Social Media Lab LIVE!
Social Media Lab LIVE!

Episode · 2 years ago

Should You Boost Facebook Live Replays

ABOUT THIS EPISODE

Join our Content Scientist, Scott Ayres, along with special guest Brad Friedman to find out if we wasted over $2500 boosting our Facebook Live Video replays!

We'll discuss our findings, along with Brad's experience on boosting Facebook lives. And we'll give you pointers on promoting your Facebook Live after it has aired!!

Welcome Social Media Lab live podcast. I'm Scott Airs to content scientists here at the social media lab where we bust a miss the rumors in the stories social media marketing with signs. On this episode this is actually my first ever live interview episode with by myself, with my friend Brad Freedman. Before the show I always had a cohost and this is my very first one. so forgive me for any awkward pauses and trying to figure out the technology of it all. But but I want to talk about here in this episode is should you boost your facebook live replays or not? I work through the science of that, the data of that and talk about it here with Brad Friedman from the Freedman Group, and it's really great data here with my friend Brad, right in the middle of the covid lockdown situation. If you haven't run over to social media lab dot live, I encourage you to do that. Social Media Lab dot live you can find all of our episodes, you can subscribe to our podcasts and and check out everything we're doing here in these social media lab now onto my semi, you know, awkward interview with my friend Brad Freedman. Brad Freeman is a digital marketer, speaker, a fly fisherman, dog lover and Amazon best selling author and a podcaster. That when he works for the Freedman Group, and he's coming to it, I believe, all the way from the Denver area, right even all the way from Denver, all the way from different with a fresh what he calls a his covid haircut with us today. So yea, talk about that for a second, like did you? You cut it yourself so well. So this is, yes, this is the world premiere of my covid cut. First Time I've been without a hat in about two weeks and if we must go into the details, and if I have to be honest, because I believe my wife is watching, for about two weeks, I did blame it on her. I did try to trim my sideburns and then I thought I'd go ahead and do the sides because I do the sides all the time, but I forgot to change the guide. Oh No, and the sideburns got this short and it looked terrible and I went out just a few inches and I said, oh no. Well, I didn't say oh no, but I said something similar to that, right, and then I had to do the other side because it looked really all upside and then I had a more hair up here. And so finally last week the barber shops opened in Denver and I went in and once my barber got off the floor where he was rolling in laughter, he was able to do the best he could. And this is the world premiere right here on yours. I mean, I think it looks pretty good. I mean, y'all, give it up for give him some claps, give him some love. Of I think bright it a pretty good job cutting is sir. I I keep thinking about and threatening to shave my hair because it was getting my hair is not long anyway, uneath the WIG now, granted, here's the thing. No one only ever sees me without a wig on or a baseball cap on, like you. It's all as it's like church on Sunday morning, so like. But it was driving me in Sane. If it sticks out like where I can over my glasses, I was going insane. Follow are our places open here in Texas, and so I was able to cut them. But yeah, so it's good to gets good to...

