about calbous on cab bouts about club house for calbous experts, right. And so, yeah, those are that's my advice. Follow more people scrolling the bottom, hit that explore button and be curious, like I would. Almost it's got you brought up. Read it on this show before. I'm like, I love read it in like this deep research kind of way. But like read it's the same way. Like if you go on read it and like just kind of like peruse, it's like look, what is this? It's like a true shit. Like it's like, like I'm a big jeep driver, I like jeeps, I like tech gear, I'm a big steelers fan. There are some subreddits in there that I just can't get enough. Like I got push a notifications on but it took me eight years to...

...figure out like how how to make reddit work for me rather than like and so I clubhouse can be a little bit like read it, where you have to almost like make a really big effort. You hear someone ask a question a room and you're like, I don't know them, we would never be friends, but like they asked a question. That was I thought was important. Like following them would actually be something that probably you know, spark your excitement, and Jordan says that's why I didn't click. They so they didn't hadn't gone all the way down. So a goody, good advice there. When to move on the next day and I want I was trying to find the comment and I've lost it now. Brad Freedman said earlier there it is good to see you, Brian Fans. Oh, press the Damn Button, and you've got the sign even behind you that says press the damn button. Yep. Should we still press the damn button? Well, I've been worried about this in two thousand and twenty. I thought I should actually come out with a new campaign. It's a stop pressing the damn button the love of God. And then I thought about saying start pressing the damn button, just not the buw button, right like that was going to be like the second cave you out to this. But I would actually, I would actually argue that there's never been a more important time for us to use our voice and put ourselves out there. I would say two thousand and twenty taught us all that we're a lot more alike than we are different, but that are differences in many ways are what help us stand out right. How many executives had to deal with a kid walking behind them on zoom? People that that we're like, you know, people that we thought were perfect. All of a sudden we're going through mental health challenges or we're overwhelmed with the pandemic, and so for for me, I think the the the beauty right now is we're realizing that we're all much more than the niche that we were told to be in or that we worked on. The thing that's interesting about that is most people, when we Google Our name today, all they're going to find is what you do, and I would argue every person was watching this or listening to this would say they are much more than their job. They're much more than what they're doing, and I think it's now our job to make that known, put that out there to the world, and it's we are. It is awkward, but yes, I'm still all four pressing the damn button. But I would actually argue now it's less about pressing the damn button and sharing what you think people want to know about you and it's now pressing the damn button and giving people access to who you are and why you do what you do. Yeah, I think that's such. I think the authenticity that's happened because of COVID and lockdowns. Like I loved and I'm not big news watcher. I'm just I don't pay attention to the news. It just stressed me out and years ago I used to be way into it and way in the politics, ten years ago. When I'm done, I'm tired of having these conversations. I'm done. I gonna Watch anymore, but I'll watch today's show every once in a while, right in the morning, the morning when it comes on, and I love seeing like Al Roker and everybody else at their home. Oh I know one live. I'm like, Oh, they're one of me now. Yeah, Jimmy found Jimmy falling from hisself. EPIC. It was like, I mean, and any many cases. I was like, they need to call me to help them with Yam like I remember. I'm a big survivor fan. Watched every episode of survivor and I hope they have you. They may not come back, we'll see. They're still talking about it, but their finale probes did it with some really bad cameras in his little grange. It was like a go pro six because I the Micael was horrible, like why didn't someone set a marine light or something so awkward and strange? But but it humanizes there, but everything, and now we all went okay, well, you know, without all the you know, professional stuff, they're doing a lot and they're they're still doing their job though. They're still getting by. You know, even my local news there's there's one of the reporters who still is not in the studio. She's really a couple. We have a couple here in DC. They're still at home. And Yeah, you brought up that word human eyes real quick. I think you know the world we're living in right now. There's like a quick reality that, like humans as a whole, week we're not all greats and there are a lot of really bad people doing bad things, and I think we've a tendency to like I think it's actually the beauty of pressing the damn button is that we now have the ability to whistle blow. We now have...

...the ability to highlight things that have been going on in our world, in our country, for more years than we ever have realized, right, and so I also like the the new challenge that I believe is pressing the damn button also means it's no longer about being a silent advocate or alle right, it's about using our voice and realizing that, you know, silence is no longer, you know, stood for and that silence is not something that is helping, causes or making a difference. And so for me, in a weird way, pressing the damn button has even taking on like a new meaning of in in previous times we might not have realized that like every one of us have the power to call something out that is bothering us or something that we know that is not right and it's got we sought to reach a tipping point. Right, we still haven't got there yet on this like tipping point of realizing how broken so many things were, but we're going to get there are and I believe once we get there, I think we're going to lean into some different aspects of this. So, I mean, I'm excited, but I think there's a caveat to that rack. I have a don't know where my sign Oh, here it is. This is always this is always one of my favorite signs. Right, stupid people are always going to exist. We can't let stupid people stop us from telling our stories and putting things out to the world, and so that's my kind of my caveat to that. And and you know, it definitely living, living in interesting times, but I think that is the beauty and club house. I mean in a weird way as well, like the amount people have gone a club House I have told me they don't have any social media accounts, like none, and they found club Aus and they're like, Oh, I can just talk, I don't have to like put on a filter or, you know, do a video. So it's definitely very interesting times. Yeah, and I think going back to your one of your points about, you know, being able just to speak up, I know from me. You know I've had those few moments, even on this show where, you know, interview Troy sandage literally a couple weeks after George Floyd was killed, and you know, that was probably still my favorite live show I've ever done and had nothing to do with marketing, at nothing. We did talk about the power of market minorities and marketing was the idea, but I just went off and spilled my guts and got emotional and I went and it was fun. I enjoyed that it was scary at first. Let me have my comfortable being uncomfortable. Yeah, and we be willing to have awkward conversations or we're not going to do anything for it. Right, and I exactly, exactly. For me, being a forty five year old white dude in Texas, you know, I'm like, truly, this is going to be awkward. Boms, I'M gonna put it out there, but let's just talk and be real. And I think anymore that. I think we've seen more opportunity. Like Jason Webster, yes, all this question every like Jason Vord questions. Oh, Mason, Jason, I had an email conversation back and forth yesterday. He's trying to he wants to start a live showed Tim I'm encouraging to keep on doing it. And so he had a question here. How do you get over the why does anyone really care what I have to say? I'm a nobody in a see of people. Is like one my favorite questions and the world maybe the rest of the show, because, I mean, let's face it, we've all been there and we can all we all kind of even sometimes, you know, tout back to that right and and the thing I think that we oftentimes the roblock comes in is that there's two fold right, like why would anyone care? And like what am I saying? Everyone else already isn't saying. And the thing I believe use a hit, is a hiccup, is we believe, or we have is like desired ex belief that we must be an expert on something to be valuable in what we're sharing, and I believe that is completely false. What's not that we need more people claiming to be experts or more people conveying that they're perfect. What we need is more people sharing, there you eat, perspective on things that they've experienced and they're about. And so when I think about that question where it says why would why does anyone really care? The piece that we care about is multifull, but...

...one of the biggest ones is a lot of us. We just want to know that we're not alone. And the amount of people that, yes, you might have ever pressed the damn button today, but we're still going to be at like one percent of the world's population has ever told their story online. Really it's so small that, yes, it might seem like there's a sea of people and a whole bunch of people doing things, but there are someone out there right now that needs to hear your message. And a thing that we have to do is we have to stop focusing on us right imposter syndrome comes out of there because, like, what are people going to say about us, like how are they going to judge me? But if we flip it on its head and say, what is the impact, I'm going to be missing out making if I don't go live, if I don't start this show, because I mean, I would argue anyone that's thinking about starting a show or telling their story if you could impact just one person a week, one person a month, and make their lives better, save them time, help them make better decisions or even just make them feel less alone, which I can tell you, is like my driving force. I like, my goal for a long time was I wanted to be open, honest and create conversations about all topics, for every topic, every taboo topic, every mental health topic, with one simple goal is I don't believe, in a world that we are hyper connected and that there are devices in everyone's world, that we should feel alone. And yet we've all been there. There are the suicide rates are going up, yet we're off. We are connected more now than ever, and I believe part of it is because the great people that are doing great things are not doing a good job about putting their story out to the world, and everyone who's selling Unicorns, rainbows and BS are broadcasting on every channel there is and they're drowning out all of the people that we want to hear from. And so the question has to come back and say, rather than asking why would anyone care, ask yourself, what can I share and who could I make an impact on? And if I can make an impact on one person, is that worth it to me? And if it is, I don't think there's an excuse for not putting yourself out there and and really telling your story. As a really good question for one. Jason, I appreciate you asking great answer. They like bomb like crazy in the bat. I think that's that's so true. I mean, I think what's the problem, especially a lot of us in the marketing space, we we want to start alive because we're thinking about making money. Right a lot of what we're like, Hey, I'm gonna make some money to make someone to make money. I'm live right now, by the way, on my ipad on Amazon live, because that actually does make me some money. Just talking to you. I'll sell a couple of widgets. But it's you know, there's some things you can do and you get better at it, you can do multiple things, but that shouldn't be your number one motivator. In my opinion. You should like used to get on there an impacts and people impact that one. That one becomes to the two becomes three, and you just don't know who's looking out needs to hear your story and everybody's different and unique and yeah, none of those are perfect. That's you need. Jason Story, right like, and oftentimes the thing about it is too is time. I like when we when we think about our best business connections in the world, right like, and this isn't all the cases, but is it the people that are like your best business relationship? Is it because you talked about what you do, or it's because you're on the golf course and you became friends and then you realize that like after like a couple rounds of golf, or hang out playing fantasy football together or going to the nail salon or going to an event and all of a sudden, like man, we're really connecting it. Oh, you're a cowboys fan, I'm steeler fans. Still the bar. And at the end we're like, oh, wait, what do you do? Oh, yeah, I'll come on your show, no problem. Right. We think about that. That's how our world exists, but yet always is. Yeah, online we're like, I must talk about funnel management, because I and you don't like. No, like talk to me about the things that you love and your role as a mom or your your love for cats or survivor. Like I'm on Rally TV Junkie. I didn't miss a first seven season the survivor. I watched every episode. I will say I sold my alliance to big brother because I was applying to...