...get that normal sea yeah back into your life. Like my our gym's open back up yesterday. So is able to go back to the gym and so, yeah, it's kind of cool to to be a part of the Aaron says Yo, my Aaron is my I call him my brother from another mother. He worked, he works for us at a Goro pols. Him and I work together at post planner for a couple years and now we've worked together to a girl pole for like three years. He's over in Asia. It's gets got to be like two in the morning or something there, or he's as so it's kind of cool. deducated. Yeah, he's very dedicated his and if funny thing is his birthday. I'll never forget his birthday. His birthday is may twenty eight, which is next Thursday, which is on my wedding anniversary. So we always kind of joke each other about that. And Mike Phillip Says World Premiere Haircut. Yeah, I give it up for that world premiere hair it looks pretty good, I think it. I think you did well. Yeah. So, I mean we want to talk about, you know, what we did when we when we boosted our live video, and here's here's kind of how that it's set up and how it came about. Is is we have to live video shows. We have our social media lab live, which we've been running our show now, Gosh. We started in January of two thousand and nineteen and Aaron says we're Bros for life. Yes, definitely, definitely Bros for life. We started our show and in early two thousand and nineteen, and then Jennifer Watson, our social media manager, she started social pulse weekly in the fall of two thousand and nineteen and I noticed that she started to boost her post, her her live videos and she's getting a lot of one minute views and so I was like, Huh, maybe I had a try this, see what this does, and so it's kind of interesting to look at them that. Brad, you have a live show. Correct, I do. What do you with yours? You just called Brad's live. Right, call Brad's live now you you you go live at a consistent time every week, or is it? I would like to say that I do, but I have not been consistent of late, but I try. And now, if you have, you ever boosted it before? So you know I have. I boosted. I have boosted it. You know, your friend the Digital Gal, of course, would tell you not to boost, but to actually create an ad in ads manager with it instead of boosting it. And so I've really done I've really done both, with different results, to be honest with you. But the boost, yeah, I think the answer to your question. Did you waste? I wish you would ask me. You know, maybe five hundred dollars in was it that that look, so what did you spend? What did you spend on five hunters? That which you spend? Yeah, okay, yeah, I've spent five hundred dollars on it, and I mean so, look with me. I think you have to decide what your metrics are, what metrics are that you want to pay attention to. Okay, so, certainly boosting the post got me reach, right, significantly more reach than I get normally. My facebook page doesn't get a ton of reach when I post something. It just doesn't. So I did get more reach, but for me, reaches more of a vanity metric than anything true. And I'm far more concerned about engagement. And I'm and even to the point where I would much prefer a comment then a like. So, you know, even depends on how you want to define engagement. So I like is like share comment. Okay, would be an engagement. I would prefer an engagement at the top of...

...all of that, and then a share, and then I like, if we're going to prioritize right. So the boost certainly got me reach and it got me more likes than I would have normally received had I done nothing. Yeah, and I think you you kind of like, you know you did. The TLDR of our blog post is like you know, yeah, it gave us something, but did it give us what really is worth our ad span? And that's and that's kind of what we're going to talk about. Your if you just hopped on your watching where we're talking about boosting facebook live video replays after the show's over. Now you typically can't. You can't boost a facebook live or even run an ad for it before it happens. You have to wait until it goes live. And here's a little trick that I learned Friday actually from our social media manage Jennifer, was telling me that you can't get on desktop, but she is learned that once the show goes live, she can pull up her phone and she can boost on her phone while it's live, which I didn't know you could even do. So that's kind of interest and I don't know. Now my thing would be is it is it? Does it boost? It's going to take a while to get approved, so it may be afterwards anyway. So I don't think it's boosting it while you're sitting there a loud like facebook Tipca doesn't prove an add in the first hour. It takes a little while right together. But yeah, for a pretty cool little hack that that she's figured out. But yeah, we do want to talk about boosting our live videos and what that look like for us, and I want to kind of pull up our hypothesis here, and I thought it was pulling up with both those on the screen. See, I'm learning stream I. we're using stream yard and this is part of a test as well, like we are testing third party tools on our live videos next couple of like eight weeks or so. I really thought both that was to be on the screen just now based on what be like. I mean stream yard showed me. But Anyway, here's our highpothis is our hypothesis was boosting a facebook live replay does not result in more engagement. So kind of like what you just talked about, like yeah, you can get reach, but are you getting any engagement and that that's to me, when it comes to facebook live video, it's all about the engagement. If I'm not getting engagement on it, then what's the point? Like those little one minute views, three second views, yeah, it's a good number to give the boss, but our gift to your clients if you're doing live videos for them, because like, Oh, look, I got a whole lot of views, but in the end of the day, I mean if you're not getting, you know, comments or you're not getting clicks, then I'm not sure that boosting the post is really the best thing for you. Amy Says, I love Streamer. You can, you can, you can both be on the screen. You just have to choose the iyecome to two people. Yeah, I did that, amy, I actually did that and it didn't come up, ironically enough. So maybe I'm like I said, this is the first show I've done live where I'm trying to do the comments and the banners and everything else at the same time. So we are going to stumble our way through the best that we can, and so I'm kind of curious. I mean, based on that hypothesis, what do you think the results are going to be? Brad, do you think it worth the money? I think not. Yeah, I think it were not worth the money. That's that's kind of where I was at. Tou and Mike says tons of three seconds to ten second views, but did not boost engagement. Yeah, and that's the interracing thing too, when you look at the dead and I've got some some images we're going to pull up here on the screen. I'm gonna pull them up at the probably just be I'm guessing because I can't figure out how to do let's see if I can try this. If I do that, see it. This doesn't do. It doesn't do both. They didn't want to show both of us on there. For now. We got to go hide that comment. There we go. So when you do a when you do a live video and you get your status, this is what your stats look like from the live you get your peak live viewers, you get the...