...be on big brother and I never missed an episode a big brother and I bought the after shows like right there, right like our connections, Gott is stronger, based on a passion that we have and like two thousand and twenty. Think about all of the things that we were like, wait, you like that too? or I remember. There are people in my network that I've been connected with for eight years. I'm very loud about being a proud dad. I'm not like it just part of men who I am. There are things I found outbout them being a dad that I was like who. I just love this person so much more because two thousand and twenty four stem the show that aspect of their life and I will go I will go to bat, I will I will promote their book, I will talk about them around the world, right, and for me that it's because of those other aspects of who we are. And so yes, you should like the joke earlier, right, like pressing the day and button, like the reason most live video a reason live video is great because anyone can go live. The reason most live video sucks is because anyone can go live. Let's be real, right, like it's kind of the truth. But you don't know what works until you try it right, like Amazon live you brought up, right. Or even what if you did, like a Monday show on your routine that you have for cleaning your vehicle that you like, right, like and used in a show on that? How many people that like? Aren't aren't people that connect with you on your business side, but all of a sudden like Oh, I want to know about what's their routine for you? Know, cleaning their car or whatever. I just threw thee out there, but I think like there are some of those pieces that are really important and I just think, you know, for me, you know, I might my multihyphenated. I'm a generalist. I love talking about everything and the world is finally cut up to like what I like to do, and it's kind of like perfect, because I can talk mental health, I can talk Pittsburgh steelers, I can talk poker and talk about music, I can talk social media, we can talk artificial intelligence. I mean, I mean, are you even go nerroscience now, because I got an an IEG scan on my brain and now I'm studying ways that I can retrain parts of my brain. I mean, like it's pretty cool that we're living in a world that gives us all of that. I think if we are willing to embrace our perfectly imperfect selves and and be willing to slowly put that out to the world, I think everyone can kind of embrace your putting their story out there. And and Jason, I hope you press the damn button. I'm going to hold into it, that's for sure. I'm gonna be bugging you about it and I want to be Jason's first guest on his show. Whatever he goes he's talking about. But yeah, I think, and he didn't have to nicely be live. I mean press the down button could just be recording something. Just don't think about it too much. On the editing side, I know some people think too hard on editing and waste their life editing it all, ten minute video for two or three days. So I'm it's why I don't have my content on Youtube. Doesn't work, because editing process for me is so like. I'm not a perfectionist at all, but when it comes to editing, all of a sudden I become one out of like right weird obsession of for like, oh I can, I can tweak that filter for that three and a half second transition that no one in the world will ever notice, but I'm going to spend an hour on it right like. That's a that's when I see I see Jordan's question appear about your being someone who's involved in various circles with such division. Where are you finding unity amongst differing perspectives and experiences the most and the time? As a great question and another one you. I think of it as this part of it right. I mentioned earlier, the one thing I would get rid of is my need and desire to please everyone. But I've also learned that if we can help people move from judging to listening, then we can really start to have some conversations that are worthwhile, and so I think it's a lot about how we position the conversation and be willing to allow people to have conversations with us that that might be differening, but doing it from a place of not saying you're right, I'm wrong or vice versa, but doing in a sense of like, this is what I've experienced, this is what you've experienced, let's just share that and we can agree to disagree if that May. Maybe the piece of it. And then the other part of it, too, is there are people that are coming from from something, from hate and hurt, versus people that are...