...minute view, the one minute views and three second because I think three second views are like the worst possible stat that you can possibly get on a live video. Because who cares if it's a forty five minute long show and and somebody only watch it for three seconds? Why? Why do I care about about that number? And then you get those one minute views. In the one minute views are kind of good. It's the best thing you can get as far as like that role number. At least they watch one minute of it. I like the peak live years for me like the most important data point when I'm looking at a live show like right now. I want to see that peak live number go up as high as it can. That's why I do watch parties and watch a watch parties. If you're watching a watch parties, I'm not looking at them right now because that requires me to look off camera. But if you're watch party, hop over to live show and comment in here. But we do those watch parties. We do all those things because we want that peak live viewership to go up, because that really kind of, for me anyway, tells me that more people are interested in my show and coming back and watching it over and over. But those are kind of the stats that you get when it when you will look at your actual live now, after the live is over, you kind of get this here and see again. It showed me something different I thought it would. There we go, so you can see where the numbers are higher, like while to go. I mean there one minute views were crazy high compared to the live one minute of the ten second views are higher. Three second views or are really high. And this was a post that was boosted, a live video that was boosted. So you look at those numbers you go okay, you know, I got Sixteenzero, you know, minutes viewed. Where are on the lie? I got three thousand six hundred minutes viewed and only what four hundred sixty three one minute views, and then here I've got a thousand. So you look at that and go okay, that's some really big numbers and it's kind of impressive. It looks good on spreadsheet to have these really, really high one minute views and Ross Ross good to see and Ross says high to you. Bread, good, Ay, rock loss. We Love Ross and see right. Ross has got some pretty cool live video shows that that he does as well. So I'd love to know, Ross, have you boosted any of your live video replays before? It's what we're talking of about today. Yeah, so all these different stats are kind of confusing. When I look at them. I go okay, so you got one minute views, but what facebook doesn't tell you is if Brad watches my live video twice, he could get counted twice. I don't know. I mean there's no way for you to know about these stats. So I always get frustrated with it, with all these numbers, the ten second of us, three second views average. I like. I do like average video watch time. That's a good stat to look at in your live video because if you've got like our show will probably end up, I don't know, thirty, forty n's long. Typically, if I see my average watch time is like twenty two seconds, that's a problem. People aren't really sticking around and watching, and so you kind of got to look at those numbers. Those are good numbers to look at to judge it on, and so that's kind of what we were faced with. Is Joe and says she spent a whopping ten dollars to boost my last life. Joe And, let us know in the comments. What, what kind of results did you get from that? Did you get a lot of views? Did you get a lot of comments, or was it just, as you say, you know, ten dollars and you know whopping that you wasted? I'm kind of curious to know that. What you know, how you felt about that. But yeah, so, I mean that's what we wanted to look at and we boosting. What we did is we looked at nine videos from the social pulse weekly show that they had boosted, and we looked at nine live videos from social media lab live that we boost it. And on average, when you looked at all eighteen of those videos, we average about a hundred forty three bucks per video. And is all said up because around a hundred fifty to two hundred hours we were typically putting in our ad budget for those different ads. So that's kind of what we ended up spinning. And what did she say? Joe and...

...says, how about run a messenger at Free Day? Yeah, it's again interesting one. I haven't done that before. You you can do those there. I haven't done that, Jason, but yeah, that's something definitely think about. and Ross says I boost a few times. Not Something I've done for a long time. So here's a lot different things you can look at when it comes to these live videos. And if you look at this, this thing here, this is, this is what it showing. Granted again, stream yards not doing what I thought I would do. See, I didn't know we'd be in the background. Right there. I'm pushing the one that shows full screen and it shows us both, which is so random. Maybe it's good. It's a small image, I don't know. But so when you boost alive video, what happens is, when it's all said and done, that you can stick your head over to the side and show yourself. Can get over here. We're Matt let's just try it. Got To figure out which side there. There we go, live video people. But when you can, you boost alive video. When it's all said and done, this is what facebook shows you. And it's little hard to see you because it's not full screen. But they judge on you can pick, like through plays, is kind of the thing you pick as your optimization or your goal. And basically what through plays is is that they count a through play if someone views for fifteen seconds. So again, yeah, this like this one, I'm showing on the screen one thousand, eighteen hundred and twenty seven through plays. So I'm like cool, boss, look I got eighteen hundred views, you know, for a hundred fifty bucks. Not Bad, but the only one on for fifteen seconds. On average at least are at least fifteen seconds. That's not that great of a number for me. And then you can see other things like reach and three second views and you can see all the engagement numbers as well, and so that's kind of what what facebook will show you as far as the data is concerned. And again, through plays. I get it. I get why they're shown as through plays. I don't know what your feelings are on this, Brad, but I'm fifteen seconds to just not it's not exciting to me on a live video. What do you think right now? I totally agree. I mean, on the positive side, fifteen seconds is more than three seconds right, so I you know, I'm happy with that. And you know, going back to something that you said earlier, that sort of struck me too, because I do a weekly live show for a client of mine and when you said, Oh, these look okay for if you're making a report to a client, I'm thinking yeah, and every month I do that, I show the three second views right to my to my client, because those are definitely through the roof. But yeah, I think it's tough. I mean I think it's tough and you know, you kind of have to wonder if facebook is just trying to give us numbers that we will like. Right. I think that's the key. I think. I think what they do they want you to feel good about. It's like you got eighteen thousand three second views, which means basically is showed up on someone's news feed on their phone and they were scrolling for they stop for like three seconds. I didn't watch it. Well, right now, turn fuckings did they get showed up in their feed. It didn't necessarily start at the beginning. They could have just clicked in the middle. Yeah, and I think that's the problem, and that's a problem with these stats. At facebook typically gives is it's so I don't know, it's so inflated to kind of make us feel good and give usself a, you know, a pat on the back, but there's not a lot of value in it. And my opinion, I think it's I think it's facebook's way of trying to compete with youtube so bad with view count and kind of those big numbers that Youtube sees, where youtube doesn't kind of video until of you kind of believe, until you're almost to the end. I don't like that facebook is is these numbers that make feel feel really good. Look, oh, look, my video get eighteen hundred views. But, yeah, no one turned the sound on and it was an hour long video and it was,...