...coming from things that they don't know any better and they need educated. And I will say this is the hardest part. Like if you, if I had to give you my my number one focus right now, at this moment, when it comes to mental health, adhd is, my goal is to get the right people in the wrong rooms, the wrong people in the right rooms, because we're living in a world right now where conversations that are happening are powerful and the people that are going in or people that want to be a part of those conversations. But anyone that's dealt with depression, anyone has dealt with mental health, don't anyone, pretty much that live through two thousand and twenty has dealt with a lot of things that you might not be comfortable talking about. You don't know what your role is in those conversations and right now we're not joining them, because they're happening, but we don't really know where we fit. And I think that, to me, is the middle ground. And so, Jordan, to answer your question, it takes some it takes some you know, places that you have to be okay with awkward conversations. You have to also be okay with realizing that, like, some people just don't deserve your time and that access. And, like, I'm not a big Bullie, I'm not a big believer in bridging silos, but blocking hate and negativity. And, like, if you were someone expus hate and negativity, even if you're on it from like this, the advantage point of what I care about. You don't get access to me. I don't have time for you. That's just how I work. But if you're someone that disagrees with me, but you do it from a place of sharing your perspective, I'm all for it. Come on here, like I mean, I tell you, one of the clubhouse rooms I've run now for twenty one weeks in a row is on personal branding and we do it Tuesday mornings. We had it yesterday, and those first person I can ask questions is like personal ranting sucks. I don't believe it exists. I believe it's overrated and I don't think you can prove me wrong, and I'm going to give you twenty two examples of why I think that sounds like. At first I was like hold on, hold on, like and then I started listening and I was like wow, and he was from Ireland and they had some really unique perspectives on personal branding and how the word and the subject matter connected to him there and the impressions he had from companies that had personal brands, and I was like, I took a person running a lot. My mind was kind of open to a perspective that he had and I'm very thankful that I he felt comfortable. I even asked him at the end, like what made you feel comfortable coming in this room this year? That because like, and he was like, honestly, is like there are many times where you've not made a point. That's like you have to do this. It's more like I believe this is what it's worked and he's like the positioning that I was putting out this message gave him the the freedom to come in with a different opinion, and I think it's really important. Mean, we've all seen like, just because you have a podcast doesn't make you a great interviewer. Right, just because you have someone s in across me, right, and I think that's a skill at a time. But it don't want to hold his back, right, like, yes, there's division, yes, there's things that are happening that we probably are going to disagree with a lot of people, but I think disagreeing is okay, but preventing ourselves from putting ourselves out there because we're afraid of the one percent of people that are just going to spew hate, I think we do ourselves a disservice more so than anything else. Yeah, and I think the disagreeing part of it is you can disagree but still have respect, yes, for one another and which I allow. We seem to be in the social are we and people can't do that. Like if I disagree from politically, you know, some reason I'm supposed to hate you because we voted different or or whatever. Yeah, or even like like Dallas cowboys puts were steelers. Conversation Right, like we didn't agree, and there are people that I know that like that conversation would go sideways that I was like, you're not gonna, you're not going to turn them from a cowboys fandom Sealer Fan, like yeah, not gonna Happen. So, like what's your goal and objective of doing that? Right? I think that's that, to me, is piece of it. So really interesting. Yeah, I think. Yeah, I think you can disagree. Just just be be loving about it and understand. I'M A guy. I think you are too. That I could play. I play Devil's Avoca all the time and it and noise everybody who knows me or works with me, because I'm always I can see both sides of everything and I can argue. In College and high...