...you know, the only you three seconds. So I wish they counted views. The peak live views that you mentioned is a much better metric to pay attentions. I agree, I know, and it's hard. Peak live viewers is hard, specially right now. I do think right now, with everything's going on with it, with a coronavirus stuff, is it is peak live viewership is down a little bit because so many people are going live right now. I noticed in all the shows that I typically watch as I noticed a live viewerships not as high. I think we've gotten a little bit of overload with all the live stuff and virtual events that it's a little bit lower right now. So I kind of expect peak live viewers to be a little lower during this timeframe. But I think it is a good gage at least to you know, is your show in improving every week, because here's the thing. I can inflate my live Videt my one minute views really quick with a ten dollar boost. You know, it's so that's what you've got to be really careful and I do think the amy's right to peak live viewers is so right on. So we'll get to the stat turn. Second do see a question here from Gord. What is done differently for an adversus a boost that will lead to higher view counts for longer durations? That is a really good question. I know if I can answer that exactly, but I mean a boost you can do it right from the post itself, going through ads manager. I don't know, can you? I've never gone through ads manager to run a ad for a live video of you, Brad, after the fact. So okay. Yeah, so after the fact. And really the biggest difference that I've found is in targeting, and so it's really aft, but it's after, not before. Yeah, and even even through the boost you do get a lot of targeting options. Like we can target on not when we did ours, what we did is we set up a target audience that had viewed previous live videos of ours, especially if some are really successful ones, and we target it by English language, because we're speaking in English obviously. So we always target those countries, you know, the US, Canada, UK, Australia, you know. So we're targeting the right ones. And then we targeted this one. So even in the boost option you get a lot of targeting. Now it you do get different options, probably as far as your goals or concern and your and that sort of thing. Where boot doesn't give you a lot of goals, you just kind of you're stuck with the through place, I believe, on the boosted videos. So yeah, I think that's where that would be. At Ross says I'm wondering if, for Branding Your Business, thirty second prerecorded video ad promonting a live vedom might be more value. I think you could be right. I think you could get a lot more with that, probably because you know, again, a fifteen second through play, a thirty seconds I'm really excited about, because that's fifty percent of the video. We're fifteen second view of an hour long video, live video, I'm not too excited about. So yeah, I think that would be a pretty good test. Someone else said here what they say order to go, and he says I'm testing the viewership with having the title of the Vid on the live background to catch people from scrolling to stuff. That's a good idea. So like having it in the background over there would be an idea, like with the banners or something like that. I think that would be good. Something Jason said. I've been thinking about that for our live shows. Have you tried that AD format? Yeah, I know I have not tried that, Gord. What type of content or better to garner better boost results your live your show is live. What about if you do other content? Tips and compare? Yeah, I think Brad, you you probably run more ads than me. I don't know, at least in the local level where you your clients. But I think there's there's a lot of different things you could run, because Brad does a great joke. I was on Brad show not too long ago repurposing his live video us Someb we'll talk about here when we get through this data. But I think there's a lot of things you can do with a live video at for the fact, and I think a lot of us, and I'm guilty of this, is we do our live video, we put all the work into it, we in the broadcast and then that's it. We don't do anything with it. And so I think there's a lot we can talk about and what...

...we'll kind of hit on that here in a second. Let's hop back over to talk about that. The data real quick and what we found on our testing of facebook live video, and I'm kind of just kind of go over some numbers real quick. So on our eighteen live videos we had it. We got a reach of over like four Hundredzero, which was a hundred seventy one percent higher than our organic reach. So boom, a lot more reach. Just like Brad said earlier. We end up like ninety folmost ninety four thousand through plays, which again is those fifteen second plays. And this is across eighteen video spinning about twenty five hundred. We have four hundred Eighty Tho three second views, which sounds like this massive, proud number. You know youtubers would love that kind of number, which is like a sixteen hundred increase, sixteen hundred percent increase of three second view. So all those numbers are like wow, those are really good numbers. I'm pretty excited about that. But here's where, here's where the rubber meets the road. Eighteen videos, twenty five hundred or so spent. We got twenty four comments total, twenty seven shares and ten link clicks and that's it. And so I mean when you look at those numbers, I mean twenty four comments on twenty five hundred spent. I mean that's a hard one to like really. I mean, I don't know what the dollar mount it comes out to be, but it's really bad. And so that that tells me, you know, based on the image that is popped up there, is that. Yeah, you boosting gets more reviews, it gets more reach, but you get little to no engagement. So, I mean my advice, just based on these numbers as you probably should save your money on the boostedlive video. Now, Brad, itge just kind of what you figured we were going to find. Oh, absolutely, I mean, based on my experience. Yes, yeah, I think I think that's what everybody finds. I'm putting the link here in the comments if you're watching on on facebook and we are actually streaming on linkedin right now as well. If you're watching on Linkedin, we appreciate you watching over there. But yeah, I mean it just doesn't result in much. I mean, if I'm going on engagement purposes only, which to me is what a live videos all about. Alive it is, but right now I haven't got to a lot of your comments because we're still talking. But it's about that engagement. I want to look back and see that I got a hundred comments. You know, are you know, fifty reactions or or whatever on the live video. Where the replay? Now, the organic replay, you might get it, but an ad replay. Is Anybody going to take the time to comment on it? Probably not. They're going to go what is this? Okay, all right, I'm done, and then they're out. They're not going to stick around because you can't talk to them, you can't pull their comments up onto the screen, and so in the end, to me, we didn't see great value and boosting our our live video. So I'm kind of curious if you're watching it. Did you? Are You surprised by this? Let me know yes or no, and what you thought about this. And Joe and says I took a break from live show the past few weeks. I'm ready to get back. Yeah, it's kind of like I'm the same boat Joey, and like I couldn't go live for a few weeks very well, anyway. Like I think when I was I think Bratt, when I was on your show. I think I went I was a guest, I was in a school. You were. Yeah, all went off, class was over, and that's right. We had to stop like them. Right. Yeah, I had to got how to use out, to borrow a classroom at a school or my wife's a teacher at they let me use their Internet because they have amazing Internet and but I couldn't have my normal set up. I didn't have all the stuff I could in the you know, the timing was off, and so yeah, I'm with you on the live. It's kind of fun to do it. You got to get back into that habit, though. For sure, an amy says do it, she will watch. So you got to got at least one viewer there. Joe and Ross says, even though they don't know, ultimately watch the love. You still get benefits. Oh for sure, I think. I...

...think that the good thing about Brent, you know, boosting a live video replay is there is some brand awareness and so it's on the cheap. I mean like, you know, eighteen, you got four hundred and Eightyzero whatever, three second views for twenty five hundred bucks. They're going to see us again and they go, Oh, you know, I remember that guy. You know I've seen his orange hair before, and so I'm may click on the link ad that comes up next. So yeah, I think there's I do think there's value and possibly doing it. I'm just wondering if there's other options that might be better, and that's kind of where where the interesting thing is, like with social pulse weekly Jennifer show on Fridays. If you don't watch that show on Friday, I believe it's that one PM, two PM Eastern Standard Time. On Friday's show. He says a guess. Usually I pop on there. I won't be on the next two weeks actually, but she was. What she's done now is she's pulled that money from boosting and now working on a landing page where she can control the environment and she can pull in the lead, she can pull an email addresses and then she can contact those people however she wants after the fact, and I think that's where you're sometimes your ad dollars might be better spence, specially right now when everybody's kind of pulling back on AD dollars a little bit and scared to spend them on brand awareness stuff. I think controlling it might be somewhere better. I'm trying to read to the Consort Gourd. This a longcomment. repurposing a lot of video gives you an extra knowledge and you can feature shorter micro content. Completely agree, I think Brad. Brad, I would love to night. This is you know. This some we're going to hop into in a second. Is So I know you promote your live show a lot of different ways after it's aired. Kind of gives you, know, a couple of tips on how you repurpose your show and and where you share those videos in snippets from your live video. Yeah, so I what Gore just said is exactly what I do. Is I like to go in and watch as I don't like really watching myself very much after the fact, but I do suffer through a few minutes of the video just to see if I can find some compelling part, that of the guest saying something funny or saying something that might get people to watch the video, and then I'll take pieces of the video out and create this micro content that I will then share on instagram in stories in the feed. I'll share it on twitter. I take my live shows and turn them into podcasts. I tried to get as much mileage as I can. I have a page on my website where all of my live stream shows end up appearing. I put them on my Youtube Channel, I put them everywhere, just so that I have sort of a live streaming footprint. Everywhere you go you can find a live stream that that I did, so I can get as much mileage out of them as possible. Now, how many? Do you know how many little snippet you typically make from alive? Is there like a number you try to aim for? Yeah, I mean I'll make two or three, you know, and then when I upload it into and create my podcast, I use Libson as my host and Libson is now integrated with a tool called headliner. Yeah, and I can now, because of that integration, go into headliner and create another snip it really easily. So whatever's easy for me and quick. So I'll have two or three snippets and then I like to take, you know, several screen shots so that even if it's the same snippet, it might have a different screenshot that'll have...