...school I used to debate and and I could I could argue. We you had to flip on a coin, and you know our switch and are down. Whatever you say, flipping them down, and you have to argue diver side. You know. And so, Mitch, you know Mit's Joel, Miss Miss Jackson, excuse me, you know the lawyers, Miss Gilman, check, my brain is not working this Jackson's lawyers miss the the six degrees of separation. But you got to be able to argue both sides and I think that's I think being more open and seeing both things before you open your mouth. It's so important. People do susy goods. Let's face it, most of social like I saw Dustin Stout came and sharing his love for Clubhouse, which I I've been hanging out with Dustin on twitter spaces a couple of time, so that was that was cool. But I'm you know how I think there is something beautiful about clubhouse that you can go into rooms that are having conversations. That opened me the things I never saw before, like I like when the eight, when the Asian a lot of things coming on with Asian hate and it's like horrible situation that's been going on. I went into a couple rooms and I remember I started taking notes and and really feeling like a little bit of shame on myself for believing I was, quote unquote, like woke on the topic right, like I was like, oh my goodness, like I didn't know that was going on. And I think, like how can we? And this is like a pet peeve of mine, like you mentioned Android, right, like I own android and iphone. I own android because I believe I can have a debate about the two because I have both of them. Right. I cannot stand iphone people that tell me why android sucks, that have never use an android. Like you're not allowed to say. I Andrew, you can say what iphone is great because you used it. But, like, I think that goes for everything really, even the political debate. They like, if you haven't been educated enough to understand why some point someone votes differently than you, not saying to get agree with why they're voting, but like understand the court elements, then you shouldn't be talking about that part of that subject. You can, you can be very proud of your point of view, but right, I think that's the that's the point that I think is so frustrating that if you're not willing to be empathetic, to put yourself in the shoes of someone you disagree with, you're always going to be the person that is going to be on the outside looking in on some of these great opportunities for us to just learning come together. Yeah, I've always said if you if you can't, you can't grab about the outcome of a vote if you don't vote the same kind of thing. So you've got you gotta gave it. You a little bit of skin in the game. But now we only get a few minutes lefty. I do want to mention and ask you what is misfit mindset? I know it's kind of your new thing that you have. Yes, you on and you published and I'm going to try to ball pull the link up to where you're talking about it. What is this? So I you know, I've been a babe guy for a long while. I've run a mastermind offline for the last couple of years called the misfit Mafia, and for me, being a misfit is, you know, it's an Ode to Steve Jobs Right. The if you were, if you're someone that is the rebel, the troublemaker, you've been told you were broken, you were told that you were disrupting or causing change, but you're the one crazy enough to believe that you can change the world, you can make an impact in the world or you don't have to do things, like if you're someone that like zigs when everyone else is zagging, for me that's a misfit and I've always believed like we're the ones that are approaching things differently, we're coming at things a little differently, and so I've been running these masterminds. I have a club on clubouse called the misfit Mafia, and I've also many people like Brian. I want to hear more of your thoughts on the mindset around change, the the idea of how do you be a misfit in the sense of a futurist and so on, that once the change the world, but how are some of the things that are active? And so I launched a substack. That's what that is as a misfit mindset. Actually the the first one went out this morning. The actual first issue goes out may force, on Tuesday, but it's you can free and sign up for the once a week like kind of public issue, or for six dollars a month you can subscribe and I'm doing something like cool audio features in there. I have a couple products that I'm rolling out. I...

...have a misfit Mafia tshirt that I actually I have the prototype here that I just kind of pulled out, and so for me it's my first it's a first gated content. Is My first opportunity to really bring people things that I know that they've been asking for a long while, and I'm also kind of buying into the thousand true fans mantra that we've all heard a thousand times. And so I came out and said, you like, this isn't for everyone. I know, and I'm as someone that's a generalist, it's hard to say that, but my hockey number was ninety three and I put it out and said, you know, my goal by the end of the year is to get two thousand ninety three subscribers, and if I can do that, I believe I'm going to make an impact on the world and we're going to have some fun with this misfit mindset. So yeah, if you're interested, you check out the link. You put in the comments. Contents gonna go out you fairly often. There's some inbed audio clips in there. I have a couple product giveaways I'm going to be doing and I also have a crater coin called the adhd crater coin on rally and I'm going to be doing giveaways in there of the crater coin. And just for context, Valley just put out this morning that they gave away a million dollars worth of rewards last week to people that were holding creater coins. There's only a hundred at the moment. They're going to have over a thousand by the end of the year, but I was lucky enough to be one of the first fifty with a creater coin. So if you want to get in this crater economy and this idea that together we can build something magical, check out the mry Mafia for that alone. I'm going to be sending out what I call the superpowered coin, which is the adhd coin, to some other people that are on there as well. Very cool. Yeah, post a link to that and I'll post a link to your website as well. And course you can. You know, Brian, you've always had like the coolest like social name the eye social fans, an little hat tip, you know, to Steve Jobs, stuff jobs behind you. The eye social. You can you have, you can. You can find brought anywhere on social media. I social fans post a lot of good stories and fun stories on Instagram and other places, and I did so. I tweet earliers more like this would be the fastest hour ever on the live show. And I had like three other questions and we're not going to get to out of respect for everyone's time here. But I did appreciate you you coming on and it kind of let me talk and just having a conversation. Wanted to do this more off and I appreciate everybody hopping into comments. DEB and Dustin and Jordan, Jason, Jason, you you start that live here soon? Yes, pressing them button, Jason. I may even copy you, Brian, on email, would you? Yeah, you do it. Do It, yeah, and tag me in that first one. I'll jump in and say hi, Brian. I appreciate you. You be get on here in the day. Thank you for having me and I'm going.

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