...a different image, and those I try to get sort of you know, normally it's me looking down or me looking like an idiot and the guest looking great and, you know, something funny or something like that to grab people's attention. And it might be the same snippet with a different image that goes with it. So you'll see what looks like maybe five different versions in various places, whether it's instagram or twitter or facebook or, you know, I put it on Linkedin. I put it everywhere and somebody has here. How many minutes are your video snippets? I mean, if it's Instagram, it's got to be short. So instagram stories like fifteen seconds? Yeah, fifteen seconds, one minute if you're doing on instagram itself. And then I and if I go that route, it'll be like fifty five seconds. So what did your what is your I mean, your goal with your repurpose videos? I know what the answer is, but what is your goal with them? What are you trying to do or where you trying to send them? Typically? Well, I mean I'm trying to send them to to my facebook page to see the video. You know. I mean I really look at it as my guest took an hour out of their day to be with me and the majority of the live videos that I do is really promoting something that my guests did. I mean it's good exposure for me and I obviously, and it's great branding for the Freedman Group. But the point of my show, Brad's live, is really the highlight the guest. So I tried to get as much mileage as I can for the guest on my show, and so I drive them to the facebook page or I'll drive them to my website or I'll drive them to the youtube channel, but for the most part I want them to go and watch the video again. Yeah, I think that's Kenny and I think everybody's Gona have a little different take on that, depend on what your your goals are. So like you could use at a video seven drive back to the live or you could use a snippet and drive it to a blog post about the live show or summary or your podcast. Right. So I think there's a lot different thing and I think that's where most of it and I grant I'm guilty of this because I get so busy just pushing out content. You Go, Oh, I've got to I've got to make tenpiets of content out of this live video and you got to take that time to do it. I think right after is usually the best, because you forget, you know, it's a couple of days later what you're doing with it, or maybe you make a what I did for a little bit is I would take our live video and take it down to a smaller portion. So because a lot of times in a live video like this, I'm talking to people were answering comments. If I'm watching that on Youtube, I don't want to see that, you know, because it doesn't make sense. Like what, who's aim who's Gordian? They don't they don't see the comments coming up. So it's always good to kind of go back and pull out those comments spots. And that's why, when you're doing a live show, I think it's good to have segments where you kind of you know you're not going to talk to the audience for a little bit and you're just going to have your conversation with you or your guest talk about you, whatever it is your shows about, and then you go okay, our gorge says. Have you compared boosting live versus prerecorded you know, and then you go into those sort of conversations. That way you can take out those segments and repurpose really easily. Right, I think we're a good question. Have you compared boosting live versus prerecorded native video uploads? I haven't. I know we've done some studies in the past versus, you know, video ads. You know, based on differ, not what, but it wasn't the video ad versus alive. I don't know. Have Brad, if you tested? I have not, but based on your last few weeks of doing those premiere videos, you might have some some videos you could use now to do that teme. Yeah, the live premiere was interesting, to be honest with you, because I was a little area of doing it. Of course I even the thing with a...

...live premiere was so like I had to produce the video first. So I've got to I've got to record it, I've got to edit it and of course I got crazy with, you know, stuff popping on the screen and you know, and sound effects and a lot of fun stuff which I can't do as my now. I find a producer and v Max. I could do that. Are ECAMP, you could pull in all this stuff at the same time. But I spent a lot more time probably on that weekly live premiere than I did on the live show like this, because here I just I'll do it for an hour and I'm done, where I might spend six, seven hours, you know, on that other videos. As a little bit harby. I it will be interesting to see, you know, when we're done with this task. Like okay, are our last four live videos. got this many viewers where live premiers got this. So maybe it's better just to upload a video and then gourds given you some love. Brad's Nice right and read. I really enjoyed the show as a guest recent yeah, appreciate yea, and Brad is such a good job and his team of pushing the CONT I get notifications on twitter still of being on his show, and so I think that's a good a good method to just constantly letting people know about that show, about the podcast. Well, you let me give you a little secret there, so you know. Of course it's always important to have a little workflow in place, but there's a tool, you might be familiar with it, that we use. It's called a for a pulse. Hey, I've heard of that. It's a tool that we use and it helps us in these instances because, like you said, it's sometimes best to do this work almost immediately after the live video and if you sit them and you do it for an hour or two afterwards and you have a tool, for example, like something like maybe this tool I use called a Gore pulse that lets you schedule things out into the future, you could do that right afterwards and be done with it and then you can be getting noticed is two weeks later where I've already I did that work two weeks earlier and it's a beautiful thing. Yeah, and I think that's I think is really important. You know, not to give our you know, yeah, obviously where are Gore Polese? So we want to tune our own horn. You can go to Gor polsecom forces live and get a free months trial. But yeah, I think, I think scheduling out that content ahead of time, having a schedule and having a routine and having, you know, whack called buckets or q categories. So, you know what, this is your repurpose. This, this is your repurpose. That, I think. That's that's really, really key to your successful repurposing of a live show. Ross says where you edit the content and the short clip is an overlook skill and getting milage from repurpose, I think for a hundred percent. I think, you know, we are too weird, too quick sometimes, you know, a week from na I I haven't repurposed in my God. We're going to go back to that. But not everybody has seen this and so, you know, if I can find some good wordsy clip to pull out, then yeah, three months from now, use it if it's still good, and I think that's really important. So it read, you know, real besides like repurposing snippets and and scheduling out the content. Is there anything else? So you do to kind of promote your live show at for the fact? Do Do you watch parties of replays? So, you know, I have done that. I haven't had huge success with that, but I have done that and would would like to keep doing that. You know, I think actually probably the one of the more successful tactics is the turning it into the podcast right and then being able to do a whole new promotional campaign there, because it's a, you know, it's like a whole separate beast as it then it's not promoting the live really anymore. It's promoting the PODCAST, but it's the same content. So is that? I mean you typically take all of your live shows and tourn them in the podcast? Yeah, I mean, yes,...

...and I work real hard to make sure that the you know, the audio is as good as it can be on both en prerecord, you know, before we start, so that I have that opportunity. But yes, of the fifty podcasts that I've put out, the majority of those are live facebook, live recordings in Gordon Mix an interesting common here. Is Easy to pass on the repurposing effort as you get more remote from the live show. That said, live shows contain a treasure chest of content. The efforts putting in to break it down. Yeah, I think that's true. I think you can take almost all live shows and turn into a blog post. You turn it into, you know, an igtv episode. Perhaps you put it on Linkedin, you put it on, you know, Youtube, a summarily shorter summary Video, maybe maybe a load to medium, you know, you make a blog post a medium. Right, there's a lot of the places you can put your content. I think a lot of us are are guilty of it, and we are, you know, I think in the especially even the social media space. Think we may be more guilty sometimes and others. Is Like we do it and we forget about it and then we don't go back to it. So I do think taking that content and taking the time the repurpose it and doing the whole you hear this all the time. The N X, you know, of your content, but there are a lot of things you can do with it after the fact. I think that's really key. Ross says, and a lot of the clips pull can be arrogant. Hundred percent sure I do wrong. I'm really sorry, you said. Well done, guys. Appreciate Hey, thanks for listening to the social media lab live podcast. If you want to check out the rest of the story, if you will, go to social media lab dot live.

